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Footer Element in Email Builder

The Footer Element allows you to create consistent and professional email footers that include important information such as contact details, unsubscribe…

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  1. What is the Footer Element in Email Builder?
  2. Key Benefits of the Footer Element
  3. How To Setup the Footer Element
  4. Frequently Asked Questions

The Footer Element allows you to create consistent and professional email footers that include important information such as contact details, unsubscribe links, social media icons, and legal disclaimers. It helps you maintain brand consistency and meet compliance standards while giving your emails a polished finish.

TABLE OF CONTENTS

The Footer Element is a prebuilt section that sits at the bottom of your email layout. It’s designed to hold essential information such as company details, copyright text, and compliance links. You can fully customise its layout, background colour, and text style to match your email’s overall theme.

A well-designed footer not only provides recipients with key information but also reinforces credibility and trust.

Note: Including an unsubscribe link and contact information in your email footer helps ensure compliance with email marketing regulations.

Using the Footer Element in your email design offers several advantages:

  • Enhances professionalism and brand trust.

  • Allows customisation of colours, fonts, and layout.

  • Lets you add links to social media, websites, or support pages.

  • Ensures consistency across all email templates.

Follow these steps to add and configure the Footer Element in your email template:

  1. Navigate to Marketing → Emails → Templates from your sub-account dashboard.

    Step 1 of 8: Navigate to Marketing → Emails → Templates from your sub-account… What this shows Step 1 of 8: Navigate to Marketing → Emails → Templates from your sub-account dashboard. What this shows Shows where to go for step 1 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". This screenshot accompanies step 1 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you navigate to Marketing → Emails → Templates from your sub-account dashboard. The next step is to open an existing template or click the + New button to create one. Step 1 of 8Image 1 of 5 Where to goNavigate to Marketing → Emails → Templates from your sub-account dashboard.
    Buttons and menus referenced Marketing → Emails → Templates+ NewEmail BuilderAdd Elements (+)Footer ElementElementsEditVisibilityDevice-Based VisibilityConditional Sendingdesktopmobile
    Next stepOpen an existing template or click the + New button to create one.
    All 8 steps in this procedure
    1. Navigate to Marketing → Emails → Templates from your sub-account dashboard. this image
    2. Open an existing template or click the + New button to create one.
    3. In the Email Builder, click the Add Elements (+) icon in the left sidebar.
    4. Locate the Footer Element under the Elements section.
    5. Drag and drop the Footer Element to the bottom of your email layout.
    6. Click on the Footer Element to open the Edit tab on the left panel. Here you can:
    7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options.
    8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly.

  2. Open an existing template or click the + New button to create one.

    Step 2 of 8: Open an existing template or click the + New button to create one What this shows Step 2 of 8: Open an existing template or click the + New button to create one. What this shows Shows where to go for step 2 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". This screenshot accompanies step 2 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you open an existing template or click the + New button to create one. The next step is to in the Email Builder, click the Add Elements (+) icon in the left sidebar. Step 2 of 8Image 2 of 5 Where to goOpen an existing template or click the + New button to create one.
    Buttons and menus referenced + NewMarketing → Emails → TemplatesEmail BuilderAdd Elements (+)Footer ElementElementsEditVisibilityDevice-Based VisibilityConditional Sendingdesktopmobile
    Next stepIn the Email Builder, click the Add Elements (+) icon in the left sidebar.
    All 8 steps in this procedure
    1. Navigate to Marketing → Emails → Templates from your sub-account dashboard.
    2. Open an existing template or click the + New button to create one. this image
    3. In the Email Builder, click the Add Elements (+) icon in the left sidebar.
    4. Locate the Footer Element under the Elements section.
    5. Drag and drop the Footer Element to the bottom of your email layout.
    6. Click on the Footer Element to open the Edit tab on the left panel. Here you can:
    7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options.
    8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly.

  3. In the Email Builder, click the Add Elements (+) icon in the left sidebar.

    Step 3 of 8: In the Email Builder, click the Add Elements (+) icon in the left… What this shows Step 3 of 8: In the Email Builder, click the Add Elements (+) icon in the left sidebar. What this shows Shows where to go for step 3 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". This screenshot accompanies step 3 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you in the Email Builder, click the Add Elements (+) icon in the left sidebar. The next step is to locate the Footer Element under the Elements section. Step 3 of 8Image 3 of 5 Where to goIn the Email Builder, click the Add Elements (+) icon in the left sidebar.
    Buttons and menus referenced Email BuilderAdd Elements (+)Marketing → Emails → Templates+ NewFooter ElementElementsEditVisibilityDevice-Based VisibilityConditional Sendingdesktopmobile
    Next stepLocate the Footer Element under the Elements section.
    All 8 steps in this procedure
    1. Navigate to Marketing → Emails → Templates from your sub-account dashboard.
    2. Open an existing template or click the + New button to create one.
    3. In the Email Builder, click the Add Elements (+) icon in the left sidebar. this image
    4. Locate the Footer Element under the Elements section.
    5. Drag and drop the Footer Element to the bottom of your email layout.
    6. Click on the Footer Element to open the Edit tab on the left panel. Here you can:
    7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options.
    8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly.

  4. Locate the Footer Element under the Elements section.

  5. Drag and drop the Footer Element to the bottom of your email layout.

  6. Click on the Footer Element to open the Edit tab on the left panel. Here you can:

    • Edit Text Content: Add business name, address, or legal text.

    • Add Links: Include unsubscribe or privacy policy links.

    • Customise Colours: Adjust background and text colors to matchyour design.

    • Adjust Spacing: Add padding or margins for balanced layout design.

      Step 4 of 4: Adjust Spacing: Add padding or margins for balanced layout design What this shows Step 4 of 4: Adjust Spacing: Add padding or margins for balanced layout design. What this shows Shows what this covers for step 4 of 4 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". This screenshot accompanies step 4 of 4 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you adjust Spacing: Add padding or margins for balanced layout design. Step 4 of 4Image 4 of 5 What this coversAdjust Spacing: Add padding or margins for balanced layout design.
      Buttons and menus referenced Marketing → Emails → Templates+ NewEmail BuilderAdd Elements (+)Footer ElementElementsEditVisibilityDevice-Based VisibilityConditional Sendingdesktopmobile
      All 4 steps in this procedure
      1. Edit Text Content: Add business name, address, or legal text.
      2. Add Links: Include unsubscribe or privacy policy links.
      3. Customise Colours: Adjust background and text colors to matchyour design.
      4. Adjust Spacing: Add padding or margins for balanced layout design. this image

  7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options.

    Step 7 of 8: (Optional) Click the Visibility tab to set Device-Based Visibility or… What this shows Step 7 of 8: (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. What this shows Shows what to click for step 7 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". This screenshot accompanies step 7 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. The next step is to preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly. Step 7 of 8Image 5 of 5 What to click(Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options.
    Buttons and menus referenced VisibilityDevice-Based VisibilityConditional SendingMarketing → Emails → Templates+ NewEmail BuilderAdd Elements (+)Footer ElementElementsEditdesktopmobile
    Next stepPreview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly.
    All 8 steps in this procedure
    1. Navigate to Marketing → Emails → Templates from your sub-account dashboard.
    2. Open an existing template or click the + New button to create one.
    3. In the Email Builder, click the Add Elements (+) icon in the left sidebar.
    4. Locate the Footer Element under the Elements section.
    5. Drag and drop the Footer Element to the bottom of your email layout.
    6. Click on the Footer Element to open the Edit tab on the left panel. Here you can:
    7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. this image
    8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly.

  8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly.

Frequently Asked Questions

Q: What should I include in my email footer?

Common elements include your business name, address, contact information, unsubscribe link, and copyright notice.

Q: How can I make the footer match my email’s theme?

Use the background colour, font, and padding settings to align the footer with your overall design style.

Q: How do I remove or replace a footer?

Select the Footer Element and click the trash/delete icon to remove it, or drag in a new one to replace it.

Frequently asked questions

What is the Footer Element in Email Builder?
The Footer Element is a prebuilt section that sits at the bottom of your email layout. It’s designed to hold essential information such as company details, copyright text, and compliance links. You can fully customise its layout, background colour, and text style to match your email’s overall theme. A well-designed footer not only provides recipients with key information but also reinforces credibility and trust. Note: Including an unsubscribe link and contact information in your email footer helps ensure compliance with email marketing regulations.

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