# App Marketplace - Earnings Dashboard

> Track Marketplace app installs, revenue, cost, and profit in GHL Customer Care with the Earnings Dashboard for app and sub-account performance insights and trends.

- Source: https://docs.ghlcustomercare.com/docs/app-marketplace/get-started-w-app-marketplace/app-marketplace-earnings-dashboard
- Section: App marketplace / Get Started w/ App Marketplace
- Reading time: 5 min
- Images: 16, each explained below
- Modified on Wed, 25 Mar at 8:02 AM

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Marketplace Earnings Dashboard gives agencies a clear view of app installs, revenue, costs, and profit across the App Marketplace. This article explains what the dashboard shows, how to use its filters and analysis views, and how to review app and sub-account performance more effectively.

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**TABLE OF CONTENTS**

-   [What is Marketplace Earnings Dashboard?](#what-is-marketplace-earnings-dashboard)[](#key-benefits-of-marketplace-earnings-dashboard)
-   [Key Benefits of Marketplace Earnings Dashboard](#key-benefits-of-marketplace-earnings-dashboard)[](#how-to-navigate-the-marketplace-earnings-dashboard)
-   [How To Navigate the Marketplace Earnings Dashboard](#how-to-navigate-the-marketplace-earnings-dashboard)[](#filters-and-time-period)
-   [Filters and Time Period](#filters-and-time-period)[](#revenue-cost-and-profit-chart)
-   [Revenue, Cost, and Profit Chart](#revenue-cost-and-profit-chart)[](#app-analysis)
-   [App Analysis](#app-analysis)[](#sub-account-analysis)
-   [Sub-Account Analysis](#sub-account-analysis)[](#frequently-asked-questions)
-   [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles)
-   [Related Articles](#related-articles)

---

# **What is Marketplace Earnings Dashboard?**

The Marketplace Earnings Dashboard gives agencies a centralized view of Marketplace app performance inside GHL Customer Care. It brings together financial reporting and adoption data so you can measure how apps are being used across sub-accounts, how much revenue they generate, what they cost, and how much profit they produce over time.

You can use this dashboard to monitor overall app performance, compare results across apps or sub-accounts, and review trends using date filters and analysis views. This helps agencies move from manual tracking to a more data-driven way of managing app value.

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## **Key Benefits of Marketplace Earnings Dashboard**

-   **Centralized visibility**: View app installs, revenue, cost, and profit from one dashboard in your agency account.
    
-   **Better decision-making**: Use trend data and app performance insights to evaluate which apps deliver the most value.
    
-   **Sub-account insights**: Understand which sub-accounts contribute the most revenue and where app adoption is strongest.
    
-   **Simplified reporting**: Reduce manual tracking by using built-in filters, charts, tables, and export options.
    
-   **ROI awareness**: Compare revenue and cost to identify profitable apps and underperforming installs.
    

---

## **How To Navigate the Marketplace Earnings Dashboard**

1.  Log in to your GHL Customer Care **Agency** account.
    
2.  Go to **App Marketplace**.
    
3.  Click the **Earnings** tab.
    
    
![Step 3 of 9: Click the Earnings tab](https://jumpshare.com/share/7vpXlXZIDCciQ6SzFRzl+/Screen+Shot+2026-03-25+at+17.42.30.png)

**Step 3 of 9: Click the Earnings tab**

This screenshot accompanies step 3 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you click the Earnings tab. For context, this section explains: Log in to your GHL Customer Care Agency account. Go to App Marketplace. Click the Earnings tab. Check out the summary cards data: Select your preferred Time Period. Use the available filters such as Mode, App, and Sub-Account to refine the data. Toggle between App Analysis and Sub-Account Analysis…. The next step is to check out the summary cards data.
- What to click: Click the Earnings tab.
- Controls: Earnings, Agency, App Marketplace, summary cards, Time Period, Mode, App, Sub-Account, App Analysis, Sub-Account Analysis, 1., 2.
- Next: Check out the summary cards data:

Full procedure:

1. Log in to your GHL Customer Care Agency account.
2. Go to App Marketplace.
3. Click the Earnings tab.  <- this image
4. Check out the summary cards data:
5. Select your preferred Time Period.
6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
8. Review the 1. summary cards, 2. trend chart, and 3. table data.
9. Click Export if you need to download the filtered report.

    
4.  Check out the **summary cards** data:
    
    -   **Unique App Installed:** Total number of different apps that have been installed across your sub-accounts. The number represents unique apps which are installed as of now and doesn't depend on the time period selected.
        
    -   **Active Installations:** Total count of current active app installations across all sub-accounts.The number represents total apps which are installed as of now and doesn't depend on the time period selected.
        
    -   **Sub-accounts Active:** Number of sub-accounts that currently have at least one active app installation.
        
    -   **Total Revenue - Cost = Profit:** Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected.
        
        
![Step 4 of 4: Total Revenue - Cost = Profit: Revenue is the total earnings generated…](https://jumpshare.com/share/oImBTdGOoYOYbJfz3wys+/Screen+Shot+2026-03-25+at+17.49.49.png)

**Step 4 of 4: Total Revenue - Cost = Profit: Revenue is the total earnings generated…**

This screenshot accompanies step 4 of 4 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you total Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected.
- What this covers: Total Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected.
- Controls: Agency, App Marketplace, Earnings, summary cards, Time Period, Mode, App, Sub-Account, App Analysis, Sub-Account Analysis, 1., 2.

Full procedure:

1. Unique App Installed: Total number of different apps that have been installed across your sub-accounts. The number represents unique apps which are installed as of now and doesn't depend on the time period selected.
2. Active Installations: Total count of current active app installations across all sub-accounts.The number represents total apps which are installed as of now and doesn't depend on the time period selected.
3. Sub-accounts Active: Number of sub-accounts that currently have at least one active app installation.
4. Total Revenue - Cost = Profit: Revenue is the total earnings generated from app installs. Cost represents app-related expenses. Profit is the net earnings after deducting costs. The data is calculated basis time period selected.  <- this image

        
5.  Select your preferred **Time Period**.
    
    
![Step 5 of 9: Select your preferred Time Period](https://jumpshare.com/share/4lt6CSz8mlzaihTFcNKJ+/Screen+Shot+2026-03-25+at+17.45.22.png)

**Step 5 of 9: Select your preferred Time Period**

This screenshot accompanies step 5 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you select your preferred Time Period. For context, this section explains: Log in to your GHL Customer Care Agency account. Go to App Marketplace. Click the Earnings tab. Check out the summary cards data: Select your preferred Time Period. Use the available filters such as Mode, App, and Sub-Account to refine the data. Toggle between App Analysis and Sub-Account Analysis…. The next step is to use the available filters such as Mode, App, and Sub-Account to refine the data.
- What to choose: Select your preferred Time Period.
- Controls: Time Period, Agency, App Marketplace, Earnings, summary cards, Mode, App, Sub-Account, App Analysis, Sub-Account Analysis, 1., 2.
- Next: Use the available filters such as Mode, App, and Sub-Account to refine the data.

Full procedure:

1. Log in to your GHL Customer Care Agency account.
2. Go to App Marketplace.
3. Click the Earnings tab.
4. Check out the summary cards data:
5. Select your preferred Time Period.  <- this image
6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
8. Review the 1. summary cards, 2. trend chart, and 3. table data.
9. Click Export if you need to download the filtered report.

    
6.  Use the available filters such as **Mode**, **App**, and **Sub-Account** to refine the data.
    
    
![Step 6 of 9: Use the available filters such as Mode, App, and Sub-Account to refine…](https://jumpshare.com/share/lGkVcfMeuyxqMncsCBAx+/Screen+Shot+2026-03-25+at+17.47.04.png)

**Step 6 of 9: Use the available filters such as Mode, App, and Sub-Account to refine…**

This screenshot accompanies step 6 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you use the available filters such as Mode, App, and Sub-Account to refine the data. The next step is to toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
- What this covers: Use the available filters such as Mode, App, and Sub-Account to refine the data.
- Controls: Mode, App, Sub-Account, Agency, App Marketplace, Earnings, summary cards, Time Period, App Analysis, Sub-Account Analysis, 1., 2.
- Next: Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.

Full procedure:

1. Log in to your GHL Customer Care Agency account.
2. Go to App Marketplace.
3. Click the Earnings tab.
4. Check out the summary cards data:
5. Select your preferred Time Period.
6. Use the available filters such as Mode, App, and Sub-Account to refine the data.  <- this image
7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
8. Review the 1. summary cards, 2. trend chart, and 3. table data.
9. Click Export if you need to download the filtered report.

    
7.  Toggle between **App Analysis** and **Sub-Account Analysis** depending on the report you want to review.
    
    
![Step 7 of 9: Toggle between App Analysis and Sub-Account Analysis depending on the…](https://jumpshare.com/share/OpUSmes4fW8LJmvbonFM+/Screen+Shot+2026-03-25+at+17.48.28.png)

**Step 7 of 9: Toggle between App Analysis and Sub-Account Analysis depending on the…**

This screenshot accompanies step 7 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you toggle between App Analysis and Sub-Account Analysis depending on the report you want to review. The next step is to review the 1. summary cards, 2. trend chart, and 3. table data.
- What to choose: Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
- Controls: App Analysis, Sub-Account Analysis, Agency, App Marketplace, Earnings, summary cards, Time Period, Mode, App, Sub-Account, 1., 2.
- Next: Review the 1. summary cards, 2. trend chart, and 3. table data.

Full procedure:

1. Log in to your GHL Customer Care Agency account.
2. Go to App Marketplace.
3. Click the Earnings tab.
4. Check out the summary cards data:
5. Select your preferred Time Period.
6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.  <- this image
8. Review the 1. summary cards, 2. trend chart, and 3. table data.
9. Click Export if you need to download the filtered report.

    
8.  Review the **1.** summary cards, **2.** trend chart, and **3.** table data.
    
    
![Step 8 of 9: Review the 1. summary cards, 2. trend chart, and 3. table data](https://jumpshare.com/share/urI5oOUgBcWLrXb5UBMf+/Screen+Shot+2026-03-25+at+17.55.25.png)

**Step 8 of 9: Review the 1. summary cards, 2. trend chart, and 3. table data**

This screenshot accompanies step 8 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you review the 1. summary cards, 2. trend chart, and 3. table data. The next step is to click Export if you need to download the filtered report.
- What this covers: Review the 1. summary cards, 2. trend chart, and 3. table data.
- Controls: 1., 2., 3., Agency, App Marketplace, Earnings, summary cards, Time Period, Mode, App, Sub-Account, App Analysis
- Next: Click Export if you need to download the filtered report.

Full procedure:

1. Log in to your GHL Customer Care Agency account.
2. Go to App Marketplace.
3. Click the Earnings tab.
4. Check out the summary cards data:
5. Select your preferred Time Period.
6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
8. Review the 1. summary cards, 2. trend chart, and 3. table data.  <- this image
9. Click Export if you need to download the filtered report.

    
9.  Click **Export** if you need to download the filtered report.
    
    
![Step 9 of 9: Click Export if you need to download the filtered report](https://jumpshare.com/share/SftYOsLA6ayWDrpudi7w+/Screen+Shot+2026-03-25+at+17.57.57.png)

**Step 9 of 9: Click Export if you need to download the filtered report**

This screenshot accompanies step 9 of 9 in the "How To Navigate the Marketplace Earnings Dashboard" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you click Export if you need to download the filtered report.
- What to click: Click Export if you need to download the filtered report.
- Controls: Export, Agency, App Marketplace, Earnings, summary cards, Time Period, Mode, App, Sub-Account, App Analysis, Sub-Account Analysis, 1.

Full procedure:

1. Log in to your GHL Customer Care Agency account.
2. Go to App Marketplace.
3. Click the Earnings tab.
4. Check out the summary cards data:
5. Select your preferred Time Period.
6. Use the available filters such as Mode, App, and Sub-Account to refine the data.
7. Toggle between App Analysis and Sub-Account Analysis depending on the report you want to review.
8. Review the 1. summary cards, 2. trend chart, and 3. table data.
9. Click Export if you need to download the filtered report.  <- this image

    

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## **Filters and Time Period**

Filters help you narrow the dashboard data so you can focus on the apps, sub-accounts, and timeframes that matter most. This makes the dashboard more useful for targeted reporting, trend analysis, and performance reviews.

**Note:** Chart visualizations and table results update based on the selected filters and time period.

The dashboard supports filtering by:

-   **Time Period**: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
    
    
![Step 1 of 6: Time Period: Use the date selector and presets like last week…](https://jumpshare.com/share/W5MSpdeRPp9SvvC7UPOs+/GIF+Recording+2026-03-25+at+18.20.05.gif)

**Step 1 of 6: Time Period: Use the date selector and presets like last week…**

This animation accompanies step 1 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range. The next step is to mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
- What this covers: Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
- Controls: Time Period, Mode, App, Sub-Account, Search, Reset
- Next: Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).

Full procedure:

1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.  <- this image
2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
3. App: Narrow the dashboard to one or more specific apps.
4. Sub-Account: Review data for one or more selected sub-accounts.
5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
6. Reset: Clear applied filters and return to the broader view.

    
-   **Mode**: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
    
    
![Step 2 of 6: Mode: Filter results based on the selected app mode (Free…](https://jumpshare.com/share/mMEaDF4dSpUFitp7donF+/Screenshot+2026-03-25+at+18.21.40.png)

**Step 2 of 6: Mode: Filter results based on the selected app mode (Free…**

This screenshot accompanies step 2 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription). The next step is to app: Narrow the dashboard to one or more specific apps.
- What this covers: Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
- Controls: Mode, Time Period, App, Sub-Account, Search, Reset
- Next: App: Narrow the dashboard to one or more specific apps.

Full procedure:

1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).  <- this image
3. App: Narrow the dashboard to one or more specific apps.
4. Sub-Account: Review data for one or more selected sub-accounts.
5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
6. Reset: Clear applied filters and return to the broader view.

    
-   **App**: Narrow the dashboard to one or more specific apps.
    
    
![Step 3 of 6: App: Narrow the dashboard to one or more specific apps](https://jumpshare.com/share/9PC0Okb7XZlrVXkBMKhf+/Screenshot+2026-03-25+at+18.23.55.png)

**Step 3 of 6: App: Narrow the dashboard to one or more specific apps**

This screenshot accompanies step 3 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you app: Narrow the dashboard to one or more specific apps. The next step is to sub-Account: Review data for one or more selected sub-accounts.
- What this covers: App: Narrow the dashboard to one or more specific apps.
- Controls: App, Time Period, Mode, Sub-Account, Search, Reset
- Next: Sub-Account: Review data for one or more selected sub-accounts.

Full procedure:

1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
3. App: Narrow the dashboard to one or more specific apps.  <- this image
4. Sub-Account: Review data for one or more selected sub-accounts.
5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
6. Reset: Clear applied filters and return to the broader view.

    
-   **Sub-Account**: Review data for one or more selected sub-accounts.  
      
    
    
![Step 4 of 6: Sub-Account: Review data for one or more selected sub-accounts](https://jumpshare.com/share/l2i82vPmTcETOsIqTr2A+/Screenshot+2026-03-25+at+18.25.30.png)

**Step 4 of 6: Sub-Account: Review data for one or more selected sub-accounts**

This screenshot accompanies step 4 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you sub-Account: Review data for one or more selected sub-accounts. The next step is to search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
- What this covers: Sub-Account: Review data for one or more selected sub-accounts.
- Controls: Sub-Account, Time Period, Mode, App, Search, Reset
- Next: Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.

Full procedure:

1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
3. App: Narrow the dashboard to one or more specific apps.
4. Sub-Account: Review data for one or more selected sub-accounts.  <- this image
5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
6. Reset: Clear applied filters and return to the broader view.

    
-   **Search**: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
    
    
![Step 5 of 6: Search: Use the search field to locate a specific app or sub-accounts…](https://jumpshare.com/share/FFf23YMzdal9sRKx3NmL+/Screen+Shot+2026-03-25+at+18.27.52.png)

**Step 5 of 6: Search: Use the search field to locate a specific app or sub-accounts…**

This screenshot accompanies step 5 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis. The next step is to reset: Clear applied filters and return to the broader view.
- What this covers: Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
- Controls: Search, Time Period, Mode, App, Sub-Account, Reset
- Next: Reset: Clear applied filters and return to the broader view.

Full procedure:

1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
3. App: Narrow the dashboard to one or more specific apps.
4. Sub-Account: Review data for one or more selected sub-accounts.
5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.  <- this image
6. Reset: Clear applied filters and return to the broader view.

    
-   **Reset**: Clear applied filters and return to the broader view.
    
    
![Step 6 of 6: Reset: Clear applied filters and return to the broader view](https://jumpshare.com/share/KqlGsshnpCVu0iSw8IP4+/Screen+Shot+2026-03-25+at+18.29.06.png)

**Step 6 of 6: Reset: Clear applied filters and return to the broader view**

This screenshot accompanies step 6 of 6 in the "Filters and Time Period" section of "App Marketplace - Earnings Dashboard". At this point in the walkthrough you reset: Clear applied filters and return to the broader view.
- What this covers: Reset: Clear applied filters and return to the broader view.
- Controls: Reset, Time Period, Mode, App, Sub-Account, Search

Full procedure:

1. Time Period: Use the date selector and presets like last week, month(s), Q1-4 to review a specific reporting range.
2. Mode: Filter results based on the selected app mode (Free, Usage-based, One-time & Subscription).
3. App: Narrow the dashboard to one or more specific apps.
4. Sub-Account: Review data for one or more selected sub-accounts.
5. Search: Use the search field to locate a specific app or sub-accounts quickly in App/Sub-account Analysis.
6. Reset: Clear applied filters and return to the broader view.  <- this image

    

---

## **Revenue, Cost, and Profit Chart**

Trend reporting helps you understand how Marketplace performance changes over time. By reviewing revenue, cost, and profit together, you can spot spikes in activity, monitor margins, and evaluate how a selected date range impacts performance.

The Revenue, Cost and Profit chart displays performance over time based on your selected date range. The chart updates automatically when you change the time period and helps you compare all three financial metrics in a single view.

You can use this chart to:

-   monitor earnings trends over time
    
-   identify periods of higher app activity
    
-   compare revenue against cost to understand margin performance
    
-   review changes based on the selected reporting range
    

![Revenue, Cost, and Profit Chart (image 14 of 16)](https://jumpshare.com/share/81tWiDXwY3a0yfS3febX+/GIF+Recording+2026-03-25+at+18.00.08.gif)

**Revenue, Cost, and Profit Chart (image 14 of 16)**

This animation appears in the "Revenue, Cost, and Profit Chart" section of "App Marketplace - Earnings Dashboard". The text alongside this image reads: monitor earnings trends over time identify periods of higher app activity compare revenue against cost to understand margin performance review changes based on the selected reporting range. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: App Analysis helps you evaluate performance by individual app so you can identify which Marketplace apps are installed most often, which ones generate revenue, and which ones contribute to profit. This view is useful when reviewing app….
- What this covers: monitor earnings trends over time identify periods of higher app activity compare revenue against cost to understand margin performance review changes based on the selected reporting range
- Fields: monitor earnings trends over time, identify periods of higher app activity
- Next: App Analysis helps you evaluate performance by individual app so you can identify which Marketplace apps are installed most often, which ones generate revenue, and which ones contribute to profit. This view is useful when reviewing app adoption and comparing financial results across your installed apps.

Full procedure:

1. monitor earnings trends over time
2. identify periods of higher app activity
3. compare revenue against cost to understand margin performance
4. review changes based on the selected reporting range

---

## **App Analysis**

App Analysis helps you evaluate performance by individual app so you can identify which Marketplace apps are installed most often, which ones generate revenue, and which ones contribute to profit. This view is useful when reviewing app adoption and comparing financial results across your installed apps.

The **App Analysis** tab displays app-level performance details, including:

-   App Name
    
-   Total Install
    
-   Active Sub-Accounts
    
-   Churn Rate
    
-   Total Revenue
    
-   Total Cost
    
-   Profit
    

Use this view to compare apps side by side and understand which apps are driving the strongest business results.

![App Analysis (image 15 of 16)](https://jumpshare.com/share/P5cUKVWScCSzlV63ejM2+/GIF+Recording+2026-03-25+at+18.03.50.gif)

**App Analysis (image 15 of 16)**

This animation appears in the "App Analysis" section of "App Marketplace - Earnings Dashboard". The text alongside this image reads: Use this view to compare apps side by side and understand which apps are driving the strongest business results. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Sub-account-level reporting helps agencies understand which clients are generating the most value from Marketplace apps. This makes it easier to identify adoption patterns, support upsell opportunities, and evaluate app performance across….
- What this covers: Use this view to compare apps side by side and understand which apps are driving the strongest business results.
- Fields: App Name, Total Install, Active Sub-Accounts, Churn Rate, Total Revenue, Total Cost, Profit
- Controls: App Analysis
- Next: Sub-account-level reporting helps agencies understand which clients are generating the most value from Marketplace apps. This makes it easier to identify adoption patterns, support upsell opportunities, and evaluate app performance across your client base.

Example values (illustrative, not read from the screenshot):

- App Name: Priya Raman

Full procedure:

1. App Name
2. Total Install
3. Active Sub-Accounts
4. Churn Rate
5. Total Revenue
6. Total Cost
7. Profit

---

## **Sub-Account Analysis**

Sub-account-level reporting helps agencies understand which clients are generating the most value from Marketplace apps. This makes it easier to identify adoption patterns, support upsell opportunities, and evaluate app performance across your client base.

The **Sub-Account Analysis** tab allows you to review performance by sub-account. Use this view to analyze revenue contribution, cost, and profit at the client level for the selected date range and filters.

This is especially helpful for:

-   identifying high-value sub-accounts
    
-   reviewing Marketplace adoption by client
    
-   comparing app-related contribution across sub-accounts
    
-   supporting internal reporting and account reviews
    

![Sub-Account Analysis (image 16 of 16)](https://jumpshare.com/share/aFPFA2tsaC3i7NvtKIYQ+/GIF+Recording+2026-03-25+at+18.11.15.gif)

**Sub-Account Analysis (image 16 of 16)**

This animation appears in the "Sub-Account Analysis" section of "App Marketplace - Earnings Dashboard". The text alongside this image reads: identifying high-value sub-accounts reviewing Marketplace adoption by client comparing app-related contribution across sub-accounts supporting internal reporting and account reviews. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Q: What is the difference between revenue, cost, and profit in the Earnings dashboard?
- What this covers: identifying high-value sub-accounts reviewing Marketplace adoption by client comparing app-related contribution across sub-accounts supporting internal reporting and account reviews
- Fields: identifying high-value sub-accounts
- Controls: Sub-Account Analysis
- Next: Q: What is the difference between revenue, cost, and profit in the Earnings dashboard?

Full procedure:

1. identifying high-value sub-accounts
2. reviewing Marketplace adoption by client
3. comparing app-related contribution across sub-accounts
4. supporting internal reporting and account reviews

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## **Frequently Asked Questions**

**Q: What is the difference between revenue, cost, and profit in the Earnings dashboard?**

Revenue is the total amount generated from Marketplace apps, cost is the total amount paid for those apps, and profit is the difference between revenue and cost for the selected period.

**Q: Why do some apps show installs but no revenue?**  
An app can be installed and active without generating revenue in the selected date range. This may happen if the app is free, if no billable activity occurred, or if the selected timeframe does not include related charges.

**Q: Why is profit zero for some apps?**  
Profit may be zero when revenue and cost are equal. Based on the current feature behavior, this can happen for agency apps where no margin is created.

**Q: Why does revenue sometimes differ from cost?**  
Revenue can be greater than cost when a sub-account app is resold with markup enabled. This creates a margin that appears as profit in the dashboard.

**Q: Do filters affect the chart and table data?**  
Yes. The dashboard updates charts and table results based on the filters and date range you apply.

**Q: Does exported data include my selected filters?**  
Yes. Exported data respects the filters currently applied in the dashboard.

**Q: What is the App Analysis view used for?**  
App Analysis helps you review performance by individual app, including installs, active sub-accounts, revenue, cost, and profit.

**Q: What is the Sub-Account Analysis view used for?**  
Sub-Account Analysis helps you review Marketplace app contribution by client so you can understand which sub-accounts are generating the most value.

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### **Related Articles**

-   [Agency-Level Marketplace Apps Installation](https://docs.ghlcustomercare.com/docs/app-marketplace/view-install-and-uninstallation-apps/agency-level-marketplace-apps-installation) 
    
-   [How to resell Marketplace Apps](https://docs.ghlcustomercare.com/docs/app-marketplace/view-install-and-uninstallation-apps/how-to-resell-marketplace-apps) 
    
-   [Rebilling, Reselling, and Wallets Explained](https://docs.ghlcustomercare.com/docs/miscellaneous/miscellaneous/rebilling-reselling-and-wallets-explained) 
    
-   [Resell Marketplace Apps as a Part of SaaS Plans in GHL Customer Care](https://docs.ghlcustomercare.com/docs/saas-configurator/saas-mode/how-to-resell-marketplace-apps-as-a-part-of-saas-plans) 
    
-   [App Marketplace- Agency Reselling for Apps with Usage-Based Pricing](https://docs.ghlcustomercare.com/docs/app-marketplace/get-started-w-app-marketplace/app-marketplace-agency-reselling-for-apps-with-usage-based-pricing)
    
-   [Marketplace App Distribution Type](https://docs.ghlcustomercare.com/docs/developer-resources/developer-resources-2/marketplace-app-distribution-type)

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com