# Step-by-Step Guide to Facebook Integration in GHL Customer Care > Easily sync your Facebook leads with GHL Customer Care to automate workflows, fill your pipeline, and start campaigns without any one the manual work. - Source: https://docs.ghlcustomercare.com/docs/integrations/facebook-integration/step-by-step-guide-to-facebook-integration-in-ghl-customer-care - Section: Integrations / Facebook Integration - Reading time: 3 min - Images: 7, each explained below - Modified on Mon, 25 May at 6:45 AM --- Facebook Integration in GHL Customer Care allows you to directly sync lead data from Facebook Lead Ads into your CRM. Once connected, new leads can automatically trigger workflows, populate pipelines, and initiate nurture campaigns without manual imports. --- --- **TABLE OF CONTENTS** - [Overview of Facebook Integration](#overview-of-facebook-integration) - [Key Benefits of Facebook Integration](#key-benefits-of-facebook-integration) - [How to Connect Facebook to a Sub-account](#how-to-connect-facebook-to-a-sub-account) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **Overview of Facebook Integration** Facebook integration allows you to connect your Facebook Business Page and sync leads directly into a GHL Customer Care sub-account. This connection supports Lead Ads created via Facebook’s Instant Forms and enables powerful automation using GHL Customer Care Workflows. Once connected, you can also enable access to your Instagram Business account if it's linked to your Facebook page. --- ## **Key Benefits of Facebook Integration** Facebook integration allows GHL Customer Care users to automate lead capture from Facebook. - **Lead Automation**: Automatically syncs new Facebook leads to your CRM - **Form Field Mapping**: Aligns Facebook form responses with CRM fields - **Sync Options**: Choose to pull in past leads or only new ones going forward - **Trigger Workflows**: Use lead form submissions to launch automated sequences --- ## **How to Connect Facebook to a Sub-account** #### **Step 1:** Go to Sub-Account Settings Navigate to **Settings** in the bottom-left corner of the screen ![Step 1: Go to Sub-Account Settings (image 1 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155049968844/original/Z-rFmgwuH0GuEuNv6abBRQE2PF_s-pbvnw.png) **Step 1: Go to Sub-Account Settings (image 1 of 7)** This screenshot appears in the "Step 1: Go to Sub-Account Settings" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Navigate to Settings in the bottom-left corner of the screen. Immediately after, the guide continues: In the left-hand navigation within Settings, scroll down and click Integrations. - Where to go: Navigate to Settings in the bottom-left corner of the screen - Controls: Settings - Next: In the left-hand navigation within Settings, scroll down and click Integrations #### **Step 2:** Open Integrations In the left-hand navigation within Settings, scroll down and click **Integrations** ![Step 2: Open Integrations (image 2 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155049968849/original/gp5N9t73iaJy1PWPhqRdnpC_j-fM6U4SSg.png) **Step 2: Open Integrations (image 2 of 7)** This screenshot appears in the "Step 2: Open Integrations" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: In the left-hand navigation within Settings, scroll down and click Integrations. Immediately after, the guide continues: Find the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect. - What to click: In the left-hand navigation within Settings, scroll down and click Integrations - Controls: Integrations - Next: Find the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect #### **Step 3:** Click the Facebook–Instagram Card Find the **Facebook–Instagram** card in the top-right section of the Integrations screen and click **Connect** ![Step 3: Click the Facebook–Instagram Card (image 3 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155049968861/original/dzb7jZqVKsy4RNR4pCng9Sg7qzmIb94uPw.png) **Step 3: Click the Facebook–Instagram Card (image 3 of 7)** This screenshot appears in the "Step 3: Click the Facebook–Instagram Card" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Find the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect. Immediately after, the guide continues: A pop-up window will ask you to log into your Facebook account. Make sure to. - What to click: Find the Facebook–Instagram card in the top-right section of the Integrations screen and click Connect - Controls: Facebook–Instagram, Connect - Next: A pop-up window will ask you to log into your Facebook account. Make sure to: #### **Step 4:** Complete Facebook Login and Permissions A pop-up window will ask you to log into your Facebook account. Make sure to: - Log into the correct Facebook account - Approve all required permissions (especially access to leads and page data) - Select the correct Facebook Page to sync **Note:** You must have Admin access to both the Facebook Page and the Business Manager it’s connected to. ![Step 4: Complete Facebook Login and Permissions (image 4 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155049968879/original/aAoz_kW4lWFfFpCbDgC5iYbMRxpSzhMzvQ.png) **Step 4: Complete Facebook Login and Permissions (image 4 of 7)** This screenshot appears in the "Step 4: Complete Facebook Login and Permissions" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Note: You must have Admin access to both the Facebook Page and the Business Manager it’s connected to. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: The Facebook Page you want to integrate Sync preference. - What this covers: Note: You must have Admin access to both the Facebook Page and the Business Manager it’s connected to. - Fields: Log into the correct Facebook account - Next: The Facebook Page you want to integrate Sync preference: Full procedure: 1. Log into the correct Facebook account 2. Approve all required permissions (especially access to leads and page data) 3. Select the correct Facebook Page to sync #### **Step 5:** Choose Page and Sync Options After login, select: - The Facebook Page you want to integrate - Sync preference: - **All Leads**: Pull in historical leads and all new leads going forward - **New Leads Only**: Only sync leads submitted after this integration **Tip:** You can search Facebook Pages (and Ad Accounts, when available) by name to find the right selection faster. Search appears after your pages finish loading because Meta does not provide native search for this step. Accounts with many pages may take longer to load before search is available. ![Step 5: Choose Page and Sync Options (image 5 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155049968895/original/xd-qolVpz2IGvR40lcDS5MgGHRJFFZorXA.png) **Step 5: Choose Page and Sync Options (image 5 of 7)** This screenshot appears in the "Step 5: Choose Page and Sync Options" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Tip: You can search Facebook Pages (and Ad Accounts, when available) by name to find the right selection faster. Search appears after your pages finish loading because Meta does not provide native search for this step. Accounts with many pages may take longer to load before search is available. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Click Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successful. - What to fill in: Tip: You can search Facebook Pages (and Ad Accounts, when available) by name to find the right selection faster. Search appears after your pages finish loading because Meta does not provide native search for this step. Accounts with many pages may take longer to load before search is available. - Fields: The Facebook Page you want to integrate, Sync preference: - Controls: All Leads, New Leads Only - Next: Click Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successful Full procedure: 1. The Facebook Page you want to integrate 2. Sync preference: #### **St****ep 6:** Confirm Integration - Click **Connect and Continue** to finalize the integration. You’ll see a green banner in the upper-right that says **Integration successful** ![Step 6: Confirm Integration (image 6 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155049968941/original/TJ_4Y8Mq4sfVVSkA4N1Q_hwNW9RQz3z1-w.png) **Step 6: Confirm Integration (image 6 of 7)** This screenshot appears in the "Step 6: Confirm Integration" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Click Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successful. Immediately after, the guide continues: Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place. - What to click: Click Connect and Continue to finalize the integration. You’ll see a green banner in the upper-right that says Integration successful - Controls: Connect and Continue, Integration successful - Next: Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place. #### **Step 7:** Map Facebook Form Fields to CRM Fields Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place. ![Step 7: Map Facebook Form Fields to CRM Fields (image 7 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155049968921/original/xXlhYyanyHbpfZj7XzJQviEs-LdMKDJMaQ.png) **Step 7: Map Facebook Form Fields to CRM Fields (image 7 of 7)** This screenshot appears in the "Step 7: Map Facebook Form Fields to CRM Fields" section of "Step-by-Step Guide to Facebook Integration in GHL Customer Care". The text alongside this image reads: Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place. Immediately after, the guide continues: Q: What permissions are required to connect a Facebook page? You must be an Admin of the Facebook Page and the associated Business Manager. If you see “page not visible,” check these permissions and try again. - What this covers: Map your Facebook form fields to the appropriate CRM fields inside GHL Customer Care. This ensures every lead’s data, like email, phone, and name, lands in the right place. - Next: Q: What permissions are required to connect a Facebook page? You must be an Admin of the Facebook Page and the associated Business Manager. If you see “page not visible,” check these permissions and try again. --- ## **Frequently Asked Questions** **Q: What permissions are required to connect a Facebook page?** You must be an Admin of the Facebook Page and the associated Business Manager. If you see “page not visible,” check these permissions and try again. **Q: Can I connect more than one Facebook page?** Yes. You can connect multiple pages to a sub-account. For more information, see [Connect Multiple Facebook Pages to GHL Customer Care Sub-account](https://docs.ghlcustomercare.com/docs/integrations/facebook-integration/connect-multiple-facebook-pages-to-ghl-customer-care-sub-account). **Q: What happens if my token expires?** You will see a reconnection prompt. To fix this, follow the steps in A Facebook Token Has Expired In Your GHL Customer Care Account. **Q: Can I trigger a workflow when a Facebook form is submitted?** Absolutely! Use the Facebook Lead Form Submitted workflow trigger to launch automations when new leads come in. **Q: How do I test if the integration is working?** You can use Facebook’s Lead Ads Testing Tool or submit a test form manually to verify that the lead appears in your CRM. **Q: Does this also integrate Instagram leads?** Yes, if your Instagram Business account is connected to your Facebook Page. For setup instructions, see **[](https://docs.ghlcustomercare.com/docs/marketing/social-planner/connect-instagram-facebook-linked-vs-direct-instagram-integration)**[](https://docs.ghlcustomercare.com/docs/marketing/social-planner/connect-instagram-facebook-linked-vs-direct-instagram-integration)[How to connect your Instagram business account.](https://docs.ghlcustomercare.com/docs/marketing/social-planner/connect-instagram-facebook-linked-vs-direct-instagram-integration)[](https://docs.ghlcustomercare.com/docs/marketing/social-planner/connect-instagram-facebook-linked-vs-direct-instagram-integration)**[](https://docs.ghlcustomercare.com/docs/marketing/social-planner/connect-instagram-facebook-linked-vs-direct-instagram-integration)** --- ## **Related Articles** - [Facebook Lead Ad Integration & Troubleshooting Guide](https://docs.ghlcustomercare.com/docs/integrations/facebook-integration/facebook-lead-ad-integration-troubleshooting-guide) - [Facebook Multi-page Lead Ads Integration](https://docs.ghlcustomercare.com/docs/integrations/facebook-integration/facebook-multi-page-lead-ads-integration) - [Connect Multiple Facebook Pages](https://docs.ghlcustomercare.com/docs/integrations/facebook-integration/connect-multiple-facebook-pages-to-ghl-customer-care-sub-account) - [Facebook Conversion Leads Walkthrough](https://docs.ghlcustomercare.com/docs/integrations/facebook-integration/facebook-conversion-leads-walkthrough) - A Facebook Token Has Expired --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com