Workflow Trigger - Order Fulfilled (For Ecommerce Stores)
Learn how to use GHL Customer Care’s Ecommerce Stores Order Fulfilled trigger to send shipment updates, segment buyers, and automate post-purchase workflows with filters.
Assistants need to reach this page over the internet. While it is only running on your machine, these two buttons will not be able to load it.
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
Automate post-purchase experiences in seconds with the new GHL Customer Care Ecommerce Stores “Order Fulfilled” workflow trigger. This guide explains what the trigger does, why it matters, and how to set it up so you can deliver delight the moment a package ships.
When an order’s status changes to “Fulfilled,” this trigger launches a workflow, whether the fulfillment occurs inside a GHL Customer Care Ecommerce Store or via external platforms (e.g., Shopify) and shipping connectors like Shippo or ShipStation. It gives you a single automation point for all fulfillment events, ensuring customer follow-ups, internal tasks, and inventory updates fire exactly when products leave the warehouse.
Key Benefits of the Order Fulfilled Trigger
The Order Fulfilled trigger helps you:
Close the customer-experience loop by sending shipment notifications the instant an order is fulfilled.
Reduce manual work update CRMs, inventory, and accounting systems automatically.
Segment customers using fulfillment-level data (cart value, product SKU, carrier, etc.).
Support multi-store brands: one trigger covers both native GHL Customer Care Stores and external sources like Shopify.
Filter Options for Precise Automation
Fine-tune when a workflow should run by combining any of these filters:
Cart Value: Target high- or low-value orders.
Fulfilled Products: Run follow-ups only for specific SKUs.
Order Source: Choose “Store” (GHL Customer Care) or “External.”
Order Sub-Source: When “External,” narrow to Shopify.
Tracking Number: Trigger on presence or specific patterns (e.g., overnight shipping codes).
These filters let you craft hyper-relevant post-fulfillment experiences.
Store vs. External Order Sources
This trigger listens to two fulfillment pathways:
Store – Orders created in a GHL Customer Care Ecommerce Store.
External – Orders synced from third-party storefronts (currently Shopify).
By unifying both pathways, you no longer maintain separate workflows for each platform—simply set the Order Source filter and you’re covered.
Transition from “Shopify Order Fulfilled (Deprecating Soon)”
GHL Customer Care has renamed the legacy Shopify-only trigger to “Shopify Order Fulfilled (Deprecating Soon).” Existing workflows continue working, but new automations should use the Ecommerce Stores Order Fulfilled trigger to future-proof setups and gain access to the full filter set above.
Shipping-Integration Compatibility
Fulfillment events pushed in from Shippo, ShipStation, and other connected shipping tools will also fire this trigger, allowing one centralized workflow regardless of where labels are created.
How To Setup the Order Fulfilled Trigger
A well-configured trigger ensures customers hear from you exactly when their package ships. Follow these steps:
Open Workflows
From the left navigation, click Automation to access your workflow tools. On the Workflow List page, click + Create Workflow to start a new workflow (or open an existing workflow you want to update).
Open Workflows (image 1 of 13)What this shows From the left navigation, click Automation to access your workflow tools.What this showsIllustrates the "Open Workflows" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Open Workflows" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: From the left navigation, click Automation to access your workflow tools. On the Workflow List page, click + Create Workflow to start a new workflow (or open an existing workflow you want to update). Immediately after, the guide continues: In the workflow builder, click Add Trigger to define what event will start the workflow. This creates the entry point for your automation before you add any actions.Image 1 of 13What to clickFrom the left navigation, click Automation to access your workflow tools. On the Workflow List page, click + Create Workflow to start a new workflow (or open an existing workflow you want to update).
Buttons and menus referencedAutomationWorkflow List+ Create Workflow
Next stepIn the workflow builder, click Add Trigger to define what event will start the workflow. This creates the entry point for your automation before you add any actions.
Add Trigger
In the workflow builder, click Add Trigger to define what event will start the workflow. This creates the entry point for your automation before you add any actions.
Add Trigger (image 2 of 13)What this shows In the workflow builder, click Add Trigger to define what event will start the workflow.What this showsIllustrates the "Add Trigger" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Add Trigger" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: In the workflow builder, click Add Trigger to define what event will start the workflow. This creates the entry point for your automation before you add any actions. Immediately after, the guide continues: In the Add Trigger panel, scroll to Ecommerce Stores and select Order Fulfilled. This ensures the workflow starts the moment an order is marked fulfilled.Image 2 of 13What to clickIn the workflow builder, click Add Trigger to define what event will start the workflow. This creates the entry point for your automation before you add any actions.
Buttons and menus referencedAdd Trigger
Next stepIn the Add Trigger panel, scroll to Ecommerce Stores and select Order Fulfilled. This ensures the workflow starts the moment an order is marked fulfilled.
Select Trigger
In the Add Trigger panel, scroll to Ecommerce Stores and select Order Fulfilled. This ensures the workflow starts the moment an order is marked fulfilled.
Select Trigger (image 3 of 13)What this shows In the Add Trigger panel, scroll to Ecommerce Stores and select Order Fulfilled.What this showsIllustrates the "Select Trigger" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Select Trigger" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: In the Add Trigger panel, scroll to Ecommerce Stores and select Order Fulfilled. This ensures the workflow starts the moment an order is marked fulfilled. Immediately after, the guide continues: Enter a clear Workflow Trigger Name (for example, “Order Fulfilled – Store + Shopify”). A descriptive name makes it easier to find and manage the trigger later, especially in workflows with multiple starting points.Image 3 of 13What to chooseIn the Add Trigger panel, scroll to Ecommerce Stores and select Order Fulfilled. This ensures the workflow starts the moment an order is marked fulfilled.
Buttons and menus referencedAdd TriggerEcommerce StoresOrder Fulfilled
Next stepEnter a clear Workflow Trigger Name (for example, “Order Fulfilled – Store + Shopify”). A descriptive name makes it easier to find and manage the trigger later, especially in workflows with multiple starting points.
Name Trigger
Enter a clear Workflow Trigger Name (for example, “Order Fulfilled – Store + Shopify”). A descriptive name makes it easier to find and manage the trigger later, especially in workflows with multiple starting points.
Name Trigger (image 4 of 13)What this shows Enter a clear Workflow Trigger Name (for example, “Order Fulfilled – Store + Shopify”).What this showsIllustrates the "Name Trigger" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Name Trigger" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: Enter a clear Workflow Trigger Name (for example, “Order Fulfilled – Store + Shopify”). A descriptive name makes it easier to find and manage the trigger later, especially in workflows with multiple starting points. Immediately after, the guide continues: Under Filters, click Add filters to control which fulfillment events should enroll in the workflow. Using filters helps you avoid unnecessary enrollments and keeps your follow-ups relevant to the order details.Image 4 of 13What to fill inEnter a clear Workflow Trigger Name (for example, “Order Fulfilled – Store + Shopify”). A descriptive name makes it easier to find and manage the trigger later, especially in workflows with multiple starting points.
Buttons and menus referencedWorkflow Trigger Name
Next stepUnder Filters, click Add filters to control which fulfillment events should enroll in the workflow. Using filters helps you avoid unnecessary enrollments and keeps your follow-ups relevant to the order details.
Add Filters
Under Filters, click Add filters to control which fulfillment events should enroll in the workflow. Using filters helps you avoid unnecessary enrollments and keeps your follow-ups relevant to the order details.
Add Filters (image 5 of 13)What this shows Under Filters, click Add filters to control which fulfillment events should enroll in the workflow.What this showsIllustrates the "Add Filters" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Add Filters" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: Under Filters, click Add filters to control which fulfillment events should enroll in the workflow. Using filters helps you avoid unnecessary enrollments and keeps your follow-ups relevant to the order details. Immediately after, the guide continues: Open the filter dropdown and select the first condition you want to apply (for example, Cart Value or Order Source). Choosing the right filter type is what tells GHL Customer Care which part of the fulfillment data to evaluate.Image 5 of 13What to clickUnder Filters, click Add filters to control which fulfillment events should enroll in the workflow. Using filters helps you avoid unnecessary enrollments and keeps your follow-ups relevant to the order details.
Buttons and menus referencedFiltersAdd filters
Next stepOpen the filter dropdown and select the first condition you want to apply (for example, Cart Value or Order Source). Choosing the right filter type is what tells GHL Customer Care which part of the fulfillment data to evaluate.
Pick Filter
Open the filter dropdown and select the first condition you want to apply (for example, Cart Value or Order Source). Choosing the right filter type is what tells GHL Customer Care which part of the fulfillment data to evaluate.
Pick Filter (image 6 of 13)What this shows Open the filter dropdown and select the first condition you want to apply (for example, Cart Value or Order Source).What this showsIllustrates the "Pick Filter" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Pick Filter" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: Open the filter dropdown and select the first condition you want to apply (for example, Cart Value or Order Source). Choosing the right filter type is what tells GHL Customer Care which part of the fulfillment data to evaluate. Immediately after, the guide continues: Choose Cart Value from the filter list to target orders based on how much the customer spent. This is a simple way to route higher-value purchases into VIP follow-ups or exclude low-value orders from certain automations.Image 6 of 13Where to goOpen the filter dropdown and select the first condition you want to apply (for example, Cart Value or Order Source). Choosing the right filter type is what tells GHL Customer Care which part of the fulfillment data to evaluate.
Buttons and menus referencedCart ValueOrder Source
Next stepChoose Cart Value from the filter list to target orders based on how much the customer spent. This is a simple way to route higher-value purchases into VIP follow-ups or exclude low-value orders from certain automations.
Cart Value
Choose Cart Value from the filter list to target orders based on how much the customer spent. This is a simple way to route higher-value purchases into VIP follow-ups or exclude low-value orders from certain automations.
Set Cart Rules
After choosing Cart Value, select an operator (like Greater than or Between) and enter the value(s) you want to target. This is useful for routing higher-value orders into premium experiences while excluding low-value purchases.
Set Cart Rules (image 7 of 13)What this shows After choosing Cart Value, select an operator (like Greater than or Between) and enter the value(s) you want to target.What this showsIllustrates the "Set Cart Rules" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Set Cart Rules" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: After choosing Cart Value, select an operator (like Greater than or Between) and enter the value(s) you want to target. This is useful for routing higher-value orders into premium experiences while excluding low-value purchases. Immediately after, the guide continues: Select Fulfilled Products and choose an operator like Contains any to include specific items or Is none of to exclude them. This lets you tailor post-purchase messaging based on what was actually fulfilled, not just what was ordered.Image 7 of 13What to fill inAfter choosing Cart Value, select an operator (like Greater than or Between) and enter the value(s) you want to target. This is useful for routing higher-value orders into premium experiences while excluding low-value purchases.
Buttons and menus referencedCart ValueGreater thanBetween
Next stepSelect Fulfilled Products and choose an operator like Contains any to include specific items or Is none of to exclude them. This lets you tailor post-purchase messaging based on what was actually fulfilled, not just what was ordered.
Filter Products
Select Fulfilled Products and choose an operator like Contains any to include specific items or Is none of to exclude them. This lets you tailor post-purchase messaging based on what was actually fulfilled, not just what was ordered.
Filter Products (image 8 of 13)What this shows Select Fulfilled Products and choose an operator like Contains any to include specific items or Is none of to exclude them.What this showsIllustrates the "Filter Products" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Filter Products" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: Select Fulfilled Products and choose an operator like Contains any to include specific items or Is none of to exclude them. This lets you tailor post-purchase messaging based on what was actually fulfilled, not just what was ordered. Immediately after, the guide continues: Set Order Source to choose where the fulfilled order originated, such as Store or External. This is important for brands running multiple storefronts because it helps you segment automation behavior by platform.Image 8 of 13What to chooseSelect Fulfilled Products and choose an operator like Contains any to include specific items or Is none of to exclude them. This lets you tailor post-purchase messaging based on what was actually fulfilled, not just what was ordered.
Buttons and menus referencedFulfilled ProductsContains anyIs none of
Next stepSet Order Source to choose where the fulfilled order originated, such as Store or External. This is important for brands running multiple storefronts because it helps you segment automation behavior by platform.
Select Source
Set Order Source to choose where the fulfilled order originated, such as Store or External. This is important for brands running multiple storefronts because it helps you segment automation behavior by platform.
Select Source (image 9 of 13)What this shows Set Order Source to choose where the fulfilled order originated, such as Store or External.What this showsIllustrates the "Select Source" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Select Source" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: Set Order Source to choose where the fulfilled order originated, such as Store or External. This is important for brands running multiple storefronts because it helps you segment automation behavior by platform. Immediately after, the guide continues: If you set Order Source to External, use Order Sub Source to narrow the trigger to a specific platform like Shopify. This keeps external order automations precise while still using the unified Order Fulfilled trigger.Image 9 of 13What to chooseSet Order Source to choose where the fulfilled order originated, such as Store or External. This is important for brands running multiple storefronts because it helps you segment automation behavior by platform.
Buttons and menus referencedOrder SourceStoreExternal
Next stepIf you set Order Source to External, use Order Sub Source to narrow the trigger to a specific platform like Shopify. This keeps external order automations precise while still using the unified Order Fulfilled trigger.
Choose Sub-Source
If you set Order Source to External, use Order Sub Source to narrow the trigger to a specific platform like Shopify. This keeps external order automations precise while still using the unified Order Fulfilled trigger.
Choose Sub-Source (image 10 of 13)What this shows If you set Order Source to External, use Order Sub Source to narrow the trigger to a specific platform like Shopify.What this showsIllustrates the "Choose Sub-Source" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Choose Sub-Source" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: If you set Order Source to External, use Order Sub Source to narrow the trigger to a specific platform like Shopify. This keeps external order automations precise while still using the unified Order Fulfilled trigger. Immediately after, the guide continues: Select Shipping Carrier and choose an operator like Contains Phrase or Is Not Empty based on your goal. If you use Contains Phrase, type the carrier name and press Enter/Return to add it, which helps you customize messaging by carrier or….Image 10 of 13What this coversIf you set Order Source to External, use Order Sub Source to narrow the trigger to a specific platform like Shopify. This keeps external order automations precise while still using the unified Order Fulfilled trigger.
Buttons and menus referencedOrder SourceExternalOrder Sub SourceShopifyOrder Fulfilled
Next stepSelect Shipping Carrier and choose an operator like Contains Phrase or Is Not Empty based on your goal. If you use Contains Phrase, type the carrier name and press Enter/Return to add it, which helps you customize messaging by carrier or shipping method.
Filter Carrier
Select Shipping Carrier and choose an operator like Contains Phrase or Is Not Empty based on your goal. If you use Contains Phrase, type the carrier name and press Enter/Return to add it, which helps you customize messaging by carrier or shipping method.
Filter Carrier (image 11 of 13)What this shows Select Shipping Carrier and choose an operator like Contains Phrase or Is Not Empty based on your goal.What this showsIllustrates the "Filter Carrier" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Filter Carrier" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: Select Shipping Carrier and choose an operator like Contains Phrase or Is Not Empty based on your goal. If you use Contains Phrase, type the carrier name and press Enter/Return to add it, which helps you customize messaging by carrier or shipping method. Immediately after, the guide continues: Choose Tracking Number and set the operator to Is Not Empty when you only want the workflow to run once tracking exists. This prevents premature notifications and ensures customers receive messages with actionable shipment details.Image 11 of 13What to fill inSelect Shipping Carrier and choose an operator like Contains Phrase or Is Not Empty based on your goal. If you use Contains Phrase, type the carrier name and press Enter/Return to add it, which helps you customize messaging by carrier or shipping method.
Buttons and menus referencedShipping CarrierContains PhraseIs Not EmptyEnter/Return
Next stepChoose Tracking Number and set the operator to Is Not Empty when you only want the workflow to run once tracking exists. This prevents premature notifications and ensures customers receive messages with actionable shipment details.
Require Tracking
Choose Tracking Number and set the operator to Is Not Empty when you only want the workflow to run once tracking exists. This prevents premature notifications and ensures customers receive messages with actionable shipment details.
Require Tracking (image 12 of 13)What this shows Choose Tracking Number and set the operator to Is Not Empty when you only want the workflow to run once tracking exists.What this showsIllustrates the "Require Tracking" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Require Tracking" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: Choose Tracking Number and set the operator to Is Not Empty when you only want the workflow to run once tracking exists. This prevents premature notifications and ensures customers receive messages with actionable shipment details. Immediately after, the guide continues: After confirming your trigger name and filters, click Save Trigger to apply the configuration. Saving is required before you can reliably build and publish the rest of the workflow actions based on this fulfillment event.Image 12 of 13What to chooseChoose Tracking Number and set the operator to Is Not Empty when you only want the workflow to run once tracking exists. This prevents premature notifications and ensures customers receive messages with actionable shipment details.
Buttons and menus referencedTracking NumberIs Not Empty
Next stepAfter confirming your trigger name and filters, click Save Trigger to apply the configuration. Saving is required before you can reliably build and publish the rest of the workflow actions based on this fulfillment event.
Save Trigger
After confirming your trigger name and filters, click Save Trigger to apply the configuration. Saving is required before you can reliably build and publish the rest of the workflow actions based on this fulfillment event.
Save, publish, and test by fulfilling a test order in your store or via Shopify.
(Optional) Toggle Allow Multiple if you expect multiple shipments per order.
Add post-fulfillment actions examples:
Send email/SMS with tracking link.
Add customer to a “Shipped” pipeline stage.
Notify the warehouse Slack channel.
Save Trigger (image 13 of 13)What this shows Add post-fulfillment actions examples:What this showsIllustrates the "Save Trigger" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)".This screenshot appears in the "Save Trigger" section of "Workflow Trigger - Order Fulfilled (For Ecommerce Stores)". The text alongside this image reads: Add post-fulfillment actions examples. For context, this section explains: After confirming your trigger name and filters, click Save Trigger to apply the configuration. Saving is required before you can reliably build and publish the rest of the workflow actions based on this fulfillment event. Immediately after, the guide continues: Q: Does the trigger fire on partial fulfillments?Image 13 of 13What this coversAdd post-fulfillment actions examples:
Buttons and menus referencedSave TriggerAllow Multiple
Next stepQ: Does the trigger fire on partial fulfillments?
Frequently Asked Questions
Q: Does the trigger fire on partial fulfillments?
Yes each time an item group is marked Fulfilled, the workflow runs (use filters to control duplicates).
Q: Will my old “Shopify Order Fulfilled” workflows break?
No. They keep running, but we recommend migrating before the legacy trigger is retired.
Q: Can I delay the follow-up email until the tracking number is live?
Yes add a Wait step “until tracking URL is not empty” or delay by X minutes after the trigger.
Q: How do I stop duplicate notifications on split shipments?
Enable the Tracking Number filter and choose “Is Not Empty” so only shipments with new tracking numbers trigger.
Q: Does marking an order “Delivered” retrigger anything?
No the Order Fulfilled trigger fires only when status changes to Fulfilled. Use other triggers for delivery-stage automations.
Q: Is WooCommerce supported?
Not yet. Use External > Sub-Source filters as new platform integrations become available.
