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How to send WhatsApp Media: Images, Videos, Audio, Document via Workflow

Sending WhatsApp Media via Workflow Automate the delivery of images, videos, documents, and audio directly from a CRM Workflow using the WhatsApp Media…

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Sending WhatsApp Media via Workflow

Automate the delivery of images, videos, documents, and audio directly from a CRM Workflow using the WhatsApp Media action.

How to Send Media via Workflow

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NOTE: You can send WhatsApp media only when the 24-hour customer service window is open.
1

Go to Automation > Search WhatsApp Media

How to Send Media via Workflow (image 1 of 3) What this shows Sending WhatsApp Media via Workflow Automate the delivery of images, videos, documents, and audio directly from a CRM Workflow using the… What this shows Illustrates the "How to Send Media via Workflow" section of "How to send WhatsApp Media: Images, Videos, Audio, Document via Workflow". This screenshot appears in the "How to Send Media via Workflow" section of "How to send WhatsApp Media: Images, Videos, Audio, Document via Workflow". For context, this section explains: Sending WhatsApp Media via Workflow Automate the delivery of images, videos, documents, and audio directly from a CRM Workflow using the WhatsApp Media action. TABLE OF CONTENTS How to Send Media via Workflow NOTE: You can send WhatsApp media only when the 24-hour customer service window is open…. This part of the guide covers 2 fields, listed below. Image 1 of 3
Fields in this part of the guide How to Send Media via WorkflowFrequently Asked Questions (FAQ)
Buttons and menus referenced Automation > Search WhatsApp MediaWhatsApp: Customer Service Window CheckFromMedia TypeCustomer Service WindowInbound mediaOutbound media
All 2 steps in this procedure
  1. How to Send Media via Workflow
  2. Frequently Asked Questions (FAQ)
2

Add WhatsApp: Customer Service Window Check

How to Send Media via Workflow (image 2 of 3) What this shows Sending WhatsApp Media via Workflow Automate the delivery of images, videos, documents, and audio directly from a CRM Workflow using the… What this shows Illustrates the "How to Send Media via Workflow" section of "How to send WhatsApp Media: Images, Videos, Audio, Document via Workflow". This screenshot appears in the "How to Send Media via Workflow" section of "How to send WhatsApp Media: Images, Videos, Audio, Document via Workflow". For context, this section explains: Sending WhatsApp Media via Workflow Automate the delivery of images, videos, documents, and audio directly from a CRM Workflow using the WhatsApp Media action. TABLE OF CONTENTS How to Send Media via Workflow NOTE: You can send WhatsApp media only when the 24-hour customer service window is open…. This part of the guide covers 2 fields, listed below. Image 2 of 3
Fields in this part of the guide How to Send Media via WorkflowFrequently Asked Questions (FAQ)
Buttons and menus referenced Automation > Search WhatsApp MediaWhatsApp: Customer Service Window CheckFromMedia TypeCustomer Service WindowInbound mediaOutbound media
All 2 steps in this procedure
  1. How to Send Media via Workflow
  2. Frequently Asked Questions (FAQ)
3

Select the From number, choose the Media Type, upload the media, and add a caption

How to Send Media via Workflow (image 3 of 3) What this shows Sending WhatsApp Media via Workflow Automate the delivery of images, videos, documents, and audio directly from a CRM Workflow using the… What this shows Illustrates the "How to Send Media via Workflow" section of "How to send WhatsApp Media: Images, Videos, Audio, Document via Workflow". This screenshot appears in the "How to Send Media via Workflow" section of "How to send WhatsApp Media: Images, Videos, Audio, Document via Workflow". For context, this section explains: Sending WhatsApp Media via Workflow Automate the delivery of images, videos, documents, and audio directly from a CRM Workflow using the WhatsApp Media action. TABLE OF CONTENTS How to Send Media via Workflow NOTE: You can send WhatsApp media only when the 24-hour customer service window is open…. This part of the guide covers 2 fields, listed below. Image 3 of 3
Fields in this part of the guide How to Send Media via WorkflowFrequently Asked Questions (FAQ)
Buttons and menus referenced Automation > Search WhatsApp MediaWhatsApp: Customer Service Window CheckFromMedia TypeCustomer Service WindowInbound mediaOutbound media
All 2 steps in this procedure
  1. How to Send Media via Workflow
  2. Frequently Asked Questions (FAQ)

Frequently Asked Questions (FAQ)

Q: When can I send WhatsApp media messages?

Media messages can only be sent while the 24-hour Customer Service Window is open. The window opens each time the customer sends an inbound WhatsApp message and lasts for 24 hours from the timestamp of that message.

Q: Are media messages free inside the 24-hour window?

Yes. All media (images, videos, documents, and audio) sent during an open service window incur no additional cost, and you may send an unlimited number of media messages.

Q: What happens if I try to send media after the 24-hour window closes?

The media message will fail. To re-open the window, you must send an approved WhatsApp template (marketing or utility) to the customer.

Q: What media file sizes are allowed?

Images: JPEG or PNG, up to 5 MB
Videos: MP4 or 3GP, up to 16 MB (H.264 video + AAC audio)
Audio: AAC, AMR, MP3, M4A, or OGG (OPUS), up to 16 MB
Documents: TXT, PDF, DOC/X, PPT/X, XLS/X, up to 100 MB

Files larger than these limits will return an error from the WhatsApp API.

Q: Can I add captions to every media type?

Captions are supported for images, videos, and documents. Captions are not supported for audio files; any text entered in the caption field for audio will be ignored.

Q: How long is WhatsApp media available for download?

Inbound media (received from customers) is available for 7 days from the time it was sent. Outbound media (sent by your business) is available for 30 days from the time it was sent. After this period, the media link expires and the file can no longer be accessed or downloaded.

Tip: If you need to retain important media longer, download and store it securely within the applicable window.

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