Automatically sync Google Ads lead form submissions into your GHL Customer Care CRM. Connect multiple ad accounts, trigger workflows, and engage leads instantly.
3 min read758 words11 explained imagesUpdated Tue, 20 Jan at 8:44 AM
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Capture every Google lead the instant it’s generated. GHL Customer Care’s Google Ads Integration funnels form-fill data straight into your CRM, where workflows can respond automatically and move prospects forward—no manual uploads or zaps required. (Keywords: Google Ads integration, lead sync, GHL Customer Care CRM, workflow automation).
Google Ads Integration links your Google Ads account with your GHL Customer Care sub-account so leads submitted through Google Lead Forms become contacts in real time. The secure, OAuth-based connection also exposes form metadata to workflows, letting you trigger automations the moment a prospect hits “Submit.”
The Google Ads integration allows you to collect leads directly from Google Ads and have them automatically synced with your CRM. With this integration, you can easily capture contact information from potential customers interested in your products or services on Google and quickly follow up with them through your CRM. By automating the lead capture process, you can save time and improve the efficiency of your sales and marketing efforts.
Key Features of Google Ads Integration
1. Seamless Setup
Easily connect your Google Ads account to GHL Customer Care.
Support for multiple Google Ads accounts under a single Google (Gmail) login.
View all active campaigns and lead forms in one place.
2. Automatic Lead Sync
A new contact is created in the CRM whenever a lead is submitted from an enabled and mapped Google Ads lead form.
Once activated, leads flow automatically with no additional setup required.
3. Workflow Automation
Trigger workflows instantly using the Google Lead Form Submitted trigger.
Apply filters such as Ad Account and Lead Form to create targeted automations.
Automate SMS, email follow-ups, internal notifications, and more.
How to Connect to Google Ads
Step 1: Navigate to Sub-Account View → Settings → Integrations.
Step 1: Navigate to Sub-Account View → Settings → Integrations. (image 1 of 11)What this shows Trigger workflows instantly using the Google Lead Form Submitted trigger.What this showsIllustrates the "Step 1: Navigate to Sub-Account View → Settings → Integrations." section of "Google Lead Ads Integration".This screenshot appears in the "Step 1: Navigate to Sub-Account View → Settings → Integrations." section of "Google Lead Ads Integration". The text alongside this image reads: Trigger workflows instantly using the Google Lead Form Submitted trigger. Apply filters such as Ad Account and Lead Form to create targeted automations. Automate SMS, email follow-ups, internal notifications, and more. Immediately after, the guide continues: You’ll be redirected to the App Description page. Click Install to proceed.Image 1 of 11What this coversTrigger workflows instantly using the Google Lead Form Submitted trigger. Apply filters such as Ad Account and Lead Form to create targeted automations. Automate SMS, email follow-ups, internal notifications, and more.Next stepYou’ll be redirected to the App Description page. Click Install to proceed.
Step 2: Click Manage under the Google Ads integration.
You’ll be redirected to the App Description page. Click Install to proceed.
Step 2: Click Manage under the Google Ads integration. (image 2 of 11)What this shows You’ll be redirected to the App Description page.What this showsIllustrates the "Step 2: Click Manage under the Google Ads integration." section of "Google Lead Ads Integration".This screenshot appears in the "Step 2: Click Manage under the Google Ads integration." section of "Google Lead Ads Integration". The text alongside this image reads: You’ll be redirected to the App Description page. Click Install to proceed. Immediately after, the guide continues: After authentication, select the Google Ads accounts you want to connect for lead syncing.Image 2 of 11What to clickYou’ll be redirected to the App Description page. Click Install to proceed.Next stepAfter authentication, select the Google Ads accounts you want to connect for lead syncing.
Step 3: You’ll be prompted to sign in with your Google account through OAuth authorization.
After authentication, select the Google Ads accounts you want to connect for lead syncing.
Step 3: You’ll be prompted to sign in with your Google account through OAuth authorization. (image 3 of 11)What this shows After authentication, select the Google Ads accounts you want to connect for lead syncing.What this showsIllustrates the "Step 3: You’ll be prompted to sign in with your Google account through OAuth authorization." section of "Google Lead Ads Integration".This screenshot appears in the "Step 3: You’ll be prompted to sign in with your Google account through OAuth authorization." section of "Google Lead Ads Integration". The text alongside this image reads: After authentication, select the Google Ads accounts you want to connect for lead syncing. Immediately after, the guide continues: Click the Play icon next to a form to map it and activate lead syncing.Image 3 of 11What to chooseAfter authentication, select the Google Ads accounts you want to connect for lead syncing.Next stepClick the Play icon next to a form to map it and activate lead syncing.
Step 4: Once connected, all lead forms linked to your selected ad accounts will appear — along with their associated campaign names and status.
Click the Play icon next to a form to map it and activate lead syncing.
Step 4: Once connected, all lead forms linked to your selected ad accounts will appear — along with their associated campaign names and status. (image 4 of 11)What this shows Click the Play icon next to a form to map it and activate lead syncing.What this showsIllustrates the "Step 4: Once connected, all lead forms linked to your selected ad accounts will appear — along with their associated campaign names and status." section of "Google Lead Ads Integration".This screenshot appears in the "Step 4: Once connected, all lead forms linked to your selected ad accounts will appear — along with their associated campaign names and status." section of "Google Lead Ads Integration". The text alongside this image reads: Click the Play icon next to a form to map it and activate lead syncing. Immediately after, the guide continues: Click on the Play/Edit icon for the form you wish to map and sync leads from. Use the Map Fields button to align your Google Ad Form fields with CRM fields. If you want to disable inbound leads from any of the forms, click on Pause icon.Image 4 of 11What to clickClick the Play icon next to a form to map it and activate lead syncing.Next stepClick on the Play/Edit icon for the form you wish to map and sync leads from. Use the Map Fields button to align your Google Ad Form fields with CRM fields. If you want to disable inbound leads from any of the forms, click on Pause icon.
Step 5: Set up workflows using the trigger “Google Lead Form Submitted” to automate your follow-up actions when a new lead comes in.
Step 5: Set up workflows using the trigger “Google Lead Form Submitted” to automate your follow-up actions when a new lead comes in. (image 5 of 11)What this shows Click the Play icon next to a form to map it and activate lead syncing.What this showsIllustrates the "Step 5: Set up workflows using the trigger “Google Lead Form Submitted” to automate your follow-up actions when a new lead comes in." section of "Google Lead Ads Integration".This screenshot appears in the "Step 5: Set up workflows using the trigger “Google Lead Form Submitted” to automate your follow-up actions when a new lead comes in." section of "Google Lead Ads Integration". The text alongside this image reads: Click the Play icon next to a form to map it and activate lead syncing. Immediately after, the guide continues: Click on the Play/Edit icon for the form you wish to map and sync leads from. Use the Map Fields button to align your Google Ad Form fields with CRM fields. If you want to disable inbound leads from any of the forms, click on Pause icon.Image 5 of 11What to clickClick the Play icon next to a form to map it and activate lead syncing.Next stepClick on the Play/Edit icon for the form you wish to map and sync leads from. Use the Map Fields button to align your Google Ad Form fields with CRM fields. If you want to disable inbound leads from any of the forms, click on Pause icon.
Form Field Mapping
Click on the Play/Edit icon for the form you wish to map and sync leads from.
Use the Map Fields button to align your Google Ad Form fields with CRM fields.
If you want to disable inbound leads from any of the forms, click on Pause icon.
Form Field Mapping (image 6 of 11)What this shows Click on the Play/Edit icon for the form you wish to map and sync leads from.What this showsIllustrates the "Form Field Mapping" section of "Google Lead Ads Integration".This screenshot appears in the "Form Field Mapping" section of "Google Lead Ads Integration". The text alongside this image reads: Click on the Play/Edit icon for the form you wish to map and sync leads from. Use the Map Fields button to align your Google Ad Form fields with CRM fields. If you want to disable inbound leads from any of the forms, click on Pause icon. Immediately after, the guide continues: In your Google Ads Manager, navigate to the campaign you want to sync with your CRM.Image 6 of 11What to clickClick on the Play/Edit icon for the form you wish to map and sync leads from. Use the Map Fields button to align your Google Ad Form fields with CRM fields. If you want to disable inbound leads from any of the forms, click on Pause icon.Next stepIn your Google Ads Manager, navigate to the campaign you want to sync with your CRM.All 3 steps in this procedure
Click on the Play/Edit icon for the form you wish to map and sync leads from.
Use the Map Fields button to align your Google Ad Form fields with CRM fields.
If you want to disable inbound leads from any of the forms, click on Pause icon.
How to Test if the Connection is Successful
Step 1: Open Your Campaign
In your Google Ads Manager, navigate to the campaign you want to sync with your CRM.
Step 1: Open Your Campaign (image 7 of 11)What this shows In your Google Ads Manager, navigate to the campaign you want to sync with your CRM.What this showsIllustrates the "Step 1: Open Your Campaign" section of "Google Lead Ads Integration".This screenshot appears in the "Step 1: Open Your Campaign" section of "Google Lead Ads Integration". The text alongside this image reads: In your Google Ads Manager, navigate to the campaign you want to sync with your CRM. Immediately after, the guide continues: From the Campaign List View, click on the campaign name to open its details.Image 7 of 11What this coversIn your Google Ads Manager, navigate to the campaign you want to sync with your CRM.Next stepFrom the Campaign List View, click on the campaign name to open its details.
Step 2: Select the Campaign
From the Campaign List View, click on the campaign name to open its details.
Step 2: Select the Campaign (image 8 of 11)What this shows From the Campaign List View, click on the campaign name to open its details.What this showsIllustrates the "Step 2: Select the Campaign" section of "Google Lead Ads Integration".This screenshot appears in the "Step 2: Select the Campaign" section of "Google Lead Ads Integration". The text alongside this image reads: From the Campaign List View, click on the campaign name to open its details. Immediately after, the guide continues: Go to the Lead Form section within the campaign and click Edit.Image 8 of 11What to clickFrom the Campaign List View, click on the campaign name to open its details.Next stepGo to the Lead Form section within the campaign and click Edit.
Step 3: Access the Lead Form
Go to the Lead Form section within the campaign and click Edit.
Step 3: Access the Lead Form (image 9 of 11)What this shows Go to the Lead Form section within the campaign and click Edit.What this showsIllustrates the "Step 3: Access the Lead Form" section of "Google Lead Ads Integration".This screenshot appears in the "Step 3: Access the Lead Form" section of "Google Lead Ads Integration". The text alongside this image reads: Go to the Lead Form section within the campaign and click Edit. Immediately after, the guide continues: You’ll be redirected to the form linked with your campaign. Click on the form name to open it.Image 9 of 11Where to goGo to the Lead Form section within the campaign and click Edit.Next stepYou’ll be redirected to the form linked with your campaign. Click on the form name to open it.
Step 4: Open the Linked Form
You’ll be redirected to the form linked with your campaign. Click on the form name to open it.
Step 4: Open the Linked Form (image 10 of 11)What this shows You’ll be redirected to the form linked with your campaign.What this showsIllustrates the "Step 4: Open the Linked Form" section of "Google Lead Ads Integration".This screenshot appears in the "Step 4: Open the Linked Form" section of "Google Lead Ads Integration". The text alongside this image reads: You’ll be redirected to the form linked with your campaign. Click on the form name to open it. Immediately after, the guide continues: Click Send Data to test the integration.Image 10 of 11What to clickYou’ll be redirected to the form linked with your campaign. Click on the form name to open it.Next stepClick Send Data to test the integration.
Step 5: Send Test Data
Click Send Data to test the integration.
Note: You may see a warning message — you can safely ignore it for this test.
Step 5: Send Test Data (image 11 of 11)What this shows Note: You may see a warning message — you can safely ignore it for this test.What this showsIllustrates the "Step 5: Send Test Data" section of "Google Lead Ads Integration".This screenshot appears in the "Step 5: Send Test Data" section of "Google Lead Ads Integration". The text alongside this image reads: Note: You may see a warning message — you can safely ignore it for this test. Immediately after, the guide continues: Q. Do I need admin access to connect to Google Ads?Image 11 of 11What this coversNote: You may see a warning message — you can safely ignore it for this test.
Buttons and menus referencedNote
Next stepQ. Do I need admin access to connect to Google Ads?
Frequently Asked Questions
Q. Do I need admin access to connect to Google Ads?
Yes. You must use a Google (Gmail) account that has access to the Google Ads account you want to connect. Without the required permissions, the ad account and lead forms will not appear.
Q. Can I connect more than one Google Ads account?
Yes. You can connect multiple Google Ads accounts using a single Google login and manage all associated campaigns and lead forms from one place.
Q. When is a contact created in the CRM?
A contact is created each time a lead is submitted through a Google Ads lead form that is enabled and properly mapped in the integration.
Q. Why aren’t my leads syncing?
Check the following:
The correct Google Ads account is connected.
Lead sync is enabled for the campaign or form.
All required lead form fields are mapped to CRM fields.
