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How to Use Voice AI Flow Builder Templates and Guided Setup

Learn how to build Voice AI agents with ready-made templates, guided setup alerts, and the Update Tag action for faster, easier call automation.

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  1. Key Benefits of Voice AI Flow Builder Templates
  2. Choosing How to Create Your Voice AI Agent
  3. Pre-Configured Voice AI Templates
  4. Business FAQ Assistant
  5. Front Desk Receptionist
  6. Lead Qualification
  7. Post-Call Automation
  8. SMS Follow-Up
  9. Create Your Custom Agent
  10. What are Voice Actions?
  11. Using the Update Tag Action
  12. Guided Setup Notifications
  13. Saving, Testing, and Deploying Your Agent
  14. Saving
  15. Testing
  16. Deploying
  17. Templates vs. Build with AI
  18. How To Set Up a Voice AI Agent Using a Template
  19. Step 1: Open Flow Builder
  20. Step 2: Choose a Template
  21. Step 3: Review the Generated Agent
  22. Step 4: Complete Pending Actions
  23. Step 5: Configure Update Tag if Needed
  24. Step 6: Save and Test
  25. Step 7: Deploy the Agent
  26. Frequently Asked Questions
  27. Related Articles

Voice AI Flow Builder now gives you ready-made starting points for common call types, so you do not have to build every agent from scratch. You can choose a template, review the instructions and actions GHL Customer Care adds automatically, and complete only the settings that still need your input. The update also adds a new Update Tag action and clearer setup warnings to help you prepare an agent for testing and deployment.


TABLE OF CONTENTS


What is the Voice AI Flow Builder Guided Setup?

The Voice AI Flow Builder helps you create a voice agent by connecting the instructions and actions the agent needs during a call. The new guided setup makes this easier by letting you start with a ready-made template for a common business use case.

A template is a ready-made starting point. When you choose one, GHL Customer Care adds the main agent instructions and relevant actions to the Flow Builder automatically.

Instead of setting up every action yourself, you can choose what you want the agent to do and then customize the generated setup.

GHL Customer Care provides five pre-configured templates:

  • Business FAQ Assistant: Answers common questions about your business, such as hours, pricing, services, and policies.

  • Front Desk Receptionist: Greets callers, understands what they need, and helps transfer them to the right person.

  • Lead Qualification: Asks qualifying questions, saves contact information, and tags the outcome.

  • Post-Call Automation: Handles follow-up tasks after the call, such as adding a tag or starting a workflow.

  • SMS Follow-Up: Sends the caller a text message after the call.

If you prefer to build your own setup, choose Create Your Custom Agent instead.

Note: Existing Voice AI agents are not changed by this update. Their current instructions and actions remain as configured.

Key Benefits of Voice AI Flow Builder Templates

Templates and guided setup reduce the amount of manual work required to create a usable Voice AI agent. They also make it easier to see what still needs attention before you test or launch the agent.

  • Faster setup: Start with instructions and actions already added for a common call type.

  • Beginner-friendly starting point: Choose a business goal instead of deciding every action from scratch.

  • Editable setup: Change the agent instructions, actions, and settings after selecting a template.

  • Clear setup guidance: GHL Customer Care shows which actions still need your input.

  • Direct access to unfinished actions: Click a pending item to open the setting that needs attention.

  • Save your progress anytime: You can save an unfinished agent and return later.

  • Capture call outcomes: Use the new Update Tag action to add useful tags to contact records.


Choosing How to Create Your Voice AI Agent

GHL Customer Care gives you several ways to begin creating a Voice AI agent. Choosing Flow Builder gives you access to the guided setup and ready-made use cases described in this article.

When creating a Voice AI agent, you may see options such as:

  • Browse Marketplace: Start with an available Marketplace agent.

  • Create Custom Agent: Build an agent using the standard setup.

  • Flow Builder: Build the call experience visually and use the new pre-configured templates.

Choose Flow Builder when you want to start from one of the guided use cases.

Choosing How to Create Your Voice AI Agent (image 1 of 8) What this shows Choose Flow Builder when you want to start from one of the guided use cases. What this shows Illustrates the "Choosing How to Create Your Voice AI Agent" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". This screenshot appears in the "Choosing How to Create Your Voice AI Agent" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". The text alongside this image reads: Choose Flow Builder when you want to start from one of the guided use cases. Immediately after, the guide continues: Pre-configured templates give you a useful starting setup for common business calls. Each template includes instructions designed for voice conversations and actions that match the selected use case. Image 1 of 8 What to chooseChoose Flow Builder when you want to start from one of the guided use cases.
Buttons and menus referenced Flow Builder
Next stepPre-configured templates give you a useful starting setup for common business calls. Each template includes instructions designed for voice conversations and actions that match the selected use case.
All 3 steps in this procedure
  1. Browse Marketplace: Start with an available Marketplace agent.
  2. Create Custom Agent: Build an agent using the standard setup.
  3. Flow Builder: Build the call experience visually and use the new pre-configured templates.

Pre-Configured Voice AI Templates

Pre-configured templates give you a useful starting setup for common business calls. Each template includes instructions designed for voice conversations and actions that match the selected use case.

After choosing Flow Builder, you can select from:

Business FAQ Assistant

Use this option when you want the agent to answer common business questions using your available knowledge.

Example questions may include:

  • What are your business hours?

  • How much does a service cost?

  • What services do you provide?

  • What is your cancellation policy?

Front Desk Receptionist

Use this template when you want the agent to greet callers, understand why they are calling, and help connect them to the appropriate person or team.

Lead Qualification

Use this template when you want the agent to ask qualifying questions and save useful information about the caller.

It can help with tasks such as:

  • Collecting contact information

  • Asking qualification questions

  • Updating contact information

  • Adding a tag based on the result

Post-Call Automation

Use this option when actions need to happen after the call.

For example, the agent can help:

  • Add a tag

  • Update contact information

  • Start a workflow

SMS Follow-Up

Use this template when you want the agent to send a text message after the conversation.

For example, the SMS might include:

  • A confirmation

  • A link

  • A quote

  • Follow-up information

Create Your Custom Agent

Choose Create Your Custom Agent when none of the templates match your needs or when you prefer to build the agent yourself.

This gives you a basic starting agent without automatically adding a use-case-specific collection of actions.

Create Your Custom Agent (image 2 of 8) What this shows This gives you a basic starting agent without automatically adding a use-case-specific collection of actions. What this shows Illustrates the "Create Your Custom Agent" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". This screenshot appears in the "Create Your Custom Agent" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". The text alongside this image reads: This gives you a basic starting agent without automatically adding a use-case-specific collection of actions. Immediately after, the guide continues: Voice Actions are tasks your agent can perform during or after a call. They allow the agent to do more than simply talk to the caller. Image 2 of 8 What this coversThis gives you a basic starting agent without automatically adding a use-case-specific collection of actions.
Buttons and menus referenced Create Your Custom Agent
Next stepVoice Actions are tasks your agent can perform during or after a call. They allow the agent to do more than simply talk to the caller.

What are Voice Actions?

Voice Actions are tasks your agent can perform during or after a call. They allow the agent to do more than simply talk to the caller.

Depending on your setup, available actions can include:

  • Tag contact: Add a tag to the contact.

  • Send SMS: Send the caller a text message.

  • Send Email: Send an email.

  • Custom API: Send information to an outside system.

  • Trigger a Workflow: Add the contact to a GHL Customer Care workflow.

  • Call Transfer: Transfer the caller to another phone number.

  • Update Contact Field: Save information from the conversation to the contact record.

Templates can add relevant actions automatically, but you can still edit, remove, or add actions based on the needs of your agent.

What are Voice Actions? (image 3 of 8) What this shows Templates can add relevant actions automatically, but you can still edit, remove, or add actions based on the needs of your agent. What this shows Illustrates the "What are Voice Actions?" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". This screenshot appears in the "What are Voice Actions?" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". The text alongside this image reads: Templates can add relevant actions automatically, but you can still edit, remove, or add actions based on the needs of your agent. Immediately after, the guide continues: The Update Tag action lets your Voice AI agent save the result of a conversation as a contact tag. This makes it easier to organize contacts and use the call outcome in other areas of GHL Customer Care. Image 3 of 8 What this coversTemplates can add relevant actions automatically, but you can still edit, remove, or add actions based on the needs of your agent. Next stepThe Update Tag action lets your Voice AI agent save the result of a conversation as a contact tag. This makes it easier to organize contacts and use the call outcome in other areas of GHL Customer Care.
All 7 steps in this procedure
  1. Tag contact: Add a tag to the contact.
  2. Send SMS: Send the caller a text message.
  3. Send Email: Send an email.
  4. Custom API: Send information to an outside system.
  5. Trigger a Workflow: Add the contact to a GHL Customer Care workflow.
  6. Call Transfer: Transfer the caller to another phone number.
  7. Update Contact Field: Save information from the conversation to the contact record.

Using the Update Tag Action

The Update Tag action lets your Voice AI agent save the result of a conversation as a contact tag. This makes it easier to organize contacts and use the call outcome in other areas of GHL Customer Care.

For example, your agent could add:

  • Qualified Lead

  • Not Interested

  • Needs Follow-Up

  • Booked

A tag can then help you:

  • Organize contacts

  • Build Smart Lists

  • Start workflows

  • Create follow-up campaigns

For example, if a caller meets your qualification requirements, the agent could add the Qualified Lead tag. A workflow could then use that tag to begin the next step in your sales process.

When configuring the action, provide a clear trigger condition that tells the agent when the tag should be applied.

Using the Update Tag Action (image 4 of 8) What this shows When configuring the action, provide a clear trigger condition that tells the agent when the tag should be applied. What this shows Illustrates the "Using the Update Tag Action" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". This screenshot appears in the "Using the Update Tag Action" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". The text alongside this image reads: When configuring the action, provide a clear trigger condition that tells the agent when the tag should be applied. This part of the guide covers 7 fields, listed below. Immediately after, the guide continues: Guided setup notifications help you identify actions that are not completely configured. Instead of searching through the entire Flow Builder, you can see a list of items that still need your input. Image 4 of 8 What to fill inWhen configuring the action, provide a clear trigger condition that tells the agent when the tag should be applied.
Fields in this part of the guide Qualified LeadNot InterestedNeeds Follow-UpBookedOrganize contactsBuild Smart ListsStart workflows
Buttons and menus referenced Qualified LeadNot InterestedNeeds Follow-UpBooked
Next stepGuided setup notifications help you identify actions that are not completely configured. Instead of searching through the entire Flow Builder, you can see a list of items that still need your input.
All 4 steps in this procedure
  1. Qualified Lead
  2. Not Interested
  3. Needs Follow-Up
  4. Booked

Guided Setup Notifications

Guided setup notifications help you identify actions that are not completely configured. Instead of searching through the entire Flow Builder, you can see a list of items that still need your input.

When GHL Customer Care finds an incomplete required action, you may see Finish setting up your agent.

The notification can list unfinished items such as:

  • Transfer Call

  • Send Email

  • Custom API

  • Trigger a Workflow

  • Update Contact Field

Click a listed item to open the action that needs attention.

GHL Customer Care automatically focuses on the related action so you can complete its settings.

If several actions need setup, each one appears separately so you can work through them one at a time.

Guided Setup Notifications (image 5 of 8) What this shows If several actions need setup, each one appears separately so you can work through them one at a time. What this shows Illustrates the "Guided Setup Notifications" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". This screenshot appears in the "Guided Setup Notifications" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". The text alongside this image reads: If several actions need setup, each one appears separately so you can work through them one at a time. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: GHL Customer Care separates saving your work from making the agent ready for use. You can save an incomplete agent, but required setup must be finished before the agent can be tested or deployed. Image 5 of 8 What this coversIf several actions need setup, each one appears separately so you can work through them one at a time.
Fields in this part of the guide Transfer CallSend EmailCustom APITrigger a Workflow
Buttons and menus referenced Finish setting up your agent
Next stepGHL Customer Care separates saving your work from making the agent ready for use. You can save an incomplete agent, but required setup must be finished before the agent can be tested or deployed.
Example values
Send Email
priya.raman@northgatedental.com

Illustrative values showing the expected format. They are not read from the screenshot.

All 5 steps in this procedure
  1. Transfer Call
  2. Send Email
  3. Custom API
  4. Trigger a Workflow
  5. Update Contact Field

Saving, Testing, and Deploying Your Agent

GHL Customer Care separates saving your work from making the agent ready for use. You can save an incomplete agent, but required setup must be finished before the agent can be tested or deployed.

Saving

You can save your agent even when some actions still need configuration.

This means you can:

  • Stop partway through setup.

  • Save your work.

  • Return later.

  • Continue configuring incomplete actions.

Testing

Required setup must be completed before you can run a test call.

Testing helps you confirm:

  • The agent follows its instructions.

  • The conversation sounds natural.

  • Actions happen at the correct time.

  • Information is saved correctly.

Note: If you need to test an actual call transfer, use Phone Call testing because Call Transfer is not available during Web Call testing.

Deploying

Deploy remains unavailable until required setup items are complete.

This helps prevent an unfinished agent from being launched before important actions have been configured.


Templates vs. Build with AI

Templates and Build with AI can both help you create an agent faster, but they work differently. Understanding the difference helps you choose the best starting point.

Pre-configured templates give you a predefined setup based on a common business use case.

For example, selecting Front Desk Receptionist gives you a starting configuration designed for receptionist-style calls.

Build with AI lets you describe the experience you want in your own words, and GHL Customer Care uses those instructions to help create or change the flow.

Use templates when one of the provided use cases already matches your goal. Use Build with AI when you want to describe a more custom flow.


How To Set Up a Voice AI Agent Using a Template

Starting with a template gives you the main instructions and actions needed for a common use case. You can then finish the required settings and customize the agent before testing it.

Step 1: Open Flow Builder

  1. Go to AI Agents > Voice AI.

  2. Click Create Agent.

  3. Select Flow Builder.

  4. Click Continue.

Step 1: Open Flow Builder (image 6 of 8) What this shows Go to AI Agents > Voice AI. What this shows Illustrates the "Step 1: Open Flow Builder" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". This screenshot appears in the "Step 1: Open Flow Builder" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". The text alongside this image reads: Go to AI Agents > Voice AI. Click Create Agent. Select Flow Builder. Click Continue. The navigation path used here is AI Agents > Voice AI. Immediately after, the guide continues: Review the available use cases. Select the template that best matches your goal. Choose Create Your Custom Agent if you do not want to use a template. Click Create Agent. Path: AI Agents > Voice AIImage 6 of 8 Where to goGo to AI Agents > Voice AI. Click Create Agent. Select Flow Builder. Click Continue.
Buttons and menus referenced AI Agents > Voice AICreate AgentFlow BuilderContinue
Next stepReview the available use cases. Select the template that best matches your goal. Choose Create Your Custom Agent if you do not want to use a template. Click Create Agent.
All 4 steps in this procedure
  1. Go to AI Agents > Voice AI.
  2. Click Create Agent.
  3. Select Flow Builder.
  4. Click Continue.

Step 2: Choose a Template

  1. Review the available use cases.

  2. Select the template that best matches your goal.

  3. Choose Create Your Custom Agent if you do not want to use a template.

  4. Click Create Agent.

Step 2: Choose a Template (image 7 of 8) What this shows Review the available use cases. What this shows Illustrates the "Step 2: Choose a Template" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". This screenshot appears in the "Step 2: Choose a Template" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". The text alongside this image reads: Review the available use cases. Select the template that best matches your goal. Choose Create Your Custom Agent if you do not want to use a template. Click Create Agent. Immediately after, the guide continues: Review the agent instructions. Review the actions that GHL Customer Care added. Remove any actions you do not need. Add other actions if necessary. Adjust the instructions to match your business. Image 7 of 8 What to chooseReview the available use cases. Select the template that best matches your goal. Choose Create Your Custom Agent if you do not want to use a template. Click Create Agent.
Buttons and menus referenced Create Your Custom AgentCreate Agent
Next stepReview the agent instructions. Review the actions that GHL Customer Care added. Remove any actions you do not need. Add other actions if necessary. Adjust the instructions to match your business.
All 4 steps in this procedure
  1. Review the available use cases.
  2. Select the template that best matches your goal.
  3. Choose Create Your Custom Agent if you do not want to use a template.
  4. Click Create Agent.

Step 3: Review the Generated Agent

After the agent is created:

  1. Review the agent instructions.

  2. Review the actions that GHL Customer Care added.

  3. Remove any actions you do not need.

  4. Add other actions if necessary.

  5. Adjust the instructions to match your business.

Everything added by the template remains editable.

Step 4: Complete Pending Actions

  1. Look for warning icons on actions.

  2. Open Finish setting up your agent if it appears.

  3. Click an incomplete item.

  4. Complete the required information.

  5. Save the action.

  6. Repeat for each remaining warning.

Examples of information you may need to provide include:

  • Transfer phone number

  • Workflow

  • Contact field

  • SMS content

  • Email information

  • Action trigger conditions

Step 4: Complete Pending Actions (image 8 of 8) What this shows Transfer phone number Workflow Contact field SMS content Email information Action trigger conditions What this shows Illustrates the "Step 4: Complete Pending Actions" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". This screenshot appears in the "Step 4: Complete Pending Actions" section of "How to Use Voice AI Flow Builder Templates and Guided Setup". The text alongside this image reads: Transfer phone number Workflow Contact field SMS content Email information Action trigger conditions. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Add or open the Update Tag action. Enter a clear condition describing when the tag should be added. Configure the required tag information. Add an optional variable name if needed. Click Save. Image 8 of 8 What this coversTransfer phone number Workflow Contact field SMS content Email information Action trigger conditions
Fields in this part of the guide Transfer phone numberWorkflowContact fieldSMS contentEmail informationAction trigger conditions
Buttons and menus referenced Finish setting up your agent
Next stepAdd or open the Update Tag action. Enter a clear condition describing when the tag should be added. Configure the required tag information. Add an optional variable name if needed. Click Save.
Example values
Transfer phone number
+1 312 847 1928
Email information
priya.raman@northgatedental.com

Illustrative values showing the expected format. They are not read from the screenshot.

All 6 steps in this procedure
  1. Look for warning icons on actions.
  2. Open Finish setting up your agent if it appears.
  3. Click an incomplete item.
  4. Complete the required information.
  5. Save the action.
  6. Repeat for each remaining warning.

Step 5: Configure Update Tag if Needed

  1. Add or open the Update Tag action.

  2. Enter a clear condition describing when the tag should be added.

  3. Configure the required tag information.

  4. Add an optional variable name if needed.

  5. Click Save.

Step 6: Save and Test

  1. Click Save.

  2. Confirm that all required warnings are resolved.

  3. Click Test.

  4. Run the appropriate test call.

  5. Confirm that the agent responds and performs its actions correctly.

Step 7: Deploy the Agent

After testing is complete:

  1. Open Deploy.

  2. Choose the available destination for the agent.

  3. Complete the deployment settings.

  4. Save your changes.


Frequently Asked Questions

Q: Do I have to use a template?
A: No. Choose Create Your Custom Agent if you want to start with a basic setup and build the agent yourself.

Q: Can I edit an agent after choosing a template?
A: Yes. The instructions, actions, and flow remain editable after the template is created.

Q: Can I add more actions to a template?
A: Yes. You can customize the generated flow and add actions that your use case requires.

Q: Can I remove actions that came with a template?
A: Yes. Templates provide a starting point rather than a locked configuration.

Q: Why is Test unavailable?
A: One or more required actions may still need setup. Review the warning icons and Finish setting up your agent notification.

Q: Why is Deploy unavailable?
A: Required setup must be completed before the agent can be deployed.

Q: Can I save an unfinished agent?
A: Yes. Saving is allowed even when actions still need configuration.

Q: What does Update Tag do?
A: It lets the agent add a tag to the contact based on what happens during the call.

Q: Can a tag added by Voice AI trigger a workflow?
A: Yes. Contact tags can be used as workflow triggers when the workflow is configured for that tag.

Q: Are my existing Voice AI agents changed by these templates?
A: No. Existing agents keep their current instructions and actions.

Q: What is the difference between a template and Build with AI?
A: A template gives you a predefined setup for a specific use case. Build with AI creates or changes a flow based on instructions you provide.


Frequently asked questions

What are Voice Actions?
Voice Actions are tasks your agent can perform during or after a call. They allow the agent to do more than simply talk to the caller. Depending on your setup, available actions can include: Tag contact: Add a tag to the contact. Send SMS: Send the caller a text message. Send Email: Send an email. Custom API: Send information to an outside system. Trigger a Workflow: Add the contact to a GHL Customer Care workflow. Call Transfer: Transfer the caller to another phone number. Update Contact Field: Save information from the conversation to the contact record. Templates can add relevant actions automatically, but you can still edit, remove, or add actions based on the needs of your agent.

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