# Funnel Statistics > Learn how to view and interpret GHL Customer Care funnel and website statistics. Track page views, opt-ins, sales, and revenue to optimize your funnel performance. - Source: https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/funnel-statistics - Section: Sites / Funnels and Websites - Reading time: 2 min - Images: 4, each explained below --- This article will show you how to track and interpret the performance of your funnels using GHL Customer Care’s built-in funnel statistics. You'll learn what is tracked, where to find stats, how to interpret them! --- **TABLE OF CONTENTS** - [How to Access Funnel Statistics](#how-to-access-funnel-statistics) - [Metrics Breakdown](#metrics-breakdown) - [Page Views](#page-views) - [Opt-ins](#opt-ins-form-submission-survey-submission-2-step-order-form-submission) - [Sales](#sales) - [Earnings / Pageview](#earnings-pageview) - [Site and Funnel Analytics](#site-and-funnel-analytics) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **How to Access Funnel Statistics** #### **Step 1:** Navigate to Site or Funnel 1. From the left side navigations menu, go to **Sites** 2. In the top navigation ribbon, select **Funnels** or **Sites** 3. Click the 3 dots next to the funnel or site you'd like to analyze and select **Edit** ![Step 1: Navigate to Site or Funnel (image 1 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050026269/original/IJrCAOiURixssMtTEFJgNFqYDawzpicoFw.png) **Step 1: Navigate to Site or Funnel (image 1 of 4)** This screenshot appears in the "Step 1: Navigate to Site or Funnel" section of "Funnel Statistics". The text alongside this image reads: From the left side navigations menu, go to Sites In the top navigation ribbon, select Funnels or Sites Click the 3 dots next to the funnel or site you'd like to analyze and select Edit. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: In the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges. - What to choose: From the left side navigations menu, go to Sites In the top navigation ribbon, select Funnels or Sites Click the 3 dots next to the funnel or site you'd like to analyze and select Edit - Fields: From the left side navigations menu, go to Sites, In the top navigation ribbon, select Funnels or Sites - Controls: Sites, Funnels, Edit - Next: In the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges. Full procedure: 1. From the left side navigations menu, go to Sites 2. In the top navigation ribbon, select Funnels or Sites 3. Click the 3 dots next to the funnel or site you'd like to analyze and select Edit #### **Step 2:** Open Stats 1. In the top secondary navigation bar, click the **Stats** tab 2. Use the **timeline drop-down** in the upper-right to filter by custom date ranges. ![Step 2: Open Stats (image 2 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050026493/original/SpbusgpEvpVPUKzTUIJ7nvSwPhWHD6msCw.png) **Step 2: Open Stats (image 2 of 4)** This screenshot appears in the "Step 2: Open Stats" section of "Funnel Statistics". The text alongside this image reads: In the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: The stats table will display with the following columns. - What to click: In the top secondary navigation bar, click the Stats tab Use the timeline drop-down in the upper-right to filter by custom date ranges. - Fields: In the top secondary navigation bar, click the Stats tab - Controls: Stats, timeline drop-down - Next: The stats table will display with the following columns: Full procedure: 1. In the top secondary navigation bar, click the Stats tab 2. Use the timeline drop-down in the upper-right to filter by custom date ranges. #### **Step 3:** Analyze Stats The stats table will display with the following columns: - **Page:** the funnel step or page - **Views (All/Uniques):** total and unique visitors - **Opt-ins (Count/Rate):** submissions and opt-in rate - **Sales (Count/Rate/Value):** transactions, conversion rate, and total revenue - **Earnings/Page View:** revenue per view ![Step 3: Analyze Stats (image 3 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050026546/original/MJxIwu7-lqohZQrwPdZrHDG0v-lQQWNnKw.png) **Step 3: Analyze Stats (image 3 of 4)** This screenshot appears in the "Step 3: Analyze Stats" section of "Funnel Statistics". The text alongside this image reads: Page: the funnel step or page Views (All/Uniques): total and unique visitors Opt-ins (Count/Rate): submissions and opt-in rate Sales (Count/Rate/Value): transactions, conversion rate, and total revenue Earnings/Page View: revenue per view. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: All: Number of total page visits Uniques: Uniques page views. - What this covers: Page: the funnel step or page Views (All/Uniques): total and unique visitors Opt-ins (Count/Rate): submissions and opt-in rate Sales (Count/Rate/Value): transactions, conversion rate, and total revenue Earnings/Page View: revenue per view - Fields: Page: the funnel step or page, Views (All/Uniques): total and unique visitors, Opt-ins (Count/Rate): submissions and opt-in rate, Earnings/Page View: revenue per view - Next: All: Number of total page visits Uniques: Uniques page views Full procedure: 1. Page: the funnel step or page 2. Views (All/Uniques): total and unique visitors 3. Opt-ins (Count/Rate): submissions and opt-in rate 4. Sales (Count/Rate/Value): transactions, conversion rate, and total revenue 5. Earnings/Page View: revenue per view --- ## **Metrics Breakdown** #### **Page Views** - **All:** Number of total page visits    - **Uniques:**  Uniques page views    #### **Opt-ins (Form Submission, Survey Submission, 2-Step Order Form Submission)** - **All:** Opt-ins - **Rate:** (Opt-ins \* 100) / (Unique page views)  #### **Sales** - **Count:** Number of product sold - **Rate:** (Number of product sold \* 100) / (Unique page views)   - **Value:** Total value of products sold #### **Earnings / Pageview** - **All:**  (Total value of products sold ) / (Page views ) --- ## **Site and Funnel Analytics** While the **Stats** tab inside a funnel provides performance data at the page level, the **Analytics** dashboard offers a broader, more visual overview across all your funnels and websites. It includes interactive graphs, comparison tools, and visitor segmentation, making it easier to spot trends and identify opportunities for optimization. To explore this centralized reporting view, go to **Sites > Analytics**. For more information, see [How to Use Site and Funnel Analytics in GHL Customer Care](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/how-to-use-site-and-funnel-analytics-in-ghl-customer-care) ![Site and Funnel Analytics (image 4 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050026084/original/X3tAmDW1lBAoUih-0Ezjv_czoGj1uIpswg.jpeg) **Site and Funnel Analytics (image 4 of 4)** This screenshot appears in the "Site and Funnel Analytics" section of "Funnel Statistics". The text alongside this image reads: For more information, see How to Use Site and Funnel Analytics in GHL Customer Care. Immediately after, the guide continues: Q: Why don’t my stats match my Google Analytics data? Google Analytics tracks sessions differently than GHL Customer Care. Differences may arise from bounce filtering, ad blockers, or non-funnel entry points. - What this covers: For more information, see How to Use Site and Funnel Analytics in GHL Customer Care - Controls: Stats, Analytics, Sites > Analytics - Next: Q: Why don’t my stats match my Google Analytics data? Google Analytics tracks sessions differently than GHL Customer Care. Differences may arise from bounce filtering, ad blockers, or non-funnel entry points. --- ## **Frequently Asked Questions** **Q: Why don’t my stats match my Google Analytics data?** Google Analytics tracks sessions differently than GHL Customer Care. Differences may arise from bounce filtering, ad blockers, or non-funnel entry points. **Q: Can I automate actions based on page views?** Yes! You can trigger workflows when a contact views a specific funnel page. To learn more, see  [View Triggers for Funnels and Websites](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/page-view-triggers-for-funnels-and-websites) **Q: What qualifies as an 'opt-in'?** Any successful form submission on a funnel step with a form block counts as an opt-in. **Q: Why do some Funnel Stats messages appear in another language?** Funnel Stats supports localized validation, error, and success messages. These messages use the location’s locale setting when available. If no location locale applies, GHL Customer Care uses the user’s platform language, then English as the default language. --- ## **Related Articles** - [How to Use Site and Funnel Analytics in GHL Customer Care](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/how-to-use-site-and-funnel-analytics-in-ghl-customer-care) - [Analytics for Top Countries in Funnel Analytics](https://docs.ghlcustomercare.com/docs/sites/analytics-funnels-websites-and-qr-codes/analytics-for-top-countries-states-and-cities-in-funnel-analytics) - [Pie Chart Visualizations in Funnels and Websites Analytics](https://docs.ghlcustomercare.com/docs/sites/analytics-funnels-websites-and-qr-codes/pie-chart-visualizations-in-funnels-and-websites-analytics) - [Funnels and Websites – Browsers and IPs in Funnel Analytics](https://docs.ghlcustomercare.com/docs/sites/analytics-funnels-websites-and-qr-codes/funnels-and-websites-browsers-and-ips-in-funnel-analytics) - [Page View Triggers for Funnels and Websites](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/page-view-triggers-for-funnels-and-websites) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com