Analytics for Top Countries, States and Cities in Funnel Analytics
Drill down by country, state, & city in Sites Analytics. Compare regions with a live map & ranked lists to focus campaigns and optimize marketing spend.
4 min read897 words7 explained imagesUpdated Fri, 30 Jan at 2:21 PM
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Quickly uncover exactly where your visitors come from, right down to the country, state and city, so you can focus campaigns where they’ll have the greatest impact.
This article explains how to view and interpret Top Visits by Country, State and City data inside the Sites Analytics dashboard. This interactive heat map helps you understand where your website or funnel traffic is coming from so you can make informed decisions around targeting, content strategy, and audience development.
What are Geographic Site Analytics (Country, State & City Drilldown)?
Geographic Analytics is an interactive heat-map that visualizes web traffic all the way from country to state to city level. By drilling down, you can identify high-interest pockets within a region, compare performance across different local markets, and fine-tune your marketing strategy in real time. Both map and ranked list update the moment you change the dropdown, no manual reload required. This experience allows you to identify high-traffic regions and evaluate international audience engagement across your digital assets.
Key Benefits of Geographic Analytics
Understanding your traffic sources by geography can help refine your marketing strategies, improve localization efforts, and monitor performance across international campaigns.
Global Heatmap View: Visualize traffic distribution across countries instantly.
Traffic Trend Identification: Detect shifts in audience behavior based on geographic location.
Audience Targeting: Focus outreach and paid campaigns on top-performing regions.
Top Country Breakdown: Access a ranked list of the ten countries, states or cities driving the most visits.
Anomaly Detection: Identify unexpected spikes in visits from unfamiliar regions.
Market Insights: Use location data to evaluate expansion opportunities or content localization needs.
Understanding the Dynamic Heat Map
The heat map provides geographic context to your site traffic. Colors on the map deepen as traffic increases, giving you a quick visual cue of hotspots without digging through spreadsheets.
Move your cursor across the map to reveal precise visitor numbers for country each state or city. Tooltips appear immediately, saving you from scrolling the side list when you need a quick figure.
Understanding the Dynamic Heat Map (image 1 of 7)What this shows Move your cursor across the map to reveal precise visitor numbers for country each state or city.What this showsIllustrates the "Understanding the Dynamic Heat Map" section of "Analytics for Top Countries, States and Cities in Funnel Analytics".This screenshot appears in the "Understanding the Dynamic Heat Map" section of "Analytics for Top Countries, States and Cities in Funnel Analytics". The text alongside this image reads: Move your cursor across the map to reveal precise visitor numbers for country each state or city. Tooltips appear immediately, saving you from scrolling the side list when you need a quick figure. Immediately after, the guide continues: Each drill-down level includes a side-panel list that automatically ranks the top regions by visit count. The list updates in real time as you change levels, making it effortless to spot your highest-traffic areas at a glance.Image 1 of 7What this coversMove your cursor across the map to reveal precise visitor numbers for country each state or city. Tooltips appear immediately, saving you from scrolling the side list when you need a quick figure.Next stepEach drill-down level includes a side-panel list that automatically ranks the top regions by visit count. The list updates in real time as you change levels, making it effortless to spot your highest-traffic areas at a glance.
Total Visitors and Ranked Lists
Each drill-down level includes a side-panel list that automatically ranks the top regions by visit count. The list updates in real time as you change levels, making it effortless to spot your highest-traffic areas at a glance.
A running total of all visits for the selected drill-down level stays visible above the map. As you move from country to state to city, the total refreshes automatically so you always know the full audience size you’re analyzing.
Total Visitors and Ranked Lists (image 2 of 7)What this shows A running total of all visits for the selected drill-down level stays visible above the map.What this showsIllustrates the "Total Visitors and Ranked Lists" section of "Analytics for Top Countries, States and Cities in Funnel Analytics".This screenshot appears in the "Total Visitors and Ranked Lists" section of "Analytics for Top Countries, States and Cities in Funnel Analytics". The text alongside this image reads: A running total of all visits for the selected drill-down level stays visible above the map. As you move from country to state to city, the total refreshes automatically so you always know the full audience size you’re analyzing. Immediately after, the guide continues: Switch between Country, State, and City with a single selector to instantly change the heat-map and ranked list. This dropdown removes extra clicks and keeps your workflow focused on insight rather than navigation. The dynamic heat map….Image 2 of 7What this coversA running total of all visits for the selected drill-down level stays visible above the map. As you move from country to state to city, the total refreshes automatically so you always know the full audience size you’re analyzing.Next stepSwitch between Country, State, and City with a single selector to instantly change the heat-map and ranked list. This dropdown removes extra clicks and keeps your workflow focused on insight rather than navigation. The dynamic heat map will update in real-time as you use the geographic dropdown.
Geographic Dropdown (Country, State, City)
Switch between Country, State, and City with a single selector to instantly change the heat-map and ranked list. This dropdown removes extra clicks and keeps your workflow focused on insight rather than navigation. The dynamic heat map will update in real-time as you use the geographic dropdown.
Geographic Dropdown (Country, State, City) (image 3 of 7)What this shows Switch between Country, State, and City with a single selector to instantly change the heat-map and ranked list.What this showsIllustrates the "Geographic Dropdown (Country, State, City)" section of "Analytics for Top Countries, States and Cities in Funnel Analytics".This screenshot appears in the "Geographic Dropdown (Country, State, City)" section of "Analytics for Top Countries, States and Cities in Funnel Analytics". The text alongside this image reads: Switch between Country, State, and City with a single selector to instantly change the heat-map and ranked list. This dropdown removes extra clicks and keeps your workflow focused on insight rather than navigation. The dynamic heat map will update in real-time as you use the geographic dropdown. Immediately after, the guide continues: Follow these steps to locate and interact with the Top Visits by Location feature within the Sites Analytics section.Image 3 of 7What to chooseSwitch between Country, State, and City with a single selector to instantly change the heat-map and ranked list. This dropdown removes extra clicks and keeps your workflow focused on insight rather than navigation. The dynamic heat map will update in real-time as you use the geographic dropdown.
Buttons and menus referencedSwitch between Country, State, and City
Next stepFollow these steps to locate and interact with the Top Visits by Location feature within the Sites Analytics section.
How To Access Geographic Analytics
Follow these steps to locate and interact with the Top Visits by Location feature within the Sites Analytics section.
Step 1: Navigate to Analytics
From your sub-account dashboard, use the left-side navigation bar to go to Sites and select the Analytics tab from the top navigation ribbon
Step 1: Navigate to Analytics (image 4 of 7)What this shows From your sub-account dashboard, use the left-side navigation bar to go to Sites a nd select the Analytics tab from the top navigation…What this showsIllustrates the "Step 1: Navigate to Analytics" section of "Analytics for Top Countries, States and Cities in Funnel Analytics".This screenshot appears in the "Step 1: Navigate to Analytics" section of "Analytics for Top Countries, States and Cities in Funnel Analytics". The text alongside this image reads: From your sub-account dashboard, use the left-side navigation bar to go to Sites a nd select the Analytics tab from the top navigation ribbon. Immediately after, the guide continues: Use the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or other asset type. You can filter your results to a specific site using the second dropdown.Image 4 of 7What to chooseFrom your sub-account dashboard, use the left-side navigation bar to go to Sites a nd select the Analytics tab from the top navigation ribbon
Buttons and menus referencedSites aAnalytics
Next stepUse the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or other asset type. You can filter your results to a specific site using the second dropdown.
Step 2: Choose Between Funnels or Websites
Use the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or other asset type. You can filter your results to a specific site using the second dropdown.
Step 2: Choose Between Funnels or Websites (image 5 of 7)What this shows Use the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or other asset type.What this showsIllustrates the "Step 2: Choose Between Funnels or Websites" section of "Analytics for Top Countries, States and Cities in Funnel Analytics".This screenshot appears in the "Step 2: Choose Between Funnels or Websites" section of "Analytics for Top Countries, States and Cities in Funnel Analytics". The text alongside this image reads: Use the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or other asset type. You can filter your results to a specific site using the second dropdown. Immediately after, the guide continues: Use the Date Filters in the upper-right to select a time period to filter the data. Options include.Image 5 of 7What to fill inUse the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or other asset type. You can filter your results to a specific site using the second dropdown.
Buttons and menus referencedFunnelsWebsitesspecific site
Next stepUse the Date Filters in the upper-right to select a time period to filter the data. Options include:
Step 3: Set Your Date Range
Use the Date Filters in the upper-right to select a time period to filter the data. Options include:
Last 7 days
Last 14 days
Last 30 days
Last 60 days
Last 90 days
Custom date range
Step 3: Set Your Date Range (image 6 of 7)What this shows Last 7 days Last 14 days Last 30 days Last 60 days Last 90 days Custom date rangeWhat this showsIllustrates the "Step 3: Set Your Date Range" section of "Analytics for Top Countries, States and Cities in Funnel Analytics".This screenshot appears in the "Step 3: Set Your Date Range" section of "Analytics for Top Countries, States and Cities in Funnel Analytics". The text alongside this image reads: Last 7 days Last 14 days Last 30 days Last 60 days Last 90 days Custom date range. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Scroll down to the "Top visits by" card (located beneath Page Views). From here you can.Image 6 of 7What this coversLast 7 days Last 14 days Last 30 days Last 60 days Last 90 days Custom date range
Fields in this part of the guideLast 7 daysLast 14 daysLast 30 daysLast 60 daysLast 90 daysCustom date range
Buttons and menus referencedDate Filters
Next stepScroll down to the "Top visits by" card (located beneath Page Views). From here you can:All 6 steps in this procedure
Last 7 days
Last 14 days
Last 30 days
Last 60 days
Last 90 days
Custom date range
Step 4: View "Top visits by" card
Scroll down to the "Top visits by" card (located beneath Page Views). From here you can:
Use the drill-down dropdown (Country / State / City) above the map to choose your level.
Hover any shaded region to see its visitor count.
Review the ranked list on the right to compare top locations.
Step 4: View "Top visits by" card (image 7 of 7)What this shows Use the drill-down dropdown (Country / State / City) above the map to choose your level.What this showsIllustrates the "Step 4: View "Top visits by" card" section of "Analytics for Top Countries, States and Cities in Funnel Analytics".This screenshot appears in the "Step 4: View "Top visits by" card" section of "Analytics for Top Countries, States and Cities in Funnel Analytics". The text alongside this image reads: Use the drill-down dropdown (Country / State / City) above the map to choose your level. Hover any shaded region to see its visitor count. Review the ranked list on the right to compare top locations. Immediately after, the guide continues: Q: Is this data available for both Funnels and Websites?Image 7 of 7What to chooseUse the drill-down dropdown (Country / State / City) above the map to choose your level. Hover any shaded region to see its visitor count. Review the ranked list on the right to compare top locations.
Buttons and menus referenced"Top visits by"
Next stepQ: Is this data available for both Funnels and Websites?All 3 steps in this procedure
Use the drill-down dropdown (Country / State / City) above the map to choose your level.
Hover any shaded region to see its visitor count.
Review the ranked list on the right to compare top locations.
Frequently Asked Questions
Q: Is this data available for both Funnels and Websites?
Yes. The Top Visits by Country heatmap is accessible when viewing data for Funnels, Websites, or both, using the analytics view filter.
Can I export the country-level visit data?
While the visual heat map cannot be downloaded, you can export overall analytics data from the dashboard for reporting and deeper analysis.
Q: Does the map show device-level segmentation (mobile vs desktop)?
No, the heat map reflects total visits by country. Device-specific data is available elsewhere in the Sites Analytics dashboard.
Q: Can I view country-level data for specific funnels or pages?
The heat map shows aggregated data across your selected Funnels or Websites. For individual page performance, use the upper portion of the analytics dashboard.
Q: Why don’t I see any country data?
If your site has low traffic volume or if tracking scripts aren’t properly configured, the heat map may not populate with data.
