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How to use Brand Boards in Funnels and Websites?

Apply Brand Boards in the GHL Customer Care funnel and website builder to keep branding consistent. Learn setup, usage, tips, and FAQs in this complete guide.

3 min read664 words3 explained imagesUpdated Mon, 16 Mar at 11:49 AM
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  1. Key Benefits of Using Brand Boards in Funnels & Websites
  2. How to Use Brand Boards in Websites & Funnels
  3. Frequently Asked Questions
  4. Related Articles

Brand Boards are here to make your life easier by simplifying the process of maintaining consistent brand guidelines across your funnels and websites. This article explains how to use Brand Boards to manage and apply your brand’s colors effectively.

TABLE OF CONTENTS

Overview of Using Brand Boards in Funnels & Websites

Brand Boards are reusable design kits that bundle your company’s logos, color palette, and typography. Once a Brand Board is created, its assets appear inside the funnel and website builder. This lets you apply the correct styles with one click, making it easy to keep your consistent branding across all websites and funnels.

Key Benefits of Using Brand Boards in Funnels & Websites

Brand Boards accelerate page creation and ensure brand consistency:

  • Brand Consistency: Using Brand Board options make it easy to create or update sites that match your brand
  • Save Time: No more hunting for the right color or remembering HEX codes. Brand Boards streamline your workflow
  • Instant Brand Palette Access: Your approved brand colors and fonts appear within the site builder, removing the need to copy HEX codes or refer to external branding guides
  • Centralized Maintenance: Refresh your Brand Board once and the updated colors, fonts, and logos populate every picker in the builder within the sub-account

How to Use Brand Boards in Websites & Funnels

You must have a brand board already created to use in the funnel or website builder. To learn how to create a Brand Board, see: How to Create a Brand Board


Step 1: Navigate to the Funnel or Website Builder

  1. Select Sites from the main navigation bar
  2. Using the top navigation ribbon, click either the Funnels or Websites tab
  3. Select the site you would like to edit or click the blue + New Funnel / + New Website button to create a new site
Step 1: Navigate to the Funnel or Website Builder (image 1 of 3) What this shows Select Sites from the main navigation bar Using the top navigation ribbon, click either the Funnels or Websites tab Select the site you… What this shows Illustrates the "Step 1: Navigate to the Funnel or Website Builder" section of "How to use Brand Boards in Funnels and Websites?". This screenshot appears in the "Step 1: Navigate to the Funnel or Website Builder" section of "How to use Brand Boards in Funnels and Websites?". The text alongside this image reads: Select Sites from the main navigation bar Using the top navigation ribbon, click either the Funnels or Websites tab Select the site you would like to edit or click the blue + New Funnel / + New Website button to create a new site. Immediately after, the guide continues: Click on the element you want to style From the right sidebar, click on a Color Swatch to open the color picker For typography color, you can also open the color picker using the inline toolbar. Image 1 of 3 What to chooseSelect Sites from the main navigation bar Using the top navigation ribbon, click either the Funnels or Websites tab Select the site you would like to edit or click the blue + New Funnel / + New Website button to create a new site
Buttons and menus referenced SitesFunnelsWebsites+ New Funnel+ New Website
Next stepClick on the element you want to style From the right sidebar, click on a Color Swatch to open the color picker For typography color, you can also open the color picker using the inline toolbar
All 3 steps in this procedure
  1. Select Sites from the main navigation bar
  2. Using the top navigation ribbon, click either the Funnels or Websites tab
  3. Select the site you would like to edit or click the blue + New Funnel / + New Website button to create a new site

Step 2: Accessing the Color Palette

  1. Click on the element you want to style
  2. From the right sidebar, click on a Color Swatch to open the color picker
  3. For typography color, you can also open the color picker using the inline toolbar
Step 2: Accessing the Color Palette (image 2 of 3) What this shows Click on the element you want to style From the right sidebar, click on a Color Swatch to open the color picker For typography color, you… What this shows Illustrates the "Step 2: Accessing the Color Palette" section of "How to use Brand Boards in Funnels and Websites?". This screenshot appears in the "Step 2: Accessing the Color Palette" section of "How to use Brand Boards in Funnels and Websites?". The text alongside this image reads: Click on the element you want to style From the right sidebar, click on a Color Swatch to open the color picker For typography color, you can also open the color picker using the inline toolbar. Immediately after, the guide continues: At the top row of the Color Picker, the colors from your Brand Board will appear Click a color from the Brand Board to apply. Image 2 of 3 Where to goClick on the element you want to style From the right sidebar, click on a Color Swatch to open the color picker For typography color, you can also open the color picker using the inline toolbar
Buttons and menus referenced Color Swatch
Next stepAt the top row of the Color Picker, the colors from your Brand Board will appear Click a color from the Brand Board to apply
All 3 steps in this procedure
  1. Click on the element you want to style
  2. From the right sidebar, click on a Color Swatch to open the color picker
  3. For typography color, you can also open the color picker using the inline toolbar

Step 3: Using the Color Picker

  1. At the top row of the Color Picker, the colors from your Brand Board will appear

  2. Click a color from the Brand Board to apply

Only the Brand Board set as "Default" will appear in the color picker. To learn how to change the default brand board, see: How to change default Brand Boards?
Step 3: Using the Color Picker (image 3 of 3) What this shows Only the Brand Board set as "Default" will appear in the color picker. What this shows Illustrates the "Step 3: Using the Color Picker" section of "How to use Brand Boards in Funnels and Websites?". This screenshot appears in the "Step 3: Using the Color Picker" section of "How to use Brand Boards in Funnels and Websites?". The text alongside this image reads: Only the Brand Board set as "Default" will appear in the color picker. To learn how to change the default brand board, see: How to change default Brand Boards? Immediately after, the guide continues: Q: Will updating a Brand Board automatically change existing colors in my funnels or websites? No. Updating a Brand Board does not retroactively affect previously created funnel or website pages. Image 3 of 3 What this coversOnly the Brand Board set as "Default" will appear in the color picker. To learn how to change the default brand board, see: How to change default Brand Boards? Next stepQ: Will updating a Brand Board automatically change existing colors in my funnels or websites? No. Updating a Brand Board does not retroactively affect previously created funnel or website pages.
All 2 steps in this procedure
  1. At the top row of the Color Picker, the colors from your Brand Board will appear
  2. Click a color from the Brand Board to apply

Frequently Asked Questions

Q: Will updating a Brand Board automatically change existing colors in my funnels or websites?
No. Updating a Brand Board does not retroactively affect previously created funnel or website pages. 

Q: How can I set a default Brand Board for new projects?
Go to Marketing → Brand Boards, click the three-dot menu next to the board you'd like to use, and select Set as Default. This will apply the selected Brand Board to new funnels and websites by default. Click here for more details on this topic.

Q: Why aren’t my Brand Board colors showing up in the color picker?
Brand Board colors will only appear in the funnel or website builder if a Brand Board is actively selected. Go to the Design tab and make sure a Brand Board is applied.

Q: Can I have multiple Brand Boards in one sub‑account?

Yes. Create as many as you like, but only one can be set as Default at a time.

Q: What happens if I delete a Brand Board?

Any stylings or colors already used in pages remain, but the board will disappear from pickers. 

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