# Understand Customer Sentiment with AI-Powered Review Summaries > Understand customer sentiment, themes, and keywords across all review platforms with GHL Customer Care’s AI‑Powered Review Summaries. Save time, spot trends, act fast. - Source: https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/understand-customer-sentiment-with-ai-powered-review-summaries - Section: Reputation Management & Reviews / Review Requests - Reading time: 3 min - Images: 5, each explained below --- AI-Powered Review Summaries transform raw customer feedback into clear, actionable insights. Instantly grasp sentiment, spot recurring themes, and drill down by source or timeframe. This article walks you through how to access, filter, refresh, and use the AI-Powered Review Summaries. --- **TABLE OF CONTENTS** - [What are AI-Powered Review Summaries?](#what-are-ai-powered-review-summaries) - [Key Benefits of AI-Powered Review Summaries](#key-benefits-of-ai-powered-review-summaries) - [Where to Find AI-Powered Review Summaries](#where-to-find-ai-powered-review-summaries) - [Highlight Tags](#highlight-tags) - [Filtering by Location & Time](#filtering-by-location-and-time) - [Refreshing the Summary](#refreshing-the-summary) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What are AI-Powered Review Summaries?** The AI-Powered Review Summary is a smart, auto‑generated insight card that appears automatically for every user who has at least one connected review location. It rolls up feedback from all pages into a single-to-understand summary including a concise paragraph that explains overall sentiment, the most common themes and highlight tags (e.g., “great staff,” “slow service”). These summaries help save time, reveal trends instantly and are especially useful for multi-location businesses that track a high volume of reviews. --- ## **Key Benefits of AI-Powered Review Summaries** Understanding precisely what customers love, or dislike, helps you refine products, coach teams, and protect your brand. These benefits ensure that feedback translates into measurable improvements. - **Rapid Insights:** At‑a‑glance grasp of overall customer sentiment - **Time Savings:** Eliminate manual review analysis and tagging - **Auto‑Tagged Themes:** Quickly spot patterns like “great support” or “long wait” - **Targeted Filters:** Slice data by source and date for precise insights --- ## **Where to Find AI-Powered Review Summaries** You can access AI‑generated insights in two places inside Reputation: the Reviews tab and the Overview tab **Overview** **Tab**: The purple **AI Summary** card appears on the right side of the page ![Where to Find AI-Powered Review Summaries (image 1 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050260181/original/GgC2IJXhwnQKOPkXARVqDabLPdCk48PjsQ.png) **Where to Find AI-Powered Review Summaries (image 1 of 5)** This screenshot appears in the "Where to Find AI-Powered Review Summaries" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: Overview Tab: The purple AI Summary card appears on the right side of the page. Immediately after, the guide continues: Reviews Tab: The purple AI Summary card appears on the left side of the page. - What this covers: Overview Tab: The purple AI Summary card appears on the right side of the page - Controls: Overview, Tab, AI Summary, Reviews - Next: Reviews Tab: The purple AI Summary card appears on the left side of the page **Reviews** **Tab****:** The purple **AI Summary** card appears on the left side of the page ![Where to Find AI-Powered Review Summaries (image 2 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050260254/original/AXGr_h2KNY8G7hEoSd3lC_eAXNc7taPl_w.png) **Where to Find AI-Powered Review Summaries (image 2 of 5)** This screenshot appears in the "Where to Find AI-Powered Review Summaries" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: Reviews Tab: The purple AI Summary card appears on the left side of the page. Immediately after, the guide continues: Each summary is accompanied by highlight tags, which are AI-generated keywords or short phrases that represent recurring themes in your reviews. - What this covers: Reviews Tab: The purple AI Summary card appears on the left side of the page - Controls: Overview, Tab, AI Summary, Reviews - Next: Each summary is accompanied by highlight tags, which are AI-generated keywords or short phrases that represent recurring themes in your reviews. --- ## **Highlight Tags** Each summary is accompanied by **highlight tags**, which are AI-generated keywords or short phrases that represent recurring themes in your reviews. These include: - Sentiment tags: “Great service,” “Rude staff,” “Fast response” - Topic tags: “Booking system,” “Parking,” “Cleanliness” These tags update dynamically based on your selected filters. ![Highlight Tags (image 3 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050260785/original/mwhkxmZNbh2GFH1Vn5ZQAOhg1jqdWfXXBQ.png) **Highlight Tags (image 3 of 5)** This screenshot appears in the "Highlight Tags" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: These tags update dynamically based on your selected filters. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Filtering by page source and date range lets you isolate specific branches, campaigns, or timeframes, ensuring summaries reflect only the data you care about. - What this covers: These tags update dynamically based on your selected filters. - Fields: Topic tags: “Booking system,” “Parking,” “Cleanliness” - Controls: highlight tags - Next: Filtering by page source and date range lets you isolate specific branches, campaigns, or timeframes, ensuring summaries reflect only the data you care about. Full procedure: 1. Sentiment tags: “Great service,” “Rude staff,” “Fast response” 2. Topic tags: “Booking system,” “Parking,” “Cleanliness” --- ## **Filtering by Location & Time** Filtering by **page source** and **date range** lets you isolate specific branches, campaigns, or timeframes, ensuring summaries reflect only the data you care about. - **Location Filter:** Select one or more pages (locations) to narrow the summary - **Date Filter:** Set a custom timeframe to view reviews and summaries from a specific period To set filters, click the purple **AI Summary** button in the upper right corner of the Reviews tab. ![Filtering by Location & Time (image 4 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050260573/original/Rwr8bHqB5BdjNHO-dmAMyV3Wf-yx8P2iSQ.png) **Filtering by Location & Time (image 4 of 5)** This screenshot appears in the "Filtering by Location & Time" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: To set filters, click the purple AI Summary button in the upper right corner of the Reviews tab. Immediately after, the guide continues: If you’ve added new reviews or changed filters, you can refresh the AI summary at any time. - What to click: To set filters, click the purple AI Summary button in the upper right corner of the Reviews tab. - Controls: page source, date range, AI Summary - Next: If you’ve added new reviews or changed filters, you can refresh the AI summary at any time: Full procedure: 1. Location Filter: Select one or more pages (locations) to narrow the summary 2. Date Filter: Set a custom timeframe to view reviews and summaries from a specific period --- ## **Refreshing the Summary** If you’ve added new reviews or changed filters, you can **refresh the AI summary** at any time: 1. Click the **Refresh icon** next to the summary title 2. The AI will regenerate the summary using the most current data and filters 3. Updated highlight tags and sentiment will appear automatically ![Refreshing the Summary (image 5 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050260683/original/g0PBk6avGJF_cYYcDm5AoA8S2d6QdBqDww.png) **Refreshing the Summary (image 5 of 5)** This screenshot appears in the "Refreshing the Summary" section of "Understand Customer Sentiment with AI-Powered Review Summaries". The text alongside this image reads: Click the Refresh icon next to the summary title The AI will regenerate the summary using the most current data and filters Updated highlight tags and sentiment will appear automatically. Immediately after, the guide continues: Q: How often are summaries refreshed? Summaries update in real time whenever new reviews matching your filters arrive or you click the refresh button. - What to click: Click the Refresh icon next to the summary title The AI will regenerate the summary using the most current data and filters Updated highlight tags and sentiment will appear automatically - Controls: refresh the AI summary, Refresh icon - Next: Q: How often are summaries refreshed? Summaries update in real time whenever new reviews matching your filters arrive or you click the refresh button. Full procedure: 1. Click the Refresh icon next to the summary title 2. The AI will regenerate the summary using the most current data and filters 3. Updated highlight tags and sentiment will appear automatically --- ## **Frequently Asked Questions** **Q: How often are summaries refreshed?** Summaries update in real time whenever new reviews matching your filters arrive or you click the refresh button. **Q: Is AI Summary the same as Reviews AI auto‑replies?** No. Reviews AI generates replies, while AI Summary analyzes sentiment and themes. **Q: Which review platforms are included in the summary?** The AI analyzes every connected review page unless you filter the summary to specific sources. To check what pages are being included, go to the AI Summary filter. --- ## **Related Articles** - Reputation – Breaking Down the Reviews Tab - [Reputation – Breaking Down the Overview Dashboard](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/reputation-breaking-down-the-reputation-overview-dashboard) - [Maximizing Customer Engagement with Reviews AI: Suggestive & Auto‑Pilot Modes](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/maximizing-customer-engagement-with-reviews-ai-a-guide-to-suggestive-and-auto-pi) - [Getting Started with Reviews AI Agents](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/getting-started-with-reviews-ai-agents)  - [Reputation Management: Competitor Analysis](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/competitor-analysis/reputation-management-competitor-analysis-in-ghl-customer-care) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com