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Effortlessly plan, automate, and optimize Google Business Profile (GBP) content with the new GHL Customer Care GBP Post Scheduler. Schedule posts in advance, bulk-publish to multiple locations, and let built-in AI handle the creative work—so you boost local visibility while reclaiming your calendar.
The GBP Post Scheduler is a Social Planner-powered tool inside the GBP Optimization workspace that lets agencies and businesses create, AI-generate, schedule, and bulk-publish Google Posts (Updates, Offers, Events) for one or many locations—all without leaving GHL Customer Care. By automating post cadence and centralizing management, you keep every Google listing fresh, relevant, and engaging.
Key Benefits of GBP Post Scheduler
GHL Customer Care’s scheduler helps you:
Save time with true “set-it-and-forget-it” publishing.
Maintain brand consistency by posting to multiple GBPs at once.
Overcome writer’s block—AI creates post copy and images on demand.
Improve local SEO; frequent, high-quality posts signal relevance to Google.
Track performance and make real-time edits from one dashboard.
Using AI Assist for Content & Images
AI Assist analyzes your niche and location, then generates keyword-rich text (up to 1,500 characters) and royalty-free imagery sized perfectly for Google (minimum 250 × 250 px, ≤5 MB). Edit the suggestions or accept them in one click for a polished post every time.
How To View GBP Post Scheduler
Open GBP Optimization
From the left-hand menu, click Reputation, then select GBP Optimization at the top to view all Google Business Profile–related tools, including Scheduled Posts.
Open GBP Optimization (image 1 of 11)What this shows From the left-hand menu, click Reputation, then select GBP Optimization at the top to view all Google Business Profile–related tools…What this showsIllustrates the "Open GBP Optimization" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Open GBP Optimization" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: From the left-hand menu, click Reputation, then select GBP Optimization at the top to view all Google Business Profile–related tools, including Scheduled Posts. Immediately after, the guide continues: This view displays all upcoming Google Business Profile posts that have been scheduled for the selected account. The Scheduled Posts tab on the left highlights where you can quickly review post content, images, and publish dates, or click….Image 1 of 11What to chooseFrom the left-hand menu, click Reputation, then select GBP Optimization at the top to view all Google Business Profile–related tools, including Scheduled Posts.
Buttons and menus referencedReputationGBP Optimization
Next stepThis view displays all upcoming Google Business Profile posts that have been scheduled for the selected account. The Scheduled Posts tab on the left highlights where you can quickly review post content, images, and publish dates, or click Schedule a Post to create a new one.
View Scheduled Posts
This view displays all upcoming Google Business Profile posts that have been scheduled for the selected account. The Scheduled Posts tab on the left highlights where you can quickly review post content, images, and publish dates, or click Schedule a Post to create a new one.
View Scheduled Posts (image 2 of 11)What this shows This view displays all upcoming Google Business Profile posts that have been scheduled for the selected account.What this showsIllustrates the "View Scheduled Posts" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "View Scheduled Posts" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: This view displays all upcoming Google Business Profile posts that have been scheduled for the selected account. The Scheduled Posts tab on the left highlights where you can quickly review post content, images, and publish dates, or click Schedule a Post to create a new one. Immediately after, the guide continues: The Updates panel on the right shows how scheduled or published posts appear directly on the Google Business Profile. This preview helps confirm that posts are syncing correctly and allows you to verify what customers will see once the….Image 2 of 11How to confirmThis view displays all upcoming Google Business Profile posts that have been scheduled for the selected account. The Scheduled Posts tab on the left highlights where you can quickly review post content, images, and publish dates, or click Schedule a Post to create a new one.
Buttons and menus referencedScheduled PostsSchedule a Post
Next stepThe Updates panel on the right shows how scheduled or published posts appear directly on the Google Business Profile. This preview helps confirm that posts are syncing correctly and allows you to verify what customers will see once the content is live.
Preview Published Posts
The Updates panel on the right shows how scheduled or published posts appear directly on the Google Business Profile. This preview helps confirm that posts are syncing correctly and allows you to verify what customers will see once the content is live.
Preview Published Posts (image 3 of 11)What this shows The Updates panel on the right shows how scheduled or published posts appear directly on the Google Business Profile.What this showsIllustrates the "Preview Published Posts" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Preview Published Posts" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: The Updates panel on the right shows how scheduled or published posts appear directly on the Google Business Profile. This preview helps confirm that posts are syncing correctly and allows you to verify what customers will see once the content is live. Immediately after, the guide continues: Selecting any scheduled post opens its details, allowing you to review the post content and image before publishing. Clicking Edit launches the post editor in the Social Planner, where you can update the text, replace images, adjust the….Image 3 of 11How to confirmThe Updates panel on the right shows how scheduled or published posts appear directly on the Google Business Profile. This preview helps confirm that posts are syncing correctly and allows you to verify what customers will see once the content is live.
Buttons and menus referencedUpdates
Next stepSelecting any scheduled post opens its details, allowing you to review the post content and image before publishing. Clicking Edit launches the post editor in the Social Planner, where you can update the text, replace images, adjust the schedule, or make other changes before saving.
Edit Scheduled Post
Selecting any scheduled post opens its details, allowing you to review the post content and image before publishing. Clicking Edit launches the post editor in the Social Planner, where you can update the text, replace images, adjust the schedule, or make other changes before saving.
Edit Scheduled Post (image 4 of 11)What this shows Selecting any scheduled post opens its details, allowing you to review the post content and image before publishing.What this showsIllustrates the "Edit Scheduled Post" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Edit Scheduled Post" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: Selecting any scheduled post opens its details, allowing you to review the post content and image before publishing. Clicking Edit launches the post editor in the Social Planner, where you can update the text, replace images, adjust the schedule, or make other changes before saving. Immediately after, the guide continues: Linking each GBP is required before scheduling. Connect once and reuse across Reputation, Listings, and the Social Planner, ensuring OAuth tokens stay in sync and eliminating duplicate log-ins.Image 4 of 11What this coversSelecting any scheduled post opens its details, allowing you to review the post content and image before publishing. Clicking Edit launches the post editor in the Social Planner, where you can update the text, replace images, adjust the schedule, or make other changes before saving.
Buttons and menus referencedEdit
Next stepLinking each GBP is required before scheduling. Connect once and reuse across Reputation, Listings, and the Social Planner, ensuring OAuth tokens stay in sync and eliminating duplicate log-ins.
Connecting Google Business Profiles in Social Planner
Linking each GBP is required before scheduling. Connect once and reuse across Reputation, Listings, and the Social Planner, ensuring OAuth tokens stay in sync and eliminating duplicate log-ins.
Open Social Planner
Navigate to Marketing in the left-hand menu, then select Social Planner and make sure the Planner tab is active at the top. From there, use the account dropdown to choose the correct sub-account and click Add New Social to begin connecting a Google Business Profile.
Open Social Planner (image 5 of 11)What this shows Navigate to Marketing in the left-hand menu, then select Social Planner and make sure the Planner tab is active at the top.What this showsIllustrates the "Open Social Planner" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Open Social Planner" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: Navigate to Marketing in the left-hand menu, then select Social Planner and make sure the Planner tab is active at the top. From there, use the account dropdown to choose the correct sub-account and click Add New Social to begin connecting a Google Business Profile. Immediately after, the guide continues: Select Connect GBP from the list of available social platforms to begin linking a Google Business Profile. This option starts the Google authorization flow, allowing GHL Customer Care to securely access and manage posts for the selected….Image 5 of 11Where to goNavigate to Marketing in the left-hand menu, then select Social Planner and make sure the Planner tab is active at the top. From there, use the account dropdown to choose the correct sub-account and click Add New Social to begin connecting a Google Business Profile.
Buttons and menus referencedMarketingSocial PlannerPlannerAdd New Social
Next stepSelect Connect GBP from the list of available social platforms to begin linking a Google Business Profile. This option starts the Google authorization flow, allowing GHL Customer Care to securely access and manage posts for the selected business location.
Connect GBP
Select Connect GBP from the list of available social platforms to begin linking a Google Business Profile. This option starts the Google authorization flow, allowing GHL Customer Care to securely access and manage posts for the selected business location.
Connect GBP (image 6 of 11)What this shows Select Connect GBP from the list of available social platforms to begin linking a Google Business Profile.What this showsIllustrates the "Connect GBP" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Connect GBP" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: Select Connect GBP from the list of available social platforms to begin linking a Google Business Profile. This option starts the Google authorization flow, allowing GHL Customer Care to securely access and manage posts for the selected business location. Immediately after, the guide continues: After clicking Connect GBP, you’re prompted to choose the Google account you want to use, and GHL Customer Care automatically fetches all Google Business Profiles associated with that account. Select the correct location from the list and….Image 6 of 11What to chooseSelect Connect GBP from the list of available social platforms to begin linking a Google Business Profile. This option starts the Google authorization flow, allowing GHL Customer Care to securely access and manage posts for the selected business location.
Buttons and menus referencedConnect GBP
Next stepAfter clicking Connect GBP, you’re prompted to choose the Google account you want to use, and GHL Customer Care automatically fetches all Google Business Profiles associated with that account. Select the correct location from the list and click Add to connect it, enabling GHL Customer Care to manage and schedule posts for that business.
Select GBP Location
After clicking Connect GBP, you’re prompted to choose the Google account you want to use, and GHL Customer Care automatically fetches all Google Business Profiles associated with that account. Select the correct location from the list and click Add to connect it, enabling GHL Customer Care to manage and schedule posts for that business.
Select GBP Location (image 7 of 11)What this shows After clicking Connect GBP, you’re prompted to choose the Google account you want to use, and GHL Customer Care automatically fetches all…What this showsIllustrates the "Select GBP Location" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Select GBP Location" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: After clicking Connect GBP, you’re prompted to choose the Google account you want to use, and GHL Customer Care automatically fetches all Google Business Profiles associated with that account. Select the correct location from the list and click Add to connect it, enabling GHL Customer Care to manage…. Immediately after, the guide continues: GBP supports three formats Updates for general news, Offers for time-bound promotions, and Events for happenings with start/end dates. Selecting the right type ensures Google shows your content in the most impactful placement on the….Image 7 of 11What to chooseAfter clicking Connect GBP, you’re prompted to choose the Google account you want to use, and GHL Customer Care automatically fetches all Google Business Profiles associated with that account. Select the correct location from the list and click Add to connect it, enabling GHL Customer Care to manage and schedule posts for that business.
Buttons and menus referencedConnect GBPAdd
Next stepGBP supports three formats Updates for general news, Offers for time-bound promotions, and Events for happenings with start/end dates. Selecting the right type ensures Google shows your content in the most impactful placement on the listing.
Creating New GBP Post
GBP supports three formats Updates for general news, Offers for time-bound promotions, and Events for happenings with start/end dates. Selecting the right type ensures Google shows your content in the most impactful placement on the listing.
Create New Post
Click New Post in the top-right corner and select Create New Post to open the post composer in Social Planner. This is the starting point for creating a Google Business Profile post, where you’ll add content, select profiles, and configure scheduling options.
Create New Post (image 8 of 11)What this shows Click New Post in the top-right corner and select Create New Post to open the post composer in Social Planner.What this showsIllustrates the "Create New Post" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Create New Post" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: Click New Post in the top-right corner and select Create New Post to open the post composer in Social Planner. This is the starting point for creating a Google Business Profile post, where you’ll add content, select profiles, and configure scheduling options. Immediately after, the guide continues: Use the Post to dropdown to view all connected social profiles and select the Google Business Profile location where the post should be published. Once selected, that GBP appears checked in the list, confirming the post will be created….Image 8 of 11What to chooseClick New Post in the top-right corner and select Create New Post to open the post composer in Social Planner. This is the starting point for creating a Google Business Profile post, where you’ll add content, select profiles, and configure scheduling options.
Buttons and menus referencedNew PostCreate New Post
Next stepUse the Post to dropdown to view all connected social profiles and select the Google Business Profile location where the post should be published. Once selected, that GBP appears checked in the list, confirming the post will be created and scheduled specifically for that business location.
Select GBP Profile
Use the Post to dropdown to view all connected social profiles and select the Google Business Profile location where the post should be published. Once selected, that GBP appears checked in the list, confirming the post will be created and scheduled specifically for that business location.
Select GBP Profile (image 9 of 11)What this shows Use the Post to dropdown to view all connected social profiles and select the Google Business Profile location where the post should be published.What this showsIllustrates the "Select GBP Profile" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Select GBP Profile" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: Use the Post to dropdown to view all connected social profiles and select the Google Business Profile location where the post should be published. Once selected, that GBP appears checked in the list, confirming the post will be created and scheduled specifically for that business location. Immediately after, the guide continues: Enter your message in the content editor, keeping the 1,500-character limit in mind, and use the formatting tools to enhance readability, such as bold text, emojis, hashtags, and links. You can also click AI to generate optimized copy….Image 9 of 11What to chooseUse the Post to dropdown to view all connected social profiles and select the Google Business Profile location where the post should be published. Once selected, that GBP appears checked in the list, confirming the post will be created and scheduled specifically for that business location.
Buttons and menus referencedPost to
Next stepEnter your message in the content editor, keeping the 1,500-character limit in mind, and use the formatting tools to enhance readability, such as bold text, emojis, hashtags, and links. You can also click AI to generate optimized copy, add an image to make the post more engaging, and use the Google Business Profile options below to choose the post type (Update, Offer, or Event) and optionally add a call-to-action button.
Compose GBP Post
Enter your message in the content editor, keeping the 1,500-character limit in mind, and use the formatting tools to enhance readability, such as bold text, emojis, hashtags, and links. You can also click AI to generate optimized copy, add an image to make the post more engaging, and use the Google Business Profile options below to choose the post type (Update, Offer, or Event) and optionally add a call-to-action button.
Compose GBP Post (image 10 of 11)What this shows Enter your message in the content editor, keeping the 1,500-character limit in mind, and use the formatting tools to enhance readability…What this showsIllustrates the "Compose GBP Post" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Compose GBP Post" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: Enter your message in the content editor, keeping the 1,500-character limit in mind, and use the formatting tools to enhance readability, such as bold text, emojis, hashtags, and links. You can also click AI to generate optimized copy, add an image to make the post more engaging, and use the…. Immediately after, the guide continues: After clicking Post, choose how the GBP post should be handled based on your workflow and timing. Select Schedule Post to publish on a specific date and time, Post Now to publish immediately, or Send Post for Approval if the post needs….Image 10 of 11What to fill inEnter your message in the content editor, keeping the 1,500-character limit in mind, and use the formatting tools to enhance readability, such as bold text, emojis, hashtags, and links. You can also click AI to generate optimized copy, add an image to make the post more engaging, and use the Google Business Profile options below to choose the post type (Update, Offer, or Event) and optionally add a call-to-action button.
Buttons and menus referenced1,500-character limitAIGoogle Business Profile options
Next stepAfter clicking Post, choose how the GBP post should be handled based on your workflow and timing. Select Schedule Post to publish on a specific date and time, Post Now to publish immediately, or Send Post for Approval if the post needs review before going live, then confirm your selection to complete the process.
Schedule or Publish
After clicking Post, choose how the GBP post should be handled based on your workflow and timing. Select Schedule Post to publish on a specific date and time, Post Now to publish immediately, or Send Post for Approval if the post needs review before going live, then confirm your selection to complete the process.
Once the post is scheduled, it is automatically added to the Scheduled Posts tab within Reputation → GBP Optimization. From there, you can review upcoming posts, make edits, reschedule, duplicate, or delete them before they go live, ensuring full visibility and control over all planned GBP content.
Schedule or Publish (image 11 of 11)What this shows Once the post is scheduled, it is automatically added to the Scheduled Posts tab within Reputation → GBP Optimization.What this showsIllustrates the "Schedule or Publish" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care".This screenshot appears in the "Schedule or Publish" section of "Google Business Profile (GBP) Post Scheduler in GHL Customer Care". The text alongside this image reads: Once the post is scheduled, it is automatically added to the Scheduled Posts tab within Reputation → GBP Optimization. From there, you can review upcoming posts, make edits, reschedule, duplicate, or delete them before they go live, ensuring full visibility and control over all planned GBP content. Immediately after, the guide continues: Q: How many characters can a GBP post include?Image 11 of 11What this coversOnce the post is scheduled, it is automatically added to the Scheduled Posts tab within Reputation → GBP Optimization. From there, you can review upcoming posts, make edits, reschedule, duplicate, or delete them before they go live, ensuring full visibility and control over all planned GBP content.
Buttons and menus referencedPostSchedule PostPost NowSend Post for ApprovalScheduled PostsReputation → GBP Optimization
Next stepQ: How many characters can a GBP post include?
Frequently Asked Questions
Q: How many characters can a GBP post include?
Up to 1,500 characters per Google post.
Q: Can I schedule video posts to GBP?
Google currently allows only images (JPEG/PNG ≤5 MB); video is not supported through the API.
Q: Does bulk posting violate Google’s duplication policy?
Identical content across locations is permitted, but we recommend location-specific tweaks to avoid perceived spam and to maximize local relevance.
Q: What happens if a connected GBP token expires?
The post will fail. GHL Customer Care flags the profile as “Action Required”; reconnect and reschedule to publish.
Q: Will edits sync to Google instantly?
Yes. Updating a scheduled post before its publish time overwrites the draft; editing after publication sends an immediate update to Google within a few seconds.
Q: Does AI Assist cost extra?
AI credits follow your account’s global AI usage. No separate fee is charged for GBP posts.
Q: Are rate limits shared across profiles?
Yes Google’s limit of 100 posts per 24 hours applies per user token, so large agencies should stagger schedules.
