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How to use Brand Boards in emails?

Brand boards are a great way to keep your email marketing on point with your brand’s look and feel. They ensure that your emails are consistent with your…

2 min read557 words6 explained imagesUpdated Wed, 28 Aug, 2024 at 6:46 AM
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On this page
  1. Why Use Brand Boards in Emails?
  2. 1. Easy Access to Design Parameters
  3. 2. No Custom Values or Code Blocks Needed
  4. 3. Ensure Brand Consistency
  5. Basic Things to Know About Brand Boards
  6. 1. Visible Fonts and Colors
  7. 2. Access to Logos
  8. 3. Changing Default Brand Boards
  9. Steps to Use Brand Boards in Emails
  10. 1. Navigate to Marketing
  11. 2. Open Email Campaign or Template
  12. 3. Using the Color Picker
  13. 4. Using the Font Picker
  14. 5. Accessing Logos

Brand boards are a great way to keep your email marketing on point with your brand’s look and feel. They ensure that your emails are consistent with your brand’s visual identity by making key design elements like fonts and colors easily accessible. Here’s why and how you should use brand boards in your email campaigns.

Why Use Brand Boards in Emails?

1. Easy Access to Design Parameters

With a brand board, you have all your brand’s fonts and colors right at your fingertips. This means you don’t need to remember or manually enter color codes or font names every time you design an email. It’s all neatly organized and ready for use.

2. No Custom Values or Code Blocks Needed

Brand boards simplify the process by providing pre-set colors and fonts directly in your email editor. You don’t need to deal with custom values or complicated code blocks—just select from the options available.

3. Ensure Brand Consistency

Using brand boards in your emails helps maintain consistency across all your communications. Your emails will always reflect your brand’s style, which strengthens your brand identity and makes your messages instantly recognizable.

Basic Things to Know About Brand Boards

1. Visible Fonts and Colors

Only the fonts and colors from the default brand board will be visible in the color and font pickers within your email editor.

2. Access to Logos

In the media library, you can view and use logos from all your brand boards. This makes it easy to incorporate your branding elements into your emails.

3. Changing Default Brand Boards

You can change the default brand board to see the color palette and fonts from different brand boards. However, remember that there can only be one default brand board at a time.

Steps to Use Brand Boards in Emails

1. Navigate to Marketing

  • Go to the Marketing section in your platform’s dashboard.

2. Open Email Campaign or Template

  • Click on Email Marketing and open any existing campaign or template you want to edit.
    Step 1 of 1: Click on Email Marketing and open any existing campaign or template… What this shows Step 1 of 1: Click on Email Marketing and open any existing campaign or template you want to edit. What this shows Shows what to click for step 1 of 1 in the "2. Open Email Campaign or Template" section of "How to use Brand Boards in emails?". This screenshot accompanies step 1 of 1 in the "2. Open Email Campaign or Template" section of "How to use Brand Boards in emails?". At this point in the walkthrough you click on Email Marketing and open any existing campaign or template you want to edit. Step 1 of 1Image 1 of 6 What to clickClick on Email Marketing and open any existing campaign or template you want to edit.

3. Using the Color Picker

  • To access your brand colors, start by editing a text block, changing colors in the appearance settings, or adjusting button colors.
  • When you open the color picker, you’ll see your brand colors displayed at the top of the palette.
    Step 2 of 3: When you open the color picker, you’ll see your brand colors displayed… What this shows Step 2 of 3: When you open the color picker, you’ll see your brand colors displayed at the top of the palette. What this shows Shows what this covers for step 2 of 3 in the "3. Using the Color Picker" section of "How to use Brand Boards in emails?". This screenshot accompanies step 2 of 3 in the "3. Using the Color Picker" section of "How to use Brand Boards in emails?". At this point in the walkthrough you when you open the color picker, you’ll see your brand colors displayed at the top of the palette. The next step is to the name of the color is as set in the brand board. Hover over the color to confirm the same. Step 2 of 3Image 2 of 6 What this coversWhen you open the color picker, you’ll see your brand colors displayed at the top of the palette. Next stepThe name of the color is as set in the brand board. Hover over the color to confirm the same.
    All 3 steps in this procedure
    1. To access your brand colors, start by editing a text block, changing colors in the appearance settings, or adjusting button colors.
    2. When you open the color picker, you’ll see your brand colors displayed at the top of the palette. this image
    3. The name of the color is as set in the brand board. Hover over the color to confirm the same.
  • The name of the color is as set in the brand board. Hover over the color to confirm the same.
3. Using the Color Picker (image 3 of 6) What this shows To access your brand colors, start by editing a text block, changing colors in the appearance settings, or adjusting button colors. What this shows Illustrates the "3. Using the Color Picker" section of "How to use Brand Boards in emails?". This screenshot appears in the "3. Using the Color Picker" section of "How to use Brand Boards in emails?". The text alongside this image reads: To access your brand colors, start by editing a text block, changing colors in the appearance settings, or adjusting button colors. When you open the color picker, you’ll see your brand colors displayed at the top of the palette. The name of the color is as set in the brand board. Hover over the…. Immediately after, the guide continues: Similarly, when you need to select a font, open the font picker section. Your brand fonts will appear at the top of the list, making it easy to choose the right one. Image 3 of 6 How to confirmTo access your brand colors, start by editing a text block, changing colors in the appearance settings, or adjusting button colors. When you open the color picker, you’ll see your brand colors displayed at the top of the palette. The name of the color is as set in the brand board. Hover over the color to confirm the same. Next stepSimilarly, when you need to select a font, open the font picker section. Your brand fonts will appear at the top of the list, making it easy to choose the right one.
All 3 steps in this procedure
  1. To access your brand colors, start by editing a text block, changing colors in the appearance settings, or adjusting button colors.
  2. When you open the color picker, you’ll see your brand colors displayed at the top of the palette.
  3. The name of the color is as set in the brand board. Hover over the color to confirm the same.

4. Using the Font Picker

  • Similarly, when you need to select a font, open the font picker section.
  • Your brand fonts will appear at the top of the list, making it easy to choose the right one.
    Step 2 of 2: Your brand fonts will appear at the top of the list, making it easy to… What this shows Step 2 of 2: Your brand fonts will appear at the top of the list, making it easy to choose the right one. What this shows Shows what to choose for step 2 of 2 in the "4. Using the Font Picker" section of "How to use Brand Boards in emails?". This screenshot accompanies step 2 of 2 in the "4. Using the Font Picker" section of "How to use Brand Boards in emails?". At this point in the walkthrough you your brand fonts will appear at the top of the list, making it easy to choose the right one. Step 2 of 2Image 4 of 6 What to chooseYour brand fonts will appear at the top of the list, making it easy to choose the right one.
    All 2 steps in this procedure
    1. Similarly, when you need to select a font, open the font picker section.
    2. Your brand fonts will appear at the top of the list, making it easy to choose the right one. this image

5. Accessing Logos

  • To add a logo, open the media library either by adding an image or logo.
    Step 1 of 3: To add a logo, open the media library either by adding an image or logo What this shows Step 1 of 3: To add a logo, open the media library either by adding an image or logo. What this shows Shows what this covers for step 1 of 3 in the "5. Accessing Logos" section of "How to use Brand Boards in emails?". This screenshot accompanies step 1 of 3 in the "5. Accessing Logos" section of "How to use Brand Boards in emails?". At this point in the walkthrough you to add a logo, open the media library either by adding an image or logo. The next step is to you’ll be able to see all logos that have been added to your brand boards, allowing you to easily insert the correct logo into your email. Step 1 of 3Image 5 of 6 What this coversTo add a logo, open the media library either by adding an image or logo. Next stepYou’ll be able to see all logos that have been added to your brand boards, allowing you to easily insert the correct logo into your email.
    All 3 steps in this procedure
    1. To add a logo, open the media library either by adding an image or logo. this image
    2. You’ll be able to see all logos that have been added to your brand boards, allowing you to easily insert the correct logo into your email.
    3. Click on "Home" to navigate into a different folder
  • You’ll be able to see all logos that have been added to your brand boards, allowing you to easily insert the correct logo into your email.
  • Click on "Home" to navigate into a different folder
    Step 3 of 3: Click on "Home" to navigate into a different folder What this shows Step 3 of 3: Click on "Home" to navigate into a different folder What this shows Shows what to click for step 3 of 3 in the "5. Accessing Logos" section of "How to use Brand Boards in emails?". This screenshot accompanies step 3 of 3 in the "5. Accessing Logos" section of "How to use Brand Boards in emails?". At this point in the walkthrough you click on "Home" to navigate into a different folder. Step 3 of 3Image 6 of 6 What to clickClick on "Home" to navigate into a different folder
    All 3 steps in this procedure
    1. To add a logo, open the media library either by adding an image or logo.
    2. You’ll be able to see all logos that have been added to your brand boards, allowing you to easily insert the correct logo into your email.
    3. Click on "Home" to navigate into a different folder this image

Using brand boards in your emails streamlines your workflow and helps ensure that all your communications stay true to your brand’s identity. By keeping your design elements organized and easily accessible, you’ll make your email marketing efforts more efficient and consistent.
Quick Links:
1. How to use Brand Boards in Funnels and Websites?
2. How to change default Brand Board?
3. How to edit a Brand Board?

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