Skip to content
Marketing

Guide to Email Campaign Statistics

More Tutorials from the Community https://youtu.be/djbFA1EJ8To https://youtu.be/4VrNHSZLi_o https://youtu.be/43sYeRq535E https://youtu.be/zF4QTiyBh-Y The…

2 min read410 words10 explained images
View as markdownOpen in ClaudeOpen in ChatGPT
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.

Video 1 Open in a new tab

More Tutorials from the Community

https://youtu.be/djbFA1EJ8To

https://youtu.be/4VrNHSZLi_o

https://youtu.be/43sYeRq535E

https://youtu.be/zF4QTiyBh-Y

The statistics is your  key to understanding campaign performance over a chosen period of time. If enabled, it will help you dive deep into clicks, orders, and other interactions to gain strategic insights into your marketing efforts. In this article, we'll explore the metrics of each section to help you make informed decisions and drive success with your campaigns.

How to use Statistics?

  1. Ensure that you have enabled this in Beta under settings

    Step 1 of 5: Ensure that you have enabled this in Beta under settings What this shows Step 1 of 5: Ensure that you have enabled this in Beta under settings What this shows Shows what this covers for step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you ensure that you have enabled this in Beta under settings. This part of the guide covers 1 field, listed below. The next step is to navigate to Email Marketing. Click on Campaigns. Step 1 of 5Image 1 of 10 What this coversEnsure that you have enabled this in Beta under settings
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepNavigate to Email Marketing. Click on Campaigns.
    All 5 steps in this procedure
    1. Ensure that you have enabled this in Beta under settings this image
    2. Navigate to Email Marketing. Click on Campaigns.
    3. Select the Statistics option.
    4. Choose the date range: last 7 or 30 days.
    5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section
    Step 1 of 5: Ensure that you have enabled this in Beta under settings What this shows Step 1 of 5: Ensure that you have enabled this in Beta under settings What this shows Shows what this covers for step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you ensure that you have enabled this in Beta under settings. This part of the guide covers 1 field, listed below. The next step is to navigate to Email Marketing. Click on Campaigns. Step 1 of 5Image 2 of 10 What this coversEnsure that you have enabled this in Beta under settings
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepNavigate to Email Marketing. Click on Campaigns.
    All 5 steps in this procedure
    1. Ensure that you have enabled this in Beta under settings this image
    2. Navigate to Email Marketing. Click on Campaigns.
    3. Select the Statistics option.
    4. Choose the date range: last 7 or 30 days.
    5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section
    Step 1 of 5: Ensure that you have enabled this in Beta under settings What this shows Step 1 of 5: Ensure that you have enabled this in Beta under settings What this shows Shows what this covers for step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you ensure that you have enabled this in Beta under settings. This part of the guide covers 1 field, listed below. The next step is to navigate to Email Marketing. Click on Campaigns. Step 1 of 5Image 3 of 10 What this coversEnsure that you have enabled this in Beta under settings
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepNavigate to Email Marketing. Click on Campaigns.
    All 5 steps in this procedure
    1. Ensure that you have enabled this in Beta under settings this image
    2. Navigate to Email Marketing. Click on Campaigns.
    3. Select the Statistics option.
    4. Choose the date range: last 7 or 30 days.
    5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section

  2. Navigate to Email Marketing. Click on Campaigns.

    Step 2 of 5: Navigate to Email Marketing. Click on Campaigns What this shows Step 2 of 5: Navigate to Email Marketing. What this shows Shows where to go for step 2 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 2 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you navigate to Email Marketing. Click on Campaigns. This part of the guide covers 1 field, listed below. The next step is to select the Statistics option. Step 2 of 5Image 4 of 10 Where to goNavigate to Email Marketing. Click on Campaigns.
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepSelect the Statistics option.
    All 5 steps in this procedure
    1. Ensure that you have enabled this in Beta under settings
    2. Navigate to Email Marketing. Click on Campaigns. this image
    3. Select the Statistics option.
    4. Choose the date range: last 7 or 30 days.
    5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section

  3. Select the Statistics option.

    Step 3 of 5: Select the Statistics option What this shows Step 3 of 5: Select the Statistics option. What this shows Shows what to choose for step 3 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 3 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you select the Statistics option. For context, this section explains: The statistics is your key to understanding campaign performance over a chosen period of time. If enabled, it will help you dive deep into clicks, orders, and other interactions to gain strategic insights into your marketing efforts. In this article, we'll explore the metrics of each section to…. This part of the guide covers 1 field, listed below. The next step is to choose the date range: last 7 or 30 days. Step 3 of 5Image 5 of 10 What to chooseSelect the Statistics option.
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepChoose the date range: last 7 or 30 days.
    All 5 steps in this procedure
    1. Ensure that you have enabled this in Beta under settings
    2. Navigate to Email Marketing. Click on Campaigns.
    3. Select the Statistics option. this image
    4. Choose the date range: last 7 or 30 days.
    5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section

  4. Choose the date range: last 7 or 30 days.

    Step 4 of 5: Choose the date range: last 7 or 30 days What this shows Step 4 of 5: Choose the date range: last 7 or 30 days. What this shows Shows what to choose for step 4 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 4 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you choose the date range: last 7 or 30 days. This part of the guide covers 1 field, listed below. The next step is to for performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section. Step 4 of 5Image 6 of 10 What to chooseChoose the date range: last 7 or 30 days.
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepFor performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section
    All 5 steps in this procedure
    1. Ensure that you have enabled this in Beta under settings
    2. Navigate to Email Marketing. Click on Campaigns.
    3. Select the Statistics option.
    4. Choose the date range: last 7 or 30 days. this image
    5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section

  5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section

More Tutorials from the Community (image 7 of 10) What this shows Ensure that you have enabled this in Beta under settings Navigate to Email Marketing. What this shows Illustrates the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot appears in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". The text alongside this image reads: Ensure that you have enabled this in Beta under settings Navigate to Email Marketing. Click on Campaigns. Select the Statistics option. Choose the date range: last 7 or 30 days. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Details for individual sections. Image 7 of 10 What to chooseEnsure that you have enabled this in Beta under settings Navigate to Email Marketing. Click on Campaigns. Select the Statistics option. Choose the date range: last 7 or 30 days. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section
Fields in this part of the guide Ensure that you have enabled this in Beta under settings
Buttons and menus referenced Details for individual sections
Next stepDetails for individual sections
All 5 steps in this procedure
  1. Ensure that you have enabled this in Beta under settings
  2. Navigate to Email Marketing. Click on Campaigns.
  3. Select the Statistics option.
  4. Choose the date range: last 7 or 30 days.
  5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section

Details for individual sections

  • Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales.

    Step 1 of 5: Conversion Summary: Quickly see important numbers like how many orders… What this shows Step 1 of 5: Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders… What this shows Shows what this covers for step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales. This part of the guide covers 1 field, listed below. The next step is to engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. Step 1 of 5Image 8 of 10 What this coversConversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales.
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepEngagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign.
    All 5 steps in this procedure
    1. Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales. this image
    2. Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign.
    3. Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time.
    4. Top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns.
    5. Recent Email Analysis: Dive into the details of your most recent emails. Access the 10 most recent emails sent out for a thorough analysis. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results. These sections are designed to give you clear and actionable insights into your email campaigns, helping you make informed decisions to boost your marketing efforts.

  • Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign.

    Step 2 of 5: Engagement Summary: Get an easy-to-understand overview of how people… What this shows Step 2 of 5: Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. What this shows Shows what to click for step 2 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 2 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. This part of the guide covers 1 field, listed below. The next step is to performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. Step 2 of 5Image 9 of 10 What to clickEngagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign.
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepPerformance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time.
    All 5 steps in this procedure
    1. Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales.
    2. Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. this image
    3. Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time.
    4. Top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns.
    5. Recent Email Analysis: Dive into the details of your most recent emails. Access the 10 most recent emails sent out for a thorough analysis. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results. These sections are designed to give you clear and actionable insights into your email campaigns, helping you make informed decisions to boost your marketing efforts.

  • Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments.How to switch between metrics?Click on the drop down to analyze trends of chosen metrics over the period of time.

    Step 3 of 5: Performance Analysis: Track how different metrics change over time… What this shows Step 3 of 5: Performance Analysis: Track how different metrics change over time. What this shows Shows what to click for step 3 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". This screenshot accompanies step 3 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. This part of the guide covers 1 field, listed below. The next step is to top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns. Step 3 of 5Image 10 of 10 What to clickPerformance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time.
    Fields in this part of the guide Ensure that you have enabled this in Beta under settings
    Buttons and menus referenced Details for individual sections
    Next stepTop Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns.
    All 5 steps in this procedure
    1. Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales.
    2. Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign.
    3. Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. this image
    4. Top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns.
    5. Recent Email Analysis: Dive into the details of your most recent emails. Access the 10 most recent emails sent out for a thorough analysis. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results. These sections are designed to give you clear and actionable insights into your email campaigns, helping you make informed decisions to boost your marketing efforts.

  • Top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns.

  • Recent Email Analysis: Dive into the details of your most recent emails. Access the 10 most recent emails sent out for a thorough analysis. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results.These sections are designed to give you clear and actionable insights into your email campaigns, helping you make informed decisions to boost your marketing efforts.

Was this guide helpful?

Related guides

@Mention or Tag Profile in Posts from Social Planner2 min read · 4 imagesAdd Location Tagging to Social Post1 min read · 9 imagesAdd Pinterest Pins in Social Planner4 min read · 8 imagesSocial Planner - How to Add Multiple Watermarks4 min read · 8 images