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How to Parse Emails Using AI Extract Data Action

Learn how to parse inbound email content in GHL Customer Care workflows using AI Extract Data, then store extracted values and trigger follow-up actions automatically.

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On this page
  1. Key Benefits of Email Parsing with AI Extract Data Action
  2. How To Parse Email Data Using AI Extract Data Action
  3. Step 1: Create a new workflow
  4. Step 2: Add the email trigger
  5. Step 3: Add the AI Extract Data action
  6. Step 4: Choose the email content to extract from
  7. Step 5: Add Additional Context to improve extraction accuracy
  8. Step 6: Define the data you want to extract
  9. Step 7: Add a downstream action to store or use the extracted values
  10. Step 8: Add any follow-up actions you need
  11. Use Case
  12. Real Estate Lead Notifications
  13. Frequently Asked Questions
  14. Related Articles

When inbound emails contain lead details, service requests, or other important information in unstructured text, teams often waste time manually copying that data into the CRM. AI Extract Data helps turn email content into structured values that workflows can use right away. This article shows how to parse email data in GHL Customer Care workflows, store the extracted values using a follow-up action, and then use that data for automation.

Note: AI Extract Data is a premium workflow action and incurs additional charges per execution.

TABLE OF CONTENTS

What is Email Parsing Using the AI Extract Data Action?

Email parsing with AI Extract Data allows GHL Customer Care to read inbound email content and pull out specific details such as a lead's name, email address, phone number, budget, service request, or other structured information. This makes it easier to convert unstructured email text into workflow-ready values without manual copying. Once the values are extracted, you can use later workflow actions to create or update records, trigger follow-ups, and notify your team.

AI Extract Data is especially useful when emails come from lead sources, marketplaces, referrals, or external systems that do not send information in a clean CRM format.

Key Benefits of Email Parsing with AI Extract Data Action

  • Faster lead handling: Capture important details from inbound emails automatically so your team can follow up sooner.

  • Less manual entry: Reduce copy-and-paste work by extracting structured values directly from email content.

  • More consistent data capture: Map extracted values into contact or opportunity fields for cleaner records.

  • Better workflow automation: Use parsed values in later actions such as contact creation, opportunity creation, notifications, emails, calls, or SMS.

  • More flexible intake processes: Support use cases where valuable information arrives by email instead of forms or direct CRM entry.

How To Parse Email Data Using AI Extract Data Action

A complete email parsing workflow does more than extract values from an email. To make the extracted data useful, the workflow must also store or use those values in a later action such as Create Contact, Update Contact Field, or Create Opportunity.

Note: To learn more about how the AI Extract Data action works and understand the action in more detail, see Workflow Action - AI Extract Data.

Before you begin:

  • Make sure you know which mailbox or email flow should trigger the workflow.

  • Decide which values you want to extract from the email.

  • Decide where those extracted values should be stored or used after extraction.

  • Keep in mind that AI Extract Data is a premium workflow action and incurs additional charges per execution.

Step 1: Create a new workflow

  1. Go to Automation > Workflows.

  2. Click + Create Workflow.

  3. Choose Start from Scratch.

  4. Select Standard Builder or Advanced Builder as per your preference.

Step 1: Create a new workflow (image 1 of 11) What this shows Go to Automation > Workflows. What this shows Illustrates the "Step 1: Create a new workflow" section of "How to Parse Emails Using AI Extract Data Action". This animation appears in the "Step 1: Create a new workflow" section of "How to Parse Emails Using AI Extract Data Action". The text alongside this image reads: Go to Automation > Workflows. Click + Create Workflow. Choose Start from Scratch. Select Standard Builder or Advanced Builder as per your preference. The navigation path used here is Automation > Workflows. Immediately after, the guide continues: Note: You can also use Customer Replied with the reply channel set to Email if your use case depends on replies instead of newly received inbound emails. Path: Automation > WorkflowsImage 1 of 11 Where to goGo to Automation > Workflows. Click + Create Workflow. Choose Start from Scratch. Select Standard Builder or Advanced Builder as per your preference.
Buttons and menus referenced AutomationWorkflows+ Create WorkflowStart from ScratchStandard Builder or Advanced Builder
Next stepNote: You can also use Customer Replied with the reply channel set to Email if your use case depends on replies instead of newly received inbound emails.
All 4 steps in this procedure
  1. Go to Automation > Workflows.
  2. Click + Create Workflow.
  3. Choose Start from Scratch.
  4. Select Standard Builder or Advanced Builder as per your preference.

Step 2: Add the email trigger

Note: You can also use Customer Replied with the reply channel set to Email if your use case depends on replies instead of newly received inbound emails.

  1. Click + Add New Trigger.

  2. Select Inbound Email.

  3. Configure the trigger based on the mailbox or email pattern you want to monitor.

  4. Use filters such as:

    • Email Sent To Mailbox

    • Email Sent From

    • Subject

    • Body Plain Text

    • Has Attachments

  5. In Advanced Settings, choose whether the workflow should run only for a new email conversation.

Step 2: Add the email trigger (image 2 of 11) What this shows Click + Add New Trigger. What this shows Illustrates the "Step 2: Add the email trigger" section of "How to Parse Emails Using AI Extract Data Action". This animation appears in the "Step 2: Add the email trigger" section of "How to Parse Emails Using AI Extract Data Action". The text alongside this image reads: Click + Add New Trigger. Select Inbound Email. Configure the trigger based on the mailbox or email pattern you want to monitor. Use filters such as: In Advanced Settings, choose whether the workflow should run only for a new email conversation. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Click the + icon under the trigger. Search for and select AI Extract Data. Rename the action if needed so the workflow is easy to understand. Image 2 of 11 What to chooseClick + Add New Trigger. Select Inbound Email. Configure the trigger based on the mailbox or email pattern you want to monitor. Use filters such as: In Advanced Settings, choose whether the workflow should run only for a new email conversation.
Fields in this part of the guide Email Sent To MailboxEmail Sent FromSubjectBody Plain TextHas Attachments
Buttons and menus referenced Customer RepliedEmail+ Add New TriggerInbound EmailEmail Sent To MailboxEmail Sent FromSubjectBody Plain TextHas AttachmentsAdvanced Settings
Next stepClick the + icon under the trigger. Search for and select AI Extract Data. Rename the action if needed so the workflow is easy to understand.
Example values
Email Sent To Mailbox
priya.raman@northgatedental.com
Email Sent From
priya.raman@northgatedental.com

Illustrative values showing the expected format. They are not read from the screenshot.

All 5 steps in this procedure
  1. Click + Add New Trigger.
  2. Select Inbound Email.
  3. Configure the trigger based on the mailbox or email pattern you want to monitor.
  4. Use filters such as:
  5. In Advanced Settings, choose whether the workflow should run only for a new email conversation.

Step 3: Add the AI Extract Data action

  1. Click the + icon under the trigger.

    Step 1 of 3: Click the + icon under the trigger What this shows Step 1 of 3: Click the + icon under the trigger. What this shows Shows what to click for step 1 of 3 in the "Step 3: Add the AI Extract Data action" section of "How to Parse Emails Using AI Extract Data Action". This screenshot accompanies step 1 of 3 in the "Step 3: Add the AI Extract Data action" section of "How to Parse Emails Using AI Extract Data Action". At this point in the walkthrough you click the + icon under the trigger. For context, this section explains: Click the + icon under the trigger. Search for and select AI Extract Data. Rename the action if needed so the workflow is easy to understand. The next step is to search for and select AI Extract Data. Step 1 of 3Image 3 of 11 What to clickClick the + icon under the trigger.
    Buttons and menus referenced +AI Extract DataRenameaction
    Next stepSearch for and select AI Extract Data.
    All 3 steps in this procedure
    1. Click the + icon under the trigger. this image
    2. Search for and select AI Extract Data.
    3. Rename the action if needed so the workflow is easy to understand.

  2. Search for and select AI Extract Data.

    Step 2 of 3: Search for and select AI Extract Data What this shows Step 2 of 3: Search for and select AI Extract Data. What this shows Shows what to choose for step 2 of 3 in the "Step 3: Add the AI Extract Data action" section of "How to Parse Emails Using AI Extract Data Action". This screenshot accompanies step 2 of 3 in the "Step 3: Add the AI Extract Data action" section of "How to Parse Emails Using AI Extract Data Action". At this point in the walkthrough you search for and select AI Extract Data. For context, this section explains: Click the + icon under the trigger. Search for and select AI Extract Data. Rename the action if needed so the workflow is easy to understand. The next step is to rename the action if needed so the workflow is easy to understand. Step 2 of 3Image 4 of 11 What to chooseSearch for and select AI Extract Data.
    Buttons and menus referenced AI Extract Data+Renameaction
    Next stepRename the action if needed so the workflow is easy to understand.
    All 3 steps in this procedure
    1. Click the + icon under the trigger.
    2. Search for and select AI Extract Data. this image
    3. Rename the action if needed so the workflow is easy to understand.

  3. Rename the action if needed so the workflow is easy to understand.

    Step 3 of 3: Rename the action if needed so the workflow is easy to understand What this shows Step 3 of 3: Rename the action if needed so the workflow is easy to understand. What this shows Shows what this covers for step 3 of 3 in the "Step 3: Add the AI Extract Data action" section of "How to Parse Emails Using AI Extract Data Action". This screenshot accompanies step 3 of 3 in the "Step 3: Add the AI Extract Data action" section of "How to Parse Emails Using AI Extract Data Action". At this point in the walkthrough you rename the action if needed so the workflow is easy to understand. Step 3 of 3Image 5 of 11 What this coversRename the action if needed so the workflow is easy to understand.
    Buttons and menus referenced Renameaction+AI Extract Data
    All 3 steps in this procedure
    1. Click the + icon under the trigger.
    2. Search for and select AI Extract Data.
    3. Rename the action if needed so the workflow is easy to understand. this image

Step 4: Choose the email content to extract from

  1. In Extract From, open the custom value picker.

  2. Go to Inbound Email.

  3. Select the email content you want to parse. Common options include:

    • Body Plain Text

    • Full Body Includes Reply Thread

    • Subject

    • Message ID

    • From Email

    • From Name

    • CC

    • Date

Step 4: Choose the email content to extract from (image 6 of 11) What this shows In Extract From, open the custom value picker. What this shows Illustrates the "Step 4: Choose the email content to extract from" section of "How to Parse Emails Using AI Extract Data Action". This animation appears in the "Step 4: Choose the email content to extract from" section of "How to Parse Emails Using AI Extract Data Action". The text alongside this image reads: In Extract From, open the custom value picker. Go to Inbound Email. Select the email content you want to parse. Common options include. This part of the guide covers 8 fields, listed below. Immediately after, the guide continues: Use Additional Context to explain what kind of email the action should expect. Add details that help the AI identify the correct values. Example Additional Context: "Inbound lead email from platforms like Zillow or Realtor.com. Extract…. Image 6 of 11 What to chooseIn Extract From, open the custom value picker. Go to Inbound Email. Select the email content you want to parse. Common options include:
Fields in this part of the guide Body Plain TextFull Body Includes Reply ThreadSubjectMessage IDFrom EmailFrom NameCCDate
Buttons and menus referenced custom value pickerInbound EmailBody Plain TextFull Body Includes Reply ThreadSubjectMessage IDFrom EmailFrom NameCCDate
Next stepUse Additional Context to explain what kind of email the action should expect. Add details that help the AI identify the correct values. Example Additional Context: "Inbound lead email from platforms like Zillow or Realtor.com. Extract the lead's name, email, phone number, budget, and property interest. Phone numbers may appear in plain text." This is especially useful when the email format varies or when certain values may be labeled differently from one sender to another. You can also add custom values.
Example values
From Email
priya.raman@northgatedental.com
From Name
Priya Raman

Illustrative values showing the expected format. They are not read from the screenshot.

All 3 steps in this procedure
  1. In Extract From, open the custom value picker.
  2. Go to Inbound Email.
  3. Select the email content you want to parse. Common options include:

Step 5: Add Additional Context to improve extraction accuracy

  1. Use Additional Context to explain what kind of email the action should expect.

  2. Add details that help the AI identify the correct values.
    Example Additional Context: "Inbound lead email from platforms like Zillow or Realtor.com. Extract the lead's name, email, phone number, budget, and property interest. Phone numbers may appear in plain text."
    This is especially useful when the email format varies or when certain values may be labeled differently from one sender to another.

  3. You can also add custom values.

Step 5: Add Additional Context to improve extraction accuracy (image 7 of 11) What this shows Use Additional Context to explain what kind of email the action should expect. What this shows Illustrates the "Step 5: Add Additional Context to improve extraction accuracy" section of "How to Parse Emails Using AI Extract Data Action". This screenshot appears in the "Step 5: Add Additional Context to improve extraction accuracy" section of "How to Parse Emails Using AI Extract Data Action". The text alongside this image reads: Use Additional Context to explain what kind of email the action should expect. Add details that help the AI identify the correct values. Example Additional Context: "Inbound lead email from platforms like Zillow or Realtor.com. Extract the lead's name, email, phone number, budget, and property…. Immediately after, the guide continues: Use a pre-built template if it helps you get started, such as: After applying a template, edit the fields so they match your use case. Add, remove, or rename fields as needed. Example fields for a lead notification email: Choose field…. Image 7 of 11 What this coversUse Additional Context to explain what kind of email the action should expect. Add details that help the AI identify the correct values. Example Additional Context: "Inbound lead email from platforms like Zillow or Realtor.com. Extract the lead's name, email, phone number, budget, and property interest. Phone numbers may appear in plain text." This is especially useful when the email format varies or when certain values may be labeled differently from one sender to another. You can also add custom values.
Buttons and menus referenced Additional Contextcustom values
Next stepUse a pre-built template if it helps you get started, such as: After applying a template, edit the fields so they match your use case. Add, remove, or rename fields as needed. Example fields for a lead notification email: Choose field names that match the data you want to store later. This makes downstream mapping easier and more accurate. Click Save Action.
All 3 steps in this procedure
  1. Use Additional Context to explain what kind of email the action should expect.
  2. Add details that help the AI identify the correct values. Example Additional Context: "Inbound lead email from platforms like Zillow or Realtor.com. Extract the lead's name, email, phone number, budget, and property interest. Phone numbers may appear in plain text." This is especially useful when the email format varies or when certain values may be labeled differently from one sender to another.
  3. You can also add custom values.

Step 6: Define the data you want to extract

  1. Use a pre-built template if it helps you get started, such as:

    • Contact Info

    • Opportunity Info

    • Order Info

    • Appointment Info

  2. After applying a template, edit the fields so they match your use case.

  3. Add, remove, or rename fields as needed.

  4. Example fields for a lead notification email:

    • Lead Name

    • Contact Email

    • Contact Phone

    • Budget

  5. Choose field names that match the data you want to store later. This makes downstream mapping easier and more accurate.

  6. Click Save Action.

Step 6: Define the data you want to extract (image 8 of 11) What this shows Use a pre-built template if it helps you get started, such as: After applying a template, edit the fields so they match your use case. What this shows Illustrates the "Step 6: Define the data you want to extract" section of "How to Parse Emails Using AI Extract Data Action". This animation appears in the "Step 6: Define the data you want to extract" section of "How to Parse Emails Using AI Extract Data Action". The text alongside this image reads: Use a pre-built template if it helps you get started, such as: After applying a template, edit the fields so they match your use case. Add, remove, or rename fields as needed. Example fields for a lead notification email: Choose field names that match the data you want to store later. This makes…. This part of the guide covers 9 fields, listed below. Immediately after, the guide continues: Important: AI Extract Data does not permanently store the extracted values by itself. The extracted values are only available inside the workflow through the custom value picker in later actions. If you do not add another action after AI…. Image 8 of 11 What to chooseUse a pre-built template if it helps you get started, such as: After applying a template, edit the fields so they match your use case. Add, remove, or rename fields as needed. Example fields for a lead notification email: Choose field names that match the data you want to store later. This makes downstream mapping easier and more accurate. Click Save Action.
Fields in this part of the guide Contact InfoOpportunity InfoOrder InfoAppointment InfoExample fields for a lead notification email:Lead NameContact EmailContact PhoneBudget
Buttons and menus referenced Contact InfoOpportunity InfoOrder InfoAppointment InfoSave Action
Next stepImportant: AI Extract Data does not permanently store the extracted values by itself. The extracted values are only available inside the workflow through the custom value picker in later actions. If you do not add another action after AI Extract Data, the extracted data will not be saved to a contact, opportunity, or any other record.
Example values
Example fields for a lead notification email:
priya.raman@northgatedental.com
Lead Name
Priya Raman
Contact Email
priya.raman@northgatedental.com
Contact Phone
+1 312 847 1928

Illustrative values showing the expected format. They are not read from the screenshot.

All 6 steps in this procedure
  1. Use a pre-built template if it helps you get started, such as:
  2. After applying a template, edit the fields so they match your use case.
  3. Add, remove, or rename fields as needed.
  4. Example fields for a lead notification email:
  5. Choose field names that match the data you want to store later. This makes downstream mapping easier and more accurate.
  6. Click Save Action.

Step 7: Add a downstream action to store or use the extracted values

Important: AI Extract Data does not permanently store the extracted values by itself. The extracted values are only available inside the workflow through the custom value picker in later actions. If you do not add another action after AI Extract Data, the extracted data will not be saved to a contact, opportunity, or any other record.
  1. Common next actions include:
    • Create Contact
    • Update Contact Field
    • Create Opportunity
    • Create/Update Opportunity
    • Internal Notification
    • Send Email/SMS
  2. In Create Contact or Update Contact Field, map each destination field to the corresponding value from AI Extract Data in the custom value picker.
  3. If you want to create or update an opportunity, map relevant extracted values such as budget, service type, or job details into the correct opportunity fields.
Step 7: Add a downstream action to store or use the extracted values (image 9 of 11) What this shows Common next actions include: In Create Contact or Update Contact Field, map each destination field to the corresponding value from AI… What this shows Illustrates the "Step 7: Add a downstream action to store or use the extracted values" section of "How to Parse Emails Using AI Extract Data Action". This animation appears in the "Step 7: Add a downstream action to store or use the extracted values" section of "How to Parse Emails Using AI Extract Data Action". The text alongside this image reads: Common next actions include: In Create Contact or Update Contact Field, map each destination field to the corresponding value from AI Extract Data in the custom value picker. If you want to create or update an opportunity, map relevant extracted values such as budget, service type, or job details…. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: After the values are stored, you can continue the workflow with additional actions such as. Image 9 of 11 What to fill inCommon next actions include: In Create Contact or Update Contact Field, map each destination field to the corresponding value from AI Extract Data in the custom value picker. If you want to create or update an opportunity, map relevant extracted values such as budget, service type, or job details into the correct opportunity fields.
Fields in this part of the guide Common next actions include:Internal NotificationSend Email/SMS
Buttons and menus referenced Create ContactUpdate Contact FieldCreate OpportunityCreate/Update OpportunityInternal NotificationSend Email/SMSAI Extract Data
Next stepAfter the values are stored, you can continue the workflow with additional actions such as:
All 3 steps in this procedure
  1. Common next actions include:
  2. In Create Contact or Update Contact Field, map each destination field to the corresponding value from AI Extract Data in the custom value picker.
  3. If you want to create or update an opportunity, map relevant extracted values such as budget, service type, or job details into the correct opportunity fields.

Step 8: Add any follow-up actions you need 

  1. After the values are stored, you can continue the workflow with additional actions such as:
    • Sending an internal notification to a teammate
    • Sending an email or SMS follow-up
    • Assigning the lead for follow-up
    • Creating or updating an opportunity
    • Triggering another workflow based on the updated contact or opportunity data
Step 8: Add any follow-up actions you need (image 10 of 11) What this shows After the values are stored, you can continue the workflow with additional actions such as: What this shows Illustrates the "Step 8: Add any follow-up actions you need" section of "How to Parse Emails Using AI Extract Data Action". This screenshot appears in the "Step 8: Add any follow-up actions you need" section of "How to Parse Emails Using AI Extract Data Action". The text alongside this image reads: After the values are stored, you can continue the workflow with additional actions such as. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Real estate teams often receive lead notifications from listing platforms and referral sources by email. Those emails usually contain valuable details such as the lead's name, phone number, email address, budget, and property interest…. Image 10 of 11 What this coversAfter the values are stored, you can continue the workflow with additional actions such as:
Fields in this part of the guide Sending an internal notification to a teammateSending an email or SMS follow-upAssigning the lead for follow-upCreating or updating an opportunity
Next stepReal estate teams often receive lead notifications from listing platforms and referral sources by email. Those emails usually contain valuable details such as the lead's name, phone number, email address, budget, and property interest, but the information may appear in unstructured text. Parsing those emails with AI Extract Data helps agents capture the details faster and start follow-up without waiting on manual entry.

Use Case

Real Estate Lead Notifications

Real estate teams often receive lead notifications from listing platforms and referral sources by email. Those emails usually contain valuable details such as the lead's name, phone number, email address, budget, and property interest, but the information may appear in unstructured text. Parsing those emails with AI Extract Data helps agents capture the details faster and start follow-up without waiting on manual entry.

Example use case

  1. A real estate team receives lead notification emails from external platforms.

  2. The workflow triggers when the email reaches the assigned mailbox.

  3. AI Extract Data parses the lead details from the email body.

  4. A downstream action creates the contact or opportunity.

  5. The workflow then sends an internal notification so a team member can follow up quickly.

Real Estate Lead Notifications (image 11 of 11) What this shows A real estate team receives lead notification emails from external platforms. What this shows Illustrates the "Real Estate Lead Notifications" section of "How to Parse Emails Using AI Extract Data Action". This screenshot appears in the "Real Estate Lead Notifications" section of "How to Parse Emails Using AI Extract Data Action". The text alongside this image reads: A real estate team receives lead notification emails from external platforms. The workflow triggers when the email reaches the assigned mailbox. AI Extract Data parses the lead details from the email body. A downstream action creates the contact or opportunity. The workflow then sends an internal…. Immediately after, the guide continues: Q: Does AI Extract Data store the extracted values automatically? No. The extracted values are only available in later workflow actions through the custom value picker. To save them permanently, add another action such as Create Contact…. Image 11 of 11 What this coversA real estate team receives lead notification emails from external platforms. The workflow triggers when the email reaches the assigned mailbox. AI Extract Data parses the lead details from the email body. A downstream action creates the contact or opportunity. The workflow then sends an internal notification so a team member can follow up quickly.
Buttons and menus referenced Example use case
Next stepQ: Does AI Extract Data store the extracted values automatically? No. The extracted values are only available in later workflow actions through the custom value picker. To save them permanently, add another action such as Create Contact, Update Contact Field, or Create Opportunity.
All 5 steps in this procedure
  1. A real estate team receives lead notification emails from external platforms.
  2. The workflow triggers when the email reaches the assigned mailbox.
  3. AI Extract Data parses the lead details from the email body.
  4. A downstream action creates the contact or opportunity.
  5. The workflow then sends an internal notification so a team member can follow up quickly.

Frequently Asked Questions

Q: Does AI Extract Data store the extracted values automatically?
No. The extracted values are only available in later workflow actions through the custom value picker. To save them permanently, add another action such as Create Contact, Update Contact Field, or Create Opportunity.

Q: Which trigger should I use for email parsing?
Use Inbound Email when the workflow should run when a new email reaches a mailbox. Use Customer Replied with the reply channel set to Email when the workflow should run from an email reply event.

Q: What should I choose in the Extract From field?
For most email parsing workflows, use an inbound email value such as Body Plain Text or Full Body Includes Reply Thread. The best option depends on whether you want to parse only the current message or a larger email thread.

Q: Why should I add Additional Context?
Additional Context helps the AI understand what kind of email it is parsing and which values matter most. This can improve extraction accuracy, especially when the email format varies.

Q: Can I use parsed email data to create an opportunity?
Yes. After extracting the data, you can create or update an opportunity using the relevant values. In many workflows, the cleanest setup is to create or update the contact first and then create the opportunity.

Q: Do I need to use a template in AI Extract Data?
No. Templates can help you start faster, but you can edit the template fields or build the extraction fields manually to fit your use case.

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