# Guide to Email Campaign Statistics > More Tutorials from the Community https://youtu.be/djbFA1EJ8To https://youtu.be/4VrNHSZLi_o https://youtu.be/43sYeRq535E https://youtu.be/zF4QTiyBh-Y The… - Source: https://docs.ghlcustomercare.com/docs/marketing/statistics/guide-to-email-campaign-statistics - Section: Marketing / Statistics - Reading time: 2 min - Images: 10, each explained below --- ### **More Tutorials from the Community** [https://youtu.be/djbFA1EJ8To](https://youtu.be/djbFA1EJ8To) [https://youtu.be/4VrNHSZLi\_o](https://youtu.be/4VrNHSZLi_o) [https://youtu.be/43sYeRq535E](https://youtu.be/43sYeRq535E) [https://youtu.be/zF4QTiyBh-Y](https://youtu.be/zF4QTiyBh-Y) The statistics is your  key to understanding campaign performance over a chosen period of time. If enabled, it will help you dive deep into clicks, orders, and other interactions to gain strategic insights into your marketing efforts. In this article, we'll explore the metrics of each section to help you make informed decisions and drive success with your campaigns. **How to use Statistics?** 1. Ensure that you have enabled this in Beta under settings ![Step 1 of 5: Ensure that you have enabled this in Beta under settings](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034000984/original/ATURHps06VUolQzcuyaWQVgPsVOrg5FNAg.png) **Step 1 of 5: Ensure that you have enabled this in Beta under settings** This screenshot accompanies step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you ensure that you have enabled this in Beta under settings. This part of the guide covers 1 field, listed below. The next step is to navigate to Email Marketing. Click on Campaigns. - What this covers: Ensure that you have enabled this in Beta under settings - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Navigate to Email Marketing. Click on Campaigns. Full procedure: 1. Ensure that you have enabled this in Beta under settings <- this image 2. Navigate to Email Marketing. Click on Campaigns. 3. Select the Statistics option. 4. Choose the date range: last 7 or 30 days. 5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section ![Step 1 of 5: Ensure that you have enabled this in Beta under settings](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034001282/original/nmBieVCrPq_IIJRCPmZHSUGvAEAJ6SQO-Q.png) **Step 1 of 5: Ensure that you have enabled this in Beta under settings** This screenshot accompanies step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you ensure that you have enabled this in Beta under settings. This part of the guide covers 1 field, listed below. The next step is to navigate to Email Marketing. Click on Campaigns. - What this covers: Ensure that you have enabled this in Beta under settings - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Navigate to Email Marketing. Click on Campaigns. Full procedure: 1. Ensure that you have enabled this in Beta under settings <- this image 2. Navigate to Email Marketing. Click on Campaigns. 3. Select the Statistics option. 4. Choose the date range: last 7 or 30 days. 5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section ![Step 1 of 5: Ensure that you have enabled this in Beta under settings](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034001648/original/6QBiMZB16p2w0bc13D2kBNv0OsQX1ceuxg.png) **Step 1 of 5: Ensure that you have enabled this in Beta under settings** This screenshot accompanies step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you ensure that you have enabled this in Beta under settings. This part of the guide covers 1 field, listed below. The next step is to navigate to Email Marketing. Click on Campaigns. - What this covers: Ensure that you have enabled this in Beta under settings - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Navigate to Email Marketing. Click on Campaigns. Full procedure: 1. Ensure that you have enabled this in Beta under settings <- this image 2. Navigate to Email Marketing. Click on Campaigns. 3. Select the Statistics option. 4. Choose the date range: last 7 or 30 days. 5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section 2. Navigate to Email Marketing. Click on Campaigns. ![Step 2 of 5: Navigate to Email Marketing. Click on Campaigns](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034002278/original/Lk3VTfy6f60k5QahJPmqIOU0mHe_JuHu_g.png) **Step 2 of 5: Navigate to Email Marketing. Click on Campaigns** This screenshot accompanies step 2 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you navigate to Email Marketing. Click on Campaigns. This part of the guide covers 1 field, listed below. The next step is to select the Statistics option. - Where to go: Navigate to Email Marketing. Click on Campaigns. - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Select the Statistics option. Full procedure: 1. Ensure that you have enabled this in Beta under settings 2. Navigate to Email Marketing. Click on Campaigns. <- this image 3. Select the Statistics option. 4. Choose the date range: last 7 or 30 days. 5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section 3. Select the Statistics option. ![Step 3 of 5: Select the Statistics option](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155032306197/original/7HE0Os_jJE_6E_XA8SBvaYfIPziriPO4yw.png) **Step 3 of 5: Select the Statistics option** This screenshot accompanies step 3 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you select the Statistics option. For context, this section explains: The statistics is your key to understanding campaign performance over a chosen period of time. If enabled, it will help you dive deep into clicks, orders, and other interactions to gain strategic insights into your marketing efforts. In this article, we'll explore the metrics of each section to…. This part of the guide covers 1 field, listed below. The next step is to choose the date range: last 7 or 30 days. - What to choose: Select the Statistics option. - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Choose the date range: last 7 or 30 days. Full procedure: 1. Ensure that you have enabled this in Beta under settings 2. Navigate to Email Marketing. Click on Campaigns. 3. Select the Statistics option. <- this image 4. Choose the date range: last 7 or 30 days. 5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section 4. Choose the date range: last 7 or 30 days. ![Step 4 of 5: Choose the date range: last 7 or 30 days](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155032306067/original/BevFWCWn0xacpbx38QTbcbwy9ymIsbxoGw.png) **Step 4 of 5: Choose the date range: last 7 or 30 days** This screenshot accompanies step 4 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you choose the date range: last 7 or 30 days. This part of the guide covers 1 field, listed below. The next step is to for performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section. - What to choose: Choose the date range: last 7 or 30 days. - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section Full procedure: 1. Ensure that you have enabled this in Beta under settings 2. Navigate to Email Marketing. Click on Campaigns. 3. Select the Statistics option. 4. Choose the date range: last 7 or 30 days. <- this image 5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section 5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section ![More Tutorials from the Community (image 7 of 10)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034015641/original/CIltSxyQCWYo1KBnkyOf56alJzsllAdBQQ.png) **More Tutorials from the Community (image 7 of 10)** This screenshot appears in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". The text alongside this image reads: Ensure that you have enabled this in Beta under settings Navigate to Email Marketing. Click on Campaigns. Select the Statistics option. Choose the date range: last 7 or 30 days. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Details for individual sections. - What to choose: Ensure that you have enabled this in Beta under settings Navigate to Email Marketing. Click on Campaigns. Select the Statistics option. Choose the date range: last 7 or 30 days. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Details for individual sections Full procedure: 1. Ensure that you have enabled this in Beta under settings 2. Navigate to Email Marketing. Click on Campaigns. 3. Select the Statistics option. 4. Choose the date range: last 7 or 30 days. 5. For performance trend analysis, select the relevant metric from the dropdown in the Performance Analysis section **Details for individual sections** - **Conversion Summary:** Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales. ![Step 1 of 5: Conversion Summary: Quickly see important numbers like how many orders…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155023721133/original/HrZneagdXedlErekQOCYKOA_5CReJ58eaw.png) **Step 1 of 5: Conversion Summary: Quickly see important numbers like how many orders…** This screenshot accompanies step 1 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales. This part of the guide covers 1 field, listed below. The next step is to engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. - What this covers: Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales. - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. Full procedure: 1. Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales. <- this image 2. Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. 3. Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. 4. Top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns. 5. Recent Email Analysis: Dive into the details of your most recent emails. Access the 10 most recent emails sent out for a thorough analysis. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results. These sections are designed to give you clear and actionable insights into your email campaigns, helping you make informed decisions to boost your marketing efforts. - **Engagement Summary:** Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. ![Step 2 of 5: Engagement Summary: Get an easy-to-understand overview of how people…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155023721112/original/5Pazr8HLe7f-LR2FPKNtFwBkJr8vcOem8g.png) **Step 2 of 5: Engagement Summary: Get an easy-to-understand overview of how people…** This screenshot accompanies step 2 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. This part of the guide covers 1 field, listed below. The next step is to performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. - What to click: Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. Full procedure: 1. Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales. 2. Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. <- this image 3. Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. 4. Top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns. 5. Recent Email Analysis: Dive into the details of your most recent emails. Access the 10 most recent emails sent out for a thorough analysis. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results. These sections are designed to give you clear and actionable insights into your email campaigns, helping you make informed decisions to boost your marketing efforts. - **Performance Analysis:** Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments.How to switch between metrics?Click on the drop down to analyze trends of chosen metrics over the period of time. ![Step 3 of 5: Performance Analysis: Track how different metrics change over time…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034015885/original/eG83WKyfs2XUy9XTS65yQXPnAcbrKP7Y-A.png) **Step 3 of 5: Performance Analysis: Track how different metrics change over time…** This screenshot accompanies step 3 of 5 in the "More Tutorials from the Community" section of "Guide to Email Campaign Statistics". At this point in the walkthrough you performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. This part of the guide covers 1 field, listed below. The next step is to top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns. - What to click: Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. - Fields: Ensure that you have enabled this in Beta under settings - Controls: Details for individual sections - Next: Top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns. Full procedure: 1. Conversion Summary: Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales. 2. Engagement Summary: Get an easy-to-understand overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. It's like a funnel that shows you where people drop off and where they take action. We are showing unique clicks and opens made by your contacts irrespective of how many times they open or click the campaign. 3. Performance Analysis: Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments. How to switch between metrics? Click on the drop down to analyze trends of chosen metrics over the period of time. <- this image 4. Top Performing Emails: Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns. 5. Recent Email Analysis: Dive into the details of your most recent emails. Access the 10 most recent emails sent out for a thorough analysis. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results. These sections are designed to give you clear and actionable insights into your email campaigns, helping you make informed decisions to boost your marketing efforts. - **Top Performing Emails:** Discover which emails are bringing in the most revenue. Easily identify the top 5 emails that are driving sales so you can learn from their success and replicate it in future campaigns. - **Recent Email Analysis:** Dive into the details of your most recent emails. Access the 10 most recent emails sent out for a thorough analysis. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results.These sections are designed to give you clear and actionable insights into your email campaigns, helping you make informed decisions to boost your marketing efforts. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com