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Discover how long visitors are spending on your site with Average Time in Site Analytics! This feature surfaces engagement metrics that help you better understand how users interact with your site over a selected time period.
Average Time is a dedicated view in Sites → Analytics that shows how long visitors actively spend on pages across funnels, websites, and webinars.
At a glance, you will see KPI cards for Average Time and Exit Before 30 Seconds, plus an interactive trend chart to compare engagement over time.
What is Average Time in Site Analytics? (image 1 of 5)What this shows At a glance, you will see KPI cards for Average Time and Exit Before 30 Seconds, plus an interactive trend chart to compare engagement over time.What this showsIllustrates the "What is Average Time in Site Analytics?" section of "Average Time in Site Analytics".This screenshot appears in the "What is Average Time in Site Analytics?" section of "Average Time in Site Analytics". The text alongside this image reads: At a glance, you will see KPI cards for Average Time and Exit Before 30 Seconds, plus an interactive trend chart to compare engagement over time. Immediately after, the guide continues: Trend Visibility: Identifies strong and weak engagement points across funnels, websites, and webinars. Actionable Prioritization: Provides clearer signals for content, UX, and design optimization. Less Guesswork: Reduces guesswork when….Image 1 of 5What this coversAt a glance, you will see KPI cards for Average Time and Exit Before 30 Seconds, plus an interactive trend chart to compare engagement over time.
Buttons and menus referencedSites → AnalyticsAverage TimeExit Before 30 Seconds
Next stepTrend Visibility: Identifies strong and weak engagement points across funnels, websites, and webinars. Actionable Prioritization: Provides clearer signals for content, UX, and design optimization. Less Guesswork: Reduces guesswork when improving retention and conversions. Data Driven Actions: Enables data-backed decisions using real user engagement behavior.
Key Benefits of Average Time Metrics
Trend Visibility: Identifies strong and weak engagement points across funnels, websites, and webinars.
Actionable Prioritization: Provides clearer signals for content, UX, and design optimization.
Less Guesswork: Reduces guesswork when improving retention and conversions.
Data Driven Actions: Enables data-backed decisions using real user engagement behavior.
Key Metrics
Average Time
The mean active time per visit across the selected date range and sites. This helps measure general user engagement across the site.
Exit Before 30s
The share of page visits that ended within the first 30 seconds after landing on that page (Bounce Rate). This helps identify short-lived or low-engagement sessions, often caused by unmet expectations, slow load times, or irrelevant content.
Note: Each visit/session is counted independently. Ultra-short visits (<2 seconds) are excluded to reduce noise
How To Access Average Time
Follow these steps to locate and interact with the Average Time feature within Sites Analytics.
Step 1: Navigate to Analytics
From your sub-account dashboard, use the left-side navigation bar to go to Sites and select the Analytics tab from the top navigation ribbon.
Step 1: Navigate to Analytics (image 2 of 5)What this shows From your sub-account dashboard, use the left-side navigation bar to go to Sites and select the Analytics tab from the top navigation ribbon.What this showsIllustrates the "Step 1: Navigate to Analytics" section of "Average Time in Site Analytics".This screenshot appears in the "Step 1: Navigate to Analytics" section of "Average Time in Site Analytics". The text alongside this image reads: From your sub-account dashboard, use the left-side navigation bar to go to Sites and select the Analytics tab from the top navigation ribbon. Immediately after, the guide continues: Use the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or Webinars. You can optionally filter your results to a specific site using the second dropdown.Image 2 of 5What to chooseFrom your sub-account dashboard, use the left-side navigation bar to go to Sites and select the Analytics tab from the top navigation ribbon.
Buttons and menus referencedSitesAnalytics
Next stepUse the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or Webinars. You can optionally filter your results to a specific site using the second dropdown.
Step 2: Choose Between Funnels or Websites
Use the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or Webinars. You can optionally filter your results to a specific site using the second dropdown.
Step 2: Choose Between Funnels or Websites (image 3 of 5)What this shows Use the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or Webinars.What this showsIllustrates the "Step 2: Choose Between Funnels or Websites" section of "Average Time in Site Analytics".This screenshot appears in the "Step 2: Choose Between Funnels or Websites" section of "Average Time in Site Analytics". The text alongside this image reads: Use the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or Webinars. You can optionally filter your results to a specific site using the second dropdown. Immediately after, the guide continues: Use the Date Selector in the top-right to select a time period to filter the data.Image 3 of 5What to chooseUse the dropdown at the top-left of the dashboard to select whether you’d like to view data for Funnels, Websites or Webinars. You can optionally filter your results to a specific site using the second dropdown.Next stepUse the Date Selector in the top-right to select a time period to filter the data.
Step 3: Set Your Date Range
Use the Date Selector in the top-right to select a time period to filter the data.
Step 3: Set Your Date Range (image 4 of 5)What this shows Use the Date Selector in the top-right to select a time period to filter the data.What this showsIllustrates the "Step 3: Set Your Date Range" section of "Average Time in Site Analytics".This screenshot appears in the "Step 3: Set Your Date Range" section of "Average Time in Site Analytics". The text alongside this image reads: Use the Date Selector in the top-right to select a time period to filter the data. Immediately after, the guide continues: Scroll down to the "Average Time" card. From here you can.Image 4 of 5What to chooseUse the Date Selector in the top-right to select a time period to filter the data.Next stepScroll down to the "Average Time" card. From here you can:
Step 4: View "Average Time" card
Scroll down to the "Average Time" card. From here you can:
View percentage who exited before 30 seconds.
View average time spent per session over the selected time period.
Hover any any column to see average time spent per session during that time period.
Step 4: View "Average Time" card (image 5 of 5)What this shows View percentage who exited before 30 seconds.What this showsIllustrates the "Step 4: View "Average Time" card" section of "Average Time in Site Analytics".This screenshot appears in the "Step 4: View "Average Time" card" section of "Average Time in Site Analytics". The text alongside this image reads: View percentage who exited before 30 seconds. View average time spent per session over the selected time period. Hover any any column to see average time spent per session during that time period. Immediately after, the guide continues: Q: What types of sites support Average Time metrics? Funnels, Websites and Webinars.Image 5 of 5What this coversView percentage who exited before 30 seconds. View average time spent per session over the selected time period. Hover any any column to see average time spent per session during that time period.Next stepQ: What types of sites support Average Time metrics? Funnels, Websites and WebinarsAll 3 steps in this procedure
View percentage who exited before 30 seconds.
View average time spent per session over the selected time period.
Hover any any column to see average time spent per session during that time period.
Frequently Asked Questions
Q: What types of sites support Average Time metrics? Funnels, Websites and Webinars
Q: How is idle time treated if a visitor leaves a tab open? Inactive time is capped so idle tabs don’t inflate your Average Session Duration.
Q: How are ultra‑short visits handled? Sessions under 2 seconds are excluded to reduce noise from accidental clicks or instant bounces.
