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Reselling Products

How to Resell Listings to Your Clients

Learn to resell Listings, customize pricing and manage subscriptions to generate recurring revenue using GHL Customer Care's directory sync feature for clients.

3 min read714 words15 explained imagesUpdated Wed, 2 Jul, 2025 at 3:03 PM
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On this page
  1. Key Benefits of Reselling Listings
  2. Prerequisites
  3. How to Set Agency-Wide Listings Pricing
  4. How to Customize Listings Pricing Per Sub-Account
  5. How Clients Activate Listings
  6. Turn Off Listings for a Sub-Account
  7. How Billing Works
  8. Frequently Asked Questions
  9. Related Articles

This article will show you how to resell Listings services to your clients using customizable pricing! You’ll learn how to set agency-wide prices, personalize rates for sub-accounts, and manage billing

TABLE OF CONTENTS

Overview of Reselling Listings

Reselling Listings allows GHL Customer Care agencies to offer directory listing management to their clients via a subscription model. Listings syncs your clients’ business info to 70+ online directories to improve local SEO. Agencies can choose from three different pricing plans to resell and customize the pricing to generate monthly recurring revenue:

  • Monthly Plan

  • Smart Saver Plan (6 months)

  • Annual Advantage Plan (12 months)

Key Benefits of Reselling Listings

Listings reselling helps you offer more value to clients while generating recurring revenue:

  • Flexible Pricing: Set your own resale rates for each plan

  • Plan Variety: Offer monthly, 6-month, or annual terms to match client needs

  • Recurring Revenue: Generate additional streams of recurring revenue

  • Sub-Account Control: Customize pricing per location

  • Client-Friendly Activation: Clients can activate Listings directly from their dashboard

Prerequisites

Connect your Agency Stripe Account

Your agency Stripe account will be used to collect subscription payments for Listings from your clients. You can connect your agency Stripe account to your agency by following this help article: How to connect Stripe to your agency dashboard

How to Set Agency-Wide Listings Pricing

Agency-level pricing defines the default cost clients will see when activating Listings. You’ll use a pricing slider to set rates and preview monthly profits per plan. Follow these steps to set the pricing:

  1. From the Agency View, click Reselling in the left-side navigation bar

    Step 1 of 3: From the Agency View, c lick Reselling in the left-side navigation bar What this shows Step 1 of 3: From the Agency View, c lick Reselling in the left-side navigation bar What this shows Shows what this covers for step 1 of 3 in the "How to Set Agency-Wide Listings Pricing" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 1 of 3 in the "How to Set Agency-Wide Listings Pricing" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you from the Agency View, c lick Reselling in the left-side navigation bar. The next step is to scroll down to Listings and adjust slider to set your pricing. Step 1 of 3Image 1 of 15 What this coversFrom the Agency View, c lick Reselling in the left-side navigation bar
    Buttons and menus referenced Agency View, cResellingListingsClient PricingYour CostYour ProfitSave
    Next stepScroll down to Listings and adjust slider to set your pricing
    All 3 steps in this procedure
    1. From the Agency View, c lick Reselling in the left-side navigation bar this image
    2. Scroll down to Listings and adjust slider to set your pricing
    3. Preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes

  2. Scroll down to Listings and adjust slider to set your pricing

    Step 2 of 3: Scroll down to Listings and adjust slider to set your pricing What this shows Step 2 of 3: Scroll down to Listings and adjust slider to set your pricing What this shows Shows what this covers for step 2 of 3 in the "How to Set Agency-Wide Listings Pricing" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 2 of 3 in the "How to Set Agency-Wide Listings Pricing" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you scroll down to Listings and adjust slider to set your pricing. The next step is to preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes. Step 2 of 3Image 2 of 15 What this coversScroll down to Listings and adjust slider to set your pricing
    Buttons and menus referenced ListingsAgency View, cResellingClient PricingYour CostYour ProfitSave
    Next stepPreview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes
    All 3 steps in this procedure
    1. From the Agency View, c lick Reselling in the left-side navigation bar
    2. Scroll down to Listings and adjust slider to set your pricing this image
    3. Preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes

  3. Preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes

    Step 3 of 3: Preview the Client Pricing, Your Cost, and Your Profit based on the… What this shows Step 3 of 3: Preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. What this shows Shows how to confirm for step 3 of 3 in the "How to Set Agency-Wide Listings Pricing" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 3 of 3 in the "How to Set Agency-Wide Listings Pricing" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes. Step 3 of 3Image 3 of 15 How to confirmPreview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes
    Buttons and menus referenced Client PricingYour CostYour ProfitSaveAgency View, cResellingListings
    All 3 steps in this procedure
    1. From the Agency View, c lick Reselling in the left-side navigation bar
    2. Scroll down to Listings and adjust slider to set your pricing
    3. Preview the Client Pricing, Your Cost, and Your Profit based on the selected pricing. Click the blue Save button to deploy changes this image

How to Customize Listings Pricing Per Sub-Account

You can override default pricing for individual sub-accounts to match unique client needs. Follow these steps to set the pricing:

  1. In Agency View, use the left-side navigation bar to navigate to Sub-Accounts

    Step 1 of 4: In Agency View, use the left-side navigation bar to navigate to… What this shows Step 1 of 4: In Agency View, use the left-side navigation bar to navigate to Sub-Accounts What this shows Shows what this covers for step 1 of 4 in the "How to Customize Listings Pricing Per Sub-Account" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 1 of 4 in the "How to Customize Listings Pricing Per Sub-Account" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you in Agency View, use the left-side navigation bar to navigate to Sub-Accounts. This part of the guide covers 1 field, listed below. The next step is to click the 3-dots icon on the desired sub-account and select Manage Client. Step 1 of 4Image 4 of 15 What this coversIn Agency View, use the left-side navigation bar to navigate to Sub-Accounts
    Fields in this part of the guide Adjust the pricing slider as needed
    Buttons and menus referenced Agency ViewSub-Accounts3-dotsManage ClientReselling→ Listings
    Next stepClick the 3-dots icon on the desired sub-account and select Manage Client
    All 4 steps in this procedure
    1. In Agency View, use the left-side navigation bar to navigate to Sub-Accounts this image
    2. Click the 3-dots icon on the desired sub-account and select Manage Client
    3. Navigate to Reselling → Listings
    4. Adjust the pricing slider as needed

  2. Click the 3-dots icon on the desired sub-account and select Manage Client

    Step 2 of 4: Click the 3-dots icon on the desired sub-account and select Manage… What this shows Step 2 of 4: Click the 3-dots icon on the desired sub-account and select Manage Client What this shows Shows what to choose for step 2 of 4 in the "How to Customize Listings Pricing Per Sub-Account" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 2 of 4 in the "How to Customize Listings Pricing Per Sub-Account" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you click the 3-dots icon on the desired sub-account and select Manage Client. This part of the guide covers 1 field, listed below. The next step is to navigate to Reselling → Listings. Step 2 of 4Image 5 of 15 What to chooseClick the 3-dots icon on the desired sub-account and select Manage Client
    Fields in this part of the guide Adjust the pricing slider as needed
    Buttons and menus referenced 3-dotsManage ClientAgency ViewSub-AccountsReselling→ Listings
    Next stepNavigate to Reselling → Listings
    All 4 steps in this procedure
    1. In Agency View, use the left-side navigation bar to navigate to Sub-Accounts
    2. Click the 3-dots icon on the desired sub-account and select Manage Client this image
    3. Navigate to Reselling → Listings
    4. Adjust the pricing slider as needed

  3. Navigate to Reselling → Listings

    Step 3 of 4: Navigate to Reselling → Listings What this shows Step 3 of 4: Navigate to Reselling → Listings What this shows Shows where to go for step 3 of 4 in the "How to Customize Listings Pricing Per Sub-Account" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 3 of 4 in the "How to Customize Listings Pricing Per Sub-Account" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you navigate to Reselling → Listings. For context, this section explains: You can override default pricing for individual sub-accounts to match unique client needs. Follow these steps to set the pricing. This part of the guide covers 1 field, listed below. The next step is to adjust the pricing slider as needed. Step 3 of 4Image 6 of 15 Where to goNavigate to Reselling → Listings
    Fields in this part of the guide Adjust the pricing slider as needed
    Buttons and menus referenced Reselling→ ListingsAgency ViewSub-Accounts3-dotsManage Client
    Next stepAdjust the pricing slider as needed
    All 4 steps in this procedure
    1. In Agency View, use the left-side navigation bar to navigate to Sub-Accounts
    2. Click the 3-dots icon on the desired sub-account and select Manage Client
    3. Navigate to Reselling → Listings this image
    4. Adjust the pricing slider as needed

  4. Adjust the pricing slider as needed

    Step 4 of 4: Adjust the pricing slider as needed What this shows Step 4 of 4: Adjust the pricing slider as needed What this shows Shows what this covers for step 4 of 4 in the "How to Customize Listings Pricing Per Sub-Account" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 4 of 4 in the "How to Customize Listings Pricing Per Sub-Account" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you adjust the pricing slider as needed. For context, this section explains: You can override default pricing for individual sub-accounts to match unique client needs. Follow these steps to set the pricing. This part of the guide covers 1 field, listed below. Step 4 of 4Image 7 of 15 What this coversAdjust the pricing slider as needed
    Fields in this part of the guide Adjust the pricing slider as needed
    Buttons and menus referenced Agency ViewSub-Accounts3-dotsManage ClientReselling→ Listings
    All 4 steps in this procedure
    1. In Agency View, use the left-side navigation bar to navigate to Sub-Accounts
    2. Click the 3-dots icon on the desired sub-account and select Manage Client
    3. Navigate to Reselling → Listings
    4. Adjust the pricing slider as needed this image
     
Tip: For instructions on deploying without billing the client, see Deploy Listings without Directly Charging the Client

How Clients Activate Listings

Clients can activate Listings directly from their sub-account if you’ve enabled the feature. Follow these steps to activate listings from inside a sub-account:

  1. From the sub-account, use the left-side navigation bar to go to the Reputation

    Step 1 of 4: From the sub-account, use the left-side navigation bar to go to the… What this shows Step 1 of 4: From the sub-account, use the left-side navigation bar to go to the Reputation What this shows Shows what this covers for step 1 of 4 in the "How Clients Activate Listings" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 1 of 4 in the "How Clients Activate Listings" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you from the sub-account, use the left-side navigation bar to go to the Reputation. The next step is to click the Listings tab at the top. Step 1 of 4Image 8 of 15 What this coversFrom the sub-account, use the left-side navigation bar to go to the Reputation
    Buttons and menus referenced ReputationListingsActivate Listings
    Next stepClick the Listings tab at the top
    All 4 steps in this procedure
    1. From the sub-account, use the left-side navigation bar to go to the Reputation this image
    2. Click the Listings tab at the top
    3. Hit the Activate Listings button
    4. Choose a plan and confirm payment

  2. Click the Listings tab at the top

    Step 2 of 4: Click the Listings tab at the top What this shows Step 2 of 4: Click the Listings tab at the top What this shows Shows what to click for step 2 of 4 in the "How Clients Activate Listings" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 2 of 4 in the "How Clients Activate Listings" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you click the Listings tab at the top. For context, this section explains: Clients can activate Listings directly from their sub-account if you’ve enabled the feature. Follow these steps to activate listings from inside a sub-account. The next step is to hit the Activate Listings button. Step 2 of 4Image 9 of 15 What to clickClick the Listings tab at the top
    Buttons and menus referenced ListingsReputationActivate Listings
    Next stepHit the Activate Listings button
    All 4 steps in this procedure
    1. From the sub-account, use the left-side navigation bar to go to the Reputation
    2. Click the Listings tab at the top this image
    3. Hit the Activate Listings button
    4. Choose a plan and confirm payment

  3. Hit the Activate Listings button

    Step 3 of 4: Hit the Activate Listings button What this shows Step 3 of 4: Hit the Activate Listings button What this shows Shows what to click for step 3 of 4 in the "How Clients Activate Listings" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 3 of 4 in the "How Clients Activate Listings" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you hit the Activate Listings button. For context, this section explains: Clients can activate Listings directly from their sub-account if you’ve enabled the feature. Follow these steps to activate listings from inside a sub-account. The next step is to choose a plan and confirm payment. Step 3 of 4Image 10 of 15 What to clickHit the Activate Listings button
    Buttons and menus referenced Activate ListingsReputationListings
    Next stepChoose a plan and confirm payment
    All 4 steps in this procedure
    1. From the sub-account, use the left-side navigation bar to go to the Reputation
    2. Click the Listings tab at the top
    3. Hit the Activate Listings button this image
    4. Choose a plan and confirm payment

  4. Choose a plan and confirm payment

    Step 4 of 4: Choose a plan and confirm payment What this shows Step 4 of 4: Choose a plan and confirm payment What this shows Shows what to choose for step 4 of 4 in the "How Clients Activate Listings" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 4 of 4 in the "How Clients Activate Listings" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you choose a plan and confirm payment. For context, this section explains: Clients can activate Listings directly from their sub-account if you’ve enabled the feature. Follow these steps to activate listings from inside a sub-account. Step 4 of 4Image 11 of 15 What to chooseChoose a plan and confirm payment
    Buttons and menus referenced ReputationListingsActivate Listings
    All 4 steps in this procedure
    1. From the sub-account, use the left-side navigation bar to go to the Reputation
    2. Click the Listings tab at the top
    3. Hit the Activate Listings button
    4. Choose a plan and confirm payment this image

Turn Off Listings for a Sub-Account

If you need to disable Listings for a client, turn off access in the sub-account and cancel their subscription. Follow these steps to turn off listings for a sub-account:

  1. From the Agency View, navigate to Sub-Accounts → Manage Client

    Step 1 of 3: From the Agency View, navigate to Sub-Accounts → Manage Client What this shows Step 1 of 3: From the Agency View, navigate to Sub-Accounts → Manage Client What this shows Shows what this covers for step 1 of 3 in the "Turn Off Listings for a Sub-Account" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 1 of 3 in the "Turn Off Listings for a Sub-Account" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you from the Agency View, navigate to Sub-Accounts → Manage Client. The next step is to go to Reselling → Listings. Step 1 of 3Image 12 of 15 What this coversFrom the Agency View, navigate to Sub-Accounts → Manage Client
    Buttons and menus referenced Sub-Accounts → Manage ClientReselling → Listingstoggle
    Next stepGo to Reselling → Listings
    All 3 steps in this procedure
    1. From the Agency View, navigate to Sub-Accounts → Manage Client this image
    2. Go to Reselling → Listings
    3. Use the toggle to turn Listings off

  2. Go to Reselling → Listings

    Step 2 of 3: Go to Reselling → Listings What this shows Step 2 of 3: Go to Reselling → Listings What this shows Shows where to go for step 2 of 3 in the "Turn Off Listings for a Sub-Account" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 2 of 3 in the "Turn Off Listings for a Sub-Account" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you go to Reselling → Listings. For context, this section explains: If you need to disable Listings for a client, turn off access in the sub-account and cancel their subscription. Follow these steps to turn off listings for a sub-account. The next step is to use the toggle to turn Listings off. Step 2 of 3Image 13 of 15 Where to goGo to Reselling → Listings
    Buttons and menus referenced Reselling → ListingsSub-Accounts → Manage Clienttoggle
    Next stepUse the toggle to turn Listings off
    All 3 steps in this procedure
    1. From the Agency View, navigate to Sub-Accounts → Manage Client
    2. Go to Reselling → Listings this image
    3. Use the toggle to turn Listings off

  3. Use the toggle to turn Listings off

    Step 3 of 3: Use the toggle to turn Listings off What this shows Step 3 of 3: Use the toggle to turn Listings off What this shows Shows what to choose for step 3 of 3 in the "Turn Off Listings for a Sub-Account" section of "How to Resell Listings to Your Clients". This screenshot accompanies step 3 of 3 in the "Turn Off Listings for a Sub-Account" section of "How to Resell Listings to Your Clients". At this point in the walkthrough you use the toggle to turn Listings off. For context, this section explains: If you need to disable Listings for a client, turn off access in the sub-account and cancel their subscription. Follow these steps to turn off listings for a sub-account. Step 3 of 3Image 14 of 15 What to chooseUse the toggle to turn Listings off
    Buttons and menus referenced toggleSub-Accounts → Manage ClientReselling → Listings
    All 3 steps in this procedure
    1. From the Agency View, navigate to Sub-Accounts → Manage Client
    2. Go to Reselling → Listings
    3. Use the toggle to turn Listings off this image

How Billing Works

Listings reselling uses a two-layer billing structure:

  • Agency → GHL Customer Care: You are charged monthly via your agency wallet

  • Client → Agency: Clients are charged via your Stripe integration

How Billing Works (image 15 of 15) What this shows Agency → GHL Customer Care: You are charged monthly via your agency wallet Client → Agency: Clients are charged via your Stripe integration What this shows Illustrates the "How Billing Works" section of "How to Resell Listings to Your Clients". This screenshot appears in the "How Billing Works" section of "How to Resell Listings to Your Clients". The text alongside this image reads: Agency → GHL Customer Care: You are charged monthly via your agency wallet Client → Agency: Clients are charged via your Stripe integration. Immediately after, the guide continues: Q: Can I deploy Listings without billing the client? Yes, you can choose on “Deploy without Billing” under Reselling → Listings. Click here for more information. Image 15 of 15 What this coversAgency → GHL Customer Care: You are charged monthly via your agency wallet Client → Agency: Clients are charged via your Stripe integration Next stepQ: Can I deploy Listings without billing the client? Yes, you can choose on “Deploy without Billing” under Reselling → Listings. Click here for more information
All 2 steps in this procedure
  1. Agency → GHL Customer Care: You are charged monthly via your agency wallet
  2. Client → Agency: Clients are charged via your Stripe integration

Frequently Asked Questions

Q: Can I deploy Listings without billing the client?
Yes, you can choose on “Deploy without Billing” under Reselling → Listings. Click here for more information

Q: Where do I see my monthly profit per plan?
You’ll see a “Profit” row below each plan option while setting your pricing using the slider.

Q: Do Listings charges appear in my agency wallet instantly?

Charges typically reflect in your wallet shortly after a client activates a plan, based on the wallet billing cycle.

Q: Is it possible to edit pricing after a client subscribes?

Yes, you can change pricing at any time, but new prices apply only to future activations and not current subscriptions.

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