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Brand Voice in Brand Boards

Introducing a new Brand Voice feature within Brand Boards, allowing you to define your brand's communication style and integrate it seamlessly with AI…

2 min read380 words5 explained imagesUpdated Wed, 16 Apr, 2025 at 9:06 AM
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On this page
  1. What Is Brand Voice?
  2. Why Use Brand Voice?
  3. How to Create a Brand Voice
  4. Benefits of Defining Your Brand Voice
  5. FAQs

 Introducing a new Brand Voice feature within Brand Boards, allowing you to define your brand's communication style and integrate it seamlessly with  AI tools for consistent messaging across your marketing content.

TABLE OF CONTENTS

What Is Brand Voice?

Brand Voice is a communication guide that includes:

  • Business Information: Core details about your brand.

  • Brand Values: Key principles that define your brand's identity.

  • Tone and Style: Guidelines on how your brand communicates with its audience.

  • Intended CTAs: Understanding what down the brand want users to do

This feature ensures that your brand's messaging remains consistent and aligned with your values across all platforms.

Why Use Brand Voice?

  • Customisation: Tailor the platform to reflect your brand's unique voice.

  • AI Integration: Equip Content AI with your brand's communication style for more accurate and personalized content generation.

  • Consistency: Maintain a uniform tone and style across all communications, enhancing brand recognition and trust.
    Brand voice helps us identify your organisation needs and ideals. This helps us further tailor the platform that resonates the most with the organisation

How to Create a Brand Voice

  1. Navigate to Marketing → Brand Boards.

  2. Click on Create New Brand Voice.

    Step 2 of 6: Click on Create New Brand Voice What this shows Step 2 of 6: Click on Create New Brand Voice. What this shows Shows what to click for step 2 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". This screenshot accompanies step 2 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you click on Create New Brand Voice. For context, this section explains: Navigate to Marketing → Brand Boards. Click on Create New Brand Voice. Choose the Start from Scratch to input your brand details. Fill in the form with your brand's business information, values, tone, and style guidelines. Click Save to store your Brand Voice. Click on three dots to make any Brand…. The next step is to choose the Start from Scratch to input your brand details. Step 2 of 6Image 1 of 5 What to clickClick on Create New Brand Voice.
    Buttons and menus referenced Create New Brand VoiceMarketing → Brand BoardsStart from ScratchSave
    Next stepChoose the Start from Scratch to input your brand details.
    All 6 steps in this procedure
    1. Navigate to Marketing → Brand Boards.
    2. Click on Create New Brand Voice. this image
    3. Choose the Start from Scratch to input your brand details.
    4. Fill in the form with your brand's business information, values, tone, and style guidelines.
    5. Click Save to store your Brand Voice.
    6. Click on three dots to make any Brand Voice your default Brand Voice

  3. Choose the Start from Scratch  to input your brand details.

    Step 3 of 6: Choose the Start from Scratch to input your brand details What this shows Step 3 of 6: Choose the Start from Scratch to input your brand details. What this shows Shows what to fill in for step 3 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". This screenshot accompanies step 3 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you choose the Start from Scratch to input your brand details. The next step is to fill in the form with your brand's business information, values, tone, and style guidelines. Step 3 of 6Image 2 of 5 What to fill inChoose the Start from Scratch to input your brand details.
    Buttons and menus referenced Start from ScratchMarketing → Brand BoardsCreate New Brand VoiceSave
    Next stepFill in the form with your brand's business information, values, tone, and style guidelines.
    All 6 steps in this procedure
    1. Navigate to Marketing → Brand Boards.
    2. Click on Create New Brand Voice.
    3. Choose the Start from Scratch to input your brand details. this image
    4. Fill in the form with your brand's business information, values, tone, and style guidelines.
    5. Click Save to store your Brand Voice.
    6. Click on three dots to make any Brand Voice your default Brand Voice

  4. Fill in the form with your brand's business information, values, tone, and style guidelines.

    Step 4 of 6: Fill in the form with your brand's business information, values, tone… What this shows Step 4 of 6: Fill in the form with your brand's business information, values, tone, and style guidelines. What this shows Shows what to fill in for step 4 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". This screenshot accompanies step 4 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you fill in the form with your brand's business information, values, tone, and style guidelines. The next step is to click Save to store your Brand Voice. Step 4 of 6Image 3 of 5 What to fill inFill in the form with your brand's business information, values, tone, and style guidelines.
    Buttons and menus referenced Marketing → Brand BoardsCreate New Brand VoiceStart from ScratchSave
    Next stepClick Save to store your Brand Voice.
    All 6 steps in this procedure
    1. Navigate to Marketing → Brand Boards.
    2. Click on Create New Brand Voice.
    3. Choose the Start from Scratch to input your brand details.
    4. Fill in the form with your brand's business information, values, tone, and style guidelines. this image
    5. Click Save to store your Brand Voice.
    6. Click on three dots to make any Brand Voice your default Brand Voice

  5. Click Save to store your Brand Voice.

  6. Click on three dots to make any Brand Voice your default Brand Voice

    Step 6 of 6: Click on three dots to make any Brand Voice your default Brand Voice What this shows Step 6 of 6: Click on three dots to make any Brand Voice your default Brand Voice What this shows Shows what to click for step 6 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". This screenshot accompanies step 6 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you click on three dots to make any Brand Voice your default Brand Voice. Step 6 of 6Image 4 of 5 What to clickClick on three dots to make any Brand Voice your default Brand Voice
    Buttons and menus referenced Marketing → Brand BoardsCreate New Brand VoiceStart from ScratchSave
    All 6 steps in this procedure
    1. Navigate to Marketing → Brand Boards.
    2. Click on Create New Brand Voice.
    3. Choose the Start from Scratch to input your brand details.
    4. Fill in the form with your brand's business information, values, tone, and style guidelines.
    5. Click Save to store your Brand Voice.
    6. Click on three dots to make any Brand Voice your default Brand Voice this image

Benefits of Defining Your Brand Voice

  • Efficiency: Reduces the need to manually input tone guidelines for each piece of content.

  • Alignment: Ensures all content aligns with your brand's identity, fostering a cohesive brand image.

  • Enhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines.
    As of now, you can see Brand Voice as a tone can be selected in the Content AI modal

    Step 3 of 3: Enhanced AI Performance: Improves the accuracy and relevance of… What this shows Step 3 of 3: Enhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines. What this shows Shows what this covers for step 3 of 3 in the "Benefits of Defining Your Brand Voice" section of "Brand Voice in Brand Boards". This screenshot accompanies step 3 of 3 in the "Benefits of Defining Your Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you enhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines. As of now, you can see Brand Voice as a tone can be selected in the Content AI modal FAQs Q: What happens to my existing design boards under brand boards? All the Brand Boards initially designed is safe under Design Kit section of Brand Boards Q: Can we have multiple Brand Voice? Yes, in a location, a user can have multiple brand voices. Step 3 of 3Image 5 of 5 What this coversEnhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines. As of now, you can see Brand Voice as a tone can be selected in the Content AI modal FAQs Q: What happens to my existing design boards under brand boards? All the Brand Boards initially designed is safe under Design Kit section of Brand Boards Q: Can we have multiple Brand Voice? Yes, in a location, a user can have multiple brand voices
    Buttons and menus referenced Enhanced AI PerformanceFAQsEfficiencyAlignment
    All 3 steps in this procedure
    1. Efficiency: Reduces the need to manually input tone guidelines for each piece of content.
    2. Alignment: Ensures all content aligns with your brand's identity, fostering a cohesive brand image.
    3. Enhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines. As of now, you can see Brand Voice as a tone can be selected in the Content AI modal FAQs Q: What happens to my existing design boards under brand boards? All the Brand Boards initially designed is safe under Design Kit section of Brand Boards Q: Can we have multiple Brand Voice? Yes, in a location, a user can have multiple brand voices this image

    FAQs


    Q: What happens to my existing design boards under brand boards?
    All the Brand Boards initially designed is safe under Design Kit section of Brand Boards
    Q: Can we have multiple Brand Voice?
    Yes, in a location, a user can have multiple brand voices

Frequently asked questions

What Is Brand Voice?
Brand Voice is a communication guide that includes: Business Information : Core details about your brand. Brand Values : Key principles that define your brand's identity. Tone and Style : Guidelines on how your brand communicates with its audience. Intended CTAs: Understanding what down the brand want users to do This feature ensures that your brand's messaging remains consistent and aligned with your values across all platforms.
Why Use Brand Voice?
Customisation : Tailor the platform to reflect your brand's unique voice. AI Integration : Equip Content AI with your brand's communication style for more accurate and personalized content generation. Consistency : Maintain a uniform tone and style across all communications, enhancing brand recognition and trust. Brand voice helps us identify your organisation needs and ideals. This helps us further tailor the platform that resonates the most with the organisation

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