Skip to content
Agency View

Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis

Discover the SEO Audit upgrade in GHL Customer Care with interactive heatmaps, custom keywords, adjustable grids, and competitor insights for sharper local analysis.

7 min read1,604 words20 explained imagesUpdated Fri, 4 Sep at 6:40 AM
View as markdownOpen in ClaudeOpen in ChatGPT
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
On this page
  1. Key Benefits of Interactive Heatmap, Customization & Competitors
  2. Custom Keyword Heatmaps
  3. Adjustable Coverage Radius
  4. Flexible Grid Sizes
  5. Keyword Ranking Score
  6. Pin-Level Competitor Insights
  7. Default Heatmap Configuration
  8. How To Use Interactive Heatmap, Customization & Competitors
  9. For Agency Accounts
  10. For Sub-Accounts
  11. Frequently Asked Questions
  12. Related Articles

Discover the enhanced Local SEO Audit feature that now offers interactive heatmaps with flexible keyword inputs, adjustable radius, grid configurations, and detailed competitor insights. This powerful update empowers users with a refined local search visibility overview, helping deliver sharper, and more actionable reports.

TABLE OF CONTENTS

What is Interactive Heatmap, Customization & Competitors?

This feature transforms local SEO analysis by allowing you to tailor heatmaps for different services and geographic areas. By incorporating custom keywords, adjustable radii, varied grid sizes, a dedicated keyword ranking score, and detailed pin-level competitor insights, it provides a comprehensive and interactive view of your local search landscape.

Note: This feature requires Premium Prospecting subscription for both Agencies & Locations.

Key Benefits of Interactive Heatmap, Customization & Competitors

  • Custom Keyword Targeting: Tailor analyses with keywords specific to different service offerings.
  • Flexible Heatmap Setup: Adjust coverage radii and grid sizes for both quick scans and in-depth reviews.
  • Performance Benchmarking: Use a dedicated keyword ranking score to quickly measure visibility.
  • Competitor Insights: Access detailed data with clickable Google Business Profile links.
  • Focused Reporting: Share only the most relevant heatmaps to keep reports clear and client-friendly.

Custom Keyword Heatmaps

Custom Keyword Heatmaps let you analyze local search visibility across the services that matter most to a business.

  • Add keywords that represent different services or search terms.

  • Create up to three Local SEO heatmaps for the same business.

  • Configure the keyword, grid size, and search radius separately for each heatmap.

  • Remove the automatically selected keyword when you want to focus the analysis on other keywords.

  • When you share a Marketing Audit Report on the web, prospects can switch between the heatmaps you created to compare local visibility across different keywords.

Custom Keyword Heatmaps (image 1 of 20) What this shows Add keywords that represent different services or search terms. What this shows Illustrates the "Custom Keyword Heatmaps" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot appears in the "Custom Keyword Heatmaps" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Add keywords that represent different services or search terms. Create up to three Local SEO heatmaps for the same business. Configure the keyword, grid size, and search radius separately for each heatmap. Remove the automatically selected keyword when you want to focus the analysis on other…. Immediately after, the guide continues: Adjustable Coverage Radius lets you fine-tune the area that the heatmap represents, ensuring it aligns perfectly with a business’s true service footprint. Image 1 of 20 What this coversAdd keywords that represent different services or search terms. Create up to three Local SEO heatmaps for the same business. Configure the keyword, grid size, and search radius separately for each heatmap. Remove the automatically selected keyword when you want to focus the analysis on other keywords. When you share a Marketing Audit Report on the web, prospects can switch between the heatmaps you created to compare local visibility across different keywords. Next stepAdjustable Coverage Radius lets you fine-tune the area that the heatmap represents, ensuring it aligns perfectly with a business’s true service footprint.
All 5 steps in this procedure
  1. Add keywords that represent different services or search terms.
  2. Create up to three Local SEO heatmaps for the same business.
  3. Configure the keyword, grid size, and search radius separately for each heatmap.
  4. Remove the automatically selected keyword when you want to focus the analysis on other keywords.
  5. When you share a Marketing Audit Report on the web, prospects can switch between the heatmaps you created to compare local visibility across different keywords.

Adjustable Coverage Radius

Adjustable Coverage Radius lets you fine-tune the area that the heatmap represents, ensuring it aligns perfectly with a business’s true service footprint.

  • Choose a coverage radius between 0.5 and 30 miles (1–50 km).
  • Easily modify the radius to suit varying service territories and local market dynamics.

Flexible Grid Sizes

Flexible Grid Sizes provide you with options to adjust the depth and granularity of your analysis. Depending on your needs, you can opt for a quick overview or a more detailed investigation.

  • Available grid options include 3Ă—3 for rapid assessments, 5Ă—5 for balanced insights, and 7Ă—7 for deep-dive analysis.
  • Select a grid size that best suits the specific area and competitive environment you are evaluating.

Keyword Ranking Score

The Keyword Ranking Score card summarizes the average search ranking across all heatmap pins, allowing you to gauge overall keyword performance at a glance.

  • Automatically calculates and displays the average rank for the chosen keyword.
  • Eliminates the need for manual scanning, saving valuable time.

Pin-Level Competitor Insights

Pin-Level Competitor Insights deepen your local analysis by showing the prospect's exact rank at individual locations alongside a list of the top 10 competitors, each with clickable GBP links.

  • View the precise rank of the prospect at any pin location.
  • Access an expanded list of up to 10 competitors instead of the previous limit of three.
  • Click on competitor links to quickly review their Google Business Profiles.

Default Heatmap Configuration

Set your preferred grid size and search radius as defaults for Local SEO heatmaps. GHL Customer Care uses these settings when creating future reports, helping you keep audit coverage consistent and reduce repetitive configuration.

You can still configure the keyword, grid size, and search radius for individual heatmaps based on the business or service you are analyzing.

Default Heatmap Configuration (image 2 of 20) What this shows You can still configure the keyword, grid size, and search radius for individual heatmaps based on the business or service you are analyzing. What this shows Illustrates the "Default Heatmap Configuration" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot appears in the "Default Heatmap Configuration" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: You can still configure the keyword, grid size, and search radius for individual heatmaps based on the business or service you are analyzing. Immediately after, the guide continues: Sign in to your Agency account. From the left-hand menu, click on the Prospecting tab. Image 2 of 20 What this coversYou can still configure the keyword, grid size, and search radius for individual heatmaps based on the business or service you are analyzing. Next stepSign in to your Agency account. From the left-hand menu, click on the Prospecting tab.

How To Use Interactive Heatmap, Customization & Competitors 

For Agency Accounts

Step 1: Open Prospecting Tool

  1. Sign in to your Agency account.
  2. From the left-hand menu, click on the Prospecting tab.
Step 1: Open Prospecting Tool (image 3 of 20) What this shows Sign in to your Agency account. What this shows Illustrates the "Step 1: Open Prospecting Tool" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot appears in the "Step 1: Open Prospecting Tool" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Sign in to your Agency account. From the left-hand menu, click on the Prospecting tab. Immediately after, the guide continues: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. Image 3 of 20 What to clickSign in to your Agency account. From the left-hand menu, click on the Prospecting tab.
Buttons and menus referenced AgencyProspecting
Next stepClick Add Prospect to create a new one or select an existing prospect. Click the View Report button.
All 2 steps in this procedure
  1. Sign in to your Agency account.
  2. From the left-hand menu, click on the Prospecting tab.

Step 2: Open a Prospect Report

  1. Click Add Prospect to create a new one or select an existing prospect.
  2. Click the View Report button.
Step 2: Open a Prospect Report (image 4 of 20) What this shows Click Add Prospect to create a new one or select an existing prospect. What this shows Illustrates the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot appears in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. Immediately after, the guide continues: When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and…. Image 4 of 20 What to chooseClick Add Prospect to create a new one or select an existing prospect. Click the View Report button.
Buttons and menus referenced Add ProspectcreatenewoneexistingprospectViewReport
Next stepWhen the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. Click the + button next to the default keyword (auto‑fetched from GBP). Type your custom keyword (e.g., gym near me) and press Enter to add it.
All 2 steps in this procedure
  1. Click Add Prospect to create a new one or select an existing prospect.
  2. Click the View Report button.

Step 3: Add Custom Keyword

  1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate.
    Step 1 of 3: When the report loads, click on the SEO Analysis tab in the left… What this shows Step 1 of 3: When the report loads, click on the SEO Analysis tab in the left sidebar. What this shows Shows where to go for step 1 of 3 in the "Step 3: Add Custom Keyword" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot accompanies step 1 of 3 in the "Step 3: Add Custom Keyword" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you when the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. The next step is to click the + button next to the default keyword (auto‑fetched from GBP). Step 1 of 3Image 5 of 20 Where to goWhen the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate.
    Buttons and menus referenced SEO Analysis+
    Next stepClick the + button next to the default keyword (auto‑fetched from GBP).
    All 3 steps in this procedure
    1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. this image
    2. Click the + button next to the default keyword (auto‑fetched from GBP).
    3. Type your custom keyword (e.g., gym near me) and press Enter to add it.
  2. Click the + button next to the default keyword (auto‑fetched from GBP).
  3. Type your custom keyword (e.g., gym near me) and press Enter to add it.
    Step 3 of 3: Type your custom keyword (e.g., gym near me) and press Enter to add it What this shows Step 3 of 3: Type your custom keyword (e.g., gym near me) and press Enter to add it. What this shows Shows what to fill in for step 3 of 3 in the "Step 3: Add Custom Keyword" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This animation accompanies step 3 of 3 in the "Step 3: Add Custom Keyword" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you type your custom keyword (e.g., gym near me) and press Enter to add it. Step 3 of 3Image 6 of 20 What to fill inType your custom keyword (e.g., gym near me) and press Enter to add it.
    Buttons and menus referenced SEO Analysis+
    All 3 steps in this procedure
    1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate.
    2. Click the + button next to the default keyword (auto‑fetched from GBP).
    3. Type your custom keyword (e.g., gym near me) and press Enter to add it. this image

Step 4: Configure Heatmap Parameters

  1. Select grid size based on how dense you want your sampling points:
    • 3Ă—3 (9 points)
    • 5Ă—5 (25 points)
    • 7Ă—7 (49 points)
  2. Set coverage distance (radius from center to outermost marker): 1 km → 50 km
    .
  3. Click on the Run Local Search button.
Note: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius.
Step 4: Configure Heatmap Parameters (image 7 of 20) What this shows Note: You can create up to three Local SEO heatmaps for the same business. What this shows Illustrates the "Step 4: Configure Heatmap Parameters" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot appears in the "Step 4: Configure Heatmap Parameters" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Note: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Scroll to see the Heatmap displaying the keyword performance. Each Pin on the map represents a local search result from a different nearby location. The C enter Pin reflects the immediate area of the business. Click the double‑arrow icon…. Image 7 of 20 What this coversNote: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius.
Fields in this part of the guide 3Ă—3 (9 points)5Ă—5 (25 points)7Ă—7 (49 points)
Buttons and menus referenced grid size3×35×57×7coveragedistance1 km → 50 kmRun Local Searchthree
Next stepScroll to see the Heatmap displaying the keyword performance. Each Pin on the map represents a local search result from a different nearby location. The C enter Pin reflects the immediate area of the business. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. Under each pin, you’ll now see 10 competitors. Click any business name to open its Google Business Profile.
All 3 steps in this procedure
  1. Select grid size based on how dense you want your sampling points:
  2. Set coverage distance (radius from center to outermost marker): 1 km → 50 km.
  3. Click on the Run Local Search button.

Step 5: Explore Results and Competitors

  1. Scroll to see the Heatmap displaying the keyword performance.
  2. Each Pin on the map represents a local search result from a different nearby location.
  3. The Center Pin reflects the immediatearea of the business.
    Step 3 of 6: The C enter Pin reflects the immediate area of the business What this shows Step 3 of 6: The C enter Pin reflects the immediate area of the business. What this shows Shows what to fill in for step 3 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot accompanies step 3 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you the C enter Pin reflects the immediate area of the business. The next step is to click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. Step 3 of 6Image 8 of 20 What to fill inThe C enter Pin reflects the immediate area of the business.
    Buttons and menus referenced CenterPinimmediateareaHeatmaplocalsearchdifferentnearbylocationdouble‑arrow
    Next stepClick the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    All 6 steps in this procedure
    1. Scroll to see the Heatmap displaying the keyword performance.
    2. Each Pin on the map represents a local search result from a different nearby location.
    3. The C enter Pin reflects the immediate area of the business. this image
    4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    5. Under each pin, you’ll now see 10 competitors.
    6. Click any business name to open its Google Business Profile.


  4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    Step 4 of 6: Click the double‑arrow icon to view the Keyword Ranking Score card -… What this shows Step 4 of 6: Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. What this shows Shows what to click for step 4 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot accompanies step 4 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. The next step is to under each pin, you’ll now see 10 competitors. Step 4 of 6Image 9 of 20 What to clickClick the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    Buttons and menus referenced double‑arrowKeyword Ranking Score cardHeatmaplocalsearchdifferentnearbylocationCenterPinimmediate
    Next stepUnder each pin, you’ll now see 10 competitors.
    All 6 steps in this procedure
    1. Scroll to see the Heatmap displaying the keyword performance.
    2. Each Pin on the map represents a local search result from a different nearby location.
    3. The C enter Pin reflects the immediate area of the business.
    4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. this image
    5. Under each pin, you’ll now see 10 competitors.
    6. Click any business name to open its Google Business Profile.
  5. Under each pin, you’ll now see 10 competitors.
  6. Click any business name to open its Google Business Profile.
    Step 6 of 6: Click any business name to open its Google Business Profile What this shows Step 6 of 6: Click any business name to open its Google Business Profile. What this shows Shows what to click for step 6 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This animation accompanies step 6 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you click any business name to open its Google Business Profile. Step 6 of 6Image 10 of 20 What to clickClick any business name to open its Google Business Profile.
    Buttons and menus referenced business nameHeatmaplocalsearchdifferentnearbylocationCenterPinimmediatearea
    All 6 steps in this procedure
    1. Scroll to see the Heatmap displaying the keyword performance.
    2. Each Pin on the map represents a local search result from a different nearby location.
    3. The C enter Pin reflects the immediate area of the business.
    4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    5. Under each pin, you’ll now see 10 competitors.
    6. Click any business name to open its Google Business Profile. this image

Step 6: Control what Appears in Reports

  1. If you’ve generated multiple heatmaps (e.g., default + custom keyword), choose which heatmap to show in the reports.
  2. Only the selected heatmap is included in the Share Report link and Export PDF.
  3. When you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created.
    Each heatmap can represent a different keyword, grid size, and search radius. This makes it easier to compare local visibility across multiple services within the same shared report.
    Step 3 of 3: When you share a Marketing Audit Report on the web, the prospect can… What this shows Step 3 of 3: When you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created. What this shows Shows what this covers for step 3 of 3 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot accompanies step 3 of 3 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you when you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created. Each heatmap can represent a different keyword, grid size, and search radius. This makes it easier to compare local visibility across multiple services within the same shared report. Step 3 of 3Image 11 of 20 What this coversWhen you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created. Each heatmap can represent a different keyword, grid size, and search radius. This makes it easier to compare local visibility across multiple services within the same shared report.
    Buttons and menus referenced HeatmaplocalsearchdifferentnearbylocationCenterPinimmediateareadouble‑arrow
    All 3 steps in this procedure
    1. If you’ve generated multiple heatmaps (e.g., default + custom keyword), choose which heatmap to show in the reports.
    2. Only the selected heatmap is included in the Share Report link and Export PDF.
    3. When you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created. Each heatmap can represent a different keyword, grid size, and search radius. This makes it easier to compare local visibility across multiple services within the same shared report. this image

For Sub-Accounts

Step 1: Navigate to Prospecting

  1. Login to your sub-Account.
  2. Click on Marketing in the left-hand menu.
  3. Then select the Prospecting tab in the top menu. (If you can't see Prospecting Tab, make sure it's enable for your sub account: Here's complete guide how to enable it on your sub account)
Step 1: Navigate to Prospecting (image 12 of 20) What this shows Login to your sub-Account. What this shows Illustrates the "Step 1: Navigate to Prospecting" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot appears in the "Step 1: Navigate to Prospecting" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Login to your sub-Account. Click on Marketing in the left-hand menu. Then select the Prospecting tab in the top menu. (If you can't see Prospecting Tab, make sure it's enable for your sub account: Here's complete guide how to enable it on your sub account). Immediately after, the guide continues: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. Image 12 of 20 What to chooseLogin to your sub-Account. Click on Marketing in the left-hand menu. Then select the Prospecting tab in the top menu. (If you can't see Prospecting Tab, make sure it's enable for your sub account: Here's complete guide how to enable it on your sub account)
Buttons and menus referenced MarketingProspecting
Next stepClick Add Prospect to create a new one or select an existing prospect. Click the View Report button.
All 3 steps in this procedure
  1. Login to your sub-Account.
  2. Click on Marketing in the left-hand menu.
  3. Then select the Prospecting tab in the top menu. (If you can't see Prospecting Tab, make sure it's enable for your sub account: Here's complete guide how to enable it on your sub account)

Step 2: Open a Prospect Report

  1. Click Add Prospect to create a new one or select an existing prospect.
  2. Click the View Report button.
Step 2: Open a Prospect Report (image 13 of 20) What this shows Click Add Prospect to create a new one or select an existing prospect. What this shows Illustrates the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot appears in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. Immediately after, the guide continues: When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and…. Image 13 of 20 What to chooseClick Add Prospect to create a new one or select an existing prospect. Click the View Report button.
Buttons and menus referenced Add ProspectexistingprospectViewReportSEO Analysis+
Next stepWhen the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate Click the + button next to the default keyword (auto‑fetched from GBP). Type your custom keyword (e.g., plumber near me) and press Enter to add it.
All 2 steps in this procedure
  1. Click Add Prospect to create a new one or select an existing prospect.
  2. Click the View Report button.

Step 3: Add Custom Keyword

  1. When the report loads, click on the SEO Analysis tab in the left sidebar.
    You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate
    Step 1 of 3: When the report loads, click on the SEO Analysis tab in the left… What this shows Step 1 of 3: When the report loads, click on the SEO Analysis tab in the left sidebar. What this shows Shows where to go for step 1 of 3 in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot accompanies step 1 of 3 in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you when the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. The next step is to click the + button next to the default keyword (auto‑fetched from GBP). Step 1 of 3Image 14 of 20 Where to goWhen the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate
    Buttons and menus referenced SEO AnalysisAdd ProspectexistingprospectViewReport+
    Next stepClick the + button next to the default keyword (auto‑fetched from GBP).
    All 3 steps in this procedure
    1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate this image
    2. Click the + button next to the default keyword (auto‑fetched from GBP).
    3. Type your custom keyword (e.g., plumber near me) and press Enter to add it.
  2. Click the + button next to the default keyword (auto‑fetched from GBP).
  3. Type your custom keyword (e.g., plumber near me) and press Enter to add it.

    Step 3 of 3: Type your custom keyword (e.g., plumber near me) and press Enter to… What this shows Step 3 of 3: Type your custom keyword (e.g., plumber near me) and press Enter to add it. What this shows Shows what to fill in for step 3 of 3 in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This animation accompanies step 3 of 3 in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you type your custom keyword (e.g., plumber near me) and press Enter to add it. Step 3 of 3Image 15 of 20 What to fill inType your custom keyword (e.g., plumber near me) and press Enter to add it.
    Buttons and menus referenced Add ProspectexistingprospectViewReportSEO Analysis+
    All 3 steps in this procedure
    1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate
    2. Click the + button next to the default keyword (auto‑fetched from GBP).
    3. Type your custom keyword (e.g., plumber near me) and press Enter to add it. this image

Step 4: Configure Heatmap Parameters

  1. Select grid size based on how dense you want your sampling points:
    • 3Ă—3 (9 points)
    • 5Ă—5 (25 points)
    • 7Ă—7 (49 points)
  2. Set coverage distance (radius from center to outermost marker): 1 km → 50 km
    .
  3. Click on the Run Local Search button.

Note: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius.
Step 4: Configure Heatmap Parameters (image 16 of 20) What this shows Note: You can create up to three Local SEO heatmaps for the same business. What this shows Illustrates the "Step 4: Configure Heatmap Parameters" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This animation appears in the "Step 4: Configure Heatmap Parameters" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Note: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Scroll to see the Heatmap displaying the keyword performance. Each Pin on the map represents a local search result from a different nearby location. The Center Pin reflects the immediate area of the business. Click the double‑arrow icon…. Image 16 of 20 What this coversNote: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius.
Fields in this part of the guide 3Ă—3 (9 points)5Ă—5 (25 points)7Ă—7 (49 points)
Buttons and menus referenced 3×35×57×7coveragedistance1 km → 50 kmRunLocalSearch
Next stepScroll to see the Heatmap displaying the keyword performance. Each Pin on the map represents a local search result from a different nearby location. The Center Pin reflects the immediate area of the business. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. Under each pin, you’ll now see 10 competitors. Click any business name to open its Google Business Profile.
All 3 steps in this procedure
  1. Select grid size based on how dense you want your sampling points:
  2. Set coverage distance (radius from center to outermost marker): 1 km → 50 km.
  3. Click on the Run Local Search button.

Step 5: Explore Results and Competitors

  1. Scroll to see the Heatmap displaying the keyword performance.
  2. Each Pin on the map represents a local search result from a different nearby location.
  3. The Center Pin reflects the immediate area of the business.
    Step 3 of 6: The Center Pin reflects the immediate area of the business What this shows Step 3 of 6: The Center Pin reflects the immediate area of the business. What this shows Shows what this covers for step 3 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot accompanies step 3 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you the Center Pin reflects the immediate area of the business. The next step is to click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. Step 3 of 6Image 17 of 20 What this coversThe Center Pin reflects the immediate area of the business.
    Buttons and menus referenced Center PinimmediateareaHeatmapPinlocal search resultdouble‑arrowKeyword Ranking Score card10 competitorsbusiness name
    Next stepClick the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    All 6 steps in this procedure
    1. Scroll to see the Heatmap displaying the keyword performance.
    2. Each Pin on the map represents a local search result from a different nearby location.
    3. The Center Pin reflects the immediate area of the business. this image
    4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    5. Under each pin, you’ll now see 10 competitors.
    6. Click any business name to open its Google Business Profile.

  4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    Step 4 of 6: Click the double‑arrow icon to view the Keyword Ranking Score card -… What this shows Step 4 of 6: Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. What this shows Shows what to click for step 4 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot accompanies step 4 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. The next step is to under each pin, you’ll now see 10 competitors. Step 4 of 6Image 18 of 20 What to clickClick the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    Buttons and menus referenced double‑arrowKeyword Ranking Score cardHeatmapPinlocal search resultCenter Pinimmediatearea10 competitorsbusiness name
    Next stepUnder each pin, you’ll now see 10 competitors.
    All 6 steps in this procedure
    1. Scroll to see the Heatmap displaying the keyword performance.
    2. Each Pin on the map represents a local search result from a different nearby location.
    3. The Center Pin reflects the immediate area of the business.
    4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. this image
    5. Under each pin, you’ll now see 10 competitors.
    6. Click any business name to open its Google Business Profile.
  5. Under each pin, you’ll now see 10 competitors.
  6. Click any business name to open its Google Business Profile.
    Step 6 of 6: Click any business name to open its Google Business Profile What this shows Step 6 of 6: Click any business name to open its Google Business Profile. What this shows Shows what to click for step 6 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This animation accompanies step 6 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you click any business name to open its Google Business Profile. Step 6 of 6Image 19 of 20 What to clickClick any business name to open its Google Business Profile.
    Buttons and menus referenced business nameHeatmapPinlocal search resultCenter Pinimmediateareadouble‑arrowKeyword Ranking Score card10 competitors
    All 6 steps in this procedure
    1. Scroll to see the Heatmap displaying the keyword performance.
    2. Each Pin on the map represents a local search result from a different nearby location.
    3. The Center Pin reflects the immediate area of the business.
    4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword.
    5. Under each pin, you’ll now see 10 competitors.
    6. Click any business name to open its Google Business Profile. this image


Step 6: Share Multiple Heatmaps in Web Reports

  1. When you share a Marketing Audit Report on the web, the recipient can switch between the different Local SEO heatmaps you created. Each heatmap can use a different keyword, grid size, and search radius.
  2. The Selected heatmaps are included in the Share Report link and ExportPDF.
    Step 2 of 2: The Selected heatmaps are included in the Share Report link and Export… What this shows Step 2 of 2: The Selected heatmaps are included in the Share Report link and Export PDF. What this shows Shows what this covers for step 2 of 2 in the "Step 6: Share Multiple Heatmaps in Web Reports" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". This screenshot accompanies step 2 of 2 in the "Step 6: Share Multiple Heatmaps in Web Reports" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you the Selected heatmaps are included in the Share Report link and Export PDF. Step 2 of 2Image 20 of 20 What this coversThe Selected heatmaps are included in the Share Report link and Export PDF.
    Buttons and menus referenced ShareReportlinkExportPDF
    All 2 steps in this procedure
    1. When you share a Marketing Audit Report on the web, the recipient can switch between the different Local SEO heatmaps you created. Each heatmap can use a different keyword, grid size, and search radius.
    2. The Selected heatmaps are included in the Share Report link and Export PDF. this image

Frequently Asked Questions

Q: Can I run multiple heatmaps with different keywords simultaneously?

Yes, you can generate multiple heatmaps with unique keyword, radius, and grid configurations side by side.

Q: What grid size options are available for the heatmap?

You can choose between 3Ă—3, 5Ă—5, or 7Ă—7 grid sizes, depending on how detailed you want your analysis to be.

Q: How do I adjust the coverage radius for a heatmap?

The coverage radius can be set anywhere between 0.5 and 30 miles (1–50 km) to match the actual service area of the business.

Q: Where is the Keyword Ranking Score displayed?

The Keyword Ranking Score card appears as part of the heatmap interface, summarizing the average rank across all grid pins.

Q: How do I decide which heatmaps to include in a prospect report?

When sharing your report via Web URL or PDF, you can manually select the heatmaps that best highlight the prospect’s service areas and competitive standing.

Q: Can prospects view multiple heatmaps in a shared report?

Yes. When you share a Marketing Audit Report on the web, prospects can switch between the different Local SEO heatmaps you created. This lets them compare local visibility across different keywords and services.

Was this guide helpful?

Related guides

How to Resell and use Prospecting Tool for Sub-Accounts2 min read · 8 imagesProspecting Tool - Migrate Prospects from Agency to Sub-Account3 min read · 5 imagesHow to Reach Out to Prospect Leads Generated via the Prospecting Tool4 min read · 4 imagesProspecting: Competitor Analysis Report3 min read · 4 images