# Getting Started with Coupons > Overview Coupons help you offer discounts on your products and increase conversions across your checkouts. You can create coupons that apply to one- time… - Source: https://docs.ghlcustomercare.com/docs/payments/products-taxes-and-coupons/getting-started-with-coupons - Section: Payments / Products, Taxes & Coupons - Reading time: 5 min - Images: 10, each explained below - Modified on Thu, 23 Jul at 3:51 AM --- ## **Overview** Coupons help you offer discounts on your products and increase conversions across your checkouts. You can create coupons that apply to one-time and recurring products and control how, where, and how often they can be used. Coupons can be used across: - Funnels (Order Forms) - Stores - Websites - [ Payment Links ](https://docs.ghlcustomercare.com/docs/payments/payment-links/payment-links) - Calendars - Services - Gift Card Sell Page - Business Facing - Create Subscription > ⚠️ Coupons are **not supported on Estimates and Invoices.** Certain types of coupon settings are not supported for subscription payments made with PayPal. --- **TABLE OF CONTENTS** - [Overview](#overview) - [What Does This Feature Do?](#what-does-this-feature-do) - [What Do I Need to Use Coupons?](#what-do-i-need-to-use-coupons) - [How to Create a Coupon](#how-to-create-a-coupon) - [Step 1: Navigate to Coupons](#step-1-navigate-to-coupons) - [Step 2: Enter Basic Details](#step-2-enter-basic-details) - [Coupon Name](#coupon-name) - [Coupon Code](#coupon-code) - [Step 3: Select Coupon Type](#step-3-select-coupon-type) - [1. Percentage-Based Coupon](#1-percentage-based-coupon) - [2. Fixed Amount Coupon](#2-fixed-amount-coupon) - [Coupon Currency](#coupon-currency) - [Step 4: Set Validity (Optional)](#step-4-set-validity-optional) - [Step 5: Configure Usage Restrictions](#step-5-configure-usage-restrictions) - [1\. Limit Total Redemptions](#1-limit-total-redemptions) - [2\. Limit to Selected Products](#2-limit-to-selected-products) - [3\. Limit to One Use per Customer](#3-limit-to-one-use-per-customer) - [Step 6: Configure Subscription Behavior (If Applicable)](#step-6-configure-subscription-behavior-if-applicable) - [Apply to Future Payments](#apply-to-future-payments) - [Step 7: Create the Coupon](#step-7-create-the-coupon) - [How Coupons Work at Checkout](#how-coupons-work-at-checkout) - [Important Behaviors & Limitations](#important-behaviors-and-limitations) - [FAQs](#faqs) - [Can I create a free product using coupons?](#can-i-create-a-free-product-using-coupons) - [Can I edit or delete coupons later?](#can-i-edit-or-delete-coupons-later) - [Can a coupon be applied to both one-time and subscription products in the same order?](#can-a-coupon-be-applied-to-both-one-time-and-subscription-products-in-the-same-o) - [What happens if a coupon is applied to a product with multiple quantities?](#what-happens-if-a-coupon-is-applied-to-a-product-with-multiple-quantities) - [Can I change a coupon after it has already been used?](#can-i-change-a-coupon-after-it-has-already-been-used) - [Does the coupon apply on Set-up Fees?](#does-the-coupon-apply-on-set-up-fees) - [Which coupon configurations are not supported with PayPal?](#which-coupon-configurations-are-not-supported-with-paypal) --- ## **What Does This Feature Do?** Coupons allow you to: - Offer **percentage or fixed discounts** - Apply discounts on **entire carts or specific products** - Control usage through limits and restrictions - Apply discounts on **subscriptions (with duration controls)** - Track usage and redemption --- ## **What Do I Need to Use Coupons?** - Access to **Payments → Coupons** - A checkout, selling products, where coupons are supported --- ## **How to Create a Coupon** ### **Step 1: Navigate to Coupons** Go to: **Payments → Coupons → Create Coupon** ![Step 1: Navigate to Coupons (image 1 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067095692/original/bXahrvIuWIAvgNTrKzos4JrrvBDe-9cLFw.png) **Step 1: Navigate to Coupons (image 1 of 10)** This screenshot appears in the "Step 1: Navigate to Coupons" section of "Getting Started with Coupons". The text alongside this image reads: Go to: Payments → Coupons → Create Coupon. Immediately after, the guide continues: Internal reference for your coupon Example: SUMMER SALE 2025. - Where to go: Go to: Payments → Coupons → Create Coupon - Controls: Payments → Coupons → Create Coupon - Next: Internal reference for your coupon Example: SUMMER SALE 2025 ![Step 1: Navigate to Coupons (image 2 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067274628/original/JkrjdFQtc4tIxL3Rnnt7W-X79xocw9fYFA.png) **Step 1: Navigate to Coupons (image 2 of 10)** This screenshot appears in the "Step 1: Navigate to Coupons" section of "Getting Started with Coupons". The text alongside this image reads: Go to: Payments → Coupons → Create Coupon. Immediately after, the guide continues: Internal reference for your coupon Example: SUMMER SALE 2025. - Where to go: Go to: Payments → Coupons → Create Coupon - Controls: Payments → Coupons → Create Coupon - Next: Internal reference for your coupon Example: SUMMER SALE 2025 --- ### **Step 2: Enter Basic Details** #### **Coupon Name** - Internal reference for your coupon - Example: `SUMMER SALE 2025` #### **Coupon Code** - The code customers will enter at checkout - Must be: - Alphanumeric only - No spaces or special characters - Case-insensitive (automatically converted to uppercase) - You can also click **Generate**to auto-create a code ![Coupon Code (image 3 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067298017/original/jqwGXNit07EQDY8NMffBuG4sCCftLNnu9Q.png) **Coupon Code (image 3 of 10)** This screenshot appears in the "Coupon Code" section of "Getting Started with Coupons". The text alongside this image reads: The code customers will enter at checkout Must be: You can also click Generate to auto- create a code. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: You can choose between two types. - What to fill in: The code customers will enter at checkout Must be: You can also click Generate to auto- create a code - Fields: The code customers will enter at checkout, Must be:, Alphanumeric only, No spaces or special characters, Case- insensitive (automatically converted to uppercase), You can also click Generate to auto- create a code - Controls: Generate - Next: You can choose between two types: Full procedure: 1. The code customers will enter at checkout 2. Must be: 3. You can also click Generate to auto- create a code --- ### **Step 3: Select Coupon Type** You can choose between two types: #### **1. Percentage-Based Coupon** - Applies a percentage discount on the total value - Example: - Cart = $100 - Coupon = 25% - Final = $75 ![1. Percentage-Based Coupon (image 4 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067298055/original/kYtJhdCVYauIBfmA1zyuzVSrxUYWbC9ELw.png) **1. Percentage-Based Coupon (image 4 of 10)** This screenshot appears in the "1. Percentage-Based Coupon" section of "Getting Started with Coupons". The text alongside this image reads: Applies a percentage discount on the total value Example. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Applies a fixed discount regardless of order size Example. - What this covers: Applies a percentage discount on the total value Example: - Fields: Applies a percentage discount on the total value, Example:, Cart = $ 100, Coupon = 25%, Final = $ 75 - Next: Applies a fixed discount regardless of order size Example: Full procedure: 1. Applies a percentage discount on the total value 2. Example: #### **2. Fixed Amount Coupon** - Applies a fixed discount regardless of order size - Example: - Cart = $100 - Coupon = $25 - Final = $75 ![2. Fixed Amount Coupon (image 5 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067298093/original/36kr_pbEV_6P6fcQaSZQLfPsh137mTXx1g.png) **2. Fixed Amount Coupon (image 5 of 10)** This screenshot appears in the "2. Fixed Amount Coupon" section of "Getting Started with Coupons". The text alongside this image reads: Applies a fixed discount regardless of order size Example. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Coupon currency is automatically set to your sub- account currency It cannot be changed manually. - What this covers: Applies a fixed discount regardless of order size Example: - Fields: Applies a fixed discount regardless of order size, Example:, Cart = $ 100, Coupon = $ 25, Final = $ 75 - Next: Coupon currency is automatically set to your sub- account currency It cannot be changed manually Full procedure: 1. Applies a fixed discount regardless of order size 2. Example: --- ## **Coupon Currency** - Coupon currency is **automatically set**to your **sub-account currency** - It **cannot be changed manually** --- ## **Step 4: Set Validity (Optional)** You can define when the coupon is usable: - **Start Date & Time** → When the coupon becomes active - **End Date & Time** → When the coupon expires If no end date is set → coupon remains active indefinitely ![Step 4: Set Validity (Optional) (image 6 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067298143/original/-nlSVBYAQMFWsJRrktsurBBaUzE9ICniew.png) **Step 4: Set Validity (Optional) (image 6 of 10)** This screenshot appears in the "Step 4: Set Validity (Optional)" section of "Getting Started with Coupons". The text alongside this image reads: If no end date is set → coupon remains active indefinitely. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: You can apply the following controls. - What this covers: If no end date is set → coupon remains active indefinitely - Fields: Start Date & Time → When the coupon becomes active, End Date & Time → When the coupon expires - Controls: Start Date & Time, End Date & Time - Next: You can apply the following controls: Full procedure: 1. Start Date & Time → When the coupon becomes active 2. End Date & Time → When the coupon expires --- ## **Step 5: Configure Usage Restrictions** You can apply the following controls: ### **1\. Limit Total Redemptions** - Restrict how many times the coupon can be used - Example: Limit to 100 uses ### **2\. Limit to Selected Products** - Restrict coupon usage to specific products - Example: - Coupon works only for “Premium Plan” - Cannot be used on other products - Coupons can also be restricted to certain prices and variants instead of all under a product. ![2. Limit to Selected Products (image 7 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067297860/original/rpJemNEmBQm5_GgtsWaZrEn5Ls87WvxjFg.png) **2. Limit to Selected Products (image 7 of 10)** This screenshot appears in the "2. Limit to Selected Products" section of "Getting Started with Coupons". The text alongside this image reads: Restrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Prevent a single customer from reusing the coupon. - What this covers: Restrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product. - Fields: Restrict coupon usage to specific products, Example:, Coupon works only for “ Premium Plan”, Cannot be used on other products - Next: Prevent a single customer from reusing the coupon Full procedure: 1. Restrict coupon usage to specific products 2. Example: 3. Coupons can also be restricted to certain prices and variants instead of all under a product. ![2. Limit to Selected Products (image 8 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067297906/original/-SC0iex1rPRmyAEGlC-mW7aHHqXxtprvpg.png) **2. Limit to Selected Products (image 8 of 10)** This screenshot appears in the "2. Limit to Selected Products" section of "Getting Started with Coupons". The text alongside this image reads: Restrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Prevent a single customer from reusing the coupon. - What this covers: Restrict coupon usage to specific products Example: Coupons can also be restricted to certain prices and variants instead of all under a product. - Fields: Restrict coupon usage to specific products, Example:, Coupon works only for “ Premium Plan”, Cannot be used on other products - Next: Prevent a single customer from reusing the coupon Full procedure: 1. Restrict coupon usage to specific products 2. Example: 3. Coupons can also be restricted to certain prices and variants instead of all under a product. ### **3\. Limit to One Use per Customer** - Prevent a single customer from reusing the coupon --- ## **Step 6: Configure Subscription Behavior (If Applicable)** For recurring products, you can control how long the discount applies: ### **Apply to Future Payments** You can choose: - **Forever** → Discount applies to every billing cycle - **Multiple Months** → Discount applies for a fixed duration Example: - Subscription = $100/month - Coupon = 20% for 3 months - Customer pays $80/month for first 3 months - Then returns to $100/month > Note: This applies regardless of billing frequency ![Apply to Future Payments (image 9 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067298181/original/cucHH0eRoLNkVRF2swJ0Z7MZAXMhjwVhOQ.png) **Apply to Future Payments (image 9 of 10)** This screenshot appears in the "Apply to Future Payments" section of "Getting Started with Coupons". The text alongside this image reads: Note: This applies regardless of billing frequency. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Your coupon is now active (or scheduled based on your settings). - What this covers: Note: This applies regardless of billing frequency - Fields: Forever → Discount applies to every billing cycle, Multiple Months → Discount applies for a fixed duration, Subscription = $ 100/ month, Coupon = 20% for 3 months, Customer pays $ 80/ month for first 3 months, Then returns to $ 100/ month - Controls: Forever, Multiple Months - Next: Your coupon is now active (or scheduled based on your settings). Full procedure: 1. Forever → Discount applies to every billing cycle 2. Multiple Months → Discount applies for a fixed duration --- ## **Step 7: Create the Coupon** Click **Create** Your coupon is now active (or scheduled based on your settings). ![Step 7: Create the Coupon (image 10 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155067298370/original/ikZsXZqCY4m9GcSLvV78rakbyCYpiTjp0Q.png) **Step 7: Create the Coupon (image 10 of 10)** This screenshot appears in the "Step 7: Create the Coupon" section of "Getting Started with Coupons". The text alongside this image reads: Your coupon is now active (or scheduled based on your settings). Immediately after, the guide continues: Coupon input field appears only when a valid coupon exists If no applicable coupon → field is hidden automatically Discounts are: Many checkouts (Funnels, Payment Links, etc.) have an option on the builder to enable or disable visibility…. - What this covers: Your coupon is now active (or scheduled based on your settings). - Controls: Create - Next: Coupon input field appears only when a valid coupon exists If no applicable coupon → field is hidden automatically Discounts are: Many checkouts (Funnels, Payment Links, etc.) have an option on the builder to enable or disable visibility and application of coupons during checkout --- ## **How Coupons Work at Checkout** - Coupon input field appears **only when a valid coupon exists** - If no applicable coupon → field is hidden automatically - Discounts are: - Shown in checkout summary - Applied across applicable products proportionally - Visible in order details - Many checkouts (Funnels, Payment Links, etc.) have an option on the builder to enable or disable visibility and application of coupons during checkout --- ## **Important Behaviors & Limitations** - Coupons apply to: - One-time products - Recurring products - Coupons do **not apply to one-click upsells** (in case of Funnels) - Coupons can reduce cart value to **$0** - Customer still needs to enter card details for verification, if builder level setting for this is checked. If builder doesn't have setting for managing $0 transactions, card details are always required. - 100% discounts support via most providers except PayPal. - Coupon codes are: - Case-insensitive - Unique - Discounts are distributed proportionally across products --- ## **FAQs** ### **Can I create a free product using coupons?** Yes — use a **100% discount coupon** --- ### **Can I edit or delete coupons later?** Yes — you can edit, delete, or view usage history anytime --- ### **Can a coupon be applied to both one-time and subscription products in the same order?** Yes. Coupons apply to both one-time and recurring products within the same order. For subscriptions, the coupon behavior will follow the configured duration (e.g., one-time, multiple months, or forever). --- ### **What happens if a coupon is applied to a product with multiple quantities?** The discount is calculated based on the total value of that product (quantity × price). For example, if a product costs $20 and a customer buys 5 units with a 10% coupon, the discount applied will be $10 (10% of $100). --- ### **Can I change a coupon after it has already been used?** You can edit certain coupon settings (like name, limits, or validity), but changes will only apply to future uses. Past orders where the coupon was already applied will remain unchanged. --- ### **Does the coupon apply on Set-up Fees?** Yes. Coupon applies on set-up fees in case of subscription products. --- ### **Which coupon configurations are not supported with PayPal?** The following configurations are not supported with PayPal: 1\. Subscription setting with defined number of months instead of 'Forever' does not work with PayPal. It would charge for the entire duration of the subscription rather than the defined months. 2\. A coupon that changes the order value to $0 i.e. it's a 100% OFF coupon or an amount based coupon that makes the final order to be $0, doesn't work with PayPal if subscription products are part of the checkout. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com