# Social Planner - Facebook Post Sync

> Learn how to sync existing Facebook posts into Social Planner to view past content, track insights, and manage reporting in one place in GHL Customer Care easily.

- Source: https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-facebook-post-sync
- Section: Marketing / Social Planner
- Reading time: 4 min
- Images: 7, each explained below

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This feature is currently in **Beta**. To enable it for your sub-account, navigate to: **Settings > Labs**.  
Search for **Facebook Post Sync** and enable the feature for your sub-account.

Facebook Post Sync brings your existing Facebook posts into Social Planner so you can view past content and insights in one place. This article explains what the feature does, what gets synced, how setup works, and where to find synced posts and performance data.

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**TABLE OF CONTENTS**

-   [What is Facebook Post Sync in Social Planner?](#what-is-facebook-post-sync-in-social-planner)[](#key-benefits-of-facebook-post-sync)
-   [Key Benefits of Facebook Post Sync](#key-benefits-of-facebook-post-sync)[](#facebook-post-sync-settings-and-behavior)
-   [Facebook Post Sync Settings and Behavior](#facebook-post-sync-settings-and-behavior)[](#what-gets-synced)
-   [What Gets Synced](#what-gets-synced)[](#how-to-enable-facebook-post-sync)
-   [How To Enable Facebook Post Sync](#how-to-enable-facebook-post-sync) [](#frequently-asked-questions)
-   [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles)
-   [Related Articles](#related-articles)

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# **What is Facebook Post Sync in Social Planner?**

Facebook Post Sync allows GHL Customer Care to import your existing Facebook Page posts into Social Planner so you can view, manage, and analyze past content alongside newly scheduled and published posts. This helps make Social Planner a more complete source of truth for social publishing and analytics. To use this feature, your Facebook account must be connected.

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## **Key Benefits of Facebook Post Sync**

-   **Centralized post management:** View past Facebook posts inside Social Planner instead of managing historical content separately in Facebook.
-   **No manual recreation:** Bring recent existing posts into Social Planner without recreating them one by one.
-   **Better performance visibility:** Review synced post insights in Statistics to understand how past content performed.
-   **Improved reporting accuracy:** Keep more Facebook publishing history inside one reporting workflow.
-   **Faster onboarding:** Connect accounts and quickly bring in recent post history when setting up a new location or client.

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## **Facebook Post Sync Settings and Behavior**

A few setup and platform behaviors affect what users see after enabling sync, especially during the first import and during future refresh cycles.

-   Facebook Post Sync only works for **connected** **Facebook** **Pages**.
    
-   The standard sync window includes the **last** **30** **days** of posts.
    
-   The first sync may **retrieve** **additional** **historical** **posts** where available.
    
-   Sync **continues** **automatically** in the **background** after setup.
    
-   Insights **refresh** **every** **24** **hours** rather than continuously.
    
-   Reconnecting Facebook access may be required if permissions expire.
    

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## **What Gets Synced**

Facebook Post Sync imports recent Facebook Page content and processes supported media automatically so your existing posts can be viewed inside Social Planner.

-   Posts from the **last 30 days** are synced into Social Planner.
    
-   Posts are **synced up to the current day** based on **UTC** **time**.
    
-   The initial sync may fetch additional historical posts where available.
    
-   **Text**, **images**, and **videos** are supported.
    
-   Media is processed automatically during import.
    
-   Media processing uses **batch** **handling** to support smoother imports.
    
-   **Video** **sync** is **supported** up to platform limits.
    

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## **How To Enable Facebook Post Sync** 

A proper setup ensures your Facebook account is connected, sync is enabled correctly, and historical posts can begin importing without interruption.

### **Method 1:** Enable Post Sync While Connecting a Social Account

You can enable Post Sync directly while connecting your Facebook account.

1.  Go to **Marketing** \> **Social Planner.**
    
2.  Click **\+ Socials.**
    
    
![Step 2 of 5: Click + Socials](https://jumpshare.com/share/aS1QNSBzd7cJbEF07JA2+/Screen+Shot+2026-04-21+at+18.43.03.png)

**Step 2 of 5: Click + Socials**

This screenshot accompanies step 2 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you click + Socials. For context, this section explains: You can enable Post Sync directly while connecting your Facebook account. The navigation path used here is Marketing > Social Planner. The next step is to in the Connect Socials popup, enable the toggle: Sync Posts Automatically.

- Path: Marketing > Social Planner
- What to click: Click + Socials.
- Controls: + Socials., Marketing, Social Planner., Connect Socials popup, Sync Posts Automatically., Connect
- Next: In the Connect Socials popup, enable the toggle: Sync Posts Automatically.

Full procedure:

1. Go to Marketing > Social Planner.
2. Click + Socials.  <- this image
3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.
4. Click Connect Facebook and finish linking your account.
5. Once enabled, Social Planner will begin syncing your Facebook posts automatically.

    
3.  In the **Connect Socials popup**, enable the toggle: **Sync Posts Automatically.**  
    
4.  Click **Connect** Facebook and finish linking your account.
    
5.  Once enabled, Social Planner will begin syncing your Facebook posts automatically.
    
    
![Step 5 of 5: Once enabled, Social Planner will begin syncing your Facebook posts…](https://jumpshare.com/share/o8MPHuGY7b6deIXrNwGg+/Screen+Shot+2026-04-21+at+18.45.54.png)

**Step 5 of 5: Once enabled, Social Planner will begin syncing your Facebook posts…**

This screenshot accompanies step 5 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you once enabled, Social Planner will begin syncing your Facebook posts automatically. The navigation path used here is Marketing > Social Planner.

- Path: Marketing > Social Planner
- What this covers: Once enabled, Social Planner will begin syncing your Facebook posts automatically.
- Controls: Marketing, Social Planner., + Socials., Connect Socials popup, Sync Posts Automatically., Connect

Full procedure:

1. Go to Marketing > Social Planner.
2. Click + Socials.
3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.
4. Click Connect Facebook and finish linking your account.
5. Once enabled, Social Planner will begin syncing your Facebook posts automatically.  <- this image

    

### **Method 2:** Enable Post Sync from Social Planner Settings

If your Facebook account is already connected, you can enable Post Sync later.

1.  Navigate to **Marketing > Social Planner.**
    
2.  Click on **Settings.**
    
    
![Step 2 of 8: Click on Settings](https://jumpshare.com/share/Ce1hHjIktHaej7yOtI4t+/Screen+Shot+2026-04-21+at+19.18.59.png)

**Step 2 of 8: Click on Settings**

This screenshot accompanies step 2 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you click on Settings. For context, this section explains: If your Facebook account is already connected, you can enable Post Sync later. The navigation path used here is Marketing > Social Planner. The next step is to go to Social Accounts > Facebook.

- Path: Marketing > Social Planner
- What to click: Click on Settings.
- Controls: Settings., Marketing > Social Planner., Social Accounts > Facebook, Sync Posts, ., Planner, Statistics, disconnect, expired, access, message
- Next: Go to Social Accounts > Facebook.

Full procedure:

1. Navigate to Marketing > Social Planner.
2. Click on Settings.  <- this image
3. Go to Social Accounts > Facebook.
4. Enable the Sync Posts toggle for the page you want.
5. The system will start syncing posts in the background.
6. Once sync is enabled, open Planner to review synced posts.
7. Open Statistics to review synced performance data.
8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.

    
3.  Go to **Social Accounts > Facebook**.
    
4.  Enable the **Sync Posts** toggle for the page you want**.**
    
5.  The system will start syncing posts in the background.
    
    
![Step 5 of 8: The system will start syncing posts in the background](https://jumpshare.com/share/83seeVdXPYGc55x8fyXd+/Screen+Shot+2026-04-21+at+19.21.48.png)

**Step 5 of 8: The system will start syncing posts in the background**

This screenshot accompanies step 5 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you the system will start syncing posts in the background. The navigation path used here is Marketing > Social Planner. The next step is to once sync is enabled, open Planner to review synced posts.

- Path: Marketing > Social Planner
- What this covers: The system will start syncing posts in the background.
- Controls: Marketing > Social Planner., Settings., Social Accounts > Facebook, Sync Posts, ., Planner, Statistics, disconnect, expired, access, message
- Next: Once sync is enabled, open Planner to review synced posts.

Full procedure:

1. Navigate to Marketing > Social Planner.
2. Click on Settings.
3. Go to Social Accounts > Facebook.
4. Enable the Sync Posts toggle for the page you want.
5. The system will start syncing posts in the background.  <- this image
6. Once sync is enabled, open Planner to review synced posts.
7. Open Statistics to review synced performance data.
8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.

    
6.  Once sync is enabled, open **Planner** to review synced posts.
    
    
![Step 6 of 8: Once sync is enabled, open Planner to review synced posts](https://jumpshare.com/share/GQQiZkl6Xaf3hfTrGWHp+/Screen+Shot+2026-04-21+at+18.47.47.png)

**Step 6 of 8: Once sync is enabled, open Planner to review synced posts**

This screenshot accompanies step 6 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you once sync is enabled, open Planner to review synced posts. The navigation path used here is Marketing > Social Planner. The next step is to open Statistics to review synced performance data.

- Path: Marketing > Social Planner
- What this covers: Once sync is enabled, open Planner to review synced posts.
- Controls: Planner, Marketing > Social Planner., Settings., Social Accounts > Facebook, Sync Posts, ., Statistics, disconnect, expired, access, message
- Next: Open Statistics to review synced performance data.

Full procedure:

1. Navigate to Marketing > Social Planner.
2. Click on Settings.
3. Go to Social Accounts > Facebook.
4. Enable the Sync Posts toggle for the page you want.
5. The system will start syncing posts in the background.
6. Once sync is enabled, open Planner to review synced posts.  <- this image
7. Open Statistics to review synced performance data.
8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.

    
7.  Open **Statistics** to review synced performance data.
    
    
![Step 7 of 8: Open Statistics to review synced performance data](https://jumpshare.com/share/QYHEnVX545BjQTd6rHmD+/Screen+Shot+2026-04-21+at+18.50.09.png)

**Step 7 of 8: Open Statistics to review synced performance data**

This screenshot accompanies step 7 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you open Statistics to review synced performance data. The navigation path used here is Marketing > Social Planner. The next step is to if you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.

- Path: Marketing > Social Planner
- Where to go: Open Statistics to review synced performance data.
- Controls: Statistics, Marketing > Social Planner., Settings., Social Accounts > Facebook, Sync Posts, ., Planner, disconnect, expired, access, message
- Next: If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.

Full procedure:

1. Navigate to Marketing > Social Planner.
2. Click on Settings.
3. Go to Social Accounts > Facebook.
4. Enable the Sync Posts toggle for the page you want.
5. The system will start syncing posts in the background.
6. Once sync is enabled, open Planner to review synced posts.
7. Open Statistics to review synced performance data.  <- this image
8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.

    
8.  If you see a **disconnect** or **expired**\-**access** **message**, follow the reconnect prompt to resume syncing.
    
    
![Step 8 of 8: If you see a disconnect or expired - access message, follow the…](https://jumpshare.com/share/IiUOWrWI9oXjXSiip4YM+/Screen+Shot+2026-04-21+at+18.51.09.png)

**Step 8 of 8: If you see a disconnect or expired - access message, follow the…**

This screenshot accompanies step 8 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Facebook Post Sync". At this point in the walkthrough you if you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. The navigation path used here is Marketing > Social Planner.

- Path: Marketing > Social Planner
- What this covers: If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
- Controls: disconnect, expired, access, message, Marketing > Social Planner., Settings., Social Accounts > Facebook, Sync Posts, ., Planner, Statistics

Full procedure:

1. Navigate to Marketing > Social Planner.
2. Click on Settings.
3. Go to Social Accounts > Facebook.
4. Enable the Sync Posts toggle for the page you want.
5. The system will start syncing posts in the background.
6. Once sync is enabled, open Planner to review synced posts.
7. Open Statistics to review synced performance data.
8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.  <- this image

    

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## **Frequently Asked Questions**

**Q: How far back will Facebook posts sync?**  
Social Planner automatically syncs **Facebook posts from the last 30 days**. In some cases, an extended historical fetch may occur during the initial sync if supported by the platform.

**Q: How often do synced posts update?**  
Post insights and analytics **refresh every 24 hours** to stay within Facebook API limits while keeping your data up to date.

**Q: What happens if my Facebook account disconnects?**  
If your Facebook connection expires, syncing will pause. You’ll see a **reconnect prompt** in Social Planner simply reconnect your account to resume syncing.

**Q: Can I disable Post Sync later?**  
Yes. You can **turn off the “Sync Posts Automatically” toggle** anytime from Social Planner settings. This will stop future syncing but will not delete already imported posts.

**Q: What types of Facebook content are supported?**  
Synced content supports text, images, and videos.

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### **Related Articles**

-   [Getting Started - Setup Social Planner](https://docs.ghlcustomercare.com/docs/getting-started-w-ghl-customer-care/marketing-and-lead-generation/getting-started-setup-social-planner)
-   [Social Planner - Social Listening](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-social-listening)
-   [How to Create Facebook Story in Social Planner](https://docs.ghlcustomercare.com/docs/marketing/social-planner/how-to-create-facebook-story-in-social-planner)
-   [How to connect to your Facebook Page(s)](https://docs.ghlcustomercare.com/docs/marketing/social-planner/how-to-connect-to-your-facebook-page-s)

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com