# Listings Analytics Dashboard

> Learn how to use the Online Listings Analytics Dashboard in GHL Customer Care to track impressions, actions, and performance trends across business directories.

- Source: https://docs.ghlcustomercare.com/docs/reselling-products/online-listings/listings-analytics-dashboard
- Section: Reselling Products / Online Listings
- Reading time: 3 min
- Images: 6, each explained below
- Modified on Wed, 22 Apr at 7:34 AM

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The **Online Listings Analytics Dashboard** gives you a centralized view of how your business listings are performing across directories. It helps you track visibility, engagement, and user behavior—so you can make informed decisions to improve your local presence.

With real-time insights into impressions, actions, and profile activity, this dashboard enables you to measure performance and optimize your listings strategy effectively. 

**IMPORTANT**: Listings Analytics is currently supported only for listings powered by the **Yext engine**. Analytics for the **Uberall engine** is not available at this time.

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**TABLE OF CONTENTS**

-   [What is the Listings Analytics Dashboard?](#what-is-the-listings-analytics-dashboard)
-   [Key Benefits of Online Listings Analytics Dashboard](#key-benefits-of-online-listings-analytics-dashboard)
-   [Key Metrics & Features](#key-metrics-and-features)
-   [How to Access the Dashboard](#how-to-access-the-dashboard)
-   [How to Use the Dashboard Effectively](#how-to-use-the-dashboard-effectively)

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## **What is the Listings Analytics Dashboard?**

Understanding how customers find and interact with your business online is critical for growth. The Listings Analytics Dashboard provides a **performance overview of your business listings across multiple platforms**. It consolidates data into a single interface, allowing you to:

-   Monitor listing visibility
-   Track user engagement (calls, clicks, directions)
-   Analyze trends over time
-   Identify optimization opportunities

This eliminates the need to manually check multiple directories and helps you maintain a consistent and high-performing online presence.

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## **Key Benefits of Online Listings Analytics Dashboard**

Tracking listing performance helps businesses optimize their online presence and improve customer engagement. The Analytics Dashboard provides meaningful insights that support better decision-making and measurable growth.

-   **Centralised Performance Insights**: View all listing performance metrics in one place without needing multiple tools.
-   **Improved Visibility Tracking**: Monitor how often your business appears in search results across directories.
-   **Actionable Customer Data**: Understand how customers interact with your listings through clicks, calls, and direction requests.
-   **Trend Analysis**: Identify patterns over time to evaluate the effectiveness of your marketing efforts.
-   **Data-Driven Decisions**: Use real-time insights to refine your listings and improve conversion rates.

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## **Key Metrics & Features**

The dashboard includes the following core metrics:

**1\. Total Listings Impressions**

Track how often your listings appear in search results. This helps you understand your visibility across platforms.

![Key Metrics & Features (image 1 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069703226/original/fGFNYxrmLHoNk_rdhGgjB1eMGeKGB-lolQ.png)

**Key Metrics & Features (image 1 of 6)**

This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: Track how often your listings appear in search results. This helps you understand your visibility across platforms. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Measure user interactions such as.
- What this covers: Track how often your listings appear in search results. This helps you understand your visibility across platforms.
- Fields: Clicks, Calls, Direction requests, Mobile, Desktop, Tablet, High-performing directories, Underperforming channels
- Controls: 1. Total Listings Impressions, 2. Total Listings Actions, 3. Profile Views, 4. Device Usage Over Time, 5. Platform Insights
- Next: Measure user interactions such as:

Example values (illustrative, not read from the screenshot):

- Mobile: +1 312 847 1928

Full procedure:

1. Clicks
2. Calls
3. Direction requests

**2\. Total Listings Actions**

Measure user interactions such as:

-   Clicks
-   Calls
-   Direction requests

![Key Metrics & Features (image 2 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069703294/original/2KMJnfUu-C3ga1ZnEr2kqU4QzZgjWNiS8w.png)

**Key Metrics & Features (image 2 of 6)**

This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: Clicks Calls Direction requests. For context, this section explains: Track how often your listings appear in search results. This helps you understand your visibility across platforms. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: These actions indicate how users engage with your listings.
- What this covers: Clicks Calls Direction requests
- Fields: Clicks, Calls, Direction requests, Mobile, Desktop, Tablet, High-performing directories, Underperforming channels
- Controls: 1. Total Listings Impressions, 2. Total Listings Actions, 3. Profile Views, 4. Device Usage Over Time, 5. Platform Insights
- Next: These actions indicate how users engage with your listings.

Example values (illustrative, not read from the screenshot):

- Mobile: +1 312 847 1928

Full procedure:

1. Clicks
2. Calls
3. Direction requests

These actions indicate how users engage with your listings.

**3\. Profile Views**

See how many users viewed your business profile. This reflects interest in your business.

![Key Metrics & Features (image 3 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069703401/original/c8yDIXtdLl66TzCJ7m9wwfyiNUrAckk8MA.png)

**Key Metrics & Features (image 3 of 6)**

This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: See how many users viewed your business profile. This reflects interest in your business. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Understand how users access your listings.
- What this covers: See how many users viewed your business profile. This reflects interest in your business.
- Fields: Clicks, Calls, Direction requests, Mobile, Desktop, Tablet, High-performing directories, Underperforming channels
- Controls: 1. Total Listings Impressions, 2. Total Listings Actions, 3. Profile Views, 4. Device Usage Over Time, 5. Platform Insights
- Next: Understand how users access your listings:

Example values (illustrative, not read from the screenshot):

- Mobile: +1 312 847 1928

Full procedure:

1. Clicks
2. Calls
3. Direction requests

**4\. Device Usage Over Time**

Understand how users access your listings:

-   Mobile
-   Desktop
-   Tablet

![Key Metrics & Features (image 4 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069703471/original/y0sP7_A253NfNjxUpBdHz3UbahSk4dubVQ.png)

**Key Metrics & Features (image 4 of 6)**

This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: Understand how users access your listings. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: This helps you optimize your listings for the most common devices.
- What this covers: Understand how users access your listings:
- Fields: Clicks, Calls, Direction requests, Mobile, Desktop, Tablet, High-performing directories, Underperforming channels
- Controls: 1. Total Listings Impressions, 2. Total Listings Actions, 3. Profile Views, 4. Device Usage Over Time, 5. Platform Insights
- Next: This helps you optimize your listings for the most common devices.

Example values (illustrative, not read from the screenshot):

- Mobile: +1 312 847 1928

Full procedure:

1. Clicks
2. Calls
3. Direction requests

This helps you optimize your listings for the most common devices.

**5\. Platform Insights**

Break down performance by listing platforms to identify:

-   High-performing directories
-   Underperforming channels 

![Key Metrics & Features (image 5 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069703779/original/c2yzvLiNnIECJKNLbAUgT7kai7m7bgaM9Q.png)

**Key Metrics & Features (image 5 of 6)**

This screenshot appears in the "Key Metrics & Features" section of "Listings Analytics Dashboard". The text alongside this image reads: High-performing directories Underperforming channels. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Follow these steps to open the Listings Analytics Dashboard.
- What this covers: High-performing directories Underperforming channels
- Fields: Clicks, Calls, Direction requests, Mobile, Desktop, Tablet, High-performing directories, Underperforming channels
- Controls: 1. Total Listings Impressions, 2. Total Listings Actions, 3. Profile Views, 4. Device Usage Over Time, 5. Platform Insights
- Next: Follow these steps to open the Listings Analytics Dashboard:

Example values (illustrative, not read from the screenshot):

- Mobile: +1 312 847 1928

Full procedure:

1. Clicks
2. Calls
3. Direction requests

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## **How to Access the Dashboard**

Follow these steps to open the Listings Analytics Dashboard:

1.  Navigate to Listings from the left menu
2.  Click on the Analytics tab
3.  Use the date filter to select your desired timeframe

![How to Access the Dashboard (image 6 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069703949/original/dkNCl-jOyI92h6kYscEJfSemugVcByQ_LQ.jpeg)

**How to Access the Dashboard (image 6 of 6)**

This screenshot appears in the "How to Access the Dashboard" section of "Listings Analytics Dashboard". The text alongside this image reads: Navigate to Listings from the left menu Click on the Analytics tab Use the date filter to select your desired timeframe. Immediately after, the guide continues: The dashboard will automatically update based on the selected date range.
- Where to go: Navigate to Listings from the left menu Click on the Analytics tab Use the date filter to select your desired timeframe
- Next: The dashboard will automatically update based on the selected date range.

Full procedure:

1. Navigate to Listings from the left menu
2. Click on the Analytics tab
3. Use the date filter to select your desired timeframe

The dashboard will automatically update based on the selected date range.

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## **How to Use the Dashboard Effectively**

### **Identify Trends**

Use date filters to compare performance over time and identify:

-   Growth patterns
-   Seasonal changes
-   Drops in engagement

### **Measure Engagement**

Focus on **Actions and Profile Views** to understand how users interact with your listings.

### **Optimize Listings Strategy**

-   Improve listings on platforms with low performance
-   Double down on high-performing directories
-   Adjust business information if engagement is low

### **Monitor Device Behavior**

If most users are on mobile, ensure:

-   Business info is concise
-   Click-to-call functionality is optimized

Stay ahead of the competition with deeper insights into your online presence. Explore the new Listings Analytics Dashboard today and unlock new growth opportunities!

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com