Overview Coupons help you offer discounts on your products and increase conversions across your checkouts. You can create coupons that apply to one- time…
5 min read1,121 words10 explained imagesUpdated Thu, 23 Jul at 3:51 AM
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Coupons help you offer discounts on your products and increase conversions across your checkouts. You can create coupons that apply to one-time and recurring products and control how, where, and how often they can be used.
Apply discounts on entire carts or specific products
Control usage through limits and restrictions
Apply discounts on subscriptions (with duration controls)
Track usage and redemption
What Do I Need to Use Coupons?
Access to Payments → Coupons
A checkout, selling products, where coupons are supported
How to Create a Coupon
Step 1: Navigate to Coupons
Go to: Payments → Coupons → Create Coupon
Step 1: Navigate to Coupons (image 1 of 10)What this shows Go to: Payments → Coupons → Create CouponWhat this showsIllustrates the "Step 1: Navigate to Coupons" section of "Getting Started with Coupons".This screenshot appears in the "Step 1: Navigate to Coupons" section of "Getting Started with Coupons". The text alongside this image reads: Go to: Payments → Coupons → Create Coupon. Immediately after, the guide continues: Internal reference for your coupon Example: SUMMER SALE 2025.Image 1 of 10Where to goGo to: Payments → Coupons → Create Coupon
Buttons and menus referencedPayments → Coupons → Create Coupon
Next stepInternal reference for your coupon Example: SUMMER SALE 2025Step 1: Navigate to Coupons (image 2 of 10)What this shows Go to: Payments → Coupons → Create CouponWhat this showsIllustrates the "Step 1: Navigate to Coupons" section of "Getting Started with Coupons".This screenshot appears in the "Step 1: Navigate to Coupons" section of "Getting Started with Coupons". The text alongside this image reads: Go to: Payments → Coupons → Create Coupon. Immediately after, the guide continues: Internal reference for your coupon Example: SUMMER SALE 2025.Image 2 of 10Where to goGo to: Payments → Coupons → Create Coupon
Buttons and menus referencedPayments → Coupons → Create Coupon
Next stepInternal reference for your coupon Example: SUMMER SALE 2025
Step 2: Enter Basic Details
Coupon Name
Internal reference for your coupon
Example: SUMMER SALE 2025
Coupon Code
The code customers will enter at checkout
Must be:
Alphanumeric only
No spaces or special characters
Case-insensitive (automatically converted to uppercase)
You can also click Generateto auto-create a code
Coupon Code (image 3 of 10)What this shows The code customers will enter at checkout Must be: You can also click Generate to auto- create a codeWhat this showsIllustrates the "Coupon Code" section of "Getting Started with Coupons".This screenshot appears in the "Coupon Code" section of "Getting Started with Coupons". The text alongside this image reads: The code customers will enter at checkout Must be: You can also click Generate to auto- create a code. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: You can choose between two types.Image 3 of 10What to fill inThe code customers will enter at checkout Must be: You can also click Generate to auto- create a code
Fields in this part of the guideThe code customers will enter at checkoutMust be:Alphanumeric onlyNo spaces or special charactersCase- insensitive (automatically converted to uppercase)You can also click Generate to auto- create a code
Buttons and menus referencedGenerate
Next stepYou can choose between two types:All 3 steps in this procedure
The code customers will enter at checkout
Must be:
You can also click Generate to auto- create a code
Step 3: Select Coupon Type
You can choose between two types:
1. Percentage-Based Coupon
Applies a percentage discount on the total value
Example:
Cart = $100
Coupon = 25%
Final = $75
1. Percentage-Based Coupon (image 4 of 10)What this shows Applies a percentage discount on the total value Example:What this showsIllustrates the "1. Percentage-Based Coupon" section of "Getting Started with Coupons".This screenshot appears in the "1. Percentage-Based Coupon" section of "Getting Started with Coupons". The text alongside this image reads: Applies a percentage discount on the total value Example. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Applies a fixed discount regardless of order size Example.Image 4 of 10What this coversApplies a percentage discount on the total value Example:
Fields in this part of the guideApplies a percentage discount on the total valueExample:Cart = $ 100Coupon = 25%Final = $ 75
Next stepApplies a fixed discount regardless of order size Example:All 2 steps in this procedure
Applies a percentage discount on the total value
Example:
2. Fixed Amount Coupon
Applies a fixed discount regardless of order size
Example:
Cart = $100
Coupon = $25
Final = $75
2. Fixed Amount Coupon (image 5 of 10)What this shows Applies a fixed discount regardless of order size Example:What this showsIllustrates the "2. Fixed Amount Coupon" section of "Getting Started with Coupons".This screenshot appears in the "2. Fixed Amount Coupon" section of "Getting Started with Coupons". The text alongside this image reads: Applies a fixed discount regardless of order size Example. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Coupon currency is automatically set to your sub- account currency It cannot be changed manually.Image 5 of 10What this coversApplies a fixed discount regardless of order size Example:
Fields in this part of the guideApplies a fixed discount regardless of order sizeExample:Cart = $ 100Coupon = $ 25Final = $ 75
Next stepCoupon currency is automatically set to your sub- account currency It cannot be changed manuallyAll 2 steps in this procedure
Applies a fixed discount regardless of order size
Example:
Coupon Currency
Coupon currency is automatically setto your sub-account currency
It cannot be changed manually
Step 4: Set Validity (Optional)
You can define when the coupon is usable:
Start Date & Time → When the coupon becomes active
End Date & Time → When the coupon expires
If no end date is set → coupon remains active indefinitely
Step 4: Set Validity (Optional) (image 6 of 10)What this shows If no end date is set → coupon remains active indefinitelyWhat this showsIllustrates the "Step 4: Set Validity (Optional)" section of "Getting Started with Coupons".This screenshot appears in the "Step 4: Set Validity (Optional)" section of "Getting Started with Coupons". The text alongside this image reads: If no end date is set → coupon remains active indefinitely. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: You can apply the following controls.Image 6 of 10What this coversIf no end date is set → coupon remains active indefinitely
Fields in this part of the guideStart Date & Time → When the coupon becomes activeEnd Date & Time → When the coupon expires
Buttons and menus referencedStart Date & TimeEnd Date & Time
Next stepYou can apply the following controls:All 2 steps in this procedure
Start Date & Time → When the coupon becomes active
End Date & Time → When the coupon expires
Step 5: Configure Usage Restrictions
You can apply the following controls:
1. Limit Total Redemptions
Restrict how many times the coupon can be used
Example: Limit to 100 uses
2. Limit to Selected Products
Restrict coupon usage to specific products
Example:
Coupon works only for “Premium Plan”
Cannot be used on other products
Coupons can also be restricted to certain prices and variants instead of all under a product.
2. Limit to Selected Products (image 7 of 10)What this shows Restrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product.What this showsIllustrates the "2. Limit to Selected Products" section of "Getting Started with Coupons".This screenshot appears in the "2. Limit to Selected Products" section of "Getting Started with Coupons". The text alongside this image reads: Restrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Prevent a single customer from reusing the coupon.Image 7 of 10What this coversRestrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product.
Fields in this part of the guideRestrict coupon usage to specific productsExample:Coupon works only for “ Premium Plan”Cannot be used on other products
Next stepPrevent a single customer from reusing the couponAll 3 steps in this procedure
Restrict coupon usage to specific products
Example:
Coupons can also be restricted to certain prices and variants instead of all under a product.
2. Limit to Selected Products (image 8 of 10)What this shows Restrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product.What this showsIllustrates the "2. Limit to Selected Products" section of "Getting Started with Coupons".This screenshot appears in the "2. Limit to Selected Products" section of "Getting Started with Coupons". The text alongside this image reads: Restrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Prevent a single customer from reusing the coupon.Image 8 of 10What this coversRestrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product.
Fields in this part of the guideRestrict coupon usage to specific productsExample:Coupon works only for “ Premium Plan”Cannot be used on other products
Next stepPrevent a single customer from reusing the couponAll 3 steps in this procedure
Restrict coupon usage to specific products
Example:
Coupons can also be restricted to certain prices and variants instead of all under a product.
For recurring products, you can control how long the discount applies:
Apply to Future Payments
You can choose:
Forever → Discount applies to every billing cycle
Multiple Months → Discount applies for a fixed duration
Example:
Subscription = $100/month
Coupon = 20% for 3 months
Customer pays $80/month for first 3 months
Then returns to $100/month
Note: This applies regardless of billing frequency
Apply to Future Payments (image 9 of 10)What this shows Note: This applies regardless of billing frequencyWhat this showsIllustrates the "Apply to Future Payments" section of "Getting Started with Coupons".This screenshot appears in the "Apply to Future Payments" section of "Getting Started with Coupons". The text alongside this image reads: Note: This applies regardless of billing frequency. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Your coupon is now active (or scheduled based on your settings).Image 9 of 10What this coversNote: This applies regardless of billing frequency
Fields in this part of the guideForever → Discount applies to every billing cycleMultiple Months → Discount applies for a fixed durationSubscription = $ 100/ monthCoupon = 20% for 3 monthsCustomer pays $ 80/ month for first 3 monthsThen returns to $ 100/ month
Buttons and menus referencedForeverMultiple Months
Next stepYour coupon is now active (or scheduled based on your settings).All 2 steps in this procedure
Forever → Discount applies to every billing cycle
Multiple Months → Discount applies for a fixed duration
Step 7: Create the Coupon
Click Create
Your coupon is now active (or scheduled based on your settings).
Step 7: Create the Coupon (image 10 of 10)What this shows Your coupon is now active (or scheduled based on your settings).What this showsIllustrates the "Step 7: Create the Coupon" section of "Getting Started with Coupons".This screenshot appears in the "Step 7: Create the Coupon" section of "Getting Started with Coupons". The text alongside this image reads: Your coupon is now active (or scheduled based on your settings). Immediately after, the guide continues: Coupon input field appears only when a valid coupon exists If no applicable coupon → field is hidden automatically Discounts are: Many checkouts (Funnels, Payment Links, etc.) have an option on the builder to enable or disable visibility….Image 10 of 10What this coversYour coupon is now active (or scheduled based on your settings).
Buttons and menus referencedCreate
Next stepCoupon input field appears only when a valid coupon exists If no applicable coupon → field is hidden automatically Discounts are: Many checkouts (Funnels, Payment Links, etc.) have an option on the builder to enable or disable visibility and application of coupons during checkout
How Coupons Work at Checkout
Coupon input field appears only when a valid coupon exists
If no applicable coupon → field is hidden automatically
Discounts are:
Shown in checkout summary
Applied across applicable products proportionally
Visible in order details
Many checkouts (Funnels, Payment Links, etc.) have an option on the builder to enable or disable visibility and application of coupons during checkout
Important Behaviors & Limitations
Coupons apply to:
One-time products
Recurring products
Coupons do not apply to one-click upsells (in case of Funnels)
Coupons can reduce cart value to $0
Customer still needs to enter card details for verification, if builder level setting for this is checked. If builder doesn't have setting for managing $0 transactions, card details are always required.
100% discounts support via most providers except PayPal.
Coupon codes are:
Case-insensitive
Unique
Discounts are distributed proportionally across products
FAQs
Can I create a free product using coupons?
Yes — use a 100% discount coupon
Can I edit or delete coupons later?
Yes — you can edit, delete, or view usage history anytime
Can a coupon be applied to both one-time and subscription products in the same order?
Yes. Coupons apply to both one-time and recurring products within the same order. For subscriptions, the coupon behavior will follow the configured duration (e.g., one-time, multiple months, or forever).
What happens if a coupon is applied to a product with multiple quantities?
The discount is calculated based on the total value of that product (quantity × price). For example, if a product costs $20 and a customer buys 5 units with a 10% coupon, the discount applied will be $10 (10% of $100).
Can I change a coupon after it has already been used?
You can edit certain coupon settings (like name, limits, or validity), but changes will only apply to future uses. Past orders where the coupon was already applied will remain unchanged.
Does the coupon apply on Set-up Fees?
Yes. Coupon applies on set-up fees in case of subscription products.
Which coupon configurations are not supported with PayPal?
The following configurations are not supported with PayPal: 1. Subscription setting with defined number of months instead of 'Forever' does not work with PayPal. It would charge for the entire duration of the subscription rather than the defined months.
2. A coupon that changes the order value to $0 i.e. it's a 100% OFF coupon or an amount based coupon that makes the final order to be $0, doesn't work with PayPal if subscription products are part of the checkout.
Frequently asked questions
What Does This Feature Do?
Coupons allow you to: Offer percentage or fixed discounts Apply discounts on entire carts or specific products Control usage through limits and restrictions Apply discounts on subscriptions ( with duration controls) Track usage and redemption
What Do I Need to Use Coupons?
Access to Payments → Coupons A checkout, selling products, where coupons are supported
Can I create a free product using coupons?
Yes — use a 100% discount coupon
Can I edit or delete coupons later?
Yes — you can edit, delete, or view usage history anytime
Can a coupon be applied to both one-time and subscription products in the same order?
Yes. Coupons apply to both one- time and recurring products within the same order. For subscriptions, the coupon behavior will follow the configured duration ( e. g., one- time, multiple months, or forever).
What happens if a coupon is applied to a product with multiple quantities?
The discount is calculated based on the total value of that product ( quantity × price). For example, if a product costs $ 20 and a customer buys 5 units with a 10% coupon, the discount applied will be $ 10 ( 10% of $ 100).
Can I change a coupon after it has already been used?
You can edit certain coupon settings ( like name, limits, or validity), but changes will only apply to future uses. Past orders where the coupon was already applied will remain unchanged. Does the coupon apply on Set-up Fees? Yes. Coupon applies on set-up fees in case of subscription products. Which coupon configurations are not supported with PayPal? The following configurations are not supported with PayPal: 1. Subscription setting with defined number of months instead of 'Forever' does not work with PayPal. It would charge for the entire duration of the subscription rather than the defined months. 2. A coupon that changes the order value to $0 i.e. it's a 100% OFF coupon or an amount based coupon that makes the final order to be $0, doesn't work with PayPal if subscription products are part of the checkout.
Does the coupon apply on Set-up Fees?
Yes. Coupon applies on set-up fees in case of subscription products.
Which coupon configurations are not supported with PayPal?
The following configurations are not supported with PayPal: 1. Subscription setting with defined number of months instead of 'Forever' does not work with PayPal. It would charge for the entire duration of the subscription rather than the defined months. 2. A coupon that changes the order value to $0 i.e. it's a 100% OFF coupon or an amount based coupon that makes the final order to be $0, doesn't work with PayPal if subscription products are part of the checkout.
