Sites - Traffic Source Analytics
Learn Traffic Source Analytics in GHL Customer Care. Compare Paid vs Organic, use drill-down and tooltips, and fix UTMs to improve attribution and reporting accuracy.
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Traffic Source Analytics in GHL Customer Care helps you quickly see where website and funnel traffic originates. Compare Paid vs Organic performance, spot daily trends, and drill into a single date or channel. This guide explains how to read the traffic source charts, and how attribution works.
TABLE OF CONTENTS
- What is Traffic Source Analytics?
- Key Benefits of Traffic Source Analytics
- How channels are Determined in GHL Customer Care
- How To Use Traffic Source Analytics in Sites
- Frequently Asked Questions
- Related Articles
What is Traffic Source Analytics?
Traffic Source Analytics is a visual dashboard inside Sites → Analytics that breaks down daily traffic by marketing channels and sources. The stacked bar chart and companion tabs (Traffic Channel and Source/Medium) let you attribute results to the right campaigns, compare channels over time, and filter the entire dashboard to a specific date when needed.
Key Benefits of Traffic Source Analytics
Channel clarity: Quickly see how much traffic comes from Paid Search, Paid Social, Organic Search, Direct, Referral, Social (organic when available), and Other (Unknown/Unmapped).
Faster decisions: Identify growth, dips, or seasonal shifts at a glance with daily stacked bars and immediate tooltips.
Better attribution: Validate UTMs and click IDs so paid clicks don’t get misclassified as Direct or Other.
Team alignment: Use consistent colors and labels so stakeholders interpret charts the same way in reviews.
Focused analysis: Click a single day to filter the dashboard and investigate anomalies with context.
How channels are Determined in GHL Customer Care
UTM parameters: GHL Customer Care reads utm_source, utm_medium, and utm_campaign when present.
Click IDs & auto-tagging: Identifiers like gclid/msclkid/fbclid may help confirm paid traffic classification.
Referrer detection: Known search engines and social networks are matched; direct means no referrer/UTMs.
Other (Unknown/Unmapped): Sessions without usable UTMs/referrers or with malformed values.
How To Use Traffic Source Analytics in Sites
Proper setup ensures accurate attribution and clean visuals. Follow these steps to locate the dashboard, validate UTMs, and use drill-down effectively.
Go to Sites → Analytics.
Step 1 of 5: Go to Sites → Analytics What this shows Step 1 of 5: Go to Sites → Analytics. What this shows Shows where to go for step 1 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". This screenshot accompanies step 1 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you go to Sites → Analytics. For context, this section explains: Proper setup ensures accurate attribution and clean visuals. Follow these steps to locate the dashboard, validate UTMs, and use drill-down effectively. The next step is to select Funnels/Website then choose your D ate Range. Where to goGo to Sites → Analytics. Buttons and menus referenced Sites → Analytics.Funnels/WebsiteDate RangeAcquisition DataTraffic ChannelSource/Mediumexact countNext stepSelect Funnels/Website then choose your D ate Range.All 5 steps in this procedure
- Go to Sites → Analytics. this image
- Select Funnels/Website then choose your D ate Range.
- Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral).
- Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other).
- Hover any day/date bar to see the exact count for that channel on that date.
Select Funnels/Website then choose your Date Range.
Step 2 of 5: Select Funnels/Website then choose your D ate Range What this shows Step 2 of 5: Select Funnels/Website then choose your D ate Range. What this shows Shows what to choose for step 2 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". This animation accompanies step 2 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you select Funnels/Website then choose your D ate Range. The next step is to scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). What to chooseSelect Funnels/Website then choose your D ate Range. Buttons and menus referenced Funnels/WebsiteDate RangeSites → Analytics.Acquisition DataTraffic ChannelSource/Mediumexact countNext stepScroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral).All 5 steps in this procedure
- Go to Sites → Analytics.
- Select Funnels/Website then choose your D ate Range. this image
- Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral).
- Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other).
- Hover any day/date bar to see the exact count for that channel on that date.
Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral).
Step 3 of 5: Scroll to Acquisition Data and select the Traffic Channel tab for a… What this shows Step 3 of 5: Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search… What this shows Shows what to choose for step 3 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". This screenshot accompanies step 3 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). The next step is to switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). What to chooseScroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). Buttons and menus referenced Acquisition DataTraffic ChannelSites → Analytics.Funnels/WebsiteDate RangeSource/Mediumexact countNext stepSwitch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other).All 5 steps in this procedure
- Go to Sites → Analytics.
- Select Funnels/Website then choose your D ate Range.
- Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). this image
- Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other).
- Hover any day/date bar to see the exact count for that channel on that date.
Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other).
Step 4 of 5: Switch to the Source/Medium tab to view precise origins (e.g., google… What this shows Step 4 of 5: Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). What this shows Shows what this covers for step 4 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". This screenshot accompanies step 4 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). The next step is to hover any day/date bar to see the exact count for that channel on that date. What this coversSwitch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). Buttons and menus referenced Source/MediumSites → Analytics.Funnels/WebsiteDate RangeAcquisition DataTraffic Channelexact countNext stepHover any day/date bar to see the exact count for that channel on that date.All 5 steps in this procedure
- Go to Sites → Analytics.
- Select Funnels/Website then choose your D ate Range.
- Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral).
- Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). this image
- Hover any day/date bar to see the exact count for that channel on that date.
Hover any day/date bar to see the exact count for that channel on that date.
Step 5 of 5: Hover any day/date bar to see the exact count for that channel on that… What this shows Step 5 of 5: Hover any day/date bar to see the exact count for that channel on that date. What this shows Shows what this covers for step 5 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". This animation accompanies step 5 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you hover any day/date bar to see the exact count for that channel on that date. What this coversHover any day/date bar to see the exact count for that channel on that date. Buttons and menus referenced exact countSites → Analytics.Funnels/WebsiteDate RangeAcquisition DataTraffic ChannelSource/MediumAll 5 steps in this procedure
- Go to Sites → Analytics.
- Select Funnels/Website then choose your D ate Range.
- Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral).
- Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other).
- Hover any day/date bar to see the exact count for that channel on that date. this image
Frequently Asked Questions
Q: Which metric is shown in the stacked bar chart?
Daily visits to your Sites assets (websites/funnels) within the selected date range.
Q: Why is some traffic categorized as Other (Unknown/Unmapped)?
Sessions may lack UTMs, include malformed parameters, or arrive without a referrer (e.g., app browsers, redirects). Add consistent UTMs and check redirects to reduce this bucket.
Q: What timezone does the dashboard use?
The data aggregates by your account/location timezone. If your team is distributed, communicate the timezone to avoid confusion.
Related Articles
Frequently asked questions
What is Traffic Source Analytics?
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