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Analytics for Forms and Surveys

): Learn how to use GHL Customer Care analytics for forms and surveys: filter by asset/date, key metrics, compare periods, and reduce survey drop-off with insights.

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  1. Overview
  2. Key Benefits
  3. Available Filters and Metrics
  4. How to Use the Analytics Dashboard
  5. Survey Slide‑Level Metrics (Views & Drop‑Off)
  6. How Drop‑Off is calculated
  7. Why Drop‑Off can be negative
  8. Troubleshooting Checklist for Negative Drop‑Off
  9. Frequently Asked Questions
  10. Related Articles

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Our analytics give you a clear, no‑fluff view of how forms and surveys perform over time. Track views, responses, completion rate, average time, and (for surveys) slide‑level views and drop‑off so you can spot friction and improve conversions fast.

TABLE OF CONTENTS

Overview

Analytics for Forms and Surveys provides both at‑a‑glance and deeper insights. From high‑level trends (views, responses, completion) to slide‑level drop‑off in surveys, you’ll see where people fall off and where they jump ahead—so you can fix issues and ship improvements with confidence.

Key Benefits

  • See performance clearly: Total views, responses, completion rate, and average completion time.

  • Compare over time: Previous‑period comparison to confirm trends and spot anomalies.

  • Pinpoint friction: Slide‑level drop‑off highlights where respondents abandon (or jump ahead).

  • Flexible filters: Focus on a specific form/survey or review all assets over any date range.

Available Filters and Metrics

Use filters to focus on the exact asset and timeframe you care about, then read the on-screen metrics to understand engagement, completions, and where users drop off. Pairing the right filters with the right metrics helps you pinpoint issues and validate improvements quickly.

Filters

  • Type: Forms or Surveys (top‑left)

  • Asset: All or a specific Form/Survey

  • Date Range: Presets (Last 7/14/30/60/90 days) or Custom

Available Filters and Metrics (image 1 of 5) What this shows Type: Forms or Surveys (top‑left) Asset: All or a specific Form/Survey Date Range: Presets (Last 7/14/30/60/90 days) or Custom What this shows Illustrates the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". This screenshot appears in the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". The text alongside this image reads: Type: Forms or Surveys (top‑left) Asset: All or a specific Form/Survey Date Range: Presets (Last 7/14/30/60/90 days) or Custom. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Total Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time: Average completion time Completion Rate: % of responses vs views, with an automatic previous‑period…. Image 1 of 5 What to fill inType: Forms or Surveys (top‑left) Asset: All or a specific Form/Survey Date Range: Presets (Last 7/14/30/60/90 days) or Custom
Fields in this part of the guide Asset: All or a specific Form/SurveyDate Range: Presets (Last 7/14/30/60/90 days) or CustomResponses: Completed submissionsAverage Time: Average completion timeTotal Views chart: Line chart to spot increases or declinesSlide View: The step within the survey metrics refer toViews: How many respondents reached that slide
Buttons and menus referenced FiltersMetricsAll
Next stepTotal Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time: Average completion time Completion Rate: % of responses vs views, with an automatic previous‑period comparison Total Views chart: Line chart to spot increases or declines Per‑Asset Breakdown: Table of Total Views per Form/Survey (shown when viewing All assets)
All 3 steps in this procedure
  1. Type: Forms or Surveys (top‑left)
  2. Asset: All or a specific Form/Survey
  3. Date Range: Presets (Last 7/14/30/60/90 days) or Custom

Metrics

  • Total Views: How many times the selected asset(s) were viewed in the chosen date range

  • Responses: Completed submissions

  • Average Time: Average completion time

  • Completion Rate: % of responses vs views, with an automatic previous‑period comparison

  • Total Views chart: Line chart to spot increases or declines

  • Per‑Asset Breakdown: Table of Total Views per Form/Survey (shown when viewing All assets)

Available Filters and Metrics (image 2 of 5) What this shows Total Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time… What this shows Illustrates the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". This screenshot appears in the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". The text alongside this image reads: Total Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time: Average completion time Completion Rate: % of responses vs views, with an automatic previous‑period comparison Total Views chart: Line chart to spot increases or…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Survey Views: Only available for Surveys and only when a single survey is selected in the filter. Image 2 of 5 What this coversTotal Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time: Average completion time Completion Rate: % of responses vs views, with an automatic previous‑period comparison Total Views chart: Line chart to spot increases or declines Per‑Asset Breakdown: Table of Total Views per Form/Survey (shown when viewing All assets)
Fields in this part of the guide Asset: All or a specific Form/SurveyDate Range: Presets (Last 7/14/30/60/90 days) or CustomResponses: Completed submissionsAverage Time: Average completion timeTotal Views chart: Line chart to spot increases or declinesSlide View: The step within the survey metrics refer toViews: How many respondents reached that slide
Buttons and menus referenced FiltersMetricsAll
Next stepSurvey Views: Only available for Surveys and only when a single survey is selected in the filter
All 3 steps in this procedure
  1. Type: Forms or Surveys (top‑left)
  2. Asset: All or a specific Form/Survey
  3. Date Range: Presets (Last 7/14/30/60/90 days) or Custom
  • Survey Views: Only available for Surveys and only when a single survey is selected in the filter

    • Slide View: The step within the survey metrics refer to

    • Views: How many respondents reached that slide

    • Drop-Off: How many exited on that slide (Count followed by the percentage). Use this to identify slides that should be improved and tested

Available Filters and Metrics (image 3 of 5) What this shows Survey Views: Only available for Surveys and only when a single survey is selected in the filter What this shows Illustrates the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". This screenshot appears in the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". The text alongside this image reads: Survey Views: Only available for Surveys and only when a single survey is selected in the filter. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Navigate: From the left menu, go to Sites → top navigation Analytics. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range. Read the Data: Review metric cards, charts, and (for a single…. Image 3 of 5 What this coversSurvey Views: Only available for Surveys and only when a single survey is selected in the filter
Fields in this part of the guide Asset: All or a specific Form/SurveyDate Range: Presets (Last 7/14/30/60/90 days) or CustomResponses: Completed submissionsAverage Time: Average completion timeTotal Views chart: Line chart to spot increases or declinesSlide View: The step within the survey metrics refer toViews: How many respondents reached that slide
Buttons and menus referenced FiltersMetricsAll
Next stepNavigate: From the left menu, go to Sites → top navigation Analytics. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range. Read the Data: Review metric cards, charts, and (for a single survey) the slide‑level table.
All 3 steps in this procedure
  1. Type: Forms or Surveys (top‑left)
  2. Asset: All or a specific Form/Survey
  3. Date Range: Presets (Last 7/14/30/60/90 days) or Custom

How to Use the Analytics Dashboard

  1. Navigate: From the left menu, go to Sites → top navigation Analytics.

  2. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range.

  3. Read the Data: Review metric cards, charts, and (for a single survey) the slide‑level table.

Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off.

How to Use the Analytics Dashboard (image 4 of 5) What this shows Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off. What this shows Illustrates the "How to Use the Analytics Dashboard" section of "Analytics for Forms and Surveys". This screenshot appears in the "How to Use the Analytics Dashboard" section of "Analytics for Forms and Surveys". The text alongside this image reads: Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off. Immediately after, the guide continues: When a single survey is selected, you’ll see a per‑slide table. Image 4 of 5 What this coversTip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off.
Buttons and menus referenced SitesAnalyticsTypeAssetDate RangeViewsDrop‑Off
Next stepWhen a single survey is selected, you’ll see a per‑slide table.
All 3 steps in this procedure
  1. Navigate: From the left menu, go to Sites → top navigation Analytics.
  2. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range.
  3. Read the Data: Review metric cards, charts, and (for a single survey) the slide‑level table.
How to Use the Analytics Dashboard (image 5 of 5) What this shows Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off. What this shows Illustrates the "How to Use the Analytics Dashboard" section of "Analytics for Forms and Surveys". This screenshot appears in the "How to Use the Analytics Dashboard" section of "Analytics for Forms and Surveys". The text alongside this image reads: Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off. Immediately after, the guide continues: When a single survey is selected, you’ll see a per‑slide table. Image 5 of 5 What this coversTip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off.
Buttons and menus referenced SitesAnalyticsTypeAssetDate RangeViewsDrop‑Off
Next stepWhen a single survey is selected, you’ll see a per‑slide table.
All 3 steps in this procedure
  1. Navigate: From the left menu, go to Sites → top navigation Analytics.
  2. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range.
  3. Read the Data: Review metric cards, charts, and (for a single survey) the slide‑level table.

Survey Slide‑Level Metrics (Views & Drop‑Off)

When a single survey is selected, you’ll see a per‑slide table.

Columns

  • Slide — step number/title

  • Views — sessions that reached the slide

  • Drop‑Off — change vs the previous slide (shown as a count and a %)

How Drop‑Off is calculated

For slide n (where n > 1):

  • Drop‑Off (count) = Views(n‑1) − Views(n)

  • Drop‑Off (%) = Drop‑Off(count) ÷ Views(n‑1) × 100

Notes:

  • Slide 1 has no prior slide → Drop‑Off = N/A

  • Positive Drop‑Off = fewer people reached the current slide (a drop)

  • Negative Drop‑Off = more people reached the current slide (a gain)

Why Drop‑Off can be negative

Negative values mean the current slide had more views than the previous slide. Common causes:

  • Jump/skip logic routes respondents past the previous slide

  • Legacy “move to slide based on option” (radio/checkbox) skips slides

  • Slide re‑ordering after data collection changes which slide counts as “previous”

Quick example

  • Slide 1: 100 views

  • Slide 2: 93 views → Drop‑Off = 100 − 93 = 7 (7%)

  • Slide 3: 98 views (5 jumped from 1 → 3) → Drop‑Off = 93 − 98 = ‑5 (‑5.4%)

Troubleshooting Checklist for Negative Drop‑Off

  • Check conditional logic: Did you use jump/skip rules that route to this slide?

  • Check for legacy routing: Using the older “move to slide based on radio/checkbox option” can skip slides.

  • Check slide order changes: Did you reorder slides during the selected date range?

  • Align dates: If you changed logic or slide order recently, ensure your date filter matches the timeframe you want to analyze.

Frequently Asked Questions

Q: How is the “previous period” comparison determined?
It compares your selected date range to the immediately preceding, equal-length period (e.g., Last 14 days vs the prior 14 days).

Q: Why is the per-form/survey breakdown missing?
The per-form/survey breakdown appears only when viewing All forms/surveys. Selecting a single asset hides the aggregate breakdown.

Q: I selected a survey but don’t see the per-slide analysis table. Why?
The slide analysis appears only when a single, specific survey is selected. If you’re on All surveys, switch the asset selector to the exact survey to view Slide, Views, Drop-off, and Drop-off rate.

Q: What analytics types can I choose in the top-left dropdown?
You can select Forms or Surveys. The dropdown also includes other types (funnels, websites, QR codes, blogs)

Q: The table says “Drop‑Off,” but I see negative numbers. What does that mean?
Negative Drop‑Off means the current slide had more views than the previous slide (a net gain). This often happens with jump/skip logic, legacy “move to slide based on option,” or after reordering slides.

Q: Why don’t I see the slide table?
The slide table appears only when a single survey is selected. Switch the Asset filter from All surveys to a specific survey.

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