Understand Customer Sentiment with AI-Powered Review Summaries
Understand customer sentiment, themes, and keywords across all review platforms with GHL Customer Care’s AI‑Powered Review Summaries. Save time, spot trends, act fast.
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AI-Powered Review Summaries transform raw customer feedback into clear, actionable insights. Instantly grasp sentiment, spot recurring themes, and drill down by source or timeframe. This article walks you through how to access, filter, refresh, and use the AI-Powered Review Summaries.
The AI-Powered Review Summary is a smart, auto‑generated insight card that appears automatically for every user who has at least one connected review location. It rolls up feedback from all pages into a single-to-understand summary including a concise paragraph that explains overall sentiment, the most common themes and highlight tags (e.g., “great staff,” “slow service”). These summaries help save time, reveal trends instantly and are especially useful for multi-location businesses that track a high volume of reviews.
Key Benefits of AI-Powered Review Summaries
Understanding precisely what customers love, or dislike, helps you refine products, coach teams, and protect your brand. These benefits ensure that feedback translates into measurable improvements.
Rapid Insights: At‑a‑glance grasp of overall customer sentiment
Time Savings: Eliminate manual review analysis and tagging
Auto‑Tagged Themes: Quickly spot patterns like “great support” or “long wait”
Targeted Filters: Slice data by source and date for precise insights
Where to Find AI-Powered Review Summaries
You can access AI‑generated insights in two places inside Reputation: the Reviews tab and the Overview tab
OverviewTab: The purple AI Summary card appears on the right side of the page
Where to Find AI-Powered Review Summaries (image 1 of 5)What this shows Overview Tab: The purple AI Summary card appears on the right side of the pageWhat this showsIllustrates the "Where to Find AI-Powered Review Summaries" section of "Understand Customer Sentiment with AI-Powered Review Summaries".This screenshot appears in the "Where to Find AI-Powered Review Summaries" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: Overview Tab: The purple AI Summary card appears on the right side of the page. Immediately after, the guide continues: Reviews Tab: The purple AI Summary card appears on the left side of the page.Image 1 of 5What this coversOverview Tab: The purple AI Summary card appears on the right side of the page
Buttons and menus referencedOverviewTabAI SummaryReviews
Next stepReviews Tab: The purple AI Summary card appears on the left side of the page
Reviews Tab: The purple AI Summary card appears on the left side of the page
Where to Find AI-Powered Review Summaries (image 2 of 5)What this shows Reviews Tab: The purple AI Summary card appears on the left side of the pageWhat this showsIllustrates the "Where to Find AI-Powered Review Summaries" section of "Understand Customer Sentiment with AI-Powered Review Summaries".This screenshot appears in the "Where to Find AI-Powered Review Summaries" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: Reviews Tab: The purple AI Summary card appears on the left side of the page. Immediately after, the guide continues: Each summary is accompanied by highlight tags, which are AI-generated keywords or short phrases that represent recurring themes in your reviews.Image 2 of 5What this coversReviews Tab: The purple AI Summary card appears on the left side of the page
Buttons and menus referencedOverviewTabAI SummaryReviews
Next stepEach summary is accompanied by highlight tags, which are AI-generated keywords or short phrases that represent recurring themes in your reviews.
Highlight Tags
Each summary is accompanied by highlight tags, which are AI-generated keywords or short phrases that represent recurring themes in your reviews.
These tags update dynamically based on your selected filters.
Highlight Tags (image 3 of 5)What this shows These tags update dynamically based on your selected filters.What this showsIllustrates the "Highlight Tags" section of "Understand Customer Sentiment with AI-Powered Review Summaries".This screenshot appears in the "Highlight Tags" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: These tags update dynamically based on your selected filters. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Filtering by page source and date range lets you isolate specific branches, campaigns, or timeframes, ensuring summaries reflect only the data you care about.Image 3 of 5What this coversThese tags update dynamically based on your selected filters.
Fields in this part of the guideTopic tags: “Booking system,” “Parking,” “Cleanliness”
Buttons and menus referencedhighlight tags
Next stepFiltering by page source and date range lets you isolate specific branches, campaigns, or timeframes, ensuring summaries reflect only the data you care about.All 2 steps in this procedure
Filtering by page source and date range lets you isolate specific branches, campaigns, or timeframes, ensuring summaries reflect only the data you care about.
Location Filter: Select one or more pages (locations) to narrow the summary
Date Filter: Set a custom timeframe to view reviews and summaries from a specific period
To set filters, click the purple AI Summary button in the upper right corner of the Reviews tab.
Filtering by Location & Time (image 4 of 5)What this shows To set filters, click the purple AI Summary button in the upper right corner of the Reviews tab.What this showsIllustrates the "Filtering by Location & Time" section of "Understand Customer Sentiment with AI-Powered Review Summaries".This screenshot appears in the "Filtering by Location & Time" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: To set filters, click the purple AI Summary button in the upper right corner of the Reviews tab. Immediately after, the guide continues: If you’ve added new reviews or changed filters, you can refresh the AI summary at any time.Image 4 of 5What to clickTo set filters, click the purple AI Summary button in the upper right corner of the Reviews tab.
Buttons and menus referencedpage sourcedate rangeAI Summary
Next stepIf you’ve added new reviews or changed filters, you can refresh the AI summary at any time:All 2 steps in this procedure
Location Filter: Select one or more pages (locations) to narrow the summary
Date Filter: Set a custom timeframe to view reviews and summaries from a specific period
Refreshing the Summary
If you’ve added new reviews or changed filters, you can refresh the AI summary at any time:
Click the Refresh icon next to the summary title
The AI will regenerate the summary using the most current data and filters
Updated highlight tags and sentiment will appear automatically
Refreshing the Summary (image 5 of 5)What this shows Click the Refresh icon next to the summary title The AI will regenerate the summary using the most current data and filters Updated…What this showsIllustrates the "Refreshing the Summary" section of "Understand Customer Sentiment with AI-Powered Review Summaries".This screenshot appears in the "Refreshing the Summary" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: Click the Refresh icon next to the summary title The AI will regenerate the summary using the most current data and filters Updated highlight tags and sentiment will appear automatically. Immediately after, the guide continues: Q: How often are summaries refreshed? Summaries update in real time whenever new reviews matching your filters arrive or you click the refresh button.Image 5 of 5What to clickClick the Refresh icon next to the summary title The AI will regenerate the summary using the most current data and filters Updated highlight tags and sentiment will appear automatically
Buttons and menus referencedrefresh the AI summaryRefresh icon
Next stepQ: How often are summaries refreshed? Summaries update in real time whenever new reviews matching your filters arrive or you click the refresh button.All 3 steps in this procedure
Click the Refresh icon next to the summary title
The AI will regenerate the summary using the most current data and filters
Updated highlight tags and sentiment will appear automatically
Frequently Asked Questions
Q: How often are summaries refreshed? Summaries update in real time whenever new reviews matching your filters arrive or you click the refresh button.
Q: Is AI Summary the same as Reviews AI auto‑replies? No. Reviews AI generates replies, while AI Summary analyzes sentiment and themes.
Q: Which review platforms are included in the summary? The AI analyzes every connected review page unless you filter the summary to specific sources. To check what pages are being included, go to the AI Summary filter.
