WhatsApp Media Templates WhatsApp's media templates support enables you to send Images, Videos, Documents, and Location content. This guide shows how to…
4 min read838 words16 explained imagesUpdated Tue, 30 Jun at 7:25 AM
Assistants need to reach this page over the internet. While it is only running on your machine, these two buttons will not be able to load it.
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
WhatsApp Media Templates
WhatsApp's media templates support enables you to send Images, Videos, Documents, and Location content. This guide shows how to leverage this feature to enhance communication and improve marketing efforts.
WhatsApp Media templates allow users to send rich media content, such as Images, Videos, Documents, and Location data, to their contacts or customers. This feature expands the possibilities of communication on WhatsApp, enabling businesses to create more engaging and visually appealing messages.
WhatsApp Media Template Use Cases
Elevate your WhatsApp marketing campaigns to the next level with media templates:
►Product Launches: Showcase new products with images and attention-grabbing videos.
►Promotions and Offers: Share discount codes or special offers accompanied by eye-catching visuals.
►Event Announcements: Promote events with location sharing and engaging imagery.
►Customer Service: Provide helpful tutorials or guides in document format.
How to Create a WhatsApp Media Template
1
Go to Settings > WhatsApp > Templates > Create Template
WhatsApp Media Templates (image 1 of 16)What this shows WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching…. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google….Image 1 of 16What to fill inWhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching visuals. ► Event Announcements: Promote events with location sharing and engaging imagery. ► Customer Service: Provide helpful tutorials or guides in document format.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepHow to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
2
Add template name, category and language > Show header and click on the Media > Upload Media
WhatsApp Media Templates (image 2 of 16)What this shows WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching…. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google….Image 2 of 16What to fill inWhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching visuals. ► Event Announcements: Promote events with location sharing and engaging imagery. ► Customer Service: Provide helpful tutorials or guides in document format.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepHow to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
3
Press Create > Template will be sent for approval to Meta
WhatsApp Media Templates (image 3 of 16)What this shows WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: WhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching…. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google….Image 3 of 16What to fill inWhatsApp Media Template Use Cases Elevate your WhatsApp marketing campaigns to the next level with media templates: ► Product Launches: Showcase new products with images and attention-grabbing videos. ► Promotions and Offers: Share discount codes or special offers accompanied by eye-catching visuals. ► Event Announcements: Promote events with location sharing and engaging imagery. ► Customer Service: Provide helpful tutorials or guides in document format.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepHow to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Go to Settings > WhatsApp > Templates > Create Template
WhatsApp Media Templates (image 4 of 16)What this shows How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show….Path: Settings > WhatsApp > Templates > Create TemplateImage 4 of 16What to clickHow to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template statuses and best practices.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action StatisticsAll 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
2
Select Location > Add the Location Latitude and Longitude > Add Location Name and Address
WhatsApp Media Templates (image 5 of 16)What this shows How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show….Path: Settings > WhatsApp > Templates > Create TemplateImage 5 of 16What to clickHow to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template statuses and best practices.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action StatisticsAll 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.
WhatsApp Media Templates (image 6 of 16)What this shows How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show….Path: Settings > WhatsApp > Templates > Create TemplateImage 6 of 16What to clickHow to Create a WhatsApp Media Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Add template name, category and language > Show header and click on the Media > Upload Media 3 Press Create > Template will be sent for approval to Meta Check out the guide on WhatsApp template statuses and best practices.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action StatisticsAll 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
Send WhatsApp Media Templates from Bulk Action
1
Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message
WhatsApp Media Templates (image 7 of 16)What this shows How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the….Path: Settings > WhatsApp > Templates > Create TemplateImage 7 of 16What to chooseHow to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
2
Select all Contacts > Click on WhatsApp icon > Select template > Add action name
WhatsApp Media Templates (image 8 of 16)What this shows How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the….Path: Settings > WhatsApp > Templates > Create TemplateImage 8 of 16What to chooseHow to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
3
Select Show Stats > Click on Processed > View Bulk Action Statistics
WhatsApp Media Templates (image 9 of 16)What this shows How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: How to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer…. The navigation path used here is Settings > WhatsApp > Templates > Create Template. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the….Path: Settings > WhatsApp > Templates > Create TemplateImage 9 of 16What to chooseHow to Create a Location WhatsApp Template 1 Go to Settings > WhatsApp > Templates > Create Template 2 Select Location > Add the Location Latitude and Longitude > Add Location Name and Address Get the latitude and longitude from Google Maps by right-clicking on the place or area on the map. Refer to the detailed article here.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
Send WhatsApp Media Templates from Workflows
1
Go to Automations > Create Workflow > Start from Scratch > Select Trigger
WhatsApp Media Templates (image 10 of 16)What this shows Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics. The navigation path used here is Contacts > Select. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send….Path: Contacts > SelectImage 10 of 16What to chooseSend WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files. Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
2
Select WhatsApp action
WhatsApp Media Templates (image 11 of 16)What this shows Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics. The navigation path used here is Contacts > Select. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send….Path: Contacts > SelectImage 11 of 16What to chooseSend WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files. Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
3
Select WhatsApp Template > Save Action > Save workflow
WhatsApp Media Templates (image 12 of 16)What this shows Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics. The navigation path used here is Contacts > Select. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Send WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send….Path: Contacts > SelectImage 12 of 16What to chooseSend WhatsApp Media Templates from Bulk Action 1 Go to Contacts > Select the smart list for which you want to send a bulk WhatsApp message 2 Select all Contacts > Click on WhatsApp icon > Select template > Add action name 3 Select Show Stats > Click on Processed > View Bulk Action Statistics
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepSend WhatsApp Media Templates from the Conversation Page 1 Go to Conversations > Select the contact you wish to send a WhatsApp media template to 2 Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files. Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
Send WhatsApp Media Templates from the Conversation Page
1
Go to Conversations > Select the contact you wish to send a WhatsApp media template to
WhatsApp Media Templates (image 13 of 16)What this shows Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is…. The navigation path used here is Automations > Create Workflow > Start. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.Path: Automations > Create Workflow > StartImage 13 of 16What to chooseSend WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepMedia Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
2
Click "Please use a template to initiate a chat" > Select media template you wish to send > Click Send
WhatsApp Media Templates (image 14 of 16)What this shows Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is…. The navigation path used here is Automations > Create Workflow > Start. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.Path: Automations > Create Workflow > StartImage 14 of 16What to chooseSend WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepMedia Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
You can change the media by changing the media URL. The URL should be a public link and should contain the same type of media — for example, if it is an Image template, it will only accept PNG and JPEG files.
WhatsApp Media Templates (image 15 of 16)What this shows Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is…. The navigation path used here is Automations > Create Workflow > Start. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.Path: Automations > Create Workflow > StartImage 15 of 16What to chooseSend WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepMedia Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
Users will get the error below when using media which is not approved — for example, if a user tries to add a video file in an Image template, this error will be shown.
WhatsApp Media Templates (image 16 of 16)What this shows Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp…What this showsIllustrates the "WhatsApp Media Templates" section of "WhatsApp Media Templates".This screenshot appears in the "WhatsApp Media Templates" section of "WhatsApp Media Templates". The text alongside this image reads: Send WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is…. The navigation path used here is Automations > Create Workflow > Start. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Media Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.Path: Automations > Create Workflow > StartImage 16 of 16What to chooseSend WhatsApp Media Templates from Workflows 1 Go to Automations > Create Workflow > Start from Scratch > Select Trigger 2 Select WhatsApp action 3 Select WhatsApp Template > Save Action > Save workflow The media URL will be shown in the preview under the workflow. When the WhatsApp message is sent, the actual media will be rendered.
Fields in this part of the guideDocument: application/pdf, 100MBVideo: video/mp4, 16MBMissing or incorrect variable formattingContent violating WhatsApp's Business or Commerce policiesAbusive or threatening languageDuplicating an existing template
Next stepMedia Limits Document application/pdf 100MB Image image/jpeg, image/png Images must be 8-bit, RGB or RGBA 5MB Video video/mp4 16MB If a user tries to upload a media file which exceeds the size limit, an error will be shown.All 3 steps in this procedure
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
Media Limits
Document
application/pdf
100MB
Image
image/jpeg, image/png Images must be 8-bit, RGB or RGBA
5MB
Video
video/mp4
16MB
If a user tries to upload a media file which exceeds the size limit, an error will be shown.
Frequently Asked Questions
Q: What are the media limits for WhatsApp Media Templates?
Supported types and size limits:
Document: application/pdf, 100MB
Image: image/jpeg, image/png (must be 8-bit, RGB, or RGBA), 5MB
Video: video/mp4, 16MB
Users will receive an error if they try to upload a media file exceeding the size limit. For example, if a user attempts to add a video file in an Image template, they will receive an error message.
Q: What are WhatsApp Media Templates?
They are pre-approved message formats that allow you to include images, videos, documents, or location information within WhatsApp messages. They help streamline communication with customers, especially for marketing, support, or authentication purposes.
Q: What happens if I try to use media that doesn't fit the guidelines?
You'll likely encounter an error message, and your template may not be sent. Ensure your media adheres to WhatsApp's Template Guidelines.
Q: Do I need approval before using WhatsApp message templates?
Yes, all templates must go through an approval process with WhatsApp (Meta) to ensure they meet specific guidelines.
Q: What factors can lead to a template being rejected?
Sensitive information requests (e.g., full payment card numbers)
Abusive or threatening language
Duplicating an existing template
Q: What does it mean if my template is 'Paused'?
A paused template means it received negative customer feedback or low engagement. You cannot send a paused template until its status changes back to 'Active'.
