Learn how to use the Online Listings Analytics Dashboard in GHL Customer Care to track impressions, actions, and performance trends across business directories.
3 min read571 words6 explained imagesUpdated Wed, 22 Apr at 7:34 AM
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The Online Listings Analytics Dashboard gives you a centralized view of how your business listings are performing across directories. It helps you track visibility, engagement, and user behavior—so you can make informed decisions to improve your local presence.
With real-time insights into impressions, actions, and profile activity, this dashboard enables you to measure performance and optimize your listings strategy effectively.
IMPORTANT: Listings Analytics is currently supported only for listings powered by the Yext engine. Analytics for the Uberall engine is not available at this time.
Understanding how customers find and interact with your business online is critical for growth. The Listings Analytics Dashboard provides a performance overview of your business listings across multiple platforms. It consolidates data into a single interface, allowing you to:
Monitor listing visibility
Track user engagement (calls, clicks, directions)
Analyze trends over time
Identify optimization opportunities
This eliminates the need to manually check multiple directories and helps you maintain a consistent and high-performing online presence.
Key Benefits of Online Listings Analytics Dashboard
Tracking listing performance helps businesses optimize their online presence and improve customer engagement. The Analytics Dashboard provides meaningful insights that support better decision-making and measurable growth.
Centralised Performance Insights: View all listing performance metrics in one place without needing multiple tools.
Improved Visibility Tracking: Monitor how often your business appears in search results across directories.
Actionable Customer Data: Understand how customers interact with your listings through clicks, calls, and direction requests.
Trend Analysis: Identify patterns over time to evaluate the effectiveness of your marketing efforts.
Data-Driven Decisions: Use real-time insights to refine your listings and improve conversion rates.
Key Metrics & Features
The dashboard includes the following core metrics:
1. Total Listings Impressions
Track how often your listings appear in search results. This helps you understand your visibility across platforms.
Key Metrics & Features (image 1 of 6)What this shows Track how often your listings appear in search results.What this showsIllustrates the "Key Metrics & Features" section of "Listings Analytics Dashboard".This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: Track how often your listings appear in search results. This helps you understand your visibility across platforms. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Measure user interactions such as.Image 1 of 6What this coversTrack how often your listings appear in search results. This helps you understand your visibility across platforms.
Fields in this part of the guideClicksCallsDirection requestsMobileDesktopTabletHigh-performing directoriesUnderperforming channels
Buttons and menus referenced1. Total Listings Impressions2. Total Listings Actions3. Profile Views4. Device Usage Over Time5. Platform Insights
Next stepMeasure user interactions such as:
Example values
Mobile
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Clicks
Calls
Direction requests
2. Total Listings Actions
Measure user interactions such as:
Clicks
Calls
Direction requests
Key Metrics & Features (image 2 of 6)What this shows Clicks Calls Direction requestsWhat this showsIllustrates the "Key Metrics & Features" section of "Listings Analytics Dashboard".This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: Clicks Calls Direction requests. For context, this section explains: Track how often your listings appear in search results. This helps you understand your visibility across platforms. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: These actions indicate how users engage with your listings.Image 2 of 6What this coversClicks Calls Direction requests
Fields in this part of the guideClicksCallsDirection requestsMobileDesktopTabletHigh-performing directoriesUnderperforming channels
Buttons and menus referenced1. Total Listings Impressions2. Total Listings Actions3. Profile Views4. Device Usage Over Time5. Platform Insights
Next stepThese actions indicate how users engage with your listings.
Example values
Mobile
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Clicks
Calls
Direction requests
These actions indicate how users engage with your listings.
3. Profile Views
See how many users viewed your business profile. This reflects interest in your business.
Key Metrics & Features (image 3 of 6)What this shows See how many users viewed your business profile.What this showsIllustrates the "Key Metrics & Features" section of "Listings Analytics Dashboard".This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: See how many users viewed your business profile. This reflects interest in your business. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Understand how users access your listings.Image 3 of 6What this coversSee how many users viewed your business profile. This reflects interest in your business.
Fields in this part of the guideClicksCallsDirection requestsMobileDesktopTabletHigh-performing directoriesUnderperforming channels
Buttons and menus referenced1. Total Listings Impressions2. Total Listings Actions3. Profile Views4. Device Usage Over Time5. Platform Insights
Next stepUnderstand how users access your listings:
Example values
Mobile
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Clicks
Calls
Direction requests
4. Device Usage Over Time
Understand how users access your listings:
Mobile
Desktop
Tablet
Key Metrics & Features (image 4 of 6)What this shows Understand how users access your listings:What this showsIllustrates the "Key Metrics & Features" section of "Listings Analytics Dashboard".This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: Understand how users access your listings. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: This helps you optimize your listings for the most common devices.Image 4 of 6What this coversUnderstand how users access your listings:
Fields in this part of the guideClicksCallsDirection requestsMobileDesktopTabletHigh-performing directoriesUnderperforming channels
Buttons and menus referenced1. Total Listings Impressions2. Total Listings Actions3. Profile Views4. Device Usage Over Time5. Platform Insights
Next stepThis helps you optimize your listings for the most common devices.
Example values
Mobile
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Clicks
Calls
Direction requests
This helps you optimize your listings for the most common devices.
5. Platform Insights
Break down performance by listing platforms to identify:
High-performing directories
Underperforming channels
Key Metrics & Features (image 5 of 6)What this shows High-performing directories Underperforming channelsWhat this showsIllustrates the "Key Metrics & Features" section of "Listings Analytics Dashboard".This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: High-performing directories Underperforming channels. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Follow these steps to open the Listings Analytics Dashboard.Image 5 of 6What this coversHigh-performing directories Underperforming channels
Fields in this part of the guideClicksCallsDirection requestsMobileDesktopTabletHigh-performing directoriesUnderperforming channels
Buttons and menus referenced1. Total Listings Impressions2. Total Listings Actions3. Profile Views4. Device Usage Over Time5. Platform Insights
Next stepFollow these steps to open the Listings Analytics Dashboard:
Example values
Mobile
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Clicks
Calls
Direction requests
How to Access the Dashboard
Follow these steps to open the Listings Analytics Dashboard:
Navigate to Listings from the left menu
Click on the Analytics tab
Use the date filter to select your desired timeframe
How to Access the Dashboard (image 6 of 6)What this shows Navigate to Listings from the left menu Click on the Analytics tab Use the date filter to select your desired timeframeWhat this showsIllustrates the "How to Access the Dashboard" section of "Listings Analytics Dashboard".This screenshot appears in the "How to Access the Dashboard" section of "Listings Analytics Dashboard". The text alongside this image reads: Navigate to Listings from the left menu Click on the Analytics tab Use the date filter to select your desired timeframe. Immediately after, the guide continues: The dashboard will automatically update based on the selected date range.Image 6 of 6Where to goNavigate to Listings from the left menu Click on the Analytics tab Use the date filter to select your desired timeframeNext stepThe dashboard will automatically update based on the selected date range.All 3 steps in this procedure
Navigate to Listings from the left menu
Click on the Analytics tab
Use the date filter to select your desired timeframe
The dashboard will automatically update based on the selected date range.
How to Use the Dashboard Effectively
Identify Trends
Use date filters to compare performance over time and identify:
Growth patterns
Seasonal changes
Drops in engagement
Measure Engagement
Focus on Actions and Profile Views to understand how users interact with your listings.
Optimize Listings Strategy
Improve listings on platforms with low performance
Double down on high-performing directories
Adjust business information if engagement is low
Monitor Device Behavior
If most users are on mobile, ensure:
Business info is concise
Click-to-call functionality is optimized
Stay ahead of the competition with deeper insights into your online presence. Explore the new Listings Analytics Dashboard today and unlock new growth opportunities!
Frequently asked questions
What is the Listings Analytics Dashboard?
Understanding how customers find and interact with your business online is critical for growth. The Listings Analytics Dashboard provides a performance overview of your business listings across multiple platforms . It consolidates data into a single interface, allowing you to: Monitor listing visibility Track user engagement (calls, clicks, directions) Analyze trends over time Identify optimization opportunities This eliminates the need to manually check multiple directories and helps you maintain a consistent and high-performing online presence.
