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How to create a Facebook form in Ad Manager

In Ad Manager, while creating the Ad Campaign and selecting objective of Leads allows you to create or select the Facebook Form.

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  1. TABLE OF CONTENTS
  2. How to create new Facebook Form?
  3. How to use custom fields in Ad Manager?
  4. How to review, map and duplicate existing Facebook lead forms?
  5. Accessing Form Review & Mapping details
  6. Duplicating a Facebook Form
  7. Field Mapping Prompt

In this article we will discuss in detail about the steps to be taken to create a new Facebook lead form, used for the Lead Generation objective of Meta ads.

TABLE OF CONTENTS

How to create new Facebook Form?

In Ad Manager, while creating the Ad Campaign and selecting objective of Leads allows you to create or select the Facebook Form. 

How to create new Facebook Form? (image 1 of 15) What this shows In Ad Manager, while creating the Ad Campaign and selecting objective of Leads allows you to create or select the Facebook Form. What this shows Illustrates the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot appears in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". The text alongside this image reads: In Ad Manager, while creating the Ad Campaign and selecting objective of Leads allows you to create or select the Facebook Form. Immediately after, the guide continues: The steps to create a new Facebook lead form are as follows. Image 1 of 15 What to chooseIn Ad Manager, while creating the Ad Campaign and selecting objective of Leads allows you to create or select the Facebook Form.
Buttons and menus referenced name of Facebook formMore Volume and Higher IntentGreetingsQuestions optionForm Field Mappingadding privacy policymessage for the leadSave the form
Next stepThe steps to create a new Facebook lead form are as follows:
All 10 steps in this procedure
  1. Click on the dropdown of create new or select a Lead form
  2. Click on 'Create Facebook Form'
  3. Add the name of Facebook form
  4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
  5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
  6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
  7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
  8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
  9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
  10. Save the form to go and get the ad objective for Lead Generation

The steps to create a new Facebook lead form are as follows:

  1. Click on the dropdown of create new or select a Lead form
  2. Click on 'Create Facebook Form'
    Step 2 of 10: Click on 'Create Facebook Form' What this shows Step 2 of 10: Click on 'Create Facebook Form' What this shows Shows what to click for step 2 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 2 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you click on 'Create Facebook Form'. For context, this section explains: In Ad Manager, while creating the Ad Campaign and selecting objective of Leads allows you to create or select the Facebook Form. The next step is to add the name of Facebook form. Step 2 of 10Image 2 of 15 What to clickClick on 'Create Facebook Form'
    Buttons and menus referenced name of Facebook formMore Volume and Higher IntentGreetingsQuestions optionForm Field Mappingadding privacy policymessage for the leadSave the form
    Next stepAdd the name of Facebook form
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form' this image
    3. Add the name of Facebook form
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    10. Save the form to go and get the ad objective for Lead Generation
     
  3. Add the name of Facebook form
    Step 3 of 10: Add the name of Facebook form What this shows Step 3 of 10: Add the name of Facebook form What this shows Shows what this covers for step 3 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 3 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you add the name of Facebook form. For context, this section explains: In Ad Manager, while creating the Ad Campaign and selecting objective of Leads allows you to create or select the Facebook Form. The next step is to select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm. Step 3 of 10Image 3 of 15 What this coversAdd the name of Facebook form
    Buttons and menus referenced name of Facebook formMore Volume and Higher IntentGreetingsQuestions optionForm Field Mappingadding privacy policymessage for the leadSave the form
    Next stepSelect the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form'
    3. Add the name of Facebook form this image
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    10. Save the form to go and get the ad objective for Lead Generation
  4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    Step 4 of 10: Select the form type option off the two- More Volume and Higher Intent… What this shows Step 4 of 10: Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the… What this shows Shows what to fill in for step 4 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 4 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm. The next step is to next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list. Step 4 of 10Image 4 of 15 What to fill inSelect the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    Buttons and menus referenced More Volume and Higher Intentname of Facebook formGreetingsQuestions optionForm Field Mappingadding privacy policymessage for the leadSave the form
    Next stepNext step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form'
    3. Add the name of Facebook form
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm. this image
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    10. Save the form to go and get the ad objective for Lead Generation
  5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    Step 5 of 10: Next step is Greetings to allow the people know why they should… What this shows Step 5 of 10: Next step is Greetings to allow the people know why they should complete your form and any relevant details. What this shows Shows what this covers for step 5 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 5 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list. The next step is to following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form. Step 5 of 10Image 5 of 15 What this coversNext step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    Buttons and menus referenced Greetingsname of Facebook formMore Volume and Higher IntentQuestions optionForm Field Mappingadding privacy policymessage for the leadSave the form
    Next stepFollowing step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form'
    3. Add the name of Facebook form
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list. this image
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    10. Save the form to go and get the ad objective for Lead Generation
  6. Following step has Questions option 
    - User can add the description
    - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not]
    - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    Step 6 of 10: Following step has Questions option - User can add the description -… What this shows Step 6 of 10: Following step has Questions option - User can add the description - There are option to select the type of information you need to… What this shows Shows what to fill in for step 6 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 6 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form. The next step is to allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in. Step 6 of 10Image 6 of 15 What to fill inFollowing step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    Buttons and menus referenced Questions optionname of Facebook formMore Volume and Higher IntentGreetingsForm Field Mappingadding privacy policymessage for the leadSave the form
    Next stepAllow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form'
    3. Add the name of Facebook form
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form. this image
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    10. Save the form to go and get the ad objective for Lead Generation
  7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    Step 7 of 10: Allow Form Field Mapping - this allows users to map the forms fields… What this shows Step 7 of 10: Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. What this shows Shows what this covers for step 7 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 7 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in. The next step is to next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy). Step 7 of 10Image 7 of 15 What this coversAllow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    Buttons and menus referenced Form Field Mappingname of Facebook formMore Volume and Higher IntentGreetingsQuestions optionadding privacy policymessage for the leadSave the form
    Next stepNext form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form'
    3. Add the name of Facebook form
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in. this image
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    10. Save the form to go and get the ad objective for Lead Generation
  8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    Step 8 of 10: Next form step is adding privacy policy - Add landing page link of… What this shows Step 8 of 10: Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy… What this shows Shows what to copy for step 8 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 8 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy). The next step is to next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly. Step 8 of 10Image 8 of 15 What to copyNext form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    Buttons and menus referenced adding privacy policyname of Facebook formMore Volume and Higher IntentGreetingsQuestions optionForm Field Mappingmessage for the leadSave the form
    Next stepNext step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form'
    3. Add the name of Facebook form
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy). this image
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    10. Save the form to go and get the ad objective for Lead Generation
  9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    Step 9 of 10: Next step is message for the lead after completing the form, the form… What this shows Step 9 of 10: Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like… What this shows Shows what this covers for step 9 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 9 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly. The next step is to save the form to go and get the ad objective for Lead Generation. Step 9 of 10Image 9 of 15 What this coversNext step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    Buttons and menus referenced message for the leadname of Facebook formMore Volume and Higher IntentGreetingsQuestions optionForm Field Mappingadding privacy policySave the form
    Next stepSave the form to go and get the ad objective for Lead Generation
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form'
    3. Add the name of Facebook form
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly. this image
    10. Save the form to go and get the ad objective for Lead Generation
  10. Save the form to go and get the ad objective for Lead Generation
    Step 10 of 10: Save the form to go and get the ad objective for Lead Generation What this shows Step 10 of 10: Save the form to go and get the ad objective for Lead Generation What this shows Shows how to confirm for step 10 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 10 of 10 in the "How to create new Facebook Form?" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you save the form to go and get the ad objective for Lead Generation. Step 10 of 10Image 10 of 15 How to confirmSave the form to go and get the ad objective for Lead Generation
    Buttons and menus referenced Save the formname of Facebook formMore Volume and Higher IntentGreetingsQuestions optionForm Field Mappingadding privacy policymessage for the lead
    All 10 steps in this procedure
    1. Click on the dropdown of create new or select a Lead form
    2. Click on 'Create Facebook Form'
    3. Add the name of Facebook form
    4. Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm.
    5. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list.
    6. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For custom question, there are option to create short description and multiple choice questions to share the information which is more relevant to your form.
    7. Allow Form Field Mapping - this allows users to map the forms fields to contact fields in GHL Customer Care. This allows in form submission to view each field answers and also it showcases in the contact as they are mapped in.
    8. Next form step is adding privacy policy - Add landing page link of your privacy policy of business or you could make a copy of the privacy policy of LeadConnector (https://www.leadconnectorhq.com/privacy-policy).
    9. Next step is message for the lead after completing the form, the form provides option to add headline, description, call to action like taking them to a website or call directly.
    10. Save the form to go and get the ad objective for Lead Generation this image

How to use custom fields in Ad Manager?

Below is a short video on how you can create and use custom fields in Ad Manager during Lead form creation and form field mapping.

Currently while creating a lead form on Meta, we see the additional option to add Tracking Parameters:

How to use custom fields in Ad Manager? (image 11 of 15) What this shows Currently while creating a lead form on Meta, we see the additional option to add Tracking Parameters: What this shows Illustrates the "How to use custom fields in Ad Manager?" section of "How to create a Facebook form in Ad Manager". This screenshot appears in the "How to use custom fields in Ad Manager?" section of "How to create a Facebook form in Ad Manager". The text alongside this image reads: Currently while creating a lead form on Meta, we see the additional option to add Tracking Parameters. Immediately after, the guide continues: these fields are pulled in when a form created on Facebook is used in HL Ad Manager to create and publish ad campaigns. In order to sync these fields/parameters with the CRM, the form field mapping needs to be done. Image 11 of 15 What this coversCurrently while creating a lead form on Meta, we see the additional option to add Tracking Parameters: Next stepthese fields are pulled in when a form created on Facebook is used in HL Ad Manager to create and publish ad campaigns. In order to sync these fields/parameters with the CRM, the form field mapping needs to be done.

these fields are pulled in when a form created on Facebook is used in HL Ad Manager to create and publish ad campaigns. In order to sync these fields/parameters with the CRM, the form field mapping needs to be done. 

The CRM fields which are custom and not present by default in the form field mapping section can be added as custom fields within HL for them to reflect as the CRM fields in the form field mapping section of the lead forms.

Steps to create a custom field and how to use it in the form field mapping is illustrated in the following video:

How to use custom fields in Ad Manager? (video 1) Open in a new tab

How to review, map and duplicate existing Facebook lead forms?

As part of enhancing the lead form management experience in Ad Manager, we’ve introduced the ability to review, map, and duplicate existing Facebook Lead Forms directly from the campaign setup interface.

Accessing Form Review & Mapping details

  1. When selecting a lead form inside the Lead Generation campaign setup, click the pencil/edit icon beside the form name (hover text: Map Fields / Duplicate Form).
    Step 1 of 2: When selecting a lead form inside the Lead Generation campaign setup… What this shows Step 1 of 2: When selecting a lead form inside the Lead Generation campaign setup, click the pencil/edit icon beside the form name (hover text: Map… What this shows Shows what to click for step 1 of 2 in the "Accessing Form Review & Mapping details" section of "How to create a Facebook form in Ad Manager". This screenshot accompanies step 1 of 2 in the "Accessing Form Review & Mapping details" section of "How to create a Facebook form in Ad Manager". At this point in the walkthrough you when selecting a lead form inside the Lead Generation campaign setup, click the pencil/edit icon beside the form name (hover text: Map Fields / Duplicate Form). This part of the guide covers 4 fields, listed below. The next step is to a modal opens allowing you to. Step 1 of 2Image 12 of 15 What to clickWhen selecting a lead form inside the Lead Generation campaign setup, click the pencil/edit icon beside the form name (hover text: Map Fields / Duplicate Form).
    Fields in this part of the guide A modal opens allowing you to:Preview the form contentMap or update form fields to CRM fieldsEnsure lead syncing is accurate and complete
    Buttons and menus referenced Lead Generationpencil/edit iconPreview the form contentMap or update
    Next stepA modal opens allowing you to:
    All 2 steps in this procedure
    1. When selecting a lead form inside the Lead Generation campaign setup, click the pencil/edit icon beside the form name (hover text: Map Fields / Duplicate Form). this image
    2. A modal opens allowing you to:
  2. A modal opens allowing you to:
    • Preview the form content
    • Map or update form fields to CRM fields
    • Ensure lead syncing is accurate and complete

Duplicating a Facebook Form

From the same modal, you’ll now see a "Duplicate Form" button at the bottom left. Clicking it opens a new view with all the fields pre-filled based on the original form.

Duplicating a Facebook Form (image 13 of 15) What this shows From the same modal, you’ll now see a "Duplicate Form" button at the bottom left. What this shows Illustrates the "Duplicating a Facebook Form" section of "How to create a Facebook form in Ad Manager". This screenshot appears in the "Duplicating a Facebook Form" section of "How to create a Facebook form in Ad Manager". The text alongside this image reads: From the same modal, you’ll now see a "Duplicate Form" button at the bottom left. Clicking it opens a new view with all the fields pre-filled based on the original form. Immediately after, the guide continues: You can make any edits to the cloned version. Once satisfied, click Create Form to save it as a new Lead Form. Image 13 of 15 What this coversFrom the same modal, you’ll now see a "Duplicate Form" button at the bottom left. Clicking it opens a new view with all the fields pre-filled based on the original form.
Buttons and menus referenced "Duplicate Form"Create Form
Next stepYou can make any edits to the cloned version. Once satisfied, click Create Form to save it as a new Lead Form.
All 2 steps in this procedure
  1. You can make any edits to the cloned version.
  2. Once satisfied, click Create Form to save it as a new Lead Form.
  • You can make any edits to the cloned version.
  • Once satisfied, click Create Form to save it as a new Lead Form.
Duplicating a Facebook Form (image 14 of 15) What this shows You can make any edits to the cloned version. What this shows Illustrates the "Duplicating a Facebook Form" section of "How to create a Facebook form in Ad Manager". This screenshot appears in the "Duplicating a Facebook Form" section of "How to create a Facebook form in Ad Manager". The text alongside this image reads: You can make any edits to the cloned version. Once satisfied, click Create Form to save it as a new Lead Form. Immediately after, the guide continues: To prevent missed data syncing, if the selected form hasn’t been mapped yet, a message will now appear just below the form selector. Image 14 of 15 How to confirmYou can make any edits to the cloned version. Once satisfied, click Create Form to save it as a new Lead Form.
Buttons and menus referenced "Duplicate Form"Create Form
Next stepTo prevent missed data syncing, if the selected form hasn’t been mapped yet, a message will now appear just below the form selector:
All 2 steps in this procedure
  1. You can make any edits to the cloned version.
  2. Once satisfied, click Create Form to save it as a new Lead Form.

Field Mapping Prompt

To prevent missed data syncing, if the selected form hasn’t been mapped yet, a message will now appear just below the form selector:

“Form fields of the selected form are not mapped, map now.”
Field Mapping Prompt (image 15 of 15) What this shows “Form fields of the selected form are not mapped, map now.” What this shows Illustrates the "Field Mapping Prompt" section of "How to create a Facebook form in Ad Manager". This screenshot appears in the "Field Mapping Prompt" section of "How to create a Facebook form in Ad Manager". The text alongside this image reads: “Form fields of the selected form are not mapped, map now.”. Immediately after, the guide continues: Clicking “map now” will directly open the review modal to complete the field mapping process with your CRM fields. Image 15 of 15 What this covers“Form fields of the selected form are not mapped, map now.”
Buttons and menus referenced “map now”
Next stepClicking “map now” will directly open the review modal to complete the field mapping process with your CRM fields.

Clicking “map now” will directly open the review modal to complete the field mapping process with your CRM fields.

Frequently asked questions

How to create new Facebook Form?
In Ad Manager, while creating the Ad Campaign and selecting objective of Leads allows you to create or select the Facebook Form. The steps to create a new Facebook lead form are as follows: Click on the dropdown of create new or select a Lead form Click on 'Create Facebook Form' Add the name of Facebook form Select the form type option off the two- More Volume and Higher Intent - Difference is that Higher Intent adds a review step to view the information for people to confirm. Next step is Greetings to allow the people know why they should complete your form and any relevant details. There are option to add Headline (required field) and add the paragraph or list. Following step has Questions option - User can add the description - There are option to select the type of information you need to collect from people [ This will help you understand if the contact is good or not] - For…
How to use custom fields in Ad Manager?
Below is a short video on how you can create and use custom fields in Ad Manager during Lead form creation and form field mapping. Currently while creating a lead form on Meta, we see the additional option to add Tracking Parameters: these fields are pulled in when a form created on Facebook is used in HL Ad Manager to create and publish ad campaigns. In order to sync these fields/parameters with the CRM, the form field mapping needs to be done. The CRM fields which are custom and not present by default in the form field mapping section can be added as custom fields within HL for them to reflect as the CRM fields in the form field mapping section of the lead forms. Steps to create a custom field and how to use it in the form field mapping is illustrated in the following video:
How to review, map and duplicate existing Facebook lead forms?
As part of enhancing the lead form management experience in Ad Manager, we’ve introduced the ability to review , map , and duplicate existing Facebook Lead Forms directly from the campaign setup interface.

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