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Facebook Integration in GHL Customer Care allows you to directly sync lead data from Facebook Lead Ads into your CRM. Once connected, new leads can automatically trigger workflows, populate pipelines, and initiate nurture campaigns without manual imports.
Facebook integration allows you to connect your Facebook Business Page and sync leads directly into a GHL Customer Care sub-account. This connection supports Lead Ads created via Facebook’s Instant Forms and enables powerful automation using GHL Customer Care Workflows. Once connected, you can also enable access to your Instagram Business account if it's linked to your Facebook page.
Key Benefits of Facebook Integration
Facebook integration allows GHL Customer Care users to automate lead capture from Facebook.
Lead Automation: Automatically syncs new Facebook leads to your CRM
Form Field Mapping: Aligns Facebook form responses with CRM fields
Sync Options: Choose to pull in past leads or only new ones going forward
Trigger Workflows: Use lead form submissions to launch automated sequences
How to Connect Facebook to a Sub-account
Step 1: Go to Sub-Account Settings
Navigate to Settings in the bottom-left corner of the screen
Step 1: Go to Sub-Account Settings (image 1 of 7)What this shows Navigate to Settings in the bottom-left corner of the screenWhat this showsIllustrates the "Step 1: Go to Sub-Account Settings" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care".This screenshot appears in the "Step 1: Go to Sub-Account Settings" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Navigate to Settings in the bottom-left corner of the screen. Immediately after, the guide continues: In the left-hand navigation within Settings, scroll down and click Integrations.Image 1 of 7Where to goNavigate to Settings in the bottom-left corner of the screen
Buttons and menus referencedSettings
Next stepIn the left-hand navigation within Settings, scroll down and click Integrations
Step 2: Open Integrations
In the left-hand navigation within Settings, scroll down and click Integrations
Step 2: Open Integrations (image 2 of 7)What this shows In the left-hand navigation within Settings, scroll down and click IntegrationsWhat this showsIllustrates the "Step 2: Open Integrations" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care".This screenshot appears in the "Step 2: Open Integrations" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: In the left-hand navigation within Settings, scroll down and click Integrations. Immediately after, the guide continues: Find the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect.Image 2 of 7What to clickIn the left-hand navigation within Settings, scroll down and click Integrations
Buttons and menus referencedIntegrations
Next stepFind the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect
Step 3: Click the Facebook–Instagram Card
Find the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect
Step 3: Click the Facebook–Instagram Card (image 3 of 7)What this shows Find the Facebook–Instagram card in the top-right section of the Integrations screen and click ConnectWhat this showsIllustrates the "Step 3: Click the Facebook–Instagram Card" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care".This screenshot appears in the "Step 3: Click the Facebook–Instagram Card" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Find the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect. Immediately after, the guide continues: A pop-up window will ask you to log into your Facebook account. Make sure to.Image 3 of 7What to clickFind the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect
Buttons and menus referencedFacebook–InstagramConnect
Next stepA pop-up window will ask you to log into your Facebook account. Make sure to:
Step 4: Complete Facebook Login and Permissions
A pop-up window will ask you to log into your Facebook account. Make sure to:
Log into the correct Facebook account
Approve all required permissions (especially access to leads and page data)
Select the correct Facebook Page to sync
Note: You must have Admin access to both the Facebook Page and the Business Manager it’s connected to.
Step 4: Complete Facebook Login and Permissions (image 4 of 7)What this shows Note: You must have Admin access to both the Facebook Page and the Business Manager it’s connected to.What this showsIllustrates the "Step 4: Complete Facebook Login and Permissions" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care".This screenshot appears in the "Step 4: Complete Facebook Login and Permissions" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Note: You must have Admin access to both the Facebook Page and the Business Manager it’s connected to. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: The Facebook Page you want to integrate Sync preference.Image 4 of 7What this coversNote: You must have Admin access to both the Facebook Page and the Business Manager it’s connected to.
Fields in this part of the guideLog into the correct Facebook account
Next stepThe Facebook Page you want to integrate Sync preference:All 3 steps in this procedure
Log into the correct Facebook account
Approve all required permissions (especially access to leads and page data)
Select the correct Facebook Page to sync
Step 5: Choose Page and Sync Options
After login, select:
The Facebook Page you want to integrate
Sync preference:
All Leads: Pull in historical leads and all new leads going forward
New Leads Only: Only sync leads submitted after this integration
Tip: You can search Facebook Pages (and Ad Accounts, when available) by name to find the right selection faster. Search appears after your pages finish loading because Meta does not provide native search for this step. Accounts with many pages may take longer to load before search is available.
Step 5: Choose Page and Sync Options (image 5 of 7)What this shows Tip: You can search Facebook Pages (and Ad Accounts, when available) by name to find the right selection faster.What this showsIllustrates the "Step 5: Choose Page and Sync Options" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care".This screenshot appears in the "Step 5: Choose Page and Sync Options" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Tip: You can search Facebook Pages (and Ad Accounts, when available) by name to find the right selection faster. Search appears after your pages finish loading because Meta does not provide native search for this step. Accounts with many pages may take longer to load before search is available. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Click Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successful.Image 5 of 7What to fill inTip: You can search Facebook Pages (and Ad Accounts, when available) by name to find the right selection faster. Search appears after your pages finish loading because Meta does not provide native search for this step. Accounts with many pages may take longer to load before search is available.
Fields in this part of the guideThe Facebook Page you want to integrateSync preference:
Buttons and menus referencedAll LeadsNew Leads Only
Next stepClick Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successfulAll 2 steps in this procedure
The Facebook Page you want to integrate
Sync preference:
Step 6: Confirm Integration
Click Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successful
Step 6: Confirm Integration (image 6 of 7)What this shows Click Connect and Continue to finalize the integration.What this showsIllustrates the "Step 6: Confirm Integration" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care".This screenshot appears in the "Step 6: Confirm Integration" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Click Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successful. Immediately after, the guide continues: Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place.Image 6 of 7What to clickClick Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successful
Buttons and menus referencedConnect and ContinueIntegration successful
Next stepMap your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place.
Step 7: Map Facebook Form Fields to CRM Fields
Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place.
Step 7: Map Facebook Form Fields to CRM Fields (image 7 of 7)What this shows Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care.What this showsIllustrates the "Step 7: Map Facebook Form Fields to CRM Fields" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care".This screenshot appears in the "Step 7: Map Facebook Form Fields to CRM Fields" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place. Immediately after, the guide continues: Q: What permissions are required to connect a Facebook page? You must be an Admin of the Facebook Page and the associated Business Manager. If you see “page not visible,” check these permissions and try again.Image 7 of 7What this coversMap your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place.Next stepQ: What permissions are required to connect a Facebook page? You must be an Admin of the Facebook Page and the associated Business Manager. If you see “page not visible,” check these permissions and try again.
Frequently Asked Questions
Q: What permissions are required to connect a Facebook page? You must be an Admin of the Facebook Page and the associated Business Manager. If you see “page not visible,” check these permissions and try again.
Q: What happens if my token expires? You will see a reconnection prompt. To fix this, follow the steps in A Facebook Token Has Expired In Your GHL Customer Care Account.
Q: Can I trigger a workflow when a Facebook form is submitted? Absolutely! Use the Facebook Lead Form Submitted workflow trigger to launch automations when new leads come in.
Q: How do I test if the integration is working? You can use Facebook’s Lead Ads Testing Tool or submit a test form manually to verify that the lead appears in your CRM.
Q: Does this also integrate Instagram leads? Yes, if your Instagram Business account is connected to your Facebook Page. For setup instructions, see How to connect your Instagram business account.
