Send WhatsApp bulk messages in GHL Customer Care using approved templates. Preview templates, replace media, track delivery stats, and manage Meta messaging limits.
3 min read685 words7 explained imagesUpdated Tue, 30 Jun at 7:18 AM
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WhatsApp Bulk Action
WhatsApp Bulk Action allows you to send approved WhatsApp template messages to multiple contacts at once while tracking delivery, read rates, errors, and skips.
Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues.
Recent enhancements include:
✓Runtime template preview before sending
✓Template category and language visibility
✓One-click media replacement from local files
✓Improved consistency across Bulk Actions and Conversations
Important: Only approved WhatsApp templates are available for Bulk Actions. Meta messaging limits and WhatsApp policies apply.
How to Send Bulk WhatsApp Messages
1
Select Contacts
Go to Contacts.
Use filters or Smart Lists to find the contacts you want to message.
Select contacts individually or click Select all records to include all contacts in the list.
WhatsApp Bulk Action (image 1 of 7)What this shows Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists.What this showsIllustrates the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action".This screenshot appears in the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action". The text alongside this image reads: Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Campaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered….Image 1 of 7What to clickOverview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues. Recent enhancements include: ✓ Runtime template preview before sending ✓ Template category and language visibility ✓ One-click media replacement from local files ✓ Improved consistency across Bulk Actions and Conversations Important: Only approved WhatsApp templates are available for Bulk Actions. Meta messaging limits and WhatsApp policies apply.
Fields in this part of the guideContact not on WhatsAppTemplate issuesMeta messaging limit exceededWhatsApp account restrictionsDND settingsMissing phone numberMessaging restrictions
Buttons and menus referencedRuntime template previewOne-click media replacementContactsSmart ListsSelect all recordsWhatsApp iconSend WhatsAppWhatsApp templatelive previewtemplate categorytemplate languageAction Name
Next stepCampaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered Contacts who successfully received the WhatsApp message. Read Contacts who opened and read the WhatsApp message. Error Contacts for whom message delivery failed. Reasons may include: Skipped Contacts excluded from the campaign due to:
Example values
Missing phone number
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Go to Contacts.
Use filters or Smart Lists to find the contacts you want to message.
Select contacts individually or click Select all records to include all contacts in the list.
2
Start a Bulk WhatsApp Action
With contacts selected, click the WhatsApp icon in the Bulk Actions toolbar.
Choose Send WhatsApp to begin a bulk WhatsApp campaign.
WhatsApp Bulk Action (image 2 of 7)What this shows Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists.What this showsIllustrates the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action".This screenshot appears in the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action". The text alongside this image reads: Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Campaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered….Image 2 of 7What to clickOverview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues. Recent enhancements include: ✓ Runtime template preview before sending ✓ Template category and language visibility ✓ One-click media replacement from local files ✓ Improved consistency across Bulk Actions and Conversations Important: Only approved WhatsApp templates are available for Bulk Actions. Meta messaging limits and WhatsApp policies apply.
Fields in this part of the guideContact not on WhatsAppTemplate issuesMeta messaging limit exceededWhatsApp account restrictionsDND settingsMissing phone numberMessaging restrictions
Buttons and menus referencedRuntime template previewOne-click media replacementContactsSmart ListsSelect all recordsWhatsApp iconSend WhatsAppWhatsApp templatelive previewtemplate categorytemplate languageAction Name
Next stepCampaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered Contacts who successfully received the WhatsApp message. Read Contacts who opened and read the WhatsApp message. Error Contacts for whom message delivery failed. Reasons may include: Skipped Contacts excluded from the campaign due to:
Example values
Missing phone number
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Go to Contacts.
Use filters or Smart Lists to find the contacts you want to message.
Select contacts individually or click Select all records to include all contacts in the list.
3
Select and Preview a WhatsApp Template
Choose a WhatsApp template from the template list.
A live preview of the template is displayed immediately.
The preview shows: template message content, template category (for example, Marketing or Utility), and template language.
Enter an Action Name to reference the campaign later.
Choose how the campaign should be sent: send immediately, schedule for a later time, or send in drip mode.
Note: Only approved templates are visible during selection.
WhatsApp Bulk Action (image 3 of 7)What this shows Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists.What this showsIllustrates the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action".This screenshot appears in the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action". The text alongside this image reads: Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Campaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered….Image 3 of 7What to clickOverview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues. Recent enhancements include: ✓ Runtime template preview before sending ✓ Template category and language visibility ✓ One-click media replacement from local files ✓ Improved consistency across Bulk Actions and Conversations Important: Only approved WhatsApp templates are available for Bulk Actions. Meta messaging limits and WhatsApp policies apply.
Fields in this part of the guideContact not on WhatsAppTemplate issuesMeta messaging limit exceededWhatsApp account restrictionsDND settingsMissing phone numberMessaging restrictions
Buttons and menus referencedRuntime template previewOne-click media replacementContactsSmart ListsSelect all recordsWhatsApp iconSend WhatsAppWhatsApp templatelive previewtemplate categorytemplate languageAction Name
Next stepCampaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered Contacts who successfully received the WhatsApp message. Read Contacts who opened and read the WhatsApp message. Error Contacts for whom message delivery failed. Reasons may include: Skipped Contacts excluded from the campaign due to:
Example values
Missing phone number
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Go to Contacts.
Use filters or Smart Lists to find the contacts you want to message.
Select contacts individually or click Select all records to include all contacts in the list.
4
Replace Media in a Template (Optional)
If the selected template contains media:
Click Replace media in the template preview.
Select a file from your local device.
The media updates instantly in the preview.
This replaces the media only for this campaign and does not modify the approved template.
WhatsApp Bulk Action (image 4 of 7)What this shows Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists.What this showsIllustrates the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action".This screenshot appears in the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action". The text alongside this image reads: Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Campaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered….Image 4 of 7What to clickOverview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues. Recent enhancements include: ✓ Runtime template preview before sending ✓ Template category and language visibility ✓ One-click media replacement from local files ✓ Improved consistency across Bulk Actions and Conversations Important: Only approved WhatsApp templates are available for Bulk Actions. Meta messaging limits and WhatsApp policies apply.
Fields in this part of the guideContact not on WhatsAppTemplate issuesMeta messaging limit exceededWhatsApp account restrictionsDND settingsMissing phone numberMessaging restrictions
Buttons and menus referencedRuntime template previewOne-click media replacementContactsSmart ListsSelect all recordsWhatsApp iconSend WhatsAppWhatsApp templatelive previewtemplate categorytemplate languageAction Name
Next stepCampaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered Contacts who successfully received the WhatsApp message. Read Contacts who opened and read the WhatsApp message. Error Contacts for whom message delivery failed. Reasons may include: Skipped Contacts excluded from the campaign due to:
Example values
Missing phone number
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Go to Contacts.
Use filters or Smart Lists to find the contacts you want to message.
Select contacts individually or click Select all records to include all contacts in the list.
5
Launch the Campaign
Review the campaign details.
Confirm the action.
The bulk WhatsApp campaign begins processing.
WhatsApp Bulk Action (image 5 of 7)What this shows Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists.What this showsIllustrates the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action".This screenshot appears in the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action". The text alongside this image reads: Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Campaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered….Image 5 of 7What to clickOverview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues. Recent enhancements include: ✓ Runtime template preview before sending ✓ Template category and language visibility ✓ One-click media replacement from local files ✓ Improved consistency across Bulk Actions and Conversations Important: Only approved WhatsApp templates are available for Bulk Actions. Meta messaging limits and WhatsApp policies apply.
Fields in this part of the guideContact not on WhatsAppTemplate issuesMeta messaging limit exceededWhatsApp account restrictionsDND settingsMissing phone numberMessaging restrictions
Buttons and menus referencedRuntime template previewOne-click media replacementContactsSmart ListsSelect all recordsWhatsApp iconSend WhatsAppWhatsApp templatelive previewtemplate categorytemplate languageAction Name
Next stepCampaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered Contacts who successfully received the WhatsApp message. Read Contacts who opened and read the WhatsApp message. Error Contacts for whom message delivery failed. Reasons may include: Skipped Contacts excluded from the campaign due to:
Example values
Missing phone number
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Go to Contacts.
Use filters or Smart Lists to find the contacts you want to message.
Select contacts individually or click Select all records to include all contacts in the list.
6
Monitor Campaign Progress
Go to Contacts → Bulk Actions.
Locate the WhatsApp campaign.
Click View Details or Show Stats to monitor progress.
WhatsApp Bulk Action (image 6 of 7)What this shows Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists.What this showsIllustrates the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action".This screenshot appears in the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action". The text alongside this image reads: Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Campaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered….Image 6 of 7What to clickOverview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues. Recent enhancements include: ✓ Runtime template preview before sending ✓ Template category and language visibility ✓ One-click media replacement from local files ✓ Improved consistency across Bulk Actions and Conversations Important: Only approved WhatsApp templates are available for Bulk Actions. Meta messaging limits and WhatsApp policies apply.
Fields in this part of the guideContact not on WhatsAppTemplate issuesMeta messaging limit exceededWhatsApp account restrictionsDND settingsMissing phone numberMessaging restrictions
Buttons and menus referencedRuntime template previewOne-click media replacementContactsSmart ListsSelect all recordsWhatsApp iconSend WhatsAppWhatsApp templatelive previewtemplate categorytemplate languageAction Name
Next stepCampaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered Contacts who successfully received the WhatsApp message. Read Contacts who opened and read the WhatsApp message. Error Contacts for whom message delivery failed. Reasons may include: Skipped Contacts excluded from the campaign due to:
Example values
Missing phone number
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Go to Contacts.
Use filters or Smart Lists to find the contacts you want to message.
Select contacts individually or click Select all records to include all contacts in the list.
7
View Detailed Campaign Statistics
Clicking campaign statistics opens a detailed view with tabs for: Total, Pending, Sent, Delivered, Read, Error, and Skipped.
You can also export campaign statistics for reporting.
WhatsApp Bulk Action (image 7 of 7)What this shows Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists.What this showsIllustrates the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action".This screenshot appears in the "WhatsApp Bulk Action" section of "WhatsApp Bulk Action". The text alongside this image reads: Overview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues…. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Campaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered….Image 7 of 7What to clickOverview Bulk WhatsApp Actions help businesses run large-scale WhatsApp campaigns directly from Contacts or Smart Lists. Messages can be sent immediately, scheduled for later, or delivered in drip mode. Detailed campaign statistics are available to monitor performance and troubleshoot issues. Recent enhancements include: ✓ Runtime template preview before sending ✓ Template category and language visibility ✓ One-click media replacement from local files ✓ Improved consistency across Bulk Actions and Conversations Important: Only approved WhatsApp templates are available for Bulk Actions. Meta messaging limits and WhatsApp policies apply.
Fields in this part of the guideContact not on WhatsAppTemplate issuesMeta messaging limit exceededWhatsApp account restrictionsDND settingsMissing phone numberMessaging restrictions
Buttons and menus referencedRuntime template previewOne-click media replacementContactsSmart ListsSelect all recordsWhatsApp iconSend WhatsAppWhatsApp templatelive previewtemplate categorytemplate languageAction Name
Next stepCampaign Statistics Explained Total Total number of contacts included in the bulk action. Pending Contacts for whom the WhatsApp message has not yet been triggered. Sent Contacts to whom the WhatsApp message has been sent. Delivered Contacts who successfully received the WhatsApp message. Read Contacts who opened and read the WhatsApp message. Error Contacts for whom message delivery failed. Reasons may include: Skipped Contacts excluded from the campaign due to:
Example values
Missing phone number
+1 312 847 1928
Illustrative values showing the expected format. They are not read from the screenshot.
All 3 steps in this procedure
Go to Contacts.
Use filters or Smart Lists to find the contacts you want to message.
Select contacts individually or click Select all records to include all contacts in the list.
Campaign Statistics Explained
Total
Total number of contacts included in the bulk action.
Pending
Contacts for whom the WhatsApp message has not yet been triggered.
Sent
Contacts to whom the WhatsApp message has been sent.
Delivered
Contacts who successfully received the WhatsApp message.
Read
Contacts who opened and read the WhatsApp message.
Error
Contacts for whom message delivery failed. Reasons may include:
Contact not on WhatsApp
Template issues
Meta messaging limit exceeded
WhatsApp account restrictions
Skipped
Contacts excluded from the campaign due to:
DND settings
Missing phone number
Messaging restrictions
Frequently Asked Questions
Q: What will happen if my Meta messaging limit is breached during an ongoing WhatsApp bulk action?
Messages for contacts beyond the limit will fail and appear under Error in campaign statistics.
Q: What is the rate limit for sending WhatsApp bulk messages?
WhatsApp messages are sent at a rate of up to 1,000 messages per hour, subject to Meta limits.
Q: What is Meta Messaging Limit?
Meta messaging limits control how many new business-initiated conversations you can start within a rolling 24-hour period.
Q: What happens if my tier quota is complete?
You will not be able to initiate additional business conversations until the quota resets.
Q: How can I check my current messaging limits?
Go to WhatsApp Manager → Overview Dashboard → Insights in Meta.
Q: What is a quality rating and how does it affect my messaging limit?
Quality rating reflects customer feedback over a seven-day period. Low ratings can reduce messaging limits.
Q: How can I maintain a high quality rating?
Follow WhatsApp Business and Commerce policies, message only opted-in users, personalize messages, and avoid excessive messaging frequency.
