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Subscribe to Blog

The Subscribe to Blog feature allows website visitors to subscribe to your blog via email. Subscribers automatically receive an update in their inbox.

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On this page
  1. Step 1: Open Your Blog Site Editor
  2. Step 2: Add Subscribe Form
  3. Step 3: Customize the Form
  4. Step 4: Publish Your Blog Page
  5. Step 5: Start sending email campaigns via tags
  6. Step 1: Create Email Campaign with Blog RSS
  7. Step 3: Configure Campaign & Recipients

TABLE OF CONTENTS

We’re excited to introduce the Subscribe to Blog feature that helps you turn your readers into loyal subscribers directly from your blog. With a simple drag-and-drop form, you can start collecting email subscribers, grow your audience, and automate blog updates via email campaigns.

What’s New

  • Drag & Drop Form – Add a subscription form anywhere on your blog page.

  • Custom Styling – Change titles, descriptions, fonts, button text, and colors.

  • Layout Options – Choose between Plain or With Image layout.

  • Automatic Contact Creation – Each submission is automatically saved as a contact in CRM.

  • Smart Tagging – Subscribers get tagged (e.g., “Blog”) so you can target them in email campaigns

How It Works

Step 1: Open Your Blog Site Editor

  1. Go to Sites.

  2. Select your Blog Site.

  3. Click on Blog Builder → Site Editor.

This opens the page editor where you can add and customize blog elements.

Step 1: Open Your Blog Site Editor (image 1 of 8) What this shows This opens the page editor where you can add and customize blog elements. What this shows Illustrates the "Step 1: Open Your Blog Site Editor" section of "Subscribe to Blog". This screenshot appears in the "Step 1: Open Your Blog Site Editor" section of "Subscribe to Blog". The text alongside this image reads: This opens the page editor where you can add and customize blog elements. Immediately after, the guide continues: In the editor, drag and drop the Subscribe form element onto your blog page. Image 1 of 8 What this coversThis opens the page editor where you can add and customize blog elements.
Buttons and menus referenced SitesBlog SiteBlog Builder → Site Editor
Next stepIn the editor, drag and drop the Subscribe form element onto your blog page.
All 3 steps in this procedure
  1. Go to Sites.
  2. Select your Blog Site.
  3. Click on Blog Builder → Site Editor.

Step 2: Add Subscribe Form

  1. In the editor, drag and drop the Subscribe form element onto your blog page.

Step 2: Add Subscribe Form (image 2 of 8) What this shows In the editor, drag and drop the Subscribe form element onto your blog page. What this shows Illustrates the "Step 2: Add Subscribe Form" section of "Subscribe to Blog". This screenshot appears in the "Step 2: Add Subscribe Form" section of "Subscribe to Blog". The text alongside this image reads: In the editor, drag and drop the Subscribe form element onto your blog page. Immediately after, the guide continues: Edit the Title (e.g., “Subscribe to Our Blog”). Add a Description (e.g., “Get the latest posts delivered straight to your inbox”). Customize Button Text (e.g., “Subscribe Now”). Choose your preferred layout (Plain / With Image). Adjust…. Image 2 of 8 What this coversIn the editor, drag and drop the Subscribe form element onto your blog page.
Buttons and menus referenced Subscribe form
Next stepEdit the Title (e.g., “Subscribe to Our Blog”). Add a Description (e.g., “Get the latest posts delivered straight to your inbox”). Customize Button Text (e.g., “Subscribe Now”). Choose your preferred layout (Plain / With Image). Adjust fonts, colors, and spacing to match your site style.

Step 3: Customize the Form

  • Edit the Title (e.g., “Subscribe to Our Blog”).

  • Add a Description (e.g., “Get the latest posts delivered straight to your inbox”).

  • Customize Button Text (e.g., “Subscribe Now”).

  • Choose your preferred layout (Plain / With Image).

  • Adjust fonts, colors, and spacing to match your site style.

Step 3: Customize the Form (image 3 of 8) What this shows Edit the Title (e.g., “Subscribe to Our Blog”). What this shows Illustrates the "Step 3: Customize the Form" section of "Subscribe to Blog". This screenshot appears in the "Step 3: Customize the Form" section of "Subscribe to Blog". The text alongside this image reads: Edit the Title (e.g., “Subscribe to Our Blog”). Add a Description (e.g., “Get the latest posts delivered straight to your inbox”). Customize Button Text (e.g., “Subscribe Now”). Choose your preferred layout (Plain / With Image). Adjust fonts, colors, and spacing to match your site style. Immediately after, the guide continues: Once the form looks the way you want, click Publish to make it live. Visitors can now enter their email and subscribe directly from your blog. Image 3 of 8 What to chooseEdit the Title (e.g., “Subscribe to Our Blog”). Add a Description (e.g., “Get the latest posts delivered straight to your inbox”). Customize Button Text (e.g., “Subscribe Now”). Choose your preferred layout (Plain / With Image). Adjust fonts, colors, and spacing to match your site style.
Buttons and menus referenced TitleDescriptionButton Textlayoutfonts, colors, and spacing
Next stepOnce the form looks the way you want, click Publish to make it live. Visitors can now enter their email and subscribe directly from your blog.
All 5 steps in this procedure
  1. Edit the Title (e.g., “Subscribe to Our Blog”).
  2. Add a Description (e.g., “Get the latest posts delivered straight to your inbox”).
  3. Customize Button Text (e.g., “Subscribe Now”).
  4. Choose your preferred layout (Plain / With Image).
  5. Adjust fonts, colors, and spacing to match your site style.

Step 4: Publish Your Blog Page

Once the form looks the way you want, click Publish to make it live. Visitors can now enter their email and subscribe directly from your blog.

Step 5: Start sending email campaigns via tags

  • Every new subscriber is automatically created as a Contact in your CRM.

  • A Blog Tag is applied to them so you can easily identify and target blog subscribers later.

Step 5: Start sending email campaigns via tags (image 4 of 8) What this shows Every new subscriber is automatically created as a Contact in your CRM. What this shows Illustrates the "Step 5: Start sending email campaigns via tags" section of "Subscribe to Blog". This screenshot appears in the "Step 5: Start sending email campaigns via tags" section of "Subscribe to Blog". The text alongside this image reads: Every new subscriber is automatically created as a Contact in your CRM. A Blog Tag is applied to them so you can easily identify and target blog subscribers later. Immediately after, the guide continues: You can make sure that subscribers automatically receive your new blog posts by setting up a workflow + email campaign. Image 4 of 8 What this coversEvery new subscriber is automatically created as a Contact in your CRM. A Blog Tag is applied to them so you can easily identify and target blog subscribers later.
Buttons and menus referenced ContactBlog Tag
Next stepYou can make sure that subscribers automatically receive your new blog posts by setting up a workflow + email campaign.
All 2 steps in this procedure
  1. Every new subscriber is automatically created as a Contact in your CRM.
  2. A Blog Tag is applied to them so you can easily identify and target blog subscribers later.

Automate Blog Updates with Tags & Email Campaigns

You can make sure that subscribers automatically receive your new blog posts by setting up a workflow + email campaign.

Step 1: Create Email Campaign with Blog RSS

  1. Go to Email Campaigns.

Step 1: Create Email Campaign with Blog RSS (image 5 of 8) What this shows You can make sure that subscribers automatically receive your new blog posts by setting up a workflow + email campaign. What this shows Illustrates the "Step 1: Create Email Campaign with Blog RSS" section of "Subscribe to Blog". This screenshot appears in the "Step 1: Create Email Campaign with Blog RSS" section of "Subscribe to Blog". The text alongside this image reads: You can make sure that subscribers automatically receive your new blog posts by setting up a workflow + email campaign. Immediately after, the guide continues: Add RSS Header and RSS Items elements to the email body. Image 5 of 8 What this coversYou can make sure that subscribers automatically receive your new blog posts by setting up a workflow + email campaign.
Buttons and menus referenced Email CampaignsRSS HeaderRSS Items
Next stepAdd RSS Header and RSS Items elements to the email body.
All 2 steps in this procedure
  1. RSS Header shows the blog’s title/summary.
  2. RSS Items display the list of new blog posts.

Add RSS Header and RSS Items elements to the email body.

  • RSS Header shows the blog’s title/summary.

  • RSS Items display the list of new blog posts.

Step 1: Create Email Campaign with Blog RSS (image 6 of 8) What this shows RSS Header shows the blog’s title/summary. What this shows Illustrates the "Step 1: Create Email Campaign with Blog RSS" section of "Subscribe to Blog". This screenshot appears in the "Step 1: Create Email Campaign with Blog RSS" section of "Subscribe to Blog". The text alongside this image reads: RSS Header shows the blog’s title/summary. RSS Items display the list of new blog posts. Immediately after, the guide continues: When scheduling the campaign, select RSS Schedule so it automatically pulls in your latest blog posts. Image 6 of 8 What this coversRSS Header shows the blog’s title/summary. RSS Items display the list of new blog posts.
Buttons and menus referenced Email CampaignsRSS HeaderRSS Items
Next stepWhen scheduling the campaign, select RSS Schedule so it automatically pulls in your latest blog posts.
All 2 steps in this procedure
  1. RSS Header shows the blog’s title/summary.
  2. RSS Items display the list of new blog posts.

Step 3: Configure Campaign & Recipients

  1. When scheduling the campaign, select RSS Schedule so it automatically pulls in your latest blog posts.

Step 3: Configure Campaign & Recipients (image 7 of 8) What this shows When scheduling the campaign, select RSS Schedule so it automatically pulls in your latest blog posts. What this shows Illustrates the "Step 3: Configure Campaign & Recipients" section of "Subscribe to Blog". This screenshot appears in the "Step 3: Configure Campaign & Recipients" section of "Subscribe to Blog". The text alongside this image reads: When scheduling the campaign, select RSS Schedule so it automatically pulls in your latest blog posts. Immediately after, the guide continues: Under Recipients, choose Contacts from Tag → Blog. Save the campaign. Image 7 of 8 What to chooseWhen scheduling the campaign, select RSS Schedule so it automatically pulls in your latest blog posts.
Buttons and menus referenced RSS ScheduleRecipientsContacts from Tag → Blog
Next stepUnder Recipients, choose Contacts from Tag → Blog. Save the campaign.
All 2 steps in this procedure
  1. Under Recipients, choose Contacts from Tag → Blog.
  2. Save the campaign.
  1. Under Recipients, choose Contacts from Tag → Blog.

  2. Save the campaign.

    Step 2 of 2: Save the campaign What this shows Step 2 of 2: Save the campaign. What this shows Shows how to confirm for step 2 of 2 in the "Step 3: Configure Campaign & Recipients" section of "Subscribe to Blog". This screenshot accompanies step 2 of 2 in the "Step 3: Configure Campaign & Recipients" section of "Subscribe to Blog". At this point in the walkthrough you save the campaign. For context, this section explains: When scheduling the campaign, select RSS Schedule so it automatically pulls in your latest blog posts. Step 2 of 2Image 8 of 8 How to confirmSave the campaign.
    Buttons and menus referenced RSS ScheduleRecipientsContacts from Tag → Blog
    All 2 steps in this procedure
    1. Under Recipients, choose Contacts from Tag → Blog.
    2. Save the campaign. this image

Now, every time someone subscribes, they’ll automatically receive your new blog posts in their inbox.

Why It Matters

  • Effortless Lead Capture – Turn casual blog readers into subscribers.

  • Grow Your Email List – Build your audience without extra effort.

  • Automated Campaigns – Keep subscribers engaged with the latest posts.

  • Targeted Marketing – Use tags to create segmented campaigns for better results.

FAQs

Q1. Can I add more than one Subscribe Form on my blog?
Yes. You can drag and drop multiple forms (e.g., one in the sidebar, one in the footer). All subscriptions will still create contacts in your CRM with the same tag.

Q2. Where do my subscribers go after they sign up?
All subscribers are automatically saved in your CRM Contacts with the tag you assign.

Q3. Can I customize the button text and design?
Absolutely. You can edit the button text, font, color, and layout directly in the Site Editor.

Q4. What happens if I don’t set up an email campaign?
Subscribers will still be collected in your CRM, but they won’t receive automatic blog updates. You’ll need to manually send emails or set up the RSS campaign.

Q5. Can subscribers unsubscribe later?

Currently, we do not support Unsubscribe functionality for users

Q6. Will this affect my SEO?
No. The Subscribe form is just a front-end element and does not affect your blog’s SEO.

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