# Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis > Discover the SEO Audit upgrade in GHL Customer Care with interactive heatmaps, custom keywords, adjustable grids, and competitor insights for sharper local analysis. - Source: https://docs.ghlcustomercare.com/docs/agency-view/prospecting-tool/prospecting-tool-interactive-heatmap-customization-competitors-in-seo-analysis - Section: Agency View / Prospecting Tool - Reading time: 7 min - Images: 20, each explained below - Modified on Fri, 4 Sep at 6:40 AM --- Discover the enhanced Local SEO Audit feature that now offers interactive heatmaps with flexible keyword inputs, adjustable radius, grid configurations, and detailed competitor insights. This powerful update empowers users with a refined local search visibility overview, helping deliver sharper, and more actionable reports. --- **TABLE OF CONTENTS** - [What is Interactive Heatmap, Customization & Competitors?](#what-is-interactive-heatmap-customization-and-competitors) - [Key Benefits of Interactive Heatmap, Customization & Competitors](#key-benefits-of-interactive-heatmap-customization-and-competitors) - [Custom Keyword Heatmaps](#custom-keyword-heatmaps) - [Adjustable Coverage Radius](#adjustable-coverage-radius) - [Flexible Grid Sizes](#flexible-grid-sizes) - [Keyword Ranking Score](#keyword-ranking-score) - [Pin-Level Competitor Insights](#pin-level-competitor-insights) - [How To Use Interactive Heatmap, Customization & Competitors](#how-to-use-interactive-heatmap-customization-and-competitors) [](#for-agency-accounts) - [For Agency Accounts](#for-agency-accounts)[](#for-sub-accounts) - [For Sub-Accounts](#for-sub-accounts) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What is Interactive Heatmap, Customization & Competitors?** This feature transforms local SEO analysis by allowing you to tailor heatmaps for different services and geographic areas. By incorporating custom keywords, adjustable radii, varied grid sizes, a dedicated keyword ranking score, and detailed pin-level competitor insights, it provides a comprehensive and interactive view of your local search landscape. **Note:** This feature requires **Premium** **Prospecting** subscription for both Agencies & Locations. --- ## **Key Benefits of Interactive Heatmap, Customization & Competitors** - **Custom Keyword Targeting:** Tailor analyses with keywords specific to different service offerings. - **Flexible Heatmap Setup:** Adjust coverage radii and grid sizes for both quick scans and in-depth reviews. - **Performance Benchmarking:** Use a dedicated keyword ranking score to quickly measure visibility. - **Competitor Insights:** Access detailed data with clickable Google Business Profile links. - **Focused Reporting:** Share only the most relevant heatmaps to keep reports clear and client-friendly. --- ## **Custom Keyword Heatmaps** Custom Keyword Heatmaps let you analyze local search visibility across the services that matter most to a business. - Add keywords that represent different services or search terms. - Create up to three Local SEO heatmaps for the same business. - Configure the keyword, grid size, and search radius separately for each heatmap. - Remove the automatically selected keyword when you want to focus the analysis on other keywords. - When you share a Marketing Audit Report on the web, prospects can switch between the heatmaps you created to compare local visibility across different keywords. ![Custom Keyword Heatmaps (image 1 of 20)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080098422/original/hraE2kS0DfeDyT4ZEGOsgi0tjK9zYBK7Fw.png) **Custom Keyword Heatmaps (image 1 of 20)** This screenshot appears in the "Custom Keyword Heatmaps" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Add keywords that represent different services or search terms. Create up to three Local SEO heatmaps for the same business. Configure the keyword, grid size, and search radius separately for each heatmap. Remove the automatically selected keyword when you want to focus the analysis on other…. Immediately after, the guide continues: Adjustable Coverage Radius lets you fine-tune the area that the heatmap represents, ensuring it aligns perfectly with a business’s true service footprint. - What this covers: Add keywords that represent different services or search terms. Create up to three Local SEO heatmaps for the same business. Configure the keyword, grid size, and search radius separately for each heatmap. Remove the automatically selected keyword when you want to focus the analysis on other keywords. When you share a Marketing Audit Report on the web, prospects can switch between the heatmaps you created to compare local visibility across different keywords. - Next: Adjustable Coverage Radius lets you fine-tune the area that the heatmap represents, ensuring it aligns perfectly with a business’s true service footprint. Full procedure: 1. Add keywords that represent different services or search terms. 2. Create up to three Local SEO heatmaps for the same business. 3. Configure the keyword, grid size, and search radius separately for each heatmap. 4. Remove the automatically selected keyword when you want to focus the analysis on other keywords. 5. When you share a Marketing Audit Report on the web, prospects can switch between the heatmaps you created to compare local visibility across different keywords. --- ## **Adjustable Coverage Radius** Adjustable Coverage Radius lets you fine-tune the area that the heatmap represents, ensuring it aligns perfectly with a business’s true service footprint. - Choose a coverage radius between 0.5 and 30 miles (1–50 km). - Easily modify the radius to suit varying service territories and local market dynamics. --- ## **Flexible Grid Sizes** Flexible Grid Sizes provide you with options to adjust the depth and granularity of your analysis. Depending on your needs, you can opt for a quick overview or a more detailed investigation. - Available grid options include 3×3 for rapid assessments, 5×5 for balanced insights, and 7×7 for deep-dive analysis. - Select a grid size that best suits the specific area and competitive environment you are evaluating. --- ## **Keyword Ranking Score** The Keyword Ranking Score card summarizes the average search ranking across all heatmap pins, allowing you to gauge overall keyword performance at a glance. - Automatically calculates and displays the average rank for the chosen keyword. - Eliminates the need for manual scanning, saving valuable time. --- ## **Pin-Level Competitor Insights** Pin-Level Competitor Insights deepen your local analysis by showing the prospect's exact rank at individual locations alongside a list of the top 10 competitors, each with clickable GBP links. - View the precise rank of the prospect at any pin location. - Access an expanded list of up to 10 competitors instead of the previous limit of three. - Click on competitor links to quickly review their Google Business Profiles. --- ## **Default Heatmap Configuration** Set your preferred grid size and search radius as defaults for Local SEO heatmaps. GHL Customer Care uses these settings when creating future reports, helping you keep audit coverage consistent and reduce repetitive configuration. You can still configure the keyword, grid size, and search radius for individual heatmaps based on the business or service you are analyzing. ![Default Heatmap Configuration (image 2 of 20)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080098683/original/9xaZrmAtTv9BCsl_O6AIkc4gPmKitm4-FA.png) **Default Heatmap Configuration (image 2 of 20)** This screenshot appears in the "Default Heatmap Configuration" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: You can still configure the keyword, grid size, and search radius for individual heatmaps based on the business or service you are analyzing. Immediately after, the guide continues: Sign in to your Agency account. From the left-hand menu, click on the Prospecting tab. - What this covers: You can still configure the keyword, grid size, and search radius for individual heatmaps based on the business or service you are analyzing. - Next: Sign in to your Agency account. From the left-hand menu, click on the Prospecting tab. --- ## **How To Use Interactive Heatmap, Customization & Competitors**  ### **For Agency Accounts** #### **Step 1:** Open Prospecting Tool 1. Sign in to your **Agency** account. 2. From the left-hand menu, click on the **Prospecting** tab. ![Step 1: Open Prospecting Tool (image 3 of 20)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055207461/original/-W5RdMXe0_kDl4b6mcO7Gz6W3OMGJYQzBQ.jpeg) **Step 1: Open Prospecting Tool (image 3 of 20)** This screenshot appears in the "Step 1: Open Prospecting Tool" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Sign in to your Agency account. From the left-hand menu, click on the Prospecting tab. Immediately after, the guide continues: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. - What to click: Sign in to your Agency account. From the left-hand menu, click on the Prospecting tab. - Controls: Agency, Prospecting - Next: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. Full procedure: 1. Sign in to your Agency account. 2. From the left-hand menu, click on the Prospecting tab. #### **Step 2:** Open a Prospect Report 1. Click **Add Prospect** to **create** a **new** **one** or select an **existing** **prospect**. 2. Click the **View** **Report** button. ![Step 2: Open a Prospect Report (image 4 of 20)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055215601/original/n62nDmT96zWwsqH8TqzaDcS6LV8gGoMUkg.jpeg) **Step 2: Open a Prospect Report (image 4 of 20)** This screenshot appears in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. Immediately after, the guide continues: When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and…. - What to choose: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. - Controls: Add Prospect, create, new, one, existing, prospect, View, Report - Next: When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. Click the + button next to the default keyword (auto‑fetched from GBP). Type your custom keyword (e.g., gym near me) and press Enter to add it. Full procedure: 1. Click Add Prospect to create a new one or select an existing prospect. 2. Click the View Report button. #### **Step 3:** Add Custom Keyword 1. When the report loads, click on the **SEO Analysis** tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. ![Step 1 of 3: When the report loads, click on the SEO Analysis tab in the left…](https://jumpshare.com/share/Uli6xvic8BTCQfKXZuZt+/Screen+Shot+2025-10-03+at+10.27.51+PM.png) **Step 1 of 3: When the report loads, click on the SEO Analysis tab in the left…** This screenshot accompanies step 1 of 3 in the "Step 3: Add Custom Keyword" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you when the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. The next step is to click the + button next to the default keyword (auto‑fetched from GBP). - Where to go: When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. - Controls: SEO Analysis, + - Next: Click the + button next to the default keyword (auto‑fetched from GBP). Full procedure: 1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. <- this image 2. Click the + button next to the default keyword (auto‑fetched from GBP). 3. Type your custom keyword (e.g., gym near me) and press Enter to add it. 2. Click the **+** button next to the default keyword (auto‑fetched from GBP). 3. Type your custom keyword (e.g., gym near me) and press Enter to add it. ![Step 3 of 3: Type your custom keyword (e.g., gym near me) and press Enter to add it](https://jumpshare.com/share/ergnGwHusG5N1NodcPr9+/GIF+Recording+2025-10-03+at+10.30.09+PM.gif) **Step 3 of 3: Type your custom keyword (e.g., gym near me) and press Enter to add it** This animation accompanies step 3 of 3 in the "Step 3: Add Custom Keyword" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you type your custom keyword (e.g., gym near me) and press Enter to add it. - What to fill in: Type your custom keyword (e.g., gym near me) and press Enter to add it. - Controls: SEO Analysis, + Full procedure: 1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. 2. Click the + button next to the default keyword (auto‑fetched from GBP). 3. Type your custom keyword (e.g., gym near me) and press Enter to add it. <- this image #### **Step 4:** Configure Heatmap Parameters 1. Select **grid size** based on how dense you want your sampling points: - **3×3** (9 points) - **5×5** (25 points) - **7×7** (49 points) 2. Set **coverage** **distance** (radius from center to outermost marker): **1 km → 50 km** . 3. Click on the **Run Local Search** button. **Note:** You can create up to **three** Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius. ![Step 4: Configure Heatmap Parameters (image 7 of 20)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080098962/original/wOQKlJq9IKsAwHlcbkcT0sMnJsdsEoIKhg.png) **Step 4: Configure Heatmap Parameters (image 7 of 20)** This screenshot appears in the "Step 4: Configure Heatmap Parameters" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Note: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Scroll to see the Heatmap displaying the keyword performance. Each Pin on the map represents a local search result from a different nearby location. The C enter Pin reflects the immediate area of the business. Click the double‑arrow icon…. - What this covers: Note: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius. - Fields: 3×3 (9 points), 5×5 (25 points), 7×7 (49 points) - Controls: grid size, 3×3, 5×5, 7×7, coverage, distance, 1 km → 50 km, Run Local Search, three - Next: Scroll to see the Heatmap displaying the keyword performance. Each Pin on the map represents a local search result from a different nearby location. The C enter Pin reflects the immediate area of the business. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. Under each pin, you’ll now see 10 competitors. Click any business name to open its Google Business Profile. Full procedure: 1. Select grid size based on how dense you want your sampling points: 2. Set coverage distance (radius from center to outermost marker): 1 km → 50 km. 3. Click on the Run Local Search button. #### **Step 5:** Explore Results and Competitors 1. Scroll to see the **Heatmap** displaying the keyword performance. 2. Each Pin on the map represents a **local** **search** result from a **different** **nearby** **location**. 3. The **C****enter** **Pin** reflects the **immediate****area** of the business. ![Step 3 of 6: The C enter Pin reflects the immediate area of the business](https://jumpshare.com/share/QQg9d0xWQXnNsxUCeQha+/Screen+Shot+2025-10-03+at+10.38.36+PM.png) **Step 3 of 6: The C enter Pin reflects the immediate area of the business** This screenshot accompanies step 3 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you the C enter Pin reflects the immediate area of the business. The next step is to click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. - What to fill in: The C enter Pin reflects the immediate area of the business. - Controls: C, enter, Pin, immediate, area, Heatmap, local, search, different, nearby, location, double‑arrow - Next: Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. Full procedure: 1. Scroll to see the Heatmap displaying the keyword performance. 2. Each Pin on the map represents a local search result from a different nearby location. 3. The C enter Pin reflects the immediate area of the business. <- this image 4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. 5. Under each pin, you’ll now see 10 competitors. 6. Click any business name to open its Google Business Profile. 4. Click the **double‑arrow** icon to view the **Keyword Ranking Score card** - summarizes average rank across all pins for a keyword. ![Step 4 of 6: Click the double‑arrow icon to view the Keyword Ranking Score card -…](https://jumpshare.com/share/oESgGWT5Toku1EOI2MmQ+/Screen+Shot+2025-10-03+at+10.44.35+PM.png) **Step 4 of 6: Click the double‑arrow icon to view the Keyword Ranking Score card -…** This screenshot accompanies step 4 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. The next step is to under each pin, you’ll now see 10 competitors. - What to click: Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. - Controls: double‑arrow, Keyword Ranking Score card, Heatmap, local, search, different, nearby, location, C, enter, Pin, immediate - Next: Under each pin, you’ll now see 10 competitors. Full procedure: 1. Scroll to see the Heatmap displaying the keyword performance. 2. Each Pin on the map represents a local search result from a different nearby location. 3. The C enter Pin reflects the immediate area of the business. 4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. <- this image 5. Under each pin, you’ll now see 10 competitors. 6. Click any business name to open its Google Business Profile. 5. Under each pin, you’ll now see **10** **competitors**. 6. Click any **business name** to open its Google Business Profile. ![Step 6 of 6: Click any business name to open its Google Business Profile](https://jumpshare.com/share/IdtR2iRHWd5dKGKUAYgj+/GIF+Recording+2025-10-03+at+10.46.39+PM.gif) **Step 6 of 6: Click any business name to open its Google Business Profile** This animation accompanies step 6 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you click any business name to open its Google Business Profile. - What to click: Click any business name to open its Google Business Profile. - Controls: business name, Heatmap, local, search, different, nearby, location, C, enter, Pin, immediate, area Full procedure: 1. Scroll to see the Heatmap displaying the keyword performance. 2. Each Pin on the map represents a local search result from a different nearby location. 3. The C enter Pin reflects the immediate area of the business. 4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. 5. Under each pin, you’ll now see 10 competitors. 6. Click any business name to open its Google Business Profile. <- this image **Step 6:** Control what Appears in Reports 1. If you’ve generated multiple heatmaps (e.g., default + custom keyword), **choose which heatmap** to **show** in the **reports**. 2. Only the selected heatmap is included in the **Share Report link and Export PDF**. 3. When you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created. Each heatmap can represent a different keyword, grid size, and search radius. This makes it easier to compare local visibility across multiple services within the same shared report. ![Step 3 of 3: When you share a Marketing Audit Report on the web, the prospect can…](https://jumpshare.com/share/wrDHJKnTGtMopRDImdQp+/Screenshot+2025-10-03+at+10.49.56%E2%80%AFPM.png) **Step 3 of 3: When you share a Marketing Audit Report on the web, the prospect can…** This screenshot accompanies step 3 of 3 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you when you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created. Each heatmap can represent a different keyword, grid size, and search radius. This makes it easier to compare local visibility across multiple services within the same shared report. - What this covers: When you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created. Each heatmap can represent a different keyword, grid size, and search radius. This makes it easier to compare local visibility across multiple services within the same shared report. - Controls: Heatmap, local, search, different, nearby, location, C, enter, Pin, immediate, area, double‑arrow Full procedure: 1. If you’ve generated multiple heatmaps (e.g., default + custom keyword), choose which heatmap to show in the reports. 2. Only the selected heatmap is included in the Share Report link and Export PDF. 3. When you share a Marketing Audit Report on the web, the prospect can switch between the different Local SEO heatmaps you created. Each heatmap can represent a different keyword, grid size, and search radius. This makes it easier to compare local visibility across multiple services within the same shared report. <- this image ### **For Sub-Accounts** #### **Step 1:** Navigate to Prospecting 1. Login to your sub-Account. 2. Click on **Marketing** in the left-hand menu. 3. Then select the **Prospecting** tab in the top menu. (If you can't see Prospecting Tab, make sure it's enable for your sub account: Here's [complete guide how to enable](https://docs.ghlcustomercare.com/docs/agency-view/prospecting-tool/prospecting-at-sub-accounts-complete-guide-benefits-setup) it on your sub account) ![Step 1: Navigate to Prospecting (image 12 of 20)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055207460/original/5MjxTD0CqYBKjcxrn76pE623jsMKcSqpzA.jpeg) **Step 1: Navigate to Prospecting (image 12 of 20)** This screenshot appears in the "Step 1: Navigate to Prospecting" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Login to your sub-Account. Click on Marketing in the left-hand menu. Then select the Prospecting tab in the top menu. (If you can't see Prospecting Tab, make sure it's enable for your sub account: Here's complete guide how to enable it on your sub account). Immediately after, the guide continues: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. - What to choose: Login to your sub-Account. Click on Marketing in the left-hand menu. Then select the Prospecting tab in the top menu. (If you can't see Prospecting Tab, make sure it's enable for your sub account: Here's complete guide how to enable it on your sub account) - Controls: Marketing, Prospecting - Next: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. Full procedure: 1. Login to your sub-Account. 2. Click on Marketing in the left-hand menu. 3. Then select the Prospecting tab in the top menu. (If you can't see Prospecting Tab, make sure it's enable for your sub account: Here's complete guide how to enable it on your sub account) #### **Step 2:** Open a Prospect Report 1. Click **Add Prospect** to create a new one or select an **existing** **prospect**. 2. Click the **View** **Report** button. ![Step 2: Open a Prospect Report (image 13 of 20)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055207462/original/bq5aRj3zisqAIph7_8BYTgXMIpzRi2KC9A.jpeg) **Step 2: Open a Prospect Report (image 13 of 20)** This screenshot appears in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. Immediately after, the guide continues: When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and…. - What to choose: Click Add Prospect to create a new one or select an existing prospect. Click the View Report button. - Controls: Add Prospect, existing, prospect, View, Report, SEO Analysis, + - Next: When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate Click the + button next to the default keyword (auto‑fetched from GBP). Type your custom keyword (e.g., plumber near me) and press Enter to add it. Full procedure: 1. Click Add Prospect to create a new one or select an existing prospect. 2. Click the View Report button. **Step 3:** Add Custom Keyword 1. When the report loads, click on the **SEO Analysis** tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate ![Step 1 of 3: When the report loads, click on the SEO Analysis tab in the left…](https://jumpshare.com/share/Nma2VSJqu0F70zpNyiwB+/Screen+Shot+2025-10-03+at+11.00.42+PM.png) **Step 1 of 3: When the report loads, click on the SEO Analysis tab in the left…** This screenshot accompanies step 1 of 3 in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you when the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate. The next step is to click the + button next to the default keyword (auto‑fetched from GBP). - Where to go: When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate - Controls: SEO Analysis, Add Prospect, existing, prospect, View, Report, + - Next: Click the + button next to the default keyword (auto‑fetched from GBP). Full procedure: 1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate <- this image 2. Click the + button next to the default keyword (auto‑fetched from GBP). 3. Type your custom keyword (e.g., plumber near me) and press Enter to add it. 2. Click the **+** button next to the default keyword (auto‑fetched from GBP). 3. Type your custom keyword (e.g., plumber near me) and press Enter to add it. ![Step 3 of 3: Type your custom keyword (e.g., plumber near me) and press Enter to…](https://jumpshare.com/share/yrBDwGqpli5vCANcwGwG+/GIF+Recording+2025-10-03+at+11.02.52+PM.gif) **Step 3 of 3: Type your custom keyword (e.g., plumber near me) and press Enter to…** This animation accompanies step 3 of 3 in the "Step 2: Open a Prospect Report" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you type your custom keyword (e.g., plumber near me) and press Enter to add it. - What to fill in: Type your custom keyword (e.g., plumber near me) and press Enter to add it. - Controls: Add Prospect, existing, prospect, View, Report, SEO Analysis, + Full procedure: 1. When the report loads, click on the SEO Analysis tab in the left sidebar. You can also remove the automatically selected keyword when it is not relevant to the business. This lets you focus the Local SEO analysis on the keywords and services you want to evaluate 2. Click the + button next to the default keyword (auto‑fetched from GBP). 3. Type your custom keyword (e.g., plumber near me) and press Enter to add it. <- this image #### **Step 4:** Configure Heatmap Parameters 1. Select grid size based on how dense you want your sampling points: - **3×3** (9 points) - **5×5** (25 points) - **7×7** (49 points) 2. Set **coverage** **distance** (radius from center to outermost marker): **1 km → 50 km** . 3. Click on the **Run** **Local** **Search** button. **Note:** You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius. ![Step 4: Configure Heatmap Parameters (image 16 of 20)](https://jumpshare.com/share/yUm9nDzB7OFrKjcTBqRR+/GIF+Recording+2025-10-03+at+11.04.17+PM.gif) **Step 4: Configure Heatmap Parameters (image 16 of 20)** This animation appears in the "Step 4: Configure Heatmap Parameters" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". The text alongside this image reads: Note: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Scroll to see the Heatmap displaying the keyword performance. Each Pin on the map represents a local search result from a different nearby location. The Center Pin reflects the immediate area of the business. Click the double‑arrow icon…. - What this covers: Note: You can create up to three Local SEO heatmaps for the same business. Each heatmap can use its own keyword, grid size, and search radius. - Fields: 3×3 (9 points), 5×5 (25 points), 7×7 (49 points) - Controls: 3×3, 5×5, 7×7, coverage, distance, 1 km → 50 km, Run, Local, Search - Next: Scroll to see the Heatmap displaying the keyword performance. Each Pin on the map represents a local search result from a different nearby location. The Center Pin reflects the immediate area of the business. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. Under each pin, you’ll now see 10 competitors. Click any business name to open its Google Business Profile. Full procedure: 1. Select grid size based on how dense you want your sampling points: 2. Set coverage distance (radius from center to outermost marker): 1 km → 50 km. 3. Click on the Run Local Search button. #### **Step 5:** Explore Results and Competitors 1. Scroll to see the **Heatmap** displaying the keyword performance. 2. Each **Pin** on the map represents a **local search result** from a different nearby location. 3. The **Center Pin** reflects the **immediate** **area** of the business. ![Step 3 of 6: The Center Pin reflects the immediate area of the business](https://jumpshare.com/share/BniihaJSvhHtRpgbPvC2+/Screen+Shot+2025-10-03+at+11.07.20+PM.png) **Step 3 of 6: The Center Pin reflects the immediate area of the business** This screenshot accompanies step 3 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you the Center Pin reflects the immediate area of the business. The next step is to click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. - What this covers: The Center Pin reflects the immediate area of the business. - Controls: Center Pin, immediate, area, Heatmap, Pin, local search result, double‑arrow, Keyword Ranking Score card, 10 competitors, business name - Next: Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. Full procedure: 1. Scroll to see the Heatmap displaying the keyword performance. 2. Each Pin on the map represents a local search result from a different nearby location. 3. The Center Pin reflects the immediate area of the business. <- this image 4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. 5. Under each pin, you’ll now see 10 competitors. 6. Click any business name to open its Google Business Profile. 4. Click the **double‑arrow** icon to view the **Keyword Ranking Score card** - summarizes average rank across all pins for a keyword. ![Step 4 of 6: Click the double‑arrow icon to view the Keyword Ranking Score card -…](https://jumpshare.com/share/AuvNcHk7UWxNC6zJupGa+/Screen+Shot+2025-10-03+at+11.08.34+PM.png) **Step 4 of 6: Click the double‑arrow icon to view the Keyword Ranking Score card -…** This screenshot accompanies step 4 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. The next step is to under each pin, you’ll now see 10 competitors. - What to click: Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. - Controls: double‑arrow, Keyword Ranking Score card, Heatmap, Pin, local search result, Center Pin, immediate, area, 10 competitors, business name - Next: Under each pin, you’ll now see 10 competitors. Full procedure: 1. Scroll to see the Heatmap displaying the keyword performance. 2. Each Pin on the map represents a local search result from a different nearby location. 3. The Center Pin reflects the immediate area of the business. 4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. <- this image 5. Under each pin, you’ll now see 10 competitors. 6. Click any business name to open its Google Business Profile. 5. Under each pin, you’ll now see **10 competitors**. 6. Click any **business name** to open its Google Business Profile. ![Step 6 of 6: Click any business name to open its Google Business Profile](https://jumpshare.com/share/ZUrX08wz8R8T1g243Nev+/GIF+Recording+2025-10-03+at+11.10.54+PM.gif) **Step 6 of 6: Click any business name to open its Google Business Profile** This animation accompanies step 6 of 6 in the "Step 5: Explore Results and Competitors" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you click any business name to open its Google Business Profile. - What to click: Click any business name to open its Google Business Profile. - Controls: business name, Heatmap, Pin, local search result, Center Pin, immediate, area, double‑arrow, Keyword Ranking Score card, 10 competitors Full procedure: 1. Scroll to see the Heatmap displaying the keyword performance. 2. Each Pin on the map represents a local search result from a different nearby location. 3. The Center Pin reflects the immediate area of the business. 4. Click the double‑arrow icon to view the Keyword Ranking Score card - summarizes average rank across all pins for a keyword. 5. Under each pin, you’ll now see 10 competitors. 6. Click any business name to open its Google Business Profile. <- this image #### **Step 6:** Share Multiple Heatmaps in Web Reports 1. When you share a Marketing Audit Report on the web, the recipient can switch between the different Local SEO heatmaps you created. Each heatmap can use a different keyword, grid size, and search radius. 2. The Selected heatmaps are included in the **Share** **Report** **link** and **Export****PDF**. ![Step 2 of 2: The Selected heatmaps are included in the Share Report link and Export…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080100058/original/PU15hAJbENhk7qV1YmqWTl86V7P5FwBnNA.png) **Step 2 of 2: The Selected heatmaps are included in the Share Report link and Export…** This screenshot accompanies step 2 of 2 in the "Step 6: Share Multiple Heatmaps in Web Reports" section of "Prospecting Tool - Interactive Heatmap, Customization & Competitors in SEO Analysis". At this point in the walkthrough you the Selected heatmaps are included in the Share Report link and Export PDF. - What this covers: The Selected heatmaps are included in the Share Report link and Export PDF. - Controls: Share, Report, link, Export, PDF Full procedure: 1. When you share a Marketing Audit Report on the web, the recipient can switch between the different Local SEO heatmaps you created. Each heatmap can use a different keyword, grid size, and search radius. 2. The Selected heatmaps are included in the Share Report link and Export PDF. <- this image --- ## **Frequently Asked Questions** **Q: Can I run multiple heatmaps with different keywords simultaneously?** Yes, you can generate multiple heatmaps with unique keyword, radius, and grid configurations side by side. **Q: What grid size options are available for the heatmap?** You can choose between 3×3, 5×5, or 7×7 grid sizes, depending on how detailed you want your analysis to be. **Q: How do I adjust the coverage radius for a heatmap?** The coverage radius can be set anywhere between 0.5 and 30 miles (1–50 km) to match the actual service area of the business. **Q: Where is the Keyword Ranking Score displayed?** The Keyword Ranking Score card appears as part of the heatmap interface, summarizing the average rank across all grid pins. **Q: How do I decide which heatmaps to include in a prospect report?** When sharing your report via Web URL or PDF, you can manually select the heatmaps that best highlight the prospect’s service areas and competitive standing. **Q: Can prospects view multiple heatmaps in a shared report?** Yes. When you share a Marketing Audit Report on the web, prospects can switch between the different Local SEO heatmaps you created. This lets them compare local visibility across different keywords and services. --- ## **Related Articles** - [](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/analysing-website-performance-of-a-prospect-in-the-marketing-audit-report)[](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/analysing-website-performance-of-a-prospect-in-the-marketing-audit-report)[](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/analysing-website-performance-of-a-prospect-in-the-marketing-audit-report)[Analysing Website Performance of a prospect in the Marketing Audit Report](https://docs.ghlcustomercare.com/docs/agency-view/marketing-audit-reports-2/analysing-website-performance-of-a-prospect-in-the-marketing-audit-report)  - [](https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/prospecting-tool-fully-customizable-prospect-report-builder)[](https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/prospecting-tool-fully-customizable-prospect-report-builder)[](https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/prospecting-tool-fully-customizable-prospect-report-builder)[Prospecting Tool - Fully Customizable Prospect Report Builder](https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/prospecting-tool-fully-customizable-prospect-report-builder)  - [](https://docs.ghlcustomercare.com/docs/agency-view/prospecting-tool/prospecting-competitor-analysis-report)[Prospecting: Competitor Analysis Report](https://docs.ghlcustomercare.com/docs/agency-view/prospecting-tool/prospecting-competitor-analysis-report) - [Free vs Premium Prospecting in GHL Customer Care – Complete Guide for Agencies](https://docs.ghlcustomercare.com/docs/agency-view/premium-prospecting/free-vs-premium-prospecting-in-ghl-customer-care)[](https://docs.ghlcustomercare.com/docs/agency-view/prospecting-tool/prospecting-competitor-analysis-report) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com