Learn how to view and interpret GHL Customer Care funnel and website statistics. Track page views, opt-ins, sales, and revenue to optimize your funnel performance.
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Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
This article will show you how to track and interpret the performance of your funnels using GHL Customer Care’s built-in funnel statistics. You'll learn what is tracked, where to find stats, how to interpret them!
In the top navigation ribbon, select Funnels or Sites
Click the 3 dots next to the funnel or site you'd like to analyze and select Edit
Step 1: Navigate to Site or Funnel (image 1 of 4)What this shows From the left side navigations menu, go to Sites In the top navigation ribbon, select Funnels or Sites Click the 3 dots next to the funnel…What this showsIllustrates the "Step 1: Navigate to Site or Funnel" section of "Funnel Statistics".This screenshot appears in the "Step 1: Navigate to Site or Funnel" section of "Funnel Statistics". The text alongside this image reads: From the left side navigations menu, go to Sites In the top navigation ribbon, select Funnels or Sites Click the 3 dots next to the funnel or site you'd like to analyze and select Edit. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: In the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges.Image 1 of 4What to chooseFrom the left side navigations menu, go to Sites In the top navigation ribbon, select Funnels or Sites Click the 3 dots next to the funnel or site you'd like to analyze and select Edit
Fields in this part of the guideFrom the left side navigations menu, go to SitesIn the top navigation ribbon, select Funnels or Sites
Buttons and menus referencedSitesFunnelsEdit
Next stepIn the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges.All 3 steps in this procedure
From the left side navigations menu, go to Sites
In the top navigation ribbon, select Funnels or Sites
Click the 3 dots next to the funnel or site you'd like to analyze and select Edit
Step 2: Open Stats
In the top secondary navigation bar, click the Stats tab
Use the timeline drop-down in the upper-right to filter by custom date ranges.
Step 2: Open Stats (image 2 of 4)What this shows In the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges.What this showsIllustrates the "Step 2: Open Stats" section of "Funnel Statistics".This screenshot appears in the "Step 2: Open Stats" section of "Funnel Statistics". The text alongside this image reads: In the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: The stats table will display with the following columns.Image 2 of 4What to clickIn the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges.
Fields in this part of the guideIn the top secondary navigation bar, click the Stats tab
Buttons and menus referencedStatstimeline drop-down
Next stepThe stats table will display with the following columns:All 2 steps in this procedure
In the top secondary navigation bar, click the Stats tab
Use the timeline drop-down in the upper-right to filter by custom date ranges.
Step 3: Analyze Stats
The stats table will display with the following columns:
Page: the funnel step or page
Views (All/Uniques): total and unique visitors
Opt-ins (Count/Rate): submissions and opt-in rate
Sales (Count/Rate/Value): transactions, conversion rate, and total revenue
Earnings/Page View: revenue per view
Step 3: Analyze Stats (image 3 of 4)What this shows Page: the funnel step or page Views (All/Uniques): total and unique visitors Opt-ins (Count/Rate): submissions and opt-in rate Sales…What this showsIllustrates the "Step 3: Analyze Stats" section of "Funnel Statistics".This screenshot appears in the "Step 3: Analyze Stats" section of "Funnel Statistics". The text alongside this image reads: Page: the funnel step or page Views (All/Uniques): total and unique visitors Opt-ins (Count/Rate): submissions and opt-in rate Sales (Count/Rate/Value): transactions, conversion rate, and total revenue Earnings/Page View: revenue per view. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: All: Number of total page visits Uniques: Uniques page views.Image 3 of 4What this coversPage: the funnel step or page Views (All/Uniques): total and unique visitors Opt-ins (Count/Rate): submissions and opt-in rate Sales (Count/Rate/Value): transactions, conversion rate, and total revenue Earnings/Page View: revenue per view
Fields in this part of the guidePage: the funnel step or pageViews (All/Uniques): total and unique visitorsOpt-ins (Count/Rate): submissions and opt-in rateEarnings/Page View: revenue per view
Next stepAll: Number of total page visits Uniques: Uniques page viewsAll 5 steps in this procedure
Page: the funnel step or page
Views (All/Uniques): total and unique visitors
Opt-ins (Count/Rate): submissions and opt-in rate
Sales (Count/Rate/Value): transactions, conversion rate, and total revenue
Earnings/Page View: revenue per view
Metrics Breakdown
Page Views
All: Number of total page visits
Uniques: Uniques page views
Opt-ins (Form Submission, Survey Submission, 2-Step Order Form Submission)
All: Opt-ins
Rate: (Opt-ins * 100) / (Unique page views)
Sales
Count: Number of product sold
Rate: (Number of product sold * 100) / (Unique page views)
Value: Total value of products sold
Earnings / Pageview
All: (Total value of products sold ) / (Page views )
Site and Funnel Analytics
While the Stats tab inside a funnel provides performance data at the page level, the Analytics dashboard offers a broader, more visual overview across all your funnels and websites. It includes interactive graphs, comparison tools, and visitor segmentation, making it easier to spot trends and identify opportunities for optimization.
To explore this centralized reporting view, go to Sites > Analytics.
Site and Funnel Analytics (image 4 of 4)What this shows For more information, see How to Use Site and Funnel Analytics in GHL Customer CareWhat this showsIllustrates the "Site and Funnel Analytics" section of "Funnel Statistics".This screenshot appears in the "Site and Funnel Analytics" section of "Funnel Statistics". The text alongside this image reads: For more information, see How to Use Site and Funnel Analytics in GHL Customer Care. Immediately after, the guide continues: Q: Why don’t my stats match my Google Analytics data? Google Analytics tracks sessions differently than GHL Customer Care. Differences may arise from bounce filtering, ad blockers, or non-funnel entry points.Image 4 of 4What this coversFor more information, see How to Use Site and Funnel Analytics in GHL Customer Care
Buttons and menus referencedStatsAnalyticsSites > Analytics
Next stepQ: Why don’t my stats match my Google Analytics data? Google Analytics tracks sessions differently than GHL Customer Care. Differences may arise from bounce filtering, ad blockers, or non-funnel entry points.
Frequently Asked Questions
Q: Why don’t my stats match my Google Analytics data? Google Analytics tracks sessions differently than GHL Customer Care. Differences may arise from bounce filtering, ad blockers, or non-funnel entry points.
Q: Can I automate actions based on page views? Yes! You can trigger workflows when a contact views a specific funnel page. To learn more, see View Triggers for Funnels and Websites
Q: What qualifies as an 'opt-in'? Any successful form submission on a funnel step with a form block counts as an opt-in.
Q: Why do some Funnel Stats messages appear in another language?
Funnel Stats supports localized validation, error, and success messages. These messages use the location’s locale setting when available. If no location locale applies, GHL Customer Care uses the user’s platform language, then English as the default language.
