# Footer Element in Email Builder > The Footer Element allows you to create consistent and professional email footers that include important information such as contact details, unsubscribe… - Source: https://docs.ghlcustomercare.com/docs/marketing/email-builder-capabilities/footer-element-in-email-builder - Section: Marketing / Email Builder Capabilities - Reading time: 2 min - Images: 5, each explained below --- The Footer Element allows you to create consistent and professional email footers that include important information such as contact details, unsubscribe links, social media icons, and legal disclaimers. It helps you maintain brand consistency and meet compliance standards while giving your emails a polished finish. --- **TABLE OF CONTENTS** - [What is the Footer Element in Email Builder?](#what-is-the-footer-element-in-email-builder) - [Key Benefits of the Footer Element](#key-benefits-of-the-footer-element) - [How To Setup the Footer Element](#how-to-setup-the-footer-element) - [Frequently Asked Questions](#frequently-asked-questions) --- ## **What is the Footer Element in Email Builder?** The Footer Element is a prebuilt section that sits at the bottom of your email layout. It’s designed to hold essential information such as company details, copyright text, and compliance links. You can fully customise its layout, background colour, and text style to match your email’s overall theme. A well-designed footer not only provides recipients with key information but also reinforces credibility and trust. > **Note:** Including an unsubscribe link and contact information in your email footer helps ensure compliance with email marketing regulations. --- ## **Key Benefits of the Footer Element** Using the Footer Element in your email design offers several advantages: - Enhances professionalism and brand trust. - Allows customisation of colours, fonts, and layout. - Lets you add links to social media, websites, or support pages. - Ensures consistency across all email templates. --- ## **How To Setup the Footer Element** Follow these steps to add and configure the Footer Element in your email template: 1. Navigate to **Marketing → Emails → Templates** from your sub-account dashboard. ![Step 1 of 8: Navigate to Marketing → Emails → Templates from your sub-account…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057294549/original/YYOi68U79vkHxzWrGciYgnk6C72wOcGVOg.png) **Step 1 of 8: Navigate to Marketing → Emails → Templates from your sub-account…** This screenshot accompanies step 1 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you navigate to Marketing → Emails → Templates from your sub-account dashboard. The next step is to open an existing template or click the + New button to create one. - Where to go: Navigate to Marketing → Emails → Templates from your sub-account dashboard. - Controls: Marketing → Emails → Templates, + New, Email Builder, Add Elements (+), Footer Element, Elements, Edit, Visibility, Device-Based Visibility, Conditional Sending, desktop, mobile - Next: Open an existing template or click the + New button to create one. Full procedure: 1. Navigate to Marketing → Emails → Templates from your sub-account dashboard. <- this image 2. Open an existing template or click the + New button to create one. 3. In the Email Builder, click the Add Elements (+) icon in the left sidebar. 4. Locate the Footer Element under the Elements section. 5. Drag and drop the Footer Element to the bottom of your email layout. 6. Click on the Footer Element to open the Edit tab on the left panel. Here you can: 7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. 8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly. 2. Open an existing template or click the **\+ New** button to create one. ![Step 2 of 8: Open an existing template or click the + New button to create one](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057294569/original/4IM8odFRbyDSnxvCOBuu5cHACrcSvqI7Vg.jpeg) **Step 2 of 8: Open an existing template or click the + New button to create one** This screenshot accompanies step 2 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you open an existing template or click the + New button to create one. The next step is to in the Email Builder, click the Add Elements (+) icon in the left sidebar. - Where to go: Open an existing template or click the + New button to create one. - Controls: + New, Marketing → Emails → Templates, Email Builder, Add Elements (+), Footer Element, Elements, Edit, Visibility, Device-Based Visibility, Conditional Sending, desktop, mobile - Next: In the Email Builder, click the Add Elements (+) icon in the left sidebar. Full procedure: 1. Navigate to Marketing → Emails → Templates from your sub-account dashboard. 2. Open an existing template or click the + New button to create one. <- this image 3. In the Email Builder, click the Add Elements (+) icon in the left sidebar. 4. Locate the Footer Element under the Elements section. 5. Drag and drop the Footer Element to the bottom of your email layout. 6. Click on the Footer Element to open the Edit tab on the left panel. Here you can: 7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. 8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly. 3. In the **Email Builder**, click the **Add Elements (+)** icon in the left sidebar. ![Step 3 of 8: In the Email Builder, click the Add Elements (+) icon in the left…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057294718/original/DsMQShA6Mes35bSqLVBk_q-Q-I0s8pnxCw.png) **Step 3 of 8: In the Email Builder, click the Add Elements (+) icon in the left…** This screenshot accompanies step 3 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you in the Email Builder, click the Add Elements (+) icon in the left sidebar. The next step is to locate the Footer Element under the Elements section. - Where to go: In the Email Builder, click the Add Elements (+) icon in the left sidebar. - Controls: Email Builder, Add Elements (+), Marketing → Emails → Templates, + New, Footer Element, Elements, Edit, Visibility, Device-Based Visibility, Conditional Sending, desktop, mobile - Next: Locate the Footer Element under the Elements section. Full procedure: 1. Navigate to Marketing → Emails → Templates from your sub-account dashboard. 2. Open an existing template or click the + New button to create one. 3. In the Email Builder, click the Add Elements (+) icon in the left sidebar. <- this image 4. Locate the Footer Element under the Elements section. 5. Drag and drop the Footer Element to the bottom of your email layout. 6. Click on the Footer Element to open the Edit tab on the left panel. Here you can: 7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. 8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly. 4. Locate the **Footer Element** under the **Elements** section. 5. Drag and drop the Footer Element to the bottom of your email layout. 6. Click on the **Footer Element** to open the **Edit** tab on the left panel. Here you can: - **Edit Text Content:** Add business name, address, or legal text. - **Add Links:** Include unsubscribe or privacy policy links. - **Customise Colours:** Adjust background and text colors to matchyour design. - **Adjust Spacing:** Add padding or margins for balanced layout design. ![Step 4 of 4: Adjust Spacing: Add padding or margins for balanced layout design](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057295136/original/0rE1eG1EgK187XQqWGBrkNII4zft_qj74g.jpeg) **Step 4 of 4: Adjust Spacing: Add padding or margins for balanced layout design** This screenshot accompanies step 4 of 4 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you adjust Spacing: Add padding or margins for balanced layout design. - What this covers: Adjust Spacing: Add padding or margins for balanced layout design. - Controls: Marketing → Emails → Templates, + New, Email Builder, Add Elements (+), Footer Element, Elements, Edit, Visibility, Device-Based Visibility, Conditional Sending, desktop, mobile Full procedure: 1. Edit Text Content: Add business name, address, or legal text. 2. Add Links: Include unsubscribe or privacy policy links. 3. Customise Colours: Adjust background and text colors to matchyour design. 4. Adjust Spacing: Add padding or margins for balanced layout design. <- this image 7. (Optional) Click the **Visibility** tab to set **Device-Based Visibility** or **Conditional Sending** options. ![Step 7 of 8: (Optional) Click the Visibility tab to set Device-Based Visibility or…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057295300/original/tNgzyp2h7g3ldpqjj5uffLA8xTFdeXdqtQ.png) **Step 7 of 8: (Optional) Click the Visibility tab to set Device-Based Visibility or…** This screenshot accompanies step 7 of 8 in the "How To Setup the Footer Element" section of "Footer Element in Email Builder". At this point in the walkthrough you (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. The next step is to preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly. - What to click: (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. - Controls: Visibility, Device-Based Visibility, Conditional Sending, Marketing → Emails → Templates, + New, Email Builder, Add Elements (+), Footer Element, Elements, Edit, desktop, mobile - Next: Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly. Full procedure: 1. Navigate to Marketing → Emails → Templates from your sub-account dashboard. 2. Open an existing template or click the + New button to create one. 3. In the Email Builder, click the Add Elements (+) icon in the left sidebar. 4. Locate the Footer Element under the Elements section. 5. Drag and drop the Footer Element to the bottom of your email layout. 6. Click on the Footer Element to open the Edit tab on the left panel. Here you can: 7. (Optional) Click the Visibility tab to set Device-Based Visibility or Conditional Sending options. <- this image 8. Preview your email on both desktop and mobile to ensure your footer displays clearly and aligns properly. 8. Preview your email on both **desktop** and **mobile** to ensure your footer displays clearly and aligns properly. --- ## **Frequently Asked Questions** **Q: What should I include in my email footer?** Common elements include your business name, address, contact information, unsubscribe link, and copyright notice. **Q: How can I make the footer match my email’s theme?** Use the background colour, font, and padding settings to align the footer with your overall design style. **Q: How do I remove or replace a footer?** Select the Footer Element and click the **trash/delete icon** to remove it, or drag in a new one to replace it. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com