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Workflow Trigger - Product Review Submitted (for E-commerce Stores)

Set up GHL Customer Care’s Product Review Submitted trigger to automate review follow-ups in minutes. Filter by rating, product, store, keywords, and reviewer details.

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On this page
  1. Key Benefits of the Product Review Submitted Trigger
  2. How To Set Up the Product Review Submitted Trigger
  3. Create Workflow
  4. Add Trigger
  5. Locate Trigger
  6. Name Trigger
  7. Add Filters
  8. Global Product Filter
  9. Review Comment Filter
  10. Review Headline Filter
  11. Review Rating Filter (Star)
  12. Store Filter
  13. User Email & User Name Filters
  14. Save Trigger
  15. Frequently Asked Questions
  16. Related Articles
Automate your review-management workflows in seconds. The new Product Review Submitted trigger for GHL Customer Care Ecommerce Stores fires the instant a customer leaves a review, allowing you to thank buyers, request additional feedback, or flag low-star submissions without lifting a finger.

TABLE OF CONTENTS

What is the Product Review Submitted Trigger?

When a shopper clicks “Submit review” on any GHL Customer Care store product, this workflow trigger captures the event, pulls in the review details (rating, headline, comment, reviewer info, store, and product), and immediately launches the automation you define. 

It lives under Automations → Workflows → Add Trigger → Ecommerce Stores.

Key Benefits of the Product Review Submitted Trigger

  • Instant engagement: Email or SMS customers the moment feedback is received, boosting post-purchase loyalty.
  • Hands-free moderation: Auto-route 1- or 2-star reviews to your support inbox for priority handling.
  • Social proof amplification: Push 5-star reviews to Slack or Google Sheets for quick repurposing on ads and landing pages.
  • Granular targeting: Combine rating, headline, and product filters to build highly specific follow-ups.
  • Cross-store flexibility: Isolate automations by Store Name when you manage multiple storefronts.

How To Set Up the Product Review Submitted Trigger

A properly configured trigger ensures every review lands in the right automation. Follow these steps:

Create Workflow

On Automation → Workflows, review your existing workflows you can edit one or duplicate it to implement this trigger or click + Create Workflow to start a new one. 

From the menu, choose Start from Scratch, or pick Build Using AI, Select from Template, Import from a campaign, or any account-specific beta options.

Create Workflow (image 1 of 10) What this shows From the menu, choose Start from Scratch, or pick Build Using AI, Select from Template, Import from a campaign, or any account-specific beta options. What this shows Illustrates the "Create Workflow" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Create Workflow" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: From the menu, choose Start from Scratch, or pick Build Using AI, Select from Template, Import from a campaign, or any account-specific beta options. Immediately after, the guide continues: While inside the Workflow Builder tab, click Add Trigger to choose the event that will start this automation. The trigger drawer opens within the builder (beside the Settings, Enrollment History, and Execution Logs tabs), letting you keep…. Image 1 of 10 Where to goFrom the menu, choose Start from Scratch, or pick Build Using AI, Select from Template, Import from a campaign, or any account-specific beta options.
Buttons and menus referenced Automation → Workflows+ Create WorkflowStart from ScratchBuild Using AISelect from TemplateImport from a campaign
Next stepWhile inside the Workflow Builder tab, click Add Trigger to choose the event that will start this automation. The trigger drawer opens within the builder (beside the Settings, Enrollment History, and Execution Logs tabs), letting you keep building as you select Ecommerce Stores options.

Add Trigger

While inside the Workflow Builder tab, click Add Trigger to choose the event that will start this automation. The trigger drawer opens within the builder (beside the Settings, Enrollment History, and Execution Logs tabs), letting you keep building as you select Ecommerce Stores options.

Add Trigger (image 2 of 10) What this shows While inside the Workflow Builder tab, click Add Trigger to choose the event that will start this automation. What this shows Illustrates the "Add Trigger" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Add Trigger" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: While inside the Workflow Builder tab, click Add Trigger to choose the event that will start this automation. The trigger drawer opens within the builder (beside the Settings, Enrollment History, and Execution Logs tabs), letting you keep building as you select Ecommerce Stores options. Immediately after, the guide continues: In the Add Trigger drawer, scroll down to find Product Review Submitted under Ecommerce Stores. Click Product Review Submitted to select it. Image 2 of 10 What to chooseWhile inside the Workflow Builder tab, click Add Trigger to choose the event that will start this automation. The trigger drawer opens within the builder (beside the Settings, Enrollment History, and Execution Logs tabs), letting you keep building as you select Ecommerce Stores options.
Buttons and menus referenced Workflow BuilderAdd TriggerSettingsEnrollment HistoryExecution LogsEcommerce Stores
Next stepIn the Add Trigger drawer, scroll down to find Product Review Submitted under Ecommerce Stores. Click Product Review Submitted to select it.

Locate Trigger

In the Add Trigger drawer, scroll down to find Product Review Submitted under Ecommerce Stores. Click Product Review Submitted to select it.

Locate Trigger (image 3 of 10) What this shows In the Add Trigger drawer, scroll down to find Product Review Submitted under Ecommerce Stores. What this shows Illustrates the "Locate Trigger" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Locate Trigger" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: In the Add Trigger drawer, scroll down to find Product Review Submitted under Ecommerce Stores. Click Product Review Submitted to select it. Immediately after, the guide continues: Enter a clear Workflow Trigger Name (e.g., “1-Star Review Rescue” or “5-Star UGC Push”) to reflect the purpose of this automation. A descriptive name makes it easy to recognize in the workflow list and execution logs when troubleshooting…. Image 3 of 10 What to chooseIn the Add Trigger drawer, scroll down to find Product Review Submitted under Ecommerce Stores. Click Product Review Submitted to select it.
Buttons and menus referenced Add Triggerscroll downProduct Review SubmittedEcommerce Stores.
Next stepEnter a clear Workflow Trigger Name (e.g., “1-Star Review Rescue” or “5-Star UGC Push”) to reflect the purpose of this automation. A descriptive name makes it easy to recognize in the workflow list and execution logs when troubleshooting or scaling.

Name Trigger

Enter a clear Workflow Trigger Name (e.g., “1-Star Review Rescue” or “5-Star UGC Push”) to reflect the purpose of this automation. A descriptive name makes it easy to recognize in the workflow list and execution logs when troubleshooting or scaling.

Name Trigger (image 4 of 10) What this shows Enter a clear Workflow Trigger Name (e.g., “1-Star Review Rescue” or “5-Star UGC Push”) to reflect the purpose of this automation. What this shows Illustrates the "Name Trigger" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Name Trigger" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: Enter a clear Workflow Trigger Name (e.g., “1-Star Review Rescue” or “5-Star UGC Push”) to reflect the purpose of this automation. A descriptive name makes it easy to recognize in the workflow list and execution logs when troubleshooting or scaling. Immediately after, the guide continues: Use Add filters to define the conditions a review must meet to enroll in this workflow. Add one or more criteria product, rating, store, comment keywords, or reviewer email/name and use Require All vs Require Any to narrow or broaden…. Image 4 of 10 What to fill inEnter a clear Workflow Trigger Name (e.g., “1-Star Review Rescue” or “5-Star UGC Push”) to reflect the purpose of this automation. A descriptive name makes it easy to recognize in the workflow list and execution logs when troubleshooting or scaling.
Buttons and menus referenced Workflow Trigger Name
Next stepUse Add filters to define the conditions a review must meet to enroll in this workflow. Add one or more criteria product, rating, store, comment keywords, or reviewer email/name and use Require All vs Require Any to narrow or broaden targeting; leave filters off to capture every review.

Add Filters

Use Add filters to define the conditions a review must meet to enroll in this workflow. Add one or more criteria product, rating, store, comment keywords, or reviewer email/name and use Require All vs Require Any to narrow or broaden targeting; leave filters off to capture every review.

Add Filters (image 5 of 10) What this shows Use Add filters to define the conditions a review must meet to enroll in this workflow. What this shows Illustrates the "Add Filters" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Add Filters" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: Use Add filters to define the conditions a review must meet to enroll in this workflow. Add one or more criteria product, rating, store, comment keywords, or reviewer email/name and use Require All vs Require Any to narrow or broaden targeting; leave filters off to capture every review. Immediately after, the guide continues: Under Filters, select Global Product with the operator Is, then pick the single catalog item this workflow should watch. This limits the trigger to reviews submitted for that exact product useful for launches, VIP items, or…. Image 5 of 10 What this coversUse Add filters to define the conditions a review must meet to enroll in this workflow. Add one or more criteria product, rating, store, comment keywords, or reviewer email/name and use Require All vs Require Any to narrow or broaden targeting; leave filters off to capture every review.
Buttons and menus referenced Add filtersRequire AllRequire Any
Next stepUnder Filters, select Global Product with the operator Is, then pick the single catalog item this workflow should watch. This limits the trigger to reviews submitted for that exact product useful for launches, VIP items, or product-specific follow-ups.

Global Product Filter

Under Filters, select Global Product with the operator Is, then pick the single catalog item this workflow should watch. This limits the trigger to reviews submitted for that exact product useful for launches, VIP items, or product-specific follow-ups.

Global Product Filter (image 6 of 10) What this shows Under Filters, select Global Product with the operator Is, then pick the single catalog item this workflow should watch. What this shows Illustrates the "Global Product Filter" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Global Product Filter" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: Under Filters, select Global Product with the operator Is, then pick the single catalog item this workflow should watch. This limits the trigger to reviews submitted for that exact product useful for launches, VIP items, or product-specific follow-ups. Immediately after, the guide continues: Add a Review Comment filter and choose Contains Phrase to target reviews that mention specific terms (e.g., “shipping,” “refund,” “size”). You can add multiple phrases to route sentiment-specific feedback, or use Is Not Empty to include…. Image 6 of 10 What to chooseUnder Filters, select Global Product with the operator Is, then pick the single catalog item this workflow should watch. This limits the trigger to reviews submitted for that exact product useful for launches, VIP items, or product-specific follow-ups.
Buttons and menus referenced FiltersGlobal ProductIs
Next stepAdd a Review Comment filter and choose Contains Phrase to target reviews that mention specific terms (e.g., “shipping,” “refund,” “size”). You can add multiple phrases to route sentiment-specific feedback, or use Is Not Empty to include any review that contains a written comment.

Review Comment Filter

Add a Review Comment filter and choose Contains Phrase to target reviews that mention specific terms (e.g., “shipping,” “refund,” “size”). You can add multiple phrases to route sentiment-specific feedback, or use Is Not Empty to include any review that contains a written comment.

Review Comment Filter (image 7 of 10) What this shows Add a Review Comment filter and choose Contains Phrase to target reviews that mention specific terms (e.g., “shipping,” “refund,” “size”). What this shows Illustrates the "Review Comment Filter" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Review Comment Filter" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: Add a Review Comment filter and choose Contains Phrase to target reviews that mention specific terms (e.g., “shipping,” “refund,” “size”). You can add multiple phrases to route sentiment-specific feedback, or use Is Not Empty to include any review that contains a written comment. Immediately after, the guide continues: Fire workflows based on the headline field perfect for spotting empty or vague titles you’d like customers to clarify. Operators include Contains a phrase and Is Not Empty. Image 7 of 10 What to chooseAdd a Review Comment filter and choose Contains Phrase to target reviews that mention specific terms (e.g., “shipping,” “refund,” “size”). You can add multiple phrases to route sentiment-specific feedback, or use Is Not Empty to include any review that contains a written comment.
Buttons and menus referenced Review CommentContains PhraseIs Not Empty
Next stepFire workflows based on the headline field perfect for spotting empty or vague titles you’d like customers to clarify. Operators include Contains a phrase and Is Not Empty.

Review Headline Filter

Fire workflows based on the headline field perfect for spotting empty or vague titles you’d like customers to clarify. Operators include Contains a phrase and Is Not Empty.

Review Rating Filter (Star)

The Review Rating (star) filter lets you control which review star ratings (1–5) are allowed to trigger your workflow. It’s used to separate automations by sentiment for example, routing low ratings to support for fast resolution and sending 5-star reviewers into advocacy, referral, or social proof workflows.

The Review Rating (star) filter supports multiple operators to control exactly which reviews can enroll in your workflow. Use Is any of to trigger on selected star ratings, or Is none of to exclude specific ratings while allowing everything else. For edge cases, Is empty targets missing ratings, and Is not empty ensures only reviews with a star rating are included.

Review Rating Filter (Star) (image 8 of 10) What this shows The Review Rating (star) filter supports multiple operators to control exactly which reviews can enroll in your workflow. What this shows Illustrates the "Review Rating Filter (Star)" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Review Rating Filter (Star)" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: The Review Rating (star) filter supports multiple operators to control exactly which reviews can enroll in your workflow. Use Is any of to trigger on selected star ratings, or Is none of to exclude specific ratings while allowing everything else. For edge cases, Is empty targets missing ratings…. Immediately after, the guide continues: Add a Store Name filter to limit which storefront(s) can fire this workflow ideal when your sub-account manages multiple Ecommerce Stores. Choose an operator such as Is any of (include selected stores), Is none of (exclude), or Is…. Image 8 of 10 What this coversThe Review Rating (star) filter supports multiple operators to control exactly which reviews can enroll in your workflow. Use Is any of to trigger on selected star ratings, or Is none of to exclude specific ratings while allowing everything else. For edge cases, Is empty targets missing ratings, and Is not empty ensures only reviews with a star rating are included.
Buttons and menus referenced Review Rating (star)Is any ofIs none ofIs emptyIs not empty
Next stepAdd a Store Name filter to limit which storefront(s) can fire this workflow ideal when your sub-account manages multiple Ecommerce Stores. Choose an operator such as Is any of (include selected stores), Is none of (exclude), or Is empty/Is not empty for edge-case handling.

Store Filter

Add a Store Name filter to limit which storefront(s) can fire this workflow ideal when your sub-account manages multiple Ecommerce Stores. Choose an operator such as Is any of (include selected stores), Is none of (exclude), or Is empty/Is not empty for edge-case handling.

Store Filter (image 9 of 10) What this shows Add a Store Name filter to limit which storefront(s) can fire this workflow ideal when your sub-account manages multiple Ecommerce Stores. What this shows Illustrates the "Store Filter" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Store Filter" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: Add a Store Name filter to limit which storefront(s) can fire this workflow ideal when your sub-account manages multiple Ecommerce Stores. Choose an operator such as Is any of (include selected stores), Is none of (exclude), or Is empty/Is not empty for edge-case handling. Immediately after, the guide continues: Use the User Email & User Name filters to prioritize or exclude specific reviewers (VIPs, affiliates, internal testers, suspected spammers). They compare the reviewer’s submitted email or name with operators like equals, contains, is…. Image 9 of 10 What to chooseAdd a Store Name filter to limit which storefront(s) can fire this workflow ideal when your sub-account manages multiple Ecommerce Stores. Choose an operator such as Is any of (include selected stores), Is none of (exclude), or Is empty/Is not empty for edge-case handling.
Buttons and menus referenced Store NameIs any ofIs none ofIs empty/Is not empty
Next stepUse the User Email & User Name filters to prioritize or exclude specific reviewers (VIPs, affiliates, internal testers, suspected spammers). They compare the reviewer’s submitted email or name with operators like equals, contains, is empty/not empty and can be combined with rating, product, or keyword filters for precision.

User Email & User Name Filters

Use the User Email & User Name filters to prioritize or exclude specific reviewers (VIPs, affiliates, internal testers, suspected spammers). They compare the reviewer’s submitted email or name with operators like equals, contains, is empty/not empty and can be combined with rating, product, or keyword filters for precision. 

Apply them to escalate low-star VIP reviews, route influencer feedback to marketing, or suppress automated replies to disposable/test accounts.

Save Trigger

Saving commits your conditions and returns you to the builder to add actions or branches. Use this moment to test with a sample review and then publish once behavior matches your intent. Test by submitting a dummy review in your store

Add downstream actions such as Send Email, Create Task, Slack Notification, etc.

Save Trigger (image 10 of 10) What this shows Add downstream actions such as Send Email, Create Task, Slack Notification, etc. What this shows Illustrates the "Save Trigger" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". This screenshot appears in the "Save Trigger" section of "Workflow Trigger - Product Review Submitted (for E-commerce Stores)". The text alongside this image reads: Add downstream actions such as Send Email, Create Task, Slack Notification, etc. Immediately after, the guide continues: Q: Does the trigger fire before or after I approve the review? Image 10 of 10 What this coversAdd downstream actions such as Send Email, Create Task, Slack Notification, etc. Next stepQ: Does the trigger fire before or after I approve the review?

Frequently Asked Questions

Q: Does the trigger fire before or after I approve the review?
It fires immediately on customer submission approval status does not affect it.
Q: Are contact records required for the workflow to run?
No. Like other Ecommerce triggers, it can run contact-less, but you can create or update a contact inside the workflow if needed.
Q: Can I use multiple products in the Global Product filter?
Not at this time only one product per trigger. Create additional triggers for other products.
Q: Will disabling store reviews stop the trigger? 

Yes. If reviews are globally disabled in the store settings, no review events are emitted and the trigger won’t fire.

Q: How can I prevent accidental replies to 5-star reviews?
Add a Review Rating “Less than 4” filter so only lower-rated reviews enter the workflow.
Q: Does editing a review re-trigger the workflow?
No, only the initial submission event triggers it.

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