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Social Planner - Facebook Post Sync

Learn how to sync existing Facebook posts into Social Planner to view past content, track insights, and manage reporting in one place in GHL Customer Care easily.

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  1. Key Benefits of Facebook Post Sync
  2. Facebook Post Sync Settings and Behavior
  3. What Gets Synced
  4. How To Enable Facebook Post Sync
  5. Method 1: Enable Post Sync While Connecting a Social Account
  6. Method 2: Enable Post Sync from Social Planner Settings
  7. Frequently Asked Questions
  8. Related Articles
This feature is currently in Beta. To enable it for your sub-account, navigate to: Settings > Labs.
Search for Facebook Post Sync and enable the feature for your sub-account.

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Facebook Post Sync brings your existing Facebook posts into Social Planner so you can view past content and insights in one place. This article explains what the feature does, what gets synced, how setup works, and where to find synced posts and performance data.

TABLE OF CONTENTS

What is Facebook Post Sync in Social Planner?

Facebook Post Sync allows GHL Customer Care to import your existing Facebook Page posts into Social Planner so you can view, manage, and analyze past content alongside newly scheduled and published posts. This helps make Social Planner a more complete source of truth for social publishing and analytics. To use this feature, your Facebook account must be connected.

Key Benefits of Facebook Post Sync

  • Centralized post management: View past Facebook posts inside Social Planner instead of managing historical content separately in Facebook.
  • No manual recreation: Bring recent existing posts into Social Planner without recreating them one by one.
  • Better performance visibility: Review synced post insights in Statistics to understand how past content performed.
  • Improved reporting accuracy: Keep more Facebook publishing history inside one reporting workflow.
  • Faster onboarding: Connect accounts and quickly bring in recent post history when setting up a new location or client.

Facebook Post Sync Settings and Behavior

A few setup and platform behaviors affect what users see after enabling sync, especially during the first import and during future refresh cycles.

  • Facebook Post Sync only works for connected Facebook Pages.

  • The standard sync window includes the last 30 days of posts.

  • The first sync may retrieve additional historical posts where available.

  • Sync continues automatically in the background after setup.

  • Insights refresh every 24 hours rather than continuously.

  • Reconnecting Facebook access may be required if permissions expire.

What Gets Synced

Facebook Post Sync imports recent Facebook Page content and processes supported media automatically so your existing posts can be viewed inside Social Planner.

  • Posts from the last 30 days are synced into Social Planner.

  • Posts are synced up to the current day based on UTC time.

  • The initial sync may fetch additional historical posts where available.

  • Text, images, and videos are supported.

  • Media is processed automatically during import.

  • Media processing uses batch handling to support smoother imports.

  • Video sync is supported up to platform limits.

How To Enable Facebook Post Sync 

A proper setup ensures your Facebook account is connected, sync is enabled correctly, and historical posts can begin importing without interruption.

Method 1: Enable Post Sync While Connecting a Social Account

You can enable Post Sync directly while connecting your Facebook account.

  1. Go to Marketing > Social Planner.

  2. Click + Socials.

    Step 2 of 5: Click + Socials What this shows Step 2 of 5: Click + Socials. What this shows Shows what to click for step 2 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Facebook Post Sync". This screenshot accompanies step 2 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you click + Socials. For context, this section explains: You can enable Post Sync directly while connecting your Facebook account. The navigation path used here is Marketing > Social Planner. The next step is to in the Connect Socials popup, enable the toggle: Sync Posts Automatically. Step 2 of 5Path: Marketing > Social PlannerImage 1 of 7 What to clickClick + Socials.
    Buttons and menus referenced + Socials.MarketingSocial Planner.Connect Socials popupSync Posts Automatically.Connect
    Next stepIn the Connect Socials popup, enable the toggle: Sync Posts Automatically.
    All 5 steps in this procedure
    1. Go to Marketing > Social Planner.
    2. Click + Socials. this image
    3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.
    4. Click Connect Facebook and finish linking your account.
    5. Once enabled, Social Planner will begin syncing your Facebook posts automatically.

  3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.

  4. Click Connect Facebook and finish linking your account.

  5. Once enabled, Social Planner will begin syncing your Facebook posts automatically.

    Step 5 of 5: Once enabled, Social Planner will begin syncing your Facebook posts… What this shows Step 5 of 5: Once enabled, Social Planner will begin syncing your Facebook posts automatically. What this shows Shows what this covers for step 5 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Facebook Post Sync". This screenshot accompanies step 5 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you once enabled, Social Planner will begin syncing your Facebook posts automatically. The navigation path used here is Marketing > Social Planner. Step 5 of 5Path: Marketing > Social PlannerImage 2 of 7 What this coversOnce enabled, Social Planner will begin syncing your Facebook posts automatically.
    Buttons and menus referenced MarketingSocial Planner.+ Socials.Connect Socials popupSync Posts Automatically.Connect
    All 5 steps in this procedure
    1. Go to Marketing > Social Planner.
    2. Click + Socials.
    3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.
    4. Click Connect Facebook and finish linking your account.
    5. Once enabled, Social Planner will begin syncing your Facebook posts automatically. this image

Method 2: Enable Post Sync from Social Planner Settings

If your Facebook account is already connected, you can enable Post Sync later.

  1. Navigate to Marketing > Social Planner.

  2. Click on Settings.

    Step 2 of 8: Click on Settings What this shows Step 2 of 8: Click on Settings. What this shows Shows what to click for step 2 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". This screenshot accompanies step 2 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you click on Settings. For context, this section explains: If your Facebook account is already connected, you can enable Post Sync later. The navigation path used here is Marketing > Social Planner. The next step is to go to Social Accounts > Facebook. Step 2 of 8Path: Marketing > Social PlannerImage 3 of 7 What to clickClick on Settings.
    Buttons and menus referenced Settings.Marketing > Social Planner.Social Accounts > FacebookSync Posts.PlannerStatisticsdisconnectexpiredaccessmessage
    Next stepGo to Social Accounts > Facebook.
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings. this image
    3. Go to Social Accounts > Facebook.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background.
    6. Once sync is enabled, open Planner to review synced posts.
    7. Open Statistics to review synced performance data.
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.

  3. Go to Social Accounts > Facebook.

  4. Enable the Sync Posts toggle for the page you want.

  5. The system will start syncing posts in the background.

    Step 5 of 8: The system will start syncing posts in the background What this shows Step 5 of 8: The system will start syncing posts in the background. What this shows Shows what this covers for step 5 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". This screenshot accompanies step 5 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you the system will start syncing posts in the background. The navigation path used here is Marketing > Social Planner. The next step is to once sync is enabled, open Planner to review synced posts. Step 5 of 8Path: Marketing > Social PlannerImage 4 of 7 What this coversThe system will start syncing posts in the background.
    Buttons and menus referenced Marketing > Social Planner.Settings.Social Accounts > FacebookSync Posts.PlannerStatisticsdisconnectexpiredaccessmessage
    Next stepOnce sync is enabled, open Planner to review synced posts.
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings.
    3. Go to Social Accounts > Facebook.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background. this image
    6. Once sync is enabled, open Planner to review synced posts.
    7. Open Statistics to review synced performance data.
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
  6. Once sync is enabled, open Planner to review synced posts.
    Step 6 of 8: Once sync is enabled, open Planner to review synced posts What this shows Step 6 of 8: Once sync is enabled, open Planner to review synced posts. What this shows Shows what this covers for step 6 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". This screenshot accompanies step 6 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you once sync is enabled, open Planner to review synced posts. The navigation path used here is Marketing > Social Planner. The next step is to open Statistics to review synced performance data. Step 6 of 8Path: Marketing > Social PlannerImage 5 of 7 What this coversOnce sync is enabled, open Planner to review synced posts.
    Buttons and menus referenced PlannerMarketing > Social Planner.Settings.Social Accounts > FacebookSync Posts.Statisticsdisconnectexpiredaccessmessage
    Next stepOpen Statistics to review synced performance data.
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings.
    3. Go to Social Accounts > Facebook.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background.
    6. Once sync is enabled, open Planner to review synced posts. this image
    7. Open Statistics to review synced performance data.
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
  7. Open Statistics to review synced performance data.
    Step 7 of 8: Open Statistics to review synced performance data What this shows Step 7 of 8: Open Statistics to review synced performance data. What this shows Shows where to go for step 7 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". This screenshot accompanies step 7 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you open Statistics to review synced performance data. The navigation path used here is Marketing > Social Planner. The next step is to if you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. Step 7 of 8Path: Marketing > Social PlannerImage 6 of 7 Where to goOpen Statistics to review synced performance data.
    Buttons and menus referenced StatisticsMarketing > Social Planner.Settings.Social Accounts > FacebookSync Posts.Plannerdisconnectexpiredaccessmessage
    Next stepIf you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings.
    3. Go to Social Accounts > Facebook.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background.
    6. Once sync is enabled, open Planner to review synced posts.
    7. Open Statistics to review synced performance data. this image
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
  8. If you see a disconnect or expired-access message, follow the reconnect prompt to resume syncing.
    Step 8 of 8: If you see a disconnect or expired - access message, follow the… What this shows Step 8 of 8: If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. What this shows Shows what this covers for step 8 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". This screenshot accompanies step 8 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you if you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. The navigation path used here is Marketing > Social Planner. Step 8 of 8Path: Marketing > Social PlannerImage 7 of 7 What this coversIf you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
    Buttons and menus referenced disconnectexpiredaccessmessageMarketing > Social Planner.Settings.Social Accounts > FacebookSync Posts.PlannerStatistics
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings.
    3. Go to Social Accounts > Facebook.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background.
    6. Once sync is enabled, open Planner to review synced posts.
    7. Open Statistics to review synced performance data.
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. this image

Frequently Asked Questions

Q: How far back will Facebook posts sync?
Social Planner automatically syncs Facebook posts from the last 30 days. In some cases, an extended historical fetch may occur during the initial sync if supported by the platform.

Q: How often do synced posts update?
Post insights and analytics refresh every 24 hours to stay within Facebook API limits while keeping your data up to date.

Q: What happens if my Facebook account disconnects?
If your Facebook connection expires, syncing will pause. You’ll see a reconnect prompt in Social Planner simply reconnect your account to resume syncing.

Q: Can I disable Post Sync later?
Yes. You can turn off the “Sync Posts Automatically” toggle anytime from Social Planner settings. This will stop future syncing but will not delete already imported posts.

Q: What types of Facebook content are supported?
Synced content supports text, images, and videos.

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