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How to Create a Brand Board

Learn how to set up a Brand Board and create a Design Kit from a URL, template or from scratch. Add logos, colors, and fonts to ensure branding consistency.

4 min read897 words5 explained imagesUpdated Tue, 19 May at 11:19 AM
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On this page
  1. Key Benefits of Brand Boards
  2. Brand Board Creation Options
  3. How to Create a Brand Board
  4. Developer API
  5. Frequently Asked Questions
  6. Related Articles

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This article will show you how to create a Brand Board in GHL Customer Care! A Brand Board helps you store and organize your company's logos, color palette, and fonts so you can apply consistent branding across emails, funnels, websites, and more. You can create a Brand Board from scratch, choose a template, or generate one from a website URL for a faster setup experience.

TABLE OF CONTENTS

What is a Brand Board?

A Brand Board in GHL Customer Care is a centralized space where you can define and manage your brand's visual identity. Each Brand Board contains a Design Kit, which includes your logos, brand colors, and typography choices. Once set up, these assets can be easily applied across various parts of your account for a cohesive brand look.

Key Benefits of Brand Boards

  • Brand Consistency: A brand board keeps all your visual elements in one place, so you use the same logo, colors, and fonts everywhere. This helps make sure that your brand looks the same whether it’s on your website, in your emails, or on social media.
  • Time Efficiency: Instead of hunting for your logo files or trying to remember your brand’s color codes, a brand board lets you access everything quickly. This makes creating new materials faster and simpler.
  • Easy Management: Managing your brand’s visual elements is a breeze with a brand board. You can quickly find and use your logos, colors, and fonts, making sure everything stays consistent and on-brand.

Brand Board Creation Options

GHL Customer Care gives you multiple ways to create a Brand Board depending on how much of your branding is already defined. You can build everything manually, start from a preset style, or use a website URL to pull in brand elements automatically and speed up setup.

You can create a Brand Board in the following ways:

  • Start from blank and add your own logos, colors, and fonts manually
  • Choose a preset template as a starting point
  • Enter a website or landing page URL to generate a Brand Board automatically from your existing brand presence

How to Create a Brand Board

Creating your own brand board is simple. Just follow these steps:

Step 1: Create a new design kit

  • In the left-hand menu, go to Marketing

  • In the top navigation bar, click Brand Boards

  • Click the blue + Add a Design Kit button

Step 1: Create a new design kit (image 1 of 5) What this shows In the left-hand menu, go to Marketing In the top navigation bar, click Brand Boards Click the blue + Add a Design Kit button What this shows Illustrates the "Step 1: Create a new design kit" section of "How to Create a Brand Board". This screenshot appears in the "Step 1: Create a new design kit" section of "How to Create a Brand Board". The text alongside this image reads: In the left-hand menu, go to Marketing In the top navigation bar, click Brand Boards Click the blue + Add a Design Kit button. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Choose one of the following: If using website URL import, paste your website or landing page URL and click Import Brand Kit. Image 1 of 5 What to clickIn the left-hand menu, go to Marketing In the top navigation bar, click Brand Boards Click the blue + Add a Design Kit button
Fields in this part of the guide In the left-hand menu, go to MarketingIn the top navigation bar, click Brand Boards
Buttons and menus referenced MarketingBrand Boards+ Add a Design Kit
Next stepChoose one of the following: If using website URL import, paste your website or landing page URL and click Import Brand Kit.
All 3 steps in this procedure
  1. In the left-hand menu, go to Marketing
  2. In the top navigation bar, click Brand Boards
  3. Click the blue + Add a Design Kit button

Step 2: Start from scratch, a URL or choose a template or start 

  • Choose one of the following:

    • Start from Blank
      f
    • Select a Template
    • Website URL import

  • If using website URL import, paste your website or landing page URL and click Import Brand Kit.

Step 2: Start from scratch, a URL or choose a template or start (image 2 of 5) What this shows Choose one of the following: If using website URL import, paste your website or landing page URL and click Import Brand Kit. What this shows Illustrates the "Step 2: Start from scratch, a URL or choose a template or start" section of "How to Create a Brand Board". This screenshot appears in the "Step 2: Start from scratch, a URL or choose a template or start" section of "How to Create a Brand Board". The text alongside this image reads: Choose one of the following: If using website URL import, paste your website or landing page URL and click Import Brand Kit. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Click the Logos tab Upload both your primary and secondary logos. Image 2 of 5 What to chooseChoose one of the following: If using website URL import, paste your website or landing page URL and click Import Brand Kit.
Fields in this part of the guide Start from Blank fWebsite URL import
Buttons and menus referenced Import Brand Kit
Next stepClick the Logos tab Upload both your primary and secondary logos
Example values
Website URL import
https://northgatedental.com

Illustrative values showing the expected format. They are not read from the screenshot.

All 2 steps in this procedure
  1. Choose one of the following:
  2. If using website URL import, paste your website or landing page URL and click Import Brand Kit.
  • Click the Logos tab
  • Upload both your primary and secondary logos
Step 3: Add your logo (image 3 of 5) What this shows Click the Logos tab Upload both your primary and secondary logos What this shows Illustrates the "Step 3: Add your logo" section of "How to Create a Brand Board". This screenshot appears in the "Step 3: Add your logo" section of "How to Create a Brand Board". The text alongside this image reads: Click the Logos tab Upload both your primary and secondary logos. Immediately after, the guide continues: Click the Colors tab Add your brand colors using the HEX or RGB color picker Rename the colors for easy reference You must include at least 2 colors and can add up to 10. Image 3 of 5 What to clickClick the Logos tab Upload both your primary and secondary logos
Buttons and menus referenced Logos
Next stepClick the Colors tab Add your brand colors using the HEX or RGB color picker Rename the colors for easy reference You must include at least 2 colors and can add up to 10
All 2 steps in this procedure
  1. Click the Logos tab
  2. Upload both your primary and secondary logos

Step 4: Add your brand colors

  • Click the Colors tab

  • Add your brand colors using the HEX or RGB color picker
  • Rename the colors for easy reference
  • You must include at least 2 colors and can add up to 10
Step 4: Add your brand colors (image 4 of 5) What this shows Click the Colors tab Add your brand colors using the HEX or RGB color picker Rename the colors for easy reference You must include at… What this shows Illustrates the "Step 4: Add your brand colors" section of "How to Create a Brand Board". This screenshot appears in the "Step 4: Add your brand colors" section of "How to Create a Brand Board". The text alongside this image reads: Click the Colors tab Add your brand colors using the HEX or RGB color picker Rename the colors for easy reference You must include at least 2 colors and can add up to 10. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Click the Typography tab. Add fonts using the dropdown fields. You can add between 1 to 5 fonts. Image 4 of 5 What to clickClick the Colors tab Add your brand colors using the HEX or RGB color picker Rename the colors for easy reference You must include at least 2 colors and can add up to 10
Fields in this part of the guide Rename the colors for easy referenceYou must include at least 2 colors and can add up to 10
Buttons and menus referenced Colors
Next stepClick the Typography tab. Add fonts using the dropdown fields. You can add between 1 to 5 fonts.
All 4 steps in this procedure
  1. Click the Colors tab
  2. Add your brand colors using the HEX or RGB color picker
  3. Rename the colors for easy reference
  4. You must include at least 2 colors and can add up to 10

Step 5: Set up your fonts

  • Click the Typography tab.

  • Add fonts using the dropdown fields.

  • You can add between 1 to 5 fonts.

Step 5: Set up your fonts (image 5 of 5) What this shows Click the Typography tab. What this shows Illustrates the "Step 5: Set up your fonts" section of "How to Create a Brand Board". This screenshot appears in the "Step 5: Set up your fonts" section of "How to Create a Brand Board". The text alongside this image reads: Click the Typography tab. Add fonts using the dropdown fields. You can add between 1 to 5 fonts. Immediately after, the guide continues: And that’s it! With your brand board ready, you’ll have all your branding elements neatly organized and easy to use. This makes maintaining your brand’s look and feel effortless. View related articles to learn more on how to use brand…. Image 5 of 5 What to chooseClick the Typography tab. Add fonts using the dropdown fields. You can add between 1 to 5 fonts.
Buttons and menus referenced Typography
Next stepAnd that’s it! With your brand board ready, you’ll have all your branding elements neatly organized and easy to use. This makes maintaining your brand’s look and feel effortless. View related articles to learn more on how to use brand boards in emails, websites and funnels.
All 3 steps in this procedure
  1. Click the Typography tab.
  2. Add fonts using the dropdown fields.
  3. You can add between 1 to 5 fonts.

And that’s it! With your brand board ready, you’ll have all your branding elements neatly organized and easy to use. This makes maintaining your brand’s look and feel effortless. View related articles to learn more on how to use brand boards in emails, websites and funnels.

Developer API

If you need to create or manage Brand Boards from an external tool, you can use the Brand Boards public API in the Developer Portal.

  • Brand Boards API overview: https://marketplace.https://ghlcustomercare.com/docs/GHL Customer Care/brand-boards/brand-boards-api/
  • Endpoints list (create, get, update, delete): https://marketplace.https://ghlcustomercare.com/docs/GHL Customer Care/brand-boards/brand-boards/

Frequently Asked Questions

Q: Will changing the colors in the brand board retrospectively change colors in existing emails or funnels?

No, changing the colors in the brand board will not retroactively update the colors in existing emails or funnels. The brand board's color section is used for quick access, and the updated colors will only influence the color picker behavior for future use. Existing designs and content will remain unchanged.

Q: How do I make a Brand Board the default for new projects?
Use the three-dot menu and click Set as Default.

Q: What does GHL Customer Care import from a website URL?
The website URL import flow is designed to help generate a Brand Board by detecting visual brand elements such as logos, colors, and typography from the page you provide.

Q: Can I edit my Brand Board later?
Yes, click the three-dot menu next to the Brand Board and select Edit.

Q: Can I delete a Brand Board?
Yes. Use the three-dot menu and choose Delete. Be cautious as this cannot be undone.
Q: What is the limit for adding colors, logos and fonts in a design kit?
You can add up to 5 fonts, 10 colors and 2 logos in a brand board
Q: Where will I see the logos added?
You will find a folder in your media library with the Brand Board name. This is available for quick access. You can also delete the old logos in media library if needed.

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