WhatsApp Template Error: “New English (US) content can't be added while the existing English (US) content is being deleted. Try again in 4 weeks or consider creating a new message template.”
WhatsApp Template Error: English (US) Content Cool-Down Why you can't re-add English (US) content right after deleting it, and how to work around it…
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WhatsApp Template Error: English (US) Content Cool-Down
Why you can't re-add English (US) content right after deleting it, and how to work around it.
When creating or updating a WhatsApp Message Template, you may see the following error:
Error Message
"New English (US) content can't be added while the existing English (US) content is being deleted. Try again in 4 weeks or consider creating a new message template."
All 2 steps in this procedure
- Once you delete English (US) content from a template, Meta enforces a cool-down period of up to 4 weeks before you can add English (US) content again.
- This is part of Meta's compliance checks to ensure consistent use of language in approved templates.
Why This Happens
Meta (WhatsApp) does not allow new English (US) content to be added immediately if the same language content is in the process of being deleted.
- Once you delete English (US) content from a template, Meta enforces a cool-down period of up to 4 weeks before you can add English (US) content again.
- This is part of Meta's compliance checks to ensure consistent use of language in approved templates.
How to Resolve
You have two options to move forward:
Option 1: Wait for 4 Weeks
After 4 weeks from the deletion date, you can add English (US) content back to the same template name.
Option 2: Create a New Template RECOMMENDED
- Instead of waiting, you can create a new template with the required English (US) content.
- Use a unique template name (e.g.,
promo_offer_v2instead ofpromo_offer) to ensure it passes Meta's review.
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