# Analytics for Forms and Surveys

> ): Learn how to use GHL Customer Care analytics for forms and surveys: filter by asset/date, key metrics, compare periods, and reduce survey drop-off with insights.

- Source: https://docs.ghlcustomercare.com/docs/sites/forms/analytics-for-forms-and-surveys
- Section: Sites / Forms
- Reading time: 4 min
- Images: 5, each explained below

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Our analytics give you a clear, no‑fluff view of how forms and surveys perform over time. Track views, responses, completion rate, average time, and (for surveys) slide‑level views and drop‑off so you can spot friction and improve conversions fast.

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**TABLE OF CONTENTS**

-   [Overview](#overview)
-   [Key Benefits](#key-benefits)
-   [Available Filters and Metrics](#available-filters-and-metrics)
-   [How to Use the Analytics Dashboard](#how-to-use-the-analytics-dashboard)
-   [Survey Slide‑Level Metrics (Views & Drop‑Off)](#survey-slide-level-metrics-views-and-drop-off)
    -   [How Drop‑Off is calculated](#how-drop-off-is-calculated)
    -   [Why Drop‑Off can be negative](#why-drop-off-can-be-negative)
    -   [Troubleshooting Checklist for Negative Drop‑Off](#troubleshooting-checklist-for-negative-drop-off)
-   [Frequently Asked Questions](#frequently-asked-questions)
-   [Related Articles](#related-articles)

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## **Overview**

Analytics for Forms and Surveys provides both at‑a‑glance and deeper insights. From high‑level trends (views, responses, completion) to slide‑level drop‑off in surveys, you’ll see where people fall off and where they jump ahead—so you can fix issues and ship improvements with confidence.

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## Key Benefits

-   **See performance clearly:** Total views, responses, completion rate, and average completion time.
    
-   **Compare over time:** Previous‑period comparison to confirm trends and spot anomalies.
    
-   **Pinpoint friction:** Slide‑level drop‑off highlights where respondents abandon (or jump ahead).
    
-   **Flexible filters:** Focus on a specific form/survey or review all assets over any date range.
    

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## **Available Filters and Metrics**

Use filters to focus on the exact asset and timeframe you care about, then read the on-screen metrics to understand engagement, completions, and where users drop off. Pairing the right filters with the right metrics helps you pinpoint issues and validate improvements quickly.

**Filters**

-   **Type:** Forms or Surveys (top‑left)
    
-   **Asset:** All or a specific Form/Survey
    
-   **Date Range:** Presets (Last 7/14/30/60/90 days) or Custom
    

![Available Filters and Metrics (image 1 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052527416/original/bl8empe2yMQZsemDRsJFJYQ2BLfCQKK1AA.png)

**Available Filters and Metrics (image 1 of 5)**

This screenshot appears in the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". The text alongside this image reads: Type: Forms or Surveys (top‑left) Asset: All or a specific Form/Survey Date Range: Presets (Last 7/14/30/60/90 days) or Custom. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Total Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time: Average completion time Completion Rate: % of responses vs views, with an automatic previous‑period….
- What to fill in: Type: Forms or Surveys (top‑left) Asset: All or a specific Form/Survey Date Range: Presets (Last 7/14/30/60/90 days) or Custom
- Fields: Asset: All or a specific Form/Survey, Date Range: Presets (Last 7/14/30/60/90 days) or Custom, Responses: Completed submissions, Average Time: Average completion time, Total Views chart: Line chart to spot increases or declines, Slide View: The step within the survey metrics refer to, Views: How many respondents reached that slide
- Controls: Filters, Metrics, All
- Next: Total Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time: Average completion time Completion Rate: % of responses vs views, with an automatic previous‑period comparison Total Views chart: Line chart to spot increases or declines Per‑Asset Breakdown: Table of Total Views per Form/Survey (shown when viewing All assets)

Full procedure:

1. Type: Forms or Surveys (top‑left)
2. Asset: All or a specific Form/Survey
3. Date Range: Presets (Last 7/14/30/60/90 days) or Custom

**Metrics**

-   **Total Views:** How many times the selected asset(s) were viewed in the chosen date range
    
-   **Responses:** Completed submissions
    
-   **Average Time:** Average completion time
    
-   **Completion Rate:** % of responses vs views, with an automatic previous‑period comparison
    
-   **Total Views chart:** Line chart to spot increases or declines
    
-   **Per‑Asset Breakdown:** Table of Total Views per Form/Survey (shown when viewing **All** assets)
    

![Available Filters and Metrics (image 2 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052527746/original/di80EXtVFGF-XYICuhUZt4VfgpcsecnxXA.png)

**Available Filters and Metrics (image 2 of 5)**

This screenshot appears in the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". The text alongside this image reads: Total Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time: Average completion time Completion Rate: % of responses vs views, with an automatic previous‑period comparison Total Views chart: Line chart to spot increases or…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Survey Views: Only available for Surveys and only when a single survey is selected in the filter.
- What this covers: Total Views: How many times the selected asset(s) were viewed in the chosen date range Responses: Completed submissions Average Time: Average completion time Completion Rate: % of responses vs views, with an automatic previous‑period comparison Total Views chart: Line chart to spot increases or declines Per‑Asset Breakdown: Table of Total Views per Form/Survey (shown when viewing All assets)
- Fields: Asset: All or a specific Form/Survey, Date Range: Presets (Last 7/14/30/60/90 days) or Custom, Responses: Completed submissions, Average Time: Average completion time, Total Views chart: Line chart to spot increases or declines, Slide View: The step within the survey metrics refer to, Views: How many respondents reached that slide
- Controls: Filters, Metrics, All
- Next: Survey Views: Only available for Surveys and only when a single survey is selected in the filter

Full procedure:

1. Type: Forms or Surveys (top‑left)
2. Asset: All or a specific Form/Survey
3. Date Range: Presets (Last 7/14/30/60/90 days) or Custom

-   **Survey Views:** Only available for Surveys and only when a single survey is selected in the filter
    -   **Slide View:** The step within the survey metrics refer to
        
    -   **Views:** How many respondents reached that slide
        
    -   **Drop-Off:** How many exited on that slide (Count followed by the percentage). Use this to identify slides that should be improved and tested
        

![Available Filters and Metrics (image 3 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052527772/original/xclq74UfEKdj6YXZsfdpCfXzj6CTts8vQQ.png)

**Available Filters and Metrics (image 3 of 5)**

This screenshot appears in the "Available Filters and Metrics" section of "Analytics for Forms and Surveys". The text alongside this image reads: Survey Views: Only available for Surveys and only when a single survey is selected in the filter. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Navigate: From the left menu, go to Sites → top navigation Analytics. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range. Read the Data: Review metric cards, charts, and (for a single….
- What this covers: Survey Views: Only available for Surveys and only when a single survey is selected in the filter
- Fields: Asset: All or a specific Form/Survey, Date Range: Presets (Last 7/14/30/60/90 days) or Custom, Responses: Completed submissions, Average Time: Average completion time, Total Views chart: Line chart to spot increases or declines, Slide View: The step within the survey metrics refer to, Views: How many respondents reached that slide
- Controls: Filters, Metrics, All
- Next: Navigate: From the left menu, go to Sites → top navigation Analytics. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range. Read the Data: Review metric cards, charts, and (for a single survey) the slide‑level table.

Full procedure:

1. Type: Forms or Surveys (top‑left)
2. Asset: All or a specific Form/Survey
3. Date Range: Presets (Last 7/14/30/60/90 days) or Custom

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## **How to Use the Analytics Dashboard**

1.  **Navigate:** From the left menu, go to **Sites** → top navigation **Analytics**.
    
2.  **Select Filters:** Choose **Type** (Forms/Surveys), pick an **Asset** (All or a specific one), and set a **Date Range**.
    
3.  **Read the Data:** Review metric cards, charts, and (for a single survey) the slide‑level table.
    

> Tip: Switch the **Asset** to a single survey to see per‑slide **Views** and **Drop‑Off**.

![How to Use the Analytics Dashboard (image 4 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052528076/original/bWZbDSqaCacUQu47Cslrkv0LQhXOcYQ1Ag.png)

**How to Use the Analytics Dashboard (image 4 of 5)**

This screenshot appears in the "How to Use the Analytics Dashboard" section of "Analytics for Forms and Surveys". The text alongside this image reads: Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off. Immediately after, the guide continues: When a single survey is selected, you’ll see a per‑slide table.
- What this covers: Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off.
- Controls: Sites, Analytics, Type, Asset, Date Range, Views, Drop‑Off
- Next: When a single survey is selected, you’ll see a per‑slide table.

Full procedure:

1. Navigate: From the left menu, go to Sites → top navigation Analytics.
2. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range.
3. Read the Data: Review metric cards, charts, and (for a single survey) the slide‑level table.

![How to Use the Analytics Dashboard (image 5 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052528442/original/HKkQCB5Dj44dYQPF5omH-COPaCmSs4USCg.png)

**How to Use the Analytics Dashboard (image 5 of 5)**

This screenshot appears in the "How to Use the Analytics Dashboard" section of "Analytics for Forms and Surveys". The text alongside this image reads: Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off. Immediately after, the guide continues: When a single survey is selected, you’ll see a per‑slide table.
- What this covers: Tip: Switch the Asset to a single survey to see per‑slide Views and Drop‑Off.
- Controls: Sites, Analytics, Type, Asset, Date Range, Views, Drop‑Off
- Next: When a single survey is selected, you’ll see a per‑slide table.

Full procedure:

1. Navigate: From the left menu, go to Sites → top navigation Analytics.
2. Select Filters: Choose Type (Forms/Surveys), pick an Asset (All or a specific one), and set a Date Range.
3. Read the Data: Review metric cards, charts, and (for a single survey) the slide‑level table.

## **Survey Slide‑Level Metrics (Views & Drop‑Off)**

When a **single survey** is selected, you’ll see a per‑slide table.

**Columns**

-   **Slide** — step number/title
    
-   **Views** — sessions that reached the slide
    
-   **Drop‑Off** — change vs the previous slide (shown as a **count** and a **%**)
    

### **How Drop‑Off is calculated**

For slide **n** (where n > 1):

-   **Drop‑Off (count)** = Views(n‑1) − Views(n)
    
-   **Drop‑Off (%)** = Drop‑Off(count) ÷ Views(n‑1) × 100
    

Notes:

-   Slide 1 has no prior slide → **Drop‑Off = N/A**
    
-   **Positive** Drop‑Off = fewer people reached the current slide (a drop)
    
-   **Negative** Drop‑Off = more people reached the current slide (a gain)
    

### **Why Drop‑Off can be negative**

Negative values mean the current slide had **more views** than the previous slide. Common causes:

-   **Jump/skip logic** routes respondents past the previous slide
    
-   **Legacy “move to slide based on option”** (radio/checkbox) skips slides
    
-   **Slide re‑ordering** after data collection changes which slide counts as “previous”
    

**Quick example**

-   Slide 1: 100 views
    
-   Slide 2: 93 views → Drop‑Off = 100 − 93 = **7 (7%)**
    
-   Slide 3: 98 views (5 jumped from 1 → 3) → Drop‑Off = 93 − 98 = **‑5 (‑5.4%)**
    

### **Troubleshooting Checklist for Negative Drop‑Off**

-   **Check conditional logic:** Did you use jump/skip rules that route to this slide?
    
-   **Check for legacy routing:** Using the older “move to slide based on radio/checkbox option” can skip slides.
    
-   **Check slide order changes:** Did you reorder slides during the selected date range?
    
-   **Align dates:** If you changed logic or slide order recently, ensure your date filter matches the timeframe you want to analyze.
    

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## **Frequently Asked Questions**

**Q: How is the “previous period” comparison determined?**  
It compares your selected date range to the immediately preceding, equal-length period (e.g., Last 14 days vs the prior 14 days).

**Q: Why is the per-form/survey breakdown missing?**  
The per-form/survey breakdown appears only when viewing All forms/surveys. Selecting a single asset hides the aggregate breakdown.

**Q: I selected a survey but don’t see the per-slide analysis table. Why?**  
The slide analysis appears only when a single, specific survey is selected. If you’re on All surveys, switch the asset selector to the exact survey to view Slide, Views, Drop-off, and Drop-off rate.

**Q: What analytics types can I choose in the top-left dropdown?**  
You can select Forms or Surveys. The dropdown also includes other types (funnels, websites, QR codes, blogs)

**Q: The table says “Drop‑Off,” but I see negative numbers. What does that mean?**  
Negative Drop‑Off means the current slide had **more views** than the previous slide (a net gain). This often happens with jump/skip logic, legacy “move to slide based on option,” or after reordering slides.

**Q: Why don’t I see the slide table?**  
The slide table appears only when a **single survey** is selected. Switch the Asset filter from **All surveys** to a specific survey.

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## **Related Articles**

-   [How to Use Embedding Options for Forms: Triggers, Layouts, and Deactivation Settings Explained](https://docs.ghlcustomercare.com/docs/sites/forms/how-to-use-embedding-options-for-forms-triggers-layouts-and-deactivation-setting)
-   [How to Use Site and Funnel Analytics in GHL Customer Care](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/how-to-use-site-and-funnel-analytics-in-ghl-customer-care)
-   How to Create a Stylized Survey
-   [Where Do Survey Answers Show Up](https://docs.ghlcustomercare.com/docs/sites/surveys/how-to-access-and-export-survey-submissions)
-   [How to create a contact form in GHL Customer Care?](https://docs.ghlcustomercare.com/docs/sites/forms/how-to-create-a-contact-form-in-ghl-customer-care)

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com