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App Marketplace - Earnings Dashboard

Track Marketplace app installs, revenue, cost, and profit in GHL Customer Care with the Earnings Dashboard for app and sub-account performance insights and trends.

5 min read1,206 words16 explained imagesUpdated Wed, 25 Mar at 8:02 AM
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On this page
  1. Key Benefits of Marketplace Earnings Dashboard
  2. How To Navigate the Marketplace Earnings Dashboard
  3. Filters and Time Period
  4. Revenue, Cost, and Profit Chart
  5. App Analysis
  6. Sub-Account Analysis
  7. Frequently Asked Questions
  8. Related Articles

Marketplace Earnings Dashboard gives agencies a clear view of app installs, revenue, costs, and profit across the App Marketplace. This article explains what the dashboard shows, how to use its filters and analysis views, and how to review app and sub-account performance more effectively.

TABLE OF CONTENTS

What is Marketplace Earnings Dashboard?

The Marketplace Earnings Dashboard gives agencies a centralized view of Marketplace app performance inside GHL Customer Care. It brings together financial reporting and adoption data so you can measure how apps are being used across sub-accounts, how much revenue they generate, what they cost, and how much profit they produce over time.

You can use this dashboard to monitor overall app performance, compare results across apps or sub-accounts, and review trends using date filters and analysis views. This helps agencies move from manual tracking to a more data-driven way of managing app value.

Key Benefits of Marketplace Earnings Dashboard

  • Centralized visibility: View app installs, revenue, cost, and profit from one dashboard in your agency account.

  • Better decision-making: Use trend data and app performance insights to evaluate which apps deliver the most value.

  • Sub-account insights: Understand which sub-accounts contribute the most revenue and where app adoption is strongest.

  • Simplified reporting: Reduce manual tracking by using built-in filters, charts, tables, and export options.

  • ROI awareness: Compare revenue and cost to identify profitable apps and underperforming installs.

How To Navigate the Marketplace Earnings Dashboard

  1. Log in to your GHL Customer Care Agency account.

  2. Go to App Marketplace.

  3. Click the Earnings tab.

    Step 3 of 9: Click the Earnings tab What this shows Step 3 of 9: Click the Earnings tab. What this shows Shows what to click for step 3 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 3 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you click the Earnings tab. For context, this section explains: Log in to your GHL Customer Care Agency account. Go to App Marketplace. Click the Earnings tab. Check out the summary cards data: Select your preferred Time Period. Use the available filters such as Mode, App, and Sub-Account to refine the data. Toggle between App Analysis and Sub-Account Analysis…. The next step is to check out the summary cards data. Step 3 of 9Image 1 of 16 What to clickClick the Earnings tab.
    Buttons and menus referenced EarningsAgencyApp Marketplacesummary cardsTime PeriodModeAppSub-AccountApp AnalysisSub-Account Analysis1.2.
    Next stepCheck out the summary cards data:
    All 9 steps in this procedure
    1. Log in to your GHL Customer Care Agency account.
    2. Go to App Marketplace.
    3. Click the Earnings tab. this image
    4. Check out the summary cards data:
    5. Select your preferred Time Period.
    6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
    7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
    8. Review the 1. summary cards, 2. trend chart, and 3. table data.
    9. Click Export if you need to download the filtered report.

  4. Check out the summary cards data:

    • Unique App Installed: Total number of different apps that have been installed across your sub-accounts. The number represents unique apps which are installed as of now and doesn't depend on the time period selected.

    • Active Installations: Total count of current active app installations across all sub-accounts.The number represents total apps which are installed as of now and doesn't depend on the time period selected.

    • Sub-accounts Active: Number of sub-accounts that currently have at least one active app installation.

    • Total Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected.

      Step 4 of 4: Total Revenue - Cost = Profit: Revenue is the total earnings generated… What this shows Step 4 of 4: Total Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. What this shows Shows what this covers for step 4 of 4 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 4 of 4 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you total Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected. Step 4 of 4Image 2 of 16 What this coversTotal Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected.
      Buttons and menus referenced AgencyApp MarketplaceEarningssummary cardsTime PeriodModeAppSub-AccountApp AnalysisSub-Account Analysis1.2.
      All 4 steps in this procedure
      1. Unique App Installed: Total number of different apps that have been installed across your sub-accounts. The number represents unique apps which are installed as of now and doesn't depend on the time period selected.
      2. Active Installations: Total count of current active app installations across all sub-accounts.The number represents total apps which are installed as of now and doesn't depend on the time period selected.
      3. Sub-accounts Active: Number of sub-accounts that currently have at least one active app installation.
      4. Total Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected. this image

  5. Select your preferred Time Period.

    Step 5 of 9: Select your preferred Time Period What this shows Step 5 of 9: Select your preferred Time Period. What this shows Shows what to choose for step 5 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 5 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you select your preferred Time Period. For context, this section explains: Log in to your GHL Customer Care Agency account. Go to App Marketplace. Click the Earnings tab. Check out the summary cards data: Select your preferred Time Period. Use the available filters such as Mode, App, and Sub-Account to refine the data. Toggle between App Analysis and Sub-Account Analysis…. The next step is to use the available filters such as Mode, App, and Sub-Account to refine the data. Step 5 of 9Image 3 of 16 What to chooseSelect your preferred Time Period.
    Buttons and menus referenced Time PeriodAgencyApp MarketplaceEarningssummary cardsModeAppSub-AccountApp AnalysisSub-Account Analysis1.2.
    Next stepUse the available filters such as Mode, App, and Sub-Account to refine the data.
    All 9 steps in this procedure
    1. Log in to your GHL Customer Care Agency account.
    2. Go to App Marketplace.
    3. Click the Earnings tab.
    4. Check out the summary cards data:
    5. Select your preferred Time Period. this image
    6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
    7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
    8. Review the 1. summary cards, 2. trend chart, and 3. table data.
    9. Click Export if you need to download the filtered report.

  6. Use the available filters such as Mode, App, and Sub-Account to refine the data.

    Step 6 of 9: Use the available filters such as Mode, App, and Sub-Account to refine… What this shows Step 6 of 9: Use the available filters such as Mode, App, and Sub-Account to refine the data. What this shows Shows what this covers for step 6 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 6 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you use the available filters such as Mode, App, and Sub-Account to refine the data. The next step is to toggle between App Analysis and Sub-Account Analysis depending on the report you want to review. Step 6 of 9Image 4 of 16 What this coversUse the available filters such as Mode, App, and Sub-Account to refine the data.
    Buttons and menus referenced ModeAppSub-AccountAgencyApp MarketplaceEarningssummary cardsTime PeriodApp AnalysisSub-Account Analysis1.2.
    Next stepToggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
    All 9 steps in this procedure
    1. Log in to your GHL Customer Care Agency account.
    2. Go to App Marketplace.
    3. Click the Earnings tab.
    4. Check out the summary cards data:
    5. Select your preferred Time Period.
    6. Use the available filters such as Mode, App, and Sub-Account to refine the data. this image
    7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
    8. Review the 1. summary cards, 2. trend chart, and 3. table data.
    9. Click Export if you need to download the filtered report.

  7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.

    Step 7 of 9: Toggle between App Analysis and Sub-Account Analysis depending on the… What this shows Step 7 of 9: Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review. What this shows Shows what to choose for step 7 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 7 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you toggle between App Analysis and Sub-Account Analysis depending on the report you want to review. The next step is to review the 1. summary cards, 2. trend chart, and 3. table data. Step 7 of 9Image 5 of 16 What to chooseToggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
    Buttons and menus referenced App AnalysisSub-Account AnalysisAgencyApp MarketplaceEarningssummary cardsTime PeriodModeAppSub-Account1.2.
    Next stepReview the 1. summary cards, 2. trend chart, and 3. table data.
    All 9 steps in this procedure
    1. Log in to your GHL Customer Care Agency account.
    2. Go to App Marketplace.
    3. Click the Earnings tab.
    4. Check out the summary cards data:
    5. Select your preferred Time Period.
    6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
    7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review. this image
    8. Review the 1. summary cards, 2. trend chart, and 3. table data.
    9. Click Export if you need to download the filtered report.

  8. Review the 1. summary cards, 2. trend chart, and 3. table data.

    Step 8 of 9: Review the 1. summary cards, 2. trend chart, and 3. table data What this shows Step 8 of 9: Review the 1. What this shows Shows what this covers for step 8 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 8 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you review the 1. summary cards, 2. trend chart, and 3. table data. The next step is to click Export if you need to download the filtered report. Step 8 of 9Image 6 of 16 What this coversReview the 1. summary cards, 2. trend chart, and 3. table data.
    Buttons and menus referenced 1.2.3.AgencyApp MarketplaceEarningssummary cardsTime PeriodModeAppSub-AccountApp Analysis
    Next stepClick Export if you need to download the filtered report.
    All 9 steps in this procedure
    1. Log in to your GHL Customer Care Agency account.
    2. Go to App Marketplace.
    3. Click the Earnings tab.
    4. Check out the summary cards data:
    5. Select your preferred Time Period.
    6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
    7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
    8. Review the 1. summary cards, 2. trend chart, and 3. table data. this image
    9. Click Export if you need to download the filtered report.

  9. Click Export if you need to download the filtered report.

    Step 9 of 9: Click Export if you need to download the filtered report What this shows Step 9 of 9: Click Export if you need to download the filtered report. What this shows Shows what to click for step 9 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 9 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you click Export if you need to download the filtered report. Step 9 of 9Image 7 of 16 What to clickClick Export if you need to download the filtered report.
    Buttons and menus referenced ExportAgencyApp MarketplaceEarningssummary cardsTime PeriodModeAppSub-AccountApp AnalysisSub-Account Analysis1.
    All 9 steps in this procedure
    1. Log in to your GHL Customer Care Agency account.
    2. Go to App Marketplace.
    3. Click the Earnings tab.
    4. Check out the summary cards data:
    5. Select your preferred Time Period.
    6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
    7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
    8. Review the 1. summary cards, 2. trend chart, and 3. table data.
    9. Click Export if you need to download the filtered report. this image

Filters and Time Period

Filters help you narrow the dashboard data so you can focus on the apps, sub-accounts, and timeframes that matter most. This makes the dashboard more useful for targeted reporting, trend analysis, and performance reviews.

Note: Chart visualizations and table results update based on the selected filters and time period.

The dashboard supports filtering by:

  • Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.

    Step 1 of 6: Time Period: Use the date selector and presets like last week… What this shows Step 1 of 6: Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range. What this shows Shows what this covers for step 1 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". This animation accompanies step 1 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range. The next step is to mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription). Step 1 of 6Image 8 of 16 What this coversTime Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
    Buttons and menus referenced Time PeriodModeAppSub-AccountSearchReset
    Next stepMode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
    All 6 steps in this procedure
    1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range. this image
    2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
    3. App: Narrow the dashboard to one or more specific apps.
    4. Sub-Account: Review data for one or more selected sub-accounts.
    5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
    6. Reset: Clear applied filters and return to the broader view.

  • Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).

    Step 2 of 6: Mode: Filter results based on the selected app mode (Free… What this shows Step 2 of 6: Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription). What this shows Shows what this covers for step 2 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 2 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription). The next step is to app: Narrow the dashboard to one or more specific apps. Step 2 of 6Image 9 of 16 What this coversMode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
    Buttons and menus referenced ModeTime PeriodAppSub-AccountSearchReset
    Next stepApp: Narrow the dashboard to one or more specific apps.
    All 6 steps in this procedure
    1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
    2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription). this image
    3. App: Narrow the dashboard to one or more specific apps.
    4. Sub-Account: Review data for one or more selected sub-accounts.
    5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
    6. Reset: Clear applied filters and return to the broader view.

  • App: Narrow the dashboard to one or more specific apps.

    Step 3 of 6: App: Narrow the dashboard to one or more specific apps What this shows Step 3 of 6: App: Narrow the dashboard to one or more specific apps. What this shows Shows what this covers for step 3 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 3 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you app: Narrow the dashboard to one or more specific apps. The next step is to sub-Account: Review data for one or more selected sub-accounts. Step 3 of 6Image 10 of 16 What this coversApp: Narrow the dashboard to one or more specific apps.
    Buttons and menus referenced AppTime PeriodModeSub-AccountSearchReset
    Next stepSub-Account: Review data for one or more selected sub-accounts.
    All 6 steps in this procedure
    1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
    2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
    3. App: Narrow the dashboard to one or more specific apps. this image
    4. Sub-Account: Review data for one or more selected sub-accounts.
    5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
    6. Reset: Clear applied filters and return to the broader view.

  • Sub-Account: Review data for one or more selected sub-accounts.

    Step 4 of 6: Sub-Account: Review data for one or more selected sub-accounts What this shows Step 4 of 6: Sub-Account: Review data for one or more selected sub-accounts. What this shows Shows what this covers for step 4 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 4 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you sub-Account: Review data for one or more selected sub-accounts. The next step is to search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis. Step 4 of 6Image 11 of 16 What this coversSub-Account: Review data for one or more selected sub-accounts.
    Buttons and menus referenced Sub-AccountTime PeriodModeAppSearchReset
    Next stepSearch: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
    All 6 steps in this procedure
    1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
    2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
    3. App: Narrow the dashboard to one or more specific apps.
    4. Sub-Account: Review data for one or more selected sub-accounts. this image
    5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
    6. Reset: Clear applied filters and return to the broader view.

  • Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.

    Step 5 of 6: Search: Use the search field to locate a specific app or sub-accounts… What this shows Step 5 of 6: Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis. What this shows Shows what this covers for step 5 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 5 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis. The next step is to reset: Clear applied filters and return to the broader view. Step 5 of 6Image 12 of 16 What this coversSearch: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
    Buttons and menus referenced SearchTime PeriodModeAppSub-AccountReset
    Next stepReset: Clear applied filters and return to the broader view.
    All 6 steps in this procedure
    1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
    2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
    3. App: Narrow the dashboard to one or more specific apps.
    4. Sub-Account: Review data for one or more selected sub-accounts.
    5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis. this image
    6. Reset: Clear applied filters and return to the broader view.

  • Reset: Clear applied filters and return to the broader view.

    Step 6 of 6: Reset: Clear applied filters and return to the broader view What this shows Step 6 of 6: Reset: Clear applied filters and return to the broader view. What this shows Shows what this covers for step 6 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". This screenshot accompanies step 6 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you reset: Clear applied filters and return to the broader view. Step 6 of 6Image 13 of 16 What this coversReset: Clear applied filters and return to the broader view.
    Buttons and menus referenced ResetTime PeriodModeAppSub-AccountSearch
    All 6 steps in this procedure
    1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
    2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
    3. App: Narrow the dashboard to one or more specific apps.
    4. Sub-Account: Review data for one or more selected sub-accounts.
    5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
    6. Reset: Clear applied filters and return to the broader view. this image

Revenue, Cost, and Profit Chart

Trend reporting helps you understand how Marketplace performance changes over time. By reviewing revenue, cost, and profit together, you can spot spikes in activity, monitor margins, and evaluate how a selected date range impacts performance.

The Revenue, Cost and Profit chart displays performance over time based on your selected date range. The chart updates automatically when you change the time period and helps you compare all three financial metrics in a single view.

You can use this chart to:

  • monitor earnings trends over time

  • identify periods of higher app activity

  • compare revenue against cost to understand margin performance

  • review changes based on the selected reporting range

Revenue, Cost, and Profit Chart (image 14 of 16) What this shows monitor earnings trends over time identify periods of higher app activity compare revenue against cost to understand margin performance… What this shows Illustrates the "Revenue, Cost, and Profit Chart" section of "App Marketplace - Earnings Dashboard". This animation appears in the "Revenue, Cost, and Profit Chart" section of "App Marketplace - Earnings Dashboard". The text alongside this image reads: monitor earnings trends over time identify periods of higher app activity compare revenue against cost to understand margin performance review changes based on the selected reporting range. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: App Analysis helps you evaluate performance by individual app so you can identify which Marketplace apps are installed most often, which ones generate revenue, and which ones contribute to profit. This view is useful when reviewing app…. Image 14 of 16 What this coversmonitor earnings trends over time identify periods of higher app activity compare revenue against cost to understand margin performance review changes based on the selected reporting range
Fields in this part of the guide monitor earnings trends over timeidentify periods of higher app activity
Next stepApp Analysis helps you evaluate performance by individual app so you can identify which Marketplace apps are installed most often, which ones generate revenue, and which ones contribute to profit. This view is useful when reviewing app adoption and comparing financial results across your installed apps.
All 4 steps in this procedure
  1. monitor earnings trends over time
  2. identify periods of higher app activity
  3. compare revenue against cost to understand margin performance
  4. review changes based on the selected reporting range

App Analysis

App Analysis helps you evaluate performance by individual app so you can identify which Marketplace apps are installed most often, which ones generate revenue, and which ones contribute to profit. This view is useful when reviewing app adoption and comparing financial results across your installed apps.

The App Analysis tab displays app-level performance details, including:

  • App Name

  • Total Install

  • Active Sub-Accounts

  • Churn Rate

  • Total Revenue

  • Total Cost

  • Profit

Use this view to compare apps side by side and understand which apps are driving the strongest business results.

App Analysis (image 15 of 16) What this shows Use this view to compare apps side by side and understand which apps are driving the strongest business results. What this shows Illustrates the "App Analysis" section of "App Marketplace - Earnings Dashboard". This animation appears in the "App Analysis" section of "App Marketplace - Earnings Dashboard". The text alongside this image reads: Use this view to compare apps side by side and understand which apps are driving the strongest business results. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Sub-account-level reporting helps agencies understand which clients are generating the most value from Marketplace apps. This makes it easier to identify adoption patterns, support upsell opportunities, and evaluate app performance across…. Image 15 of 16 What this coversUse this view to compare apps side by side and understand which apps are driving the strongest business results.
Fields in this part of the guide App NameTotal InstallActive Sub-AccountsChurn RateTotal RevenueTotal CostProfit
Buttons and menus referenced App Analysis
Next stepSub-account-level reporting helps agencies understand which clients are generating the most value from Marketplace apps. This makes it easier to identify adoption patterns, support upsell opportunities, and evaluate app performance across your client base.
Example values
App Name
Priya Raman

Illustrative values showing the expected format. They are not read from the screenshot.

All 7 steps in this procedure
  1. App Name
  2. Total Install
  3. Active Sub-Accounts
  4. Churn Rate
  5. Total Revenue
  6. Total Cost
  7. Profit

Sub-Account Analysis

Sub-account-level reporting helps agencies understand which clients are generating the most value from Marketplace apps. This makes it easier to identify adoption patterns, support upsell opportunities, and evaluate app performance across your client base.

The Sub-Account Analysis tab allows you to review performance by sub-account. Use this view to analyze revenue contribution, cost, and profit at the client level for the selected date range and filters.

This is especially helpful for:

  • identifying high-value sub-accounts

  • reviewing Marketplace adoption by client

  • comparing app-related contribution across sub-accounts

  • supporting internal reporting and account reviews

Sub-Account Analysis (image 16 of 16) What this shows identifying high-value sub-accounts reviewing Marketplace adoption by client comparing app-related contribution across sub-accounts… What this shows Illustrates the "Sub-Account Analysis" section of "App Marketplace - Earnings Dashboard". This animation appears in the "Sub-Account Analysis" section of "App Marketplace - Earnings Dashboard". The text alongside this image reads: identifying high-value sub-accounts reviewing Marketplace adoption by client comparing app-related contribution across sub-accounts supporting internal reporting and account reviews. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Q: What is the difference between revenue, cost, and profit in the Earnings dashboard? Image 16 of 16 What this coversidentifying high-value sub-accounts reviewing Marketplace adoption by client comparing app-related contribution across sub-accounts supporting internal reporting and account reviews
Fields in this part of the guide identifying high-value sub-accounts
Buttons and menus referenced Sub-Account Analysis
Next stepQ: What is the difference between revenue, cost, and profit in the Earnings dashboard?
All 4 steps in this procedure
  1. identifying high-value sub-accounts
  2. reviewing Marketplace adoption by client
  3. comparing app-related contribution across sub-accounts
  4. supporting internal reporting and account reviews

Frequently Asked Questions

Q: What is the difference between revenue, cost, and profit in the Earnings dashboard?

Revenue is the total amount generated from Marketplace apps, cost is the total amount paid for those apps, and profit is the difference between revenue and cost for the selected period.

Q: Why do some apps show installs but no revenue?
An app can be installed and active without generating revenue in the selected date range. This may happen if the app is free, if no billable activity occurred, or if the selected timeframe does not include related charges.

Q: Why is profit zero for some apps?
Profit may be zero when revenue and cost are equal. Based on the current feature behavior, this can happen for agency apps where no margin is created.

Q: Why does revenue sometimes differ from cost?
Revenue can be greater than cost when a sub-account app is resold with markup enabled. This creates a margin that appears as profit in the dashboard.

Q: Do filters affect the chart and table data?
Yes. The dashboard updates charts and table results based on the filters and date range you apply.

Q: Does exported data include my selected filters?
Yes. Exported data respects the filters currently applied in the dashboard.

Q: What is the App Analysis view used for?
App Analysis helps you review performance by individual app, including installs, active sub-accounts, revenue, cost, and profit.

Q: What is the Sub-Account Analysis view used for?
Sub-Account Analysis helps you review Marketplace app contribution by client so you can understand which sub-accounts are generating the most value.

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