How to Integrate Google Business Profile (GBP) With GHL Customer Care
Learn how to connect your Google Business Profile to GHL Customer Care CRM to sync reviews, messages, and reputation tracking for better customer engagement.
4 min read936 words10 explained imagesUpdated Mon, 25 May at 6:57 AM
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Connecting your Google Business Profile (GBP) allows you to manage reviews, messages, and your online reputation directly inside the CRM. This integration ensures you never miss customer interactions from Google Search or Maps while streamlining your communication and reputation management in one place. In this article, you can expect to learn what GBP integration is, the key benefits, setup steps with screenshots, and answers to common questions so you feel confident completing the process.
Google Business Profile (formerly Google My Business) is a free tool by Google that lets businesses manage how they appear across Google Search and Maps. By integrating GBP with GHL Customer Care, businesses can sync customer messages, reviews, and reputation data into the CRM.
Connecting your GBP ensures all Google customer interactions flow into your CRM. This allows you to respond faster, manage reputation more effectively, and centralize communications alongside other channels like SMS, email, and Facebook.
Key Benefits of Google Business Profile Integration
Integrating GBP into GHL Customer Care goes beyond simply connecting accounts. It enhances how your business communicates with prospects and customers by providing visibility and tools directly in the CRM.
Centralized Reviews: New Google reviews automatically sync into Conversations, allowing you to reply without leaving GHL Customer Care.
Reputation Tracking: Monitor and manage reviews inside the Reputation tab.
Increased Visibility: Keep your business profile active, encouraging customer engagement and better local SEO.
Streamlined Workflow: Manage Google interactions alongside other CRM integrations like Facebook, Instagram, and SMS.
How to Setup Google Business Profile Integration
Proper setup ensures a seamless flow of Google reviews and messages into your CRM. The steps below walk you through connecting and verifying your GBP with GHL Customer Care.
Open Settings
From the left-hand menu of your Sub-Account dashboard, scroll down and click on Settings. This is where you’ll manage all account-level configurations, including integrations.
Open Settings (image 1 of 10)What this shows From the left-hand menu of your Sub-Account dashboard, scroll down and click on Settings.What this showsIllustrates the "Open Settings" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Open Settings" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: From the left-hand menu of your Sub-Account dashboard, scroll down and click on Settings. This is where you’ll manage all account-level configurations, including integrations. Immediately after, the guide continues: Within the Settings menu, click on Integrations. This section allows you to connect external tools and accounts, including Google Business Profile, for seamless syncing.Image 1 of 10What to clickFrom the left-hand menu of your Sub-Account dashboard, scroll down and click on Settings. This is where you’ll manage all account-level configurations, including integrations.
Buttons and menus referencedSettings
Next stepWithin the Settings menu, click on Integrations. This section allows you to connect external tools and accounts, including Google Business Profile, for seamless syncing.
Access Integrations
Within the Settings menu, click on Integrations. This section allows you to connect external tools and accounts, including Google Business Profile, for seamless syncing.
Access Integrations (image 2 of 10)What this shows Within the Settings menu, click on Integrations.What this showsIllustrates the "Access Integrations" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Access Integrations" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: Within the Settings menu, click on Integrations. This section allows you to connect external tools and accounts, including Google Business Profile, for seamless syncing. Immediately after, the guide continues: Sign in with your Google account and authorize access. Once connected successfully, the account will display a Connected status, confirming the integration is active.Image 2 of 10What to clickWithin the Settings menu, click on Integrations. This section allows you to connect external tools and accounts, including Google Business Profile, for seamless syncing.
Buttons and menus referencedIntegrations
Next stepSign in with your Google account and authorize access. Once connected successfully, the account will display a Connected status, confirming the integration is active.
Connect Google Account
Sign in with your Google account and authorize access. Once connected successfully, the account will display a Connected status, confirming the integration is active.
Log in with the Google account that hasOwner or Manager accessto the GBP location(s).
Connect Google Account (image 3 of 10)What this shows Log in with the Google account that has Owner or Manager access to the GBP location(s).What this showsIllustrates the "Connect Google Account" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Connect Google Account" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: Log in with the Google account that has Owner or Manager access to the GBP location(s). Immediately after, the guide continues: In the Integrations tab, locate Google Business Profile and click Connect. This begins the process of linking your verified business profile to your GHL Customer Care account.Image 3 of 10What this coversLog in with the Google account that has Owner or Manager access to the GBP location(s).
Buttons and menus referencedConnectedOwner or Manager access
Next stepIn the Integrations tab, locate Google Business Profile and click Connect. This begins the process of linking your verified business profile to your GHL Customer Care account.
Select Google Business Profile
In the Integrations tab, locate Google Business Profile and click Connect. This begins the process of linking your verified business profile to your GHL Customer Care account.
Your business must already have a verified Google Business Profile to proceed.
Select Google Business Profile (image 4 of 10)What this shows Your business must already have a verified Google Business Profile to proceed.What this showsIllustrates the "Select Google Business Profile" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Select Google Business Profile" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: Your business must already have a verified Google Business Profile to proceed. Immediately after, the guide continues: Select the appropriate Google Business Profile location from the list. If multiple pages are available, tick the box next to the correct business before proceeding to connect.Image 4 of 10What this coversYour business must already have a verified Google Business Profile to proceed.
Buttons and menus referencedGoogle Business ProfileConnect
Next stepSelect the appropriate Google Business Profile location from the list. If multiple pages are available, tick the box next to the correct business before proceeding to connect.
Choose Business Location
Select the appropriate Google Business Profile location from the list. If multiple pages are available, tick the box next to the correct business before proceeding to connect.
Search and filter locations Use the search dropdown to filter locations by:
-Page Name
-Store Code
-Postal Code
-Locality If no locations appear, follow the on-screen guidance to connect a Google account that has access to the Google Business Profile locations you want to manage.
Choose Business Location (image 5 of 10)What this shows Search and filter locations Use the search dropdown to filter locations by: -Page Name -Store Code -Postal Code -Locality If no locations…What this showsIllustrates the "Choose Business Location" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Choose Business Location" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: Search and filter locations Use the search dropdown to filter locations by: -Page Name -Store Code -Postal Code -Locality If no locations appear, follow the on-screen guidance to connect a Google account that has access to the Google Business Profile locations you want to manage. Immediately after, the guide continues: Toggle on GBP Call Tracking if you want to track customer calls made through your Google Business Profile. This helps capture valuable call data directly within GHL Customer Care.Image 5 of 10What to chooseSearch and filter locations Use the search dropdown to filter locations by: -Page Name -Store Code -Postal Code -Locality If no locations appear, follow the on-screen guidance to connect a Google account that has access to the Google Business Profile locations you want to manage.Next stepToggle on GBP Call Tracking if you want to track customer calls made through your Google Business Profile. This helps capture valuable call data directly within GHL Customer Care.
Enable Call Tracking
Toggle on GBP Call Tracking if you want to track customer calls made through your Google Business Profile. This helps capture valuable call data directly within GHL Customer Care.
Enable Call Tracking (image 6 of 10)What this shows Toggle on GBP Call Tracking if you want to track customer calls made through your Google Business Profile.What this showsIllustrates the "Enable Call Tracking" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Enable Call Tracking" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: Toggle on GBP Call Tracking if you want to track customer calls made through your Google Business Profile. This helps capture valuable call data directly within GHL Customer Care. Immediately after, the guide continues: After selecting your business and preferences, click the Connect button. This finalizes the setup and links your Google Business Profile to GHL Customer Care.Image 6 of 10What to chooseToggle on GBP Call Tracking if you want to track customer calls made through your Google Business Profile. This helps capture valuable call data directly within GHL Customer Care.
Buttons and menus referencedGBP Call Tracking
Next stepAfter selecting your business and preferences, click the Connect button. This finalizes the setup and links your Google Business Profile to GHL Customer Care.
Confirm Connection
After selecting your business and preferences, click the Connect button. This finalizes the setup and links your Google Business Profile to GHL Customer Care.
Confirm Connection (image 7 of 10)What this shows After selecting your business and preferences, click the Connect button.What this showsIllustrates the "Confirm Connection" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Confirm Connection" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: After selecting your business and preferences, click the Connect button. This finalizes the setup and links your Google Business Profile to GHL Customer Care. Immediately after, the guide continues: Once connected, you will see your Google Business Profile icon at the top with a green Connected status and a refresh option to sync data. Below, the Connected Pages section shows the specific business name linked. You can use Manage….Image 7 of 10What to clickAfter selecting your business and preferences, click the Connect button. This finalizes the setup and links your Google Business Profile to GHL Customer Care.
Buttons and menus referencedConnect
Next stepOnce connected, you will see your Google Business Profile icon at the top with a green Connected status and a refresh option to sync data. Below, the Connected Pages section shows the specific business name linked. You can use Manage Pages to update locations, Disconnect to remove the integration, and check if Call Tracking is enabled or disabled at the bottom.
Verify Connection Status
Once connected, you will see your Google Business Profile icon at the top with a green Connected status and a refresh option to sync data. Below, the Connected Pages section shows the specific business name linked. You can use Manage Pages to update locations, Disconnect to remove the integration, and check if Call Tracking is enabled or disabled at the bottom.
Verify Connection Status (image 8 of 10)What this shows Once connected, you will see your Google Business Profile icon at the top with a green Connected status and a refresh option to sync data.What this showsIllustrates the "Verify Connection Status" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Verify Connection Status" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: Once connected, you will see your Google Business Profile icon at the top with a green Connected status and a refresh option to sync data. Below, the Connected Pages section shows the specific business name linked. You can use Manage Pages to update locations, Disconnect to remove the integration…. Immediately after, the guide continues: When Google Business Profile reviews appear in Conversations, each review now displays the associated page name directly in the thread. This gives you clearer context when more than one page is connected.Image 8 of 10What this coversOnce connected, you will see your Google Business Profile icon at the top with a green Connected status and a refresh option to sync data. Below, the Connected Pages section shows the specific business name linked. You can use Manage Pages to update locations, Disconnect to remove the integration, and check if Call Tracking is enabled or disabled at the bottom.
Buttons and menus referencedGoogle Business Profile icongreen Connected statusConnected PagesManage PagesDisconnectCall Tracking
Next stepWhen Google Business Profile reviews appear in Conversations, each review now displays the associated page name directly in the thread. This gives you clearer context when more than one page is connected.
Review threads now show the associated page name
When Google Business Profile reviews appear in Conversations, each review now displays the associated page name directly in the thread. This gives you clearer context when more than one page is connected.
The page name also appears on outgoing review responses, so you can quickly confirm which business page the conversation belongs to before replying.
This improvement is especially useful in multi-page setups, where reviews from different Google Business Profile pages may appear in the same Conversations workspace.
Review threads now show the associated page name (image 9 of 10)What this shows This improvement is especially useful in multi-page setups, where reviews from different Google Business Profile pages may appear in the…What this showsIllustrates the "Review threads now show the associated page name" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Review threads now show the associated page name" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: This improvement is especially useful in multi-page setups, where reviews from different Google Business Profile pages may appear in the same Conversations workspace. Immediately after, the guide continues: Q: Can I connect multiple GBP locations to GHL Customer Care? Yes, but you’ll need to repeat the connection steps for each location using the same or different Google accounts with proper access.Image 9 of 10What this coversThis improvement is especially useful in multi-page setups, where reviews from different Google Business Profile pages may appear in the same Conversations workspace.Next stepQ: Can I connect multiple GBP locations to GHL Customer Care? Yes, but you’ll need to repeat the connection steps for each location using the same or different Google accounts with proper access.Review threads now show the associated page name (image 10 of 10)What this shows This improvement is especially useful in multi-page setups, where reviews from different Google Business Profile pages may appear in the…What this showsIllustrates the "Review threads now show the associated page name" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care".This screenshot appears in the "Review threads now show the associated page name" section of "How to Integrate Google Business Profile (GBP) With GHL Customer Care". The text alongside this image reads: This improvement is especially useful in multi-page setups, where reviews from different Google Business Profile pages may appear in the same Conversations workspace. Immediately after, the guide continues: Q: Can I connect multiple GBP locations to GHL Customer Care? Yes, but you’ll need to repeat the connection steps for each location using the same or different Google accounts with proper access.Image 10 of 10What this coversThis improvement is especially useful in multi-page setups, where reviews from different Google Business Profile pages may appear in the same Conversations workspace.Next stepQ: Can I connect multiple GBP locations to GHL Customer Care? Yes, but you’ll need to repeat the connection steps for each location using the same or different Google accounts with proper access.
Frequently Asked Questions
Q: Can I connect multiple GBP locations to GHL Customer Care? Yes, but you’ll need to repeat the connection steps for each location using the same or different Google accounts with proper access.
Q: What happens if my connection fails? If the Google connection shows as connected but features still fail, check Settings → Integrations → Google for a missing-permissions warning. Open the warning, review the missing permissions and affected features, then click Reconnect to grant the missing permissions in Google.
Q: Do reviews and messages sync instantly? Yes, reviews and messages appear in the Conversations stream in near real-time once connected.
Q: Can I disconnect my GBP later? Yes. Simply go to Settings > Integrations and clickDisconnectnext to your Google Business Profile.
Q: Do I need a verified GBP before connecting? Yes, your business must be verified with Google before integration will work.
Q: Does connecting GBP enable Google Messaging automatically? Google messaging has been depricated in Jul 2024. Users can now connect whatsapp number and text number to GBP pages. These channels if integrated to CRM will sync the messages.
