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Adding Additional Attributes to Listings

Learn how to enhance your online presence by adding detailed attributes like services, brands, languages and keywords to your business listings in GHL Customer Care.

2 min read510 words6 explained imagesUpdated Mon, 30 Jun, 2025 at 2:26 PM
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On this page
  1. Key Benefits of Using Additional Attributes
  2. How to Add or Update Additional Attributes
  3. Overview of Additional Attributes
  4. Frequently Asked Questions
  5. Related Articles

This article explains how to enhance your business’s online listings by adding Additional Attributes. Clearly showcasing your business’s details helps customers easily find relevant information about your offerings, brands, languages, and more.

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TABLE OF CONTENTS

What Are Additional Attributes for Listings?

The Additional Attributes feature within the Listings tool allows businesses to provide detailed, comprehensive information about their operations. Utilizing these attributes can enhance your online visibility, improve credibility, and clearly communicate valuable business details to potential customers.

Key Benefits of Using Additional Attributes

  • Enhanced Visibility: Clearly showcase services to attract relevant leads

  • Increased Credibility: Display associations to establish trust

  • Improved Customer Clarity: Clarify your represented brands for customer recognition

  • Inclusivity and Accessibility: Highlight spoken languages to reach broader audiences

  • Optimized Discoverability: Use strategic keywords to improve online search visibility

How to Add or Update Additional Attributes

Follow these steps to efficiently add or update attributes within your Listings:

  1. Navigate to Reputation > Listings > Business Entities

    Step 1 of 4: Navigate to Reputation > Listings > Business Entities What this shows Step 1 of 4: Navigate to Reputation > Listings > Business Entities What this shows Shows where to go for step 1 of 4 in the "How to Add or Update Additional Attributes" section of "Adding Additional Attributes to Listings". This screenshot accompanies step 1 of 4 in the "How to Add or Update Additional Attributes" section of "Adding Additional Attributes to Listings". At this point in the walkthrough you navigate to Reputation > Listings > Business Entities. The navigation path used here is Reputation > Listings > Business Entities. The next step is to next to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit. Step 1 of 4Path: Reputation > Listings > Business EntitiesImage 1 of 6 Where to goNavigate to Reputation > Listings > Business Entities
    Buttons and menus referenced ReputationListingsBusiness Entities3 dots (⋮)EditAdditional AttributesSave
    Next stepNext to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit
    All 4 steps in this procedure
    1. Navigate to Reputation > Listings > Business Entities this image
    2. Next to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit
    3. Click Additional Attributes on the top menu bar
    4. Enter or update your business attributes then click the blue Save button

  2. Next to the business entity you wish to edit, click the 3 dots (⋮) icon then click Edit

    Step 2 of 4: Next to the business entity you wish to edit, c lick the 3 dots (⋮)… What this shows Step 2 of 4: Next to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit What this shows Shows what to click for step 2 of 4 in the "How to Add or Update Additional Attributes" section of "Adding Additional Attributes to Listings". This screenshot accompanies step 2 of 4 in the "How to Add or Update Additional Attributes" section of "Adding Additional Attributes to Listings". At this point in the walkthrough you next to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit. The navigation path used here is Reputation > Listings > Business Entities Next. The next step is to click Additional Attributes on the top menu bar. Step 2 of 4Path: Reputation > Listings > Business Entities NextImage 2 of 6 What to clickNext to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit
    Buttons and menus referenced 3 dots (⋮)EditReputationListingsBusiness EntitiesAdditional AttributesSave
    Next stepClick Additional Attributes on the top menu bar
    All 4 steps in this procedure
    1. Navigate to Reputation > Listings > Business Entities
    2. Next to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit this image
    3. Click Additional Attributes on the top menu bar
    4. Enter or update your business attributes then click the blue Save button

  3. Click Additional Attributes on the top menu bar

    Step 3 of 4: Click Additional Attributes on the top menu bar What this shows Step 3 of 4: Click Additional Attributes on the top menu bar What this shows Shows what to click for step 3 of 4 in the "How to Add or Update Additional Attributes" section of "Adding Additional Attributes to Listings". This screenshot accompanies step 3 of 4 in the "How to Add or Update Additional Attributes" section of "Adding Additional Attributes to Listings". At this point in the walkthrough you click Additional Attributes on the top menu bar. The navigation path used here is Reputation > Listings > Business Entities Next. The next step is to enter or update your business attributes then click the blue Save button. Step 3 of 4Path: Reputation > Listings > Business Entities NextImage 3 of 6 What to clickClick Additional Attributes on the top menu bar
    Buttons and menus referenced Additional AttributesReputationListingsBusiness Entities3 dots (⋮)EditSave
    Next stepEnter or update your business attributes then click the blue Save button
    All 4 steps in this procedure
    1. Navigate to Reputation > Listings > Business Entities
    2. Next to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit
    3. Click Additional Attributes on the top menu bar this image
    4. Enter or update your business attributes then click the blue Save button

  4. Enter or update your business attributes then click the blue Save button

    Step 4 of 4: Enter or update your business attributes then click the blue Save button What this shows Step 4 of 4: Enter or update your business attributes then click the blue Save button What this shows Shows what to fill in for step 4 of 4 in the "How to Add or Update Additional Attributes" section of "Adding Additional Attributes to Listings". This screenshot accompanies step 4 of 4 in the "How to Add or Update Additional Attributes" section of "Adding Additional Attributes to Listings". At this point in the walkthrough you enter or update your business attributes then click the blue Save button. The navigation path used here is Reputation > Listings > Business Entities Next. Step 4 of 4Path: Reputation > Listings > Business Entities NextImage 4 of 6 What to fill inEnter or update your business attributes then click the blue Save button
    Buttons and menus referenced SaveReputationListingsBusiness Entities3 dots (⋮)EditAdditional Attributes
    All 4 steps in this procedure
    1. Navigate to Reputation > Listings > Business Entities
    2. Next to the business entity you wish to edit, c lick the 3 dots (⋮) icon then click Edit
    3. Click Additional Attributes on the top menu bar
    4. Enter or update your business attributes then click the blue Save button this image

Overview of Additional Attributes

Year Established: Indicating the year your business was established can reinforce your experience and credibility, enhancing trust among potential customers.

Services: Clearly list the specific services your business offers, helping potential customers understand exactly what you provide. This transparency drives more relevant leads by matching customer needs with your offerings. Clearly list the specific services your business offers, helping potential customers understand exactly what you provide. This transparency drives more relevant leads by matching customer needs with your offerings.

Associations: Showcase your professional associations, organizations, or affiliations to build credibility and trust. By highlighting these connections, you position your business as a reputable leader in your industry.

Brands: Specify the brands you carry or represent, giving customers important context about your product or service offerings. Recognizable brands can enhance customer confidence and trust.

Languages: Indicate the languages spoken at your business to ensure effective communication with a diverse audience. This inclusivity not only improves customer satisfaction but also broadens your market reach.

Keywords: Add relevant keywords that describe your business to improve online visibility. These keywords help potential customers find your business more easily, increasing traffic and the likelihood of discovery.

Overview of Additional Attributes (image 5 of 6) What this shows Keywords: Add relevant keywords that describe your business to improve online visibility. What this shows Illustrates the "Overview of Additional Attributes" section of "Adding Additional Attributes to Listings". This screenshot appears in the "Overview of Additional Attributes" section of "Adding Additional Attributes to Listings". The text alongside this image reads: Keywords: Add relevant keywords that describe your business to improve online visibility. These keywords help potential customers find your business more easily, increasing traffic and the likelihood of discovery. Immediately after, the guide continues: Q: Can I edit attributes after saving? Image 5 of 6 What this coversKeywords: Add relevant keywords that describe your business to improve online visibility. These keywords help potential customers find your business more easily, increasing traffic and the likelihood of discovery. Next stepQ: Can I edit attributes after saving?
Overview of Additional Attributes (image 6 of 6) What this shows Keywords: Add relevant keywords that describe your business to improve online visibility. What this shows Illustrates the "Overview of Additional Attributes" section of "Adding Additional Attributes to Listings". This screenshot appears in the "Overview of Additional Attributes" section of "Adding Additional Attributes to Listings". The text alongside this image reads: Keywords: Add relevant keywords that describe your business to improve online visibility. These keywords help potential customers find your business more easily, increasing traffic and the likelihood of discovery. Immediately after, the guide continues: Q: Can I edit attributes after saving? Image 6 of 6 What this coversKeywords: Add relevant keywords that describe your business to improve online visibility. These keywords help potential customers find your business more easily, increasing traffic and the likelihood of discovery. Next stepQ: Can I edit attributes after saving?

Frequently Asked Questions

Q: Can I edit attributes after saving?

Yes, attributes can be updated anytime directly from the Listings section.

Q: Are all attributes mandatory?

No, you can selectively complete only the attributes relevant to your business.

Q: How quickly do changes appear online?

Changes typically appear within 24-48 hours, depending on the platform.

Q: Does adding keywords directly impact my SEO ranking?

Yes, adding strategic keywords can boost your listings' online visibility.

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