Skip to content
Agency View

Announcements Builder

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars…

7 min read1,554 words7 explained imagesUpdated Fri, 28 Aug at 11:32 AM
View as markdownOpen in ClaudeOpen in ChatGPT
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
On this page
  1. Key Benefits of Announcements Builder
  2. Banner Content and Core Settings
  3. Visibility and Audience Scope
  4. Advanced Filters
  5. Scheduling Announcements
  6. CTA Buttons and Redirect Behavior
  7. Priority and Frequency Behavior
  8. How To Setup Announcements Builder
  9. Frequently Asked Questions
  10. Related Articles

Announcements Builder helps agencies create, customize, and schedule in-app announcement banners for their sub-accounts in GHL Customer Care. It is designed to make platform communication more timely, targeted, and manageable by giving agencies a guided workflow for building banners, previewing them, and controlling when they appear. This article explains what Announcements Builder does, how it helps, and how to set it up for agency and account-level visibility. 

TABLE OF CONTENTS

What is Announcements Builder?

Announcements Builder is a guided experience that allows agencies to create and manage in-app announcement banners for their sub-accounts. It supports banner configuration such as title, message content, visibility scope, scheduling, optional call-to-action buttons, priority selection, frequency settings, and previewing before activation. 

Key Benefits of Announcements Builder

Announcements Builder helps agencies communicate important updates directly inside GHL Customer Care, where users are already working. That reduces reliance on external communication channels and makes messages easier to deliver at the right time and in the right place.

  • Targeted Communication: Deliver announcements at the agency level, account level, or both so messages are shown to the right audience based on the intended experience.
  • Flexible Scheduling: Control when banners appear by setting a Start Date and End Date for time-sensitive communication.
  • Clear Prioritization: Use banner priority levels such as Critical, Warning, and General to help determine which message should take precedence when multiple banners are active.
  • Better User Experience: Preview banners before publishing so agencies can validate messaging and presentation before users see them.
  • Draft and Publish Control: Save work in progress as a draft and activate banners when they are ready to go live.
  • Action Oriented Messaging: Add an optional CTA button with a destination URL to guide users toward the next step.

Strong banner content makes announcements easier to understand and more likely to drive action. Defining the core elements clearly helps agencies keep messages concise, relevant, and consistent across sub-accounts.

When creating an announcement, configure the core banner details such as:

  • Title: A short headline that tells users what the announcement is about
  • Message Content: The main body text that explains the update, alert, or action needed
  • Priority: Set the banner level to Critical, Warning, or General
  • Frequency Settings: Choose how often the banner should be shown to eligible users
  • Status: Save the announcement as Draft while preparing it, or move it to Active when it is ready to display

Visibility and Audience Scope

Choosing the right visibility scope helps agencies avoid over-communicating while still keeping the correct users informed. This is especially important when announcements apply only to agency users, only to sub-accounts, or to both experiences.

Announcements Builder supports banner visibility across:

- Agency Level: Use this when the announcement is intended for users operating in the agency experience

- Account Level: Use this when the announcement should appear for sub-account users

- Both: Use this when the message is broadly relevant across both agency and account-level experiences

Advanced Filters

For more precise targeting, use Advanced Filters to show a banner only when specific conditions are met. Filters are grouped into two categories:

User fields: Email, First name, Last name, User (search), Role, Platform Language, Type

Sub-account fields: Sub-account (search), Status, Suspended reason, Address, City, Country, Currency, State, Postal code, Phone, Website, Timezone, Locale, Niche, HIPAA compliance, Agency account, Has LC email, LC email permanent lock, SaaS mode, Snapshot

Conditions work as follows:

- Conditions added within the same filter group are combined with AND — all must be true for the banner to show

- Click "+ Add filter" to create a new group, which is combined with OR — the banner shows if any group's conditions are met

Example: "Sub-account Is [Name]" AND "Country Is one of Australia" — OR — "Has LC email Is True"

Scheduling Announcements

Scheduling allows agencies to plan communication in advance and automatically control when a banner becomes relevant. This is useful for promotions, maintenance notices, onboarding prompts, policy reminders, or limited-time updates.

Use the scheduling settings to define:

  • Start Date: The date when the announcement becomes eligible to display
  • End Date: The date when the announcement should stop displaying

This gives agencies more control over banner lifecycle timing without requiring manual updates every time a message needs to go live or expire.

CTA Buttons and Redirect Behavior

Call-to-action buttons help turn an announcement into a guided next step instead of a passive message. This is useful when users need to open a page, review a feature, complete a setup task, or read more information.

Announcements can include an optional CTA button with:

  • Button text
  • Destination URL
  • Redirect behavior

Use CTA buttons when the banner should send users to a specific page, resource, or workflow. Keep the destination relevant to the announcement so users can act on the message immediately.

Redirect behavior, including the option to Open in new tab, so users stay on your platform while the linked page opens separately

CTA Buttons and Redirect Behavior (image 1 of 7) What this shows *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh]… What this shows Illustrates the "CTA Buttons and Redirect Behavior" section of "Announcements Builder". This screenshot appears in the "CTA Buttons and Redirect Behavior" section of "Announcements Builder". For context, this section explains: *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))]…. This part of the guide covers 12 fields, listed below. Image 1 of 7
Fields in this part of the guide Key Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements BuilderFrequently Asked QuestionsRelated ArticlesButton textDestination URLRedirect behavior
Buttons and menus referenced TABLE OF CONTENTSKey Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements Builder"Add Custom Announcement"Frequently Asked QuestionsRelated Articles
All 10 steps in this procedure
  1. What is Announcements Builder?
  2. Key Benefits of Announcements Builder
  3. Banner Content and Core Settings
  4. Visibility and Audience Scope
  5. Scheduling Announcements
  6. CTA Buttons and Redirect Behavior
  7. Priority and Frequency Behavior
  8. How To Setup Announcements Builder
  9. Frequently Asked Questions
  10. Related Articles

Priority and Frequency Behavior

Priority and frequency settings help agencies manage banner visibility more intentionally, especially when more than one banner may be active at the same time. This prevents important messages from being buried under less urgent communication.

Use priority levels to organize announcements by importance:

  • Critical: Best for urgent or high-impact notices
  • Warning: Best for important alerts that need visibility but are less urgent than critical items
  • General: Best for standard informational messages

How To Setup Announcements Builder

Proper setup helps ensure announcements are clear, relevant, and shown to the right users at the right time. Following a structured build process also makes it easier to review messaging before it goes live.

  1. Navigate to the area in GHL Customer Care where Announcements Builder is available for your agency.  Click "Add Custom Announcement" to create a new announcement.

    Step 1 of 10: Navigate to the area in GHL Customer Care where Announcements Builder is… What this shows Step 1 of 10: Navigate to the area in GHL Customer Care where Announcements Builder is available for your agency. What this shows Shows where to go for step 1 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". This screenshot accompanies step 1 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". At this point in the walkthrough you navigate to the area in GHL Customer Care where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement. This part of the guide covers 12 fields, listed below. The next step is to add the Message Content for the announcement. Step 1 of 10Image 2 of 7 Where to goNavigate to the area in GHL Customer Care where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement.
    Fields in this part of the guide Key Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements BuilderFrequently Asked QuestionsRelated ArticlesButton textDestination URLRedirect behavior
    Buttons and menus referenced "Add Custom Announcement"TABLE OF CONTENTSKey Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements BuilderFrequently Asked QuestionsRelated Articles
    Next stepAdd the Message Content for the announcement.
    All 10 steps in this procedure
    1. Navigate to the area in GHL Customer Care where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement. this image
    2. Add the Message Content for the announcement.
    3. Choose the appropriate Priority level: Critical, Warning, or General.
    4. Set the desired Frequency for how often the banner should appear.
    5. Select where the banner should be visible.
    6. Set the Start Date and End Date for the banner schedule.
    7. Configure the destination URL and redirect behavior.
    8. Under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups.
    9. Save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
    10. Revisit the announcement later to update messaging, adjust scheduling, or manage its status as needed.
  2. Add the Message Content for the announcement.

    Step 2 of 10: Add the Message Content for the announcement What this shows Step 2 of 10: Add the Message Content for the announcement. What this shows Shows what this covers for step 2 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". This screenshot accompanies step 2 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". At this point in the walkthrough you add the Message Content for the announcement. This part of the guide covers 12 fields, listed below. The next step is to choose the appropriate Priority level: Critical, Warning, or General. Step 2 of 10Image 3 of 7 What this coversAdd the Message Content for the announcement.
    Fields in this part of the guide Key Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements BuilderFrequently Asked QuestionsRelated ArticlesButton textDestination URLRedirect behavior
    Buttons and menus referenced TABLE OF CONTENTSKey Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements Builder"Add Custom Announcement"Frequently Asked QuestionsRelated Articles
    Next stepChoose the appropriate Priority level: Critical, Warning, or General.
    All 10 steps in this procedure
    1. Navigate to the area in GHL Customer Care where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement.
    2. Add the Message Content for the announcement. this image
    3. Choose the appropriate Priority level: Critical, Warning, or General.
    4. Set the desired Frequency for how often the banner should appear.
    5. Select where the banner should be visible.
    6. Set the Start Date and End Date for the banner schedule.
    7. Configure the destination URL and redirect behavior.
    8. Under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups.
    9. Save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
    10. Revisit the announcement later to update messaging, adjust scheduling, or manage its status as needed.
  3. Choose the appropriate Priority level: Critical, Warning, or General.
    Step 3 of 10: Choose the appropriate Priority level: Critical, Warning, or General What this shows Step 3 of 10: Choose the appropriate Priority level: Critical, Warning, or General. What this shows Shows what to choose for step 3 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". This animation accompanies step 3 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". At this point in the walkthrough you choose the appropriate Priority level: Critical, Warning, or General. This part of the guide covers 12 fields, listed below. The next step is to set the desired Frequency for how often the banner should appear. Step 3 of 10Image 4 of 7 What to chooseChoose the appropriate Priority level: Critical, Warning, or General.
    Fields in this part of the guide Key Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements BuilderFrequently Asked QuestionsRelated ArticlesButton textDestination URLRedirect behavior
    Buttons and menus referenced TABLE OF CONTENTSKey Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements Builder"Add Custom Announcement"Frequently Asked QuestionsRelated Articles
    Next stepSet the desired Frequency for how often the banner should appear.
    All 10 steps in this procedure
    1. Navigate to the area in GHL Customer Care where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement.
    2. Add the Message Content for the announcement.
    3. Choose the appropriate Priority level: Critical, Warning, or General. this image
    4. Set the desired Frequency for how often the banner should appear.
    5. Select where the banner should be visible.
    6. Set the Start Date and End Date for the banner schedule.
    7. Configure the destination URL and redirect behavior.
    8. Under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups.
    9. Save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
    10. Revisit the announcement later to update messaging, adjust scheduling, or manage its status as needed.
  4. Set the desired Frequency for how often the banner should appear.
  5. Select where the banner should be visible.
  6. Set the Start Date and End Date for the banner schedule.

    Step 6 of 10: Set the Start Date and End Date for the banner schedule What this shows Step 6 of 10: Set the Start Date and End Date for the banner schedule. What this shows Shows what this covers for step 6 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". This animation accompanies step 6 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". At this point in the walkthrough you set the Start Date and End Date for the banner schedule. This part of the guide covers 12 fields, listed below. The next step is to configure the destination URL and redirect behavior. Step 6 of 10Image 5 of 7 What this coversSet the Start Date and End Date for the banner schedule.
    Fields in this part of the guide Key Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements BuilderFrequently Asked QuestionsRelated ArticlesButton textDestination URLRedirect behavior
    Buttons and menus referenced TABLE OF CONTENTSKey Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements Builder"Add Custom Announcement"Frequently Asked QuestionsRelated Articles
    Next stepConfigure the destination URL and redirect behavior.
    All 10 steps in this procedure
    1. Navigate to the area in GHL Customer Care where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement.
    2. Add the Message Content for the announcement.
    3. Choose the appropriate Priority level: Critical, Warning, or General.
    4. Set the desired Frequency for how often the banner should appear.
    5. Select where the banner should be visible.
    6. Set the Start Date and End Date for the banner schedule. this image
    7. Configure the destination URL and redirect behavior.
    8. Under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups.
    9. Save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
    10. Revisit the announcement later to update messaging, adjust scheduling, or manage its status as needed.

  7. Configure the destination URL and redirect behavior.

    Step 7 of 10: Configure the destination URL and redirect behavior What this shows Step 7 of 10: Configure the destination URL and redirect behavior. What this shows Shows what this covers for step 7 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". This screenshot accompanies step 7 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". At this point in the walkthrough you configure the destination URL and redirect behavior. This part of the guide covers 12 fields, listed below. The next step is to under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups. Step 7 of 10Image 6 of 7 What this coversConfigure the destination URL and redirect behavior.
    Fields in this part of the guide Key Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements BuilderFrequently Asked QuestionsRelated ArticlesButton textDestination URLRedirect behavior
    Buttons and menus referenced TABLE OF CONTENTSKey Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements Builder"Add Custom Announcement"Frequently Asked QuestionsRelated Articles
    Next stepUnder the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups.
    All 10 steps in this procedure
    1. Navigate to the area in GHL Customer Care where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement.
    2. Add the Message Content for the announcement.
    3. Choose the appropriate Priority level: Critical, Warning, or General.
    4. Set the desired Frequency for how often the banner should appear.
    5. Select where the banner should be visible.
    6. Set the Start Date and End Date for the banner schedule.
    7. Configure the destination URL and redirect behavior. this image
    8. Under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups.
    9. Save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
    10. Revisit the announcement later to update messaging, adjust scheduling, or manage its status as needed.
  8. Under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups.
    Step 8 of 10: Under the Audience tab, set Advanced Filters if you want to target… What this shows Step 8 of 10: Under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. What this shows Shows what to choose for step 8 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". This screenshot accompanies step 8 of 10 in the "How To Setup Announcements Builder" section of "Announcements Builder". At this point in the walkthrough you under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups. This part of the guide covers 12 fields, listed below. The next step is to save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed. Step 8 of 10Image 7 of 7 What to chooseUnder the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups.
    Fields in this part of the guide Key Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements BuilderFrequently Asked QuestionsRelated ArticlesButton textDestination URLRedirect behavior
    Buttons and menus referenced TABLE OF CONTENTSKey Benefits of Announcements BuilderBanner Content and Core SettingsVisibility and Audience ScopeScheduling AnnouncementsCTA Buttons and Redirect BehaviorPriority and Frequency BehaviorHow To Setup Announcements Builder"Add Custom Announcement"Frequently Asked QuestionsRelated Articles
    Next stepSave the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
    All 10 steps in this procedure
    1. Navigate to the area in GHL Customer Care where Announcements Builder is available for your agency. Click "Add Custom Announcement" to create a new announcement.
    2. Add the Message Content for the announcement.
    3. Choose the appropriate Priority level: Critical, Warning, or General.
    4. Set the desired Frequency for how often the banner should appear.
    5. Select where the banner should be visible.
    6. Set the Start Date and End Date for the banner schedule.
    7. Configure the destination URL and redirect behavior.
    8. Under the Audience tab, set Advanced Filters if you want to target specific sub-accounts or users. Choose a field, operator, and value, then use "+ Add" for AND conditions or "+ Add filter" for OR groups. this image
    9. Save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
    10. Revisit the announcement later to update messaging, adjust scheduling, or manage its status as needed.

  9. Save the announcement as Draft if it still needs review, or set it to Active when it is ready to be displayed.
  10. Revisit the announcement later to update messaging, adjust scheduling, or manage its status as needed.
Note: Existing GHL Customer Care help content documents banner management inside Agency Settings and notes that it is intended for agency-side control of in-app banners. Access to related settings may depend on your agency role and permissions. For broader access management, review GHL Customer Care’s user-access and permissions articles.

Frequently Asked Questions

Q: What is the difference between Announcements Builder and In-App Banner Management?
A: Announcements Builder is used to create and configure announcements, while In-App Banner Management is documented as an agency-level area for reviewing, prioritizing, and enabling or disabling in-app banners across the agency and connected sub-accounts.

Q: Can I save an announcement before publishing it?
A: Yes. Based on the release details provided, announcements support Draft and Active states, so you can save work before making it live.

Q: Can I schedule announcements ahead of time?
A: Yes. Announcements can be scheduled using a Start Date and End Date, which helps control when the banner is eligible to appear.

Q: Can I add a button to an announcement?
A: Yes. Announcements can include an optional CTA button with a destination URL and redirect behavior.

Q: Can announcements appear in both agency and sub-account experiences?
A: Yes. Based on the release details provided, banner visibility can be set for the agency level, account level, or both.

Q: What happens if multiple banners are active at the same time?
A: Priority settings help determine display handling. Use Critical, Warning, and General to organize messages by urgency and importance.

Q: Who should manage announcements in GHL Customer Care?
A: This feature is best managed by agency-side users who are responsible for communication and platform administration. GHL Customer Care’s current help content places related banner-management controls in Agency Settings, and access is generally governed by agency roles and permissions.

Q: Can I target a banner to specific sub-accounts or users?
A: Yes. Use Advanced Filters in the Audience tab to build conditions based on sub-account or user attributes. Combine conditions with AND within a group, or add a new group for OR logic. 

Q:Can a CTA button open a link in a new tab?

Q:  A: Yes. When configuring the CTA button's redirect behavior, you can choose "Open in new tab" to send users to an external page without navigating away from GHL Customer Care.

Was this guide helpful?

Related guides

Labs Features - Complete Overview6 min read · 12 imagesHow do I check my agency plan?1 min read · 2 imagesSaaS: Multiple Payment Providers/UI Enhancement1 min read · 4 imagesSubaccount Launchpad7 min read · 6 images