# Sites - Traffic Source Analytics > Learn Traffic Source Analytics in GHL Customer Care. Compare Paid vs Organic, use drill-down and tooltips, and fix UTMs to improve attribution and reporting accuracy. - Source: https://docs.ghlcustomercare.com/docs/sites/analytics-funnels-websites-and-qr-codes/sites-traffic-source-analytics - Section: Sites / Analytics (Funnels, Websites, & QR Codes) - Reading time: 2 min - Images: 5, each explained below - Modified on Thu, 23 Oct, 2025 at 12:09 PM --- Traffic Source Analytics in GHL Customer Care helps you quickly see where website and funnel traffic originates. Compare Paid vs Organic performance, spot daily trends, and drill into a single date or channel. This guide explains how to read the traffic source charts, and how attribution works. --- **TABLE OF CONTENTS** - [What is Traffic Source Analytics?](#what-is-traffic-source-analytics) - [Key Benefits of Traffic Source Analytics](#key-benefits-of-traffic-source-analytics) - [How channels are Determined in GHL Customer Care](#how-channels-are-determined-in-ghl-customer-care) - [How To Use Traffic Source Analytics in Sites](#how-to-use-traffic-source-analytics-in-sites) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- ## **What is Traffic Source Analytics?** Traffic Source Analytics is a visual dashboard inside Sites → Analytics that breaks down daily traffic by marketing channels and sources. The stacked bar chart and companion tabs (Traffic Channel and Source/Medium) let you attribute results to the right campaigns, compare channels over time, and filter the entire dashboard to a specific date when needed. --- ## **Key Benefits of Traffic Source Analytics** - **Channel clarity**: Quickly see how much traffic comes from Paid Search, Paid Social, Organic Search, Direct, Referral, Social (organic when available), and Other (Unknown/Unmapped). - **Faster decisions**: Identify growth, dips, or seasonal shifts at a glance with daily stacked bars and immediate tooltips. - **Better attribution**: Validate UTMs and click IDs so paid clicks don’t get misclassified as Direct or Other. - **Team alignment**: Use consistent colors and labels so stakeholders interpret charts the same way in reviews. - **Focused analysis**: Click a single day to filter the dashboard and investigate anomalies with context. --- ## **How channels are Determined in GHL Customer Care** - **UTM parameters**: GHL Customer Care reads utm\_source, utm\_medium, and utm\_campaign when present. - **Click IDs & auto-tagging**: Identifiers like gclid/msclkid/fbclid may help confirm paid traffic classification. - **Referrer detection**: Known search engines and social networks are matched; direct means no referrer/UTMs. - **Other (Unknown/Unmapped)**: Sessions without usable UTMs/referrers or with malformed values. --- ## **How To Use Traffic Source Analytics in Sites** Proper setup ensures accurate attribution and clean visuals. Follow these steps to locate the dashboard, validate UTMs, and use drill-down effectively. 1. Go to **Sites → Analytics.** ![Step 1 of 5: Go to Sites → Analytics](https://jumpshare.com/share/3Bn6ZfeAqXK2g5L7jrAy+/Screen+Shot+2025-10-23+at+10.23.20+PM.png) **Step 1 of 5: Go to Sites → Analytics** This screenshot accompanies step 1 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you go to Sites → Analytics. For context, this section explains: Proper setup ensures accurate attribution and clean visuals. Follow these steps to locate the dashboard, validate UTMs, and use drill-down effectively. The next step is to select Funnels/Website then choose your D ate Range. - Where to go: Go to Sites → Analytics. - Controls: Sites → Analytics., Funnels/Website, D, ate Range, Acquisition Data, Traffic Channel, Source/Medium, exact count - Next: Select Funnels/Website then choose your D ate Range. Full procedure: 1. Go to Sites → Analytics. <- this image 2. Select Funnels/Website then choose your D ate Range. 3. Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). 4. Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). 5. Hover any day/date bar to see the exact count for that channel on that date. 2. Select **Funnels/Website** then choose your **D****ate Range**. ![Step 2 of 5: Select Funnels/Website then choose your D ate Range](https://jumpshare.com/share/2tc6aL62tmso6HJHOuz7+/GIF+Recording+2025-10-23+at+10.26.40+PM.gif) **Step 2 of 5: Select Funnels/Website then choose your D ate Range** This animation accompanies step 2 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you select Funnels/Website then choose your D ate Range. The next step is to scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). - What to choose: Select Funnels/Website then choose your D ate Range. - Controls: Funnels/Website, D, ate Range, Sites → Analytics., Acquisition Data, Traffic Channel, Source/Medium, exact count - Next: Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). Full procedure: 1. Go to Sites → Analytics. 2. Select Funnels/Website then choose your D ate Range. <- this image 3. Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). 4. Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). 5. Hover any day/date bar to see the exact count for that channel on that date. 3. Scroll to **Acquisition Data** and select the **Traffic Channel** tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). ![Step 3 of 5: Scroll to Acquisition Data and select the Traffic Channel tab for a…](https://jumpshare.com/share/WUSAeff6Vltspds0HarZ+/Screen+Shot+2025-10-23+at+10.28.08+PM.png) **Step 3 of 5: Scroll to Acquisition Data and select the Traffic Channel tab for a…** This screenshot accompanies step 3 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). The next step is to switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). - What to choose: Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). - Controls: Acquisition Data, Traffic Channel, Sites → Analytics., Funnels/Website, D, ate Range, Source/Medium, exact count - Next: Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). Full procedure: 1. Go to Sites → Analytics. 2. Select Funnels/Website then choose your D ate Range. 3. Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). <- this image 4. Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). 5. Hover any day/date bar to see the exact count for that channel on that date. 4. Switch to the **Source/Medium** tab to view precise origins (e.g., google, facebook, direct, TikTok, other). ![Step 4 of 5: Switch to the Source/Medium tab to view precise origins (e.g., google…](https://jumpshare.com/share/c867nl5gkkw3u40XDckh+/Screen+Shot+2025-10-23+at+10.29.49+PM.png) **Step 4 of 5: Switch to the Source/Medium tab to view precise origins (e.g., google…** This screenshot accompanies step 4 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). The next step is to hover any day/date bar to see the exact count for that channel on that date. - What this covers: Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). - Controls: Source/Medium, Sites → Analytics., Funnels/Website, D, ate Range, Acquisition Data, Traffic Channel, exact count - Next: Hover any day/date bar to see the exact count for that channel on that date. Full procedure: 1. Go to Sites → Analytics. 2. Select Funnels/Website then choose your D ate Range. 3. Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). 4. Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). <- this image 5. Hover any day/date bar to see the exact count for that channel on that date. 5. Hover any day/date bar to see the **exact count** for that channel on that date. ![Step 5 of 5: Hover any day/date bar to see the exact count for that channel on that…](https://jumpshare.com/share/EcusudSb6BFbd187Zazk+/GIF+Recording+2025-10-23+at+10.33.18+PM.gif) **Step 5 of 5: Hover any day/date bar to see the exact count for that channel on that…** This animation accompanies step 5 of 5 in the "How To Use Traffic Source Analytics in Sites" section of "Sites - Traffic Source Analytics". At this point in the walkthrough you hover any day/date bar to see the exact count for that channel on that date. - What this covers: Hover any day/date bar to see the exact count for that channel on that date. - Controls: exact count, Sites → Analytics., Funnels/Website, D, ate Range, Acquisition Data, Traffic Channel, Source/Medium Full procedure: 1. Go to Sites → Analytics. 2. Select Funnels/Website then choose your D ate Range. 3. Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral). 4. Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other). 5. Hover any day/date bar to see the exact count for that channel on that date. <- this image --- ## **Frequently Asked Questions** **Q: Which metric is shown in the stacked bar chart?** Daily visits to your Sites assets (websites/funnels) within the selected date range. **Q: Why is some traffic categorized as Other (Unknown/Unmapped)?** Sessions may lack UTMs, include malformed parameters, or arrive without a referrer (e.g., app browsers, redirects). Add consistent UTMs and check redirects to reduce this bucket. **Q: What timezone does the dashboard use?** The data aggregates by your account/location timezone. If your team is distributed, communicate the timezone to avoid confusion. --- ## **Related Articles** - [How to Use Site and Funnel Analytics in GHL Customer Care](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/how-to-use-site-and-funnel-analytics-in-ghl-customer-care) - [Analytics for Top Countries in Funnel Analytics](https://docs.ghlcustomercare.com/docs/sites/analytics-funnels-websites-and-qr-codes/analytics-for-top-countries-states-and-cities-in-funnel-analytics) - [Funnels and Websites - Browsers and IPs in Funnel Analytics](https://docs.ghlcustomercare.com/docs/sites/analytics-funnels-websites-and-qr-codes/funnels-and-websites-browsers-and-ips-in-funnel-analytics) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com