Learn how to set up the Coupon Code Expired workflow trigger to automate promotions, notify teams, and re‑engage customers when a coupon reaches its end date.
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Easily automate actions when a coupon code reaches its expiration date and becomes inactive. This article walks you through everything you need to know, from setup to key benefits, so you can seamlessly trigger workflows the moment a coupon expires. Perfect for promotional wrap-ups, customer follow-ups, and internal alerts.
The Coupon Code Expired trigger fires when a coupon code reaches its scheduled expiration date and becomes inactive. It’s a great tool for marketers and sales teams to manage time-bound promotions and follow up with customers who missed out, replace expired coupons, or notify internal teams when offers are no longer active.
Key Benefits of Coupon Code Expired Workflow Trigger
Instant Alerts: Inform sales, support, or marketing when key coupons expire so teams can react right away
Customer Re‑engagement: Send follow‑up offers or extensions to shoppers who missed out, boosting conversion opportunities
Campaign Cleanup: Archive tags, close opportunities, or stop ads automatically when coupon expires to keep data tidy
Consistent Customer Experience: Prevent confusion by confirming that an offer is no longer valid before customers try to use it again
Configuring Coupon Code Expired Workflow Trigger
To set up this trigger, follow these steps inside your workflow builder:
Step 1: Add the Trigger to Your Workflow
Navigate to Automation > Workflows
Either create a new workflow or edit an existing one
In the workflow builder, click + Add New Trigger to get started
Step 1: Add the Trigger to Your Workflow (image 1 of 5)What this shows Navigate to Automation > Workflows Either create a new workflow or edit an existing one In the workflow builder, click + Add New Trigger…What this showsIllustrates the "Step 1: Add the Trigger to Your Workflow" section of "Workflow Trigger - Coupon Code Expired".This screenshot appears in the "Step 1: Add the Trigger to Your Workflow" section of "Workflow Trigger - Coupon Code Expired". The text alongside this image reads: Navigate to Automation > Workflows Either create a new workflow or edit an existing one In the workflow builder, click + Add New Trigger to get started. The navigation path used here is Automation > Workflows Either. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: From the list of available triggers, scroll to the Payments section and select Coupon Code Expired.Path: Automation > Workflows EitherImage 1 of 5Where to goNavigate to Automation > Workflows Either create a new workflow or edit an existing one In the workflow builder, click + Add New Trigger to get started
Fields in this part of the guideEither create a new workflow or edit an existing one
Buttons and menus referencedAutomation > Workflows+ Add New Trigger
Next stepFrom the list of available triggers, scroll to the Payments section and select Coupon Code ExpiredAll 3 steps in this procedure
Navigate to Automation > Workflows
Either create a new workflow or edit an existing one
In the workflow builder, click + Add New Trigger to get started
Step 2: Choose the Trigger Type
From the list of available triggers, scroll to the Payments section and select Coupon Code Expired
Step 2: Choose the Trigger Type (image 2 of 5)What this shows From the list of available triggers, scroll to the Payments section and select Coupon Code ExpiredWhat this showsIllustrates the "Step 2: Choose the Trigger Type" section of "Workflow Trigger - Coupon Code Expired".This screenshot appears in the "Step 2: Choose the Trigger Type" section of "Workflow Trigger - Coupon Code Expired". The text alongside this image reads: From the list of available triggers, scroll to the Payments section and select Coupon Code Expired. Immediately after, the guide continues: Provide a descriptive name in the Workflow Trigger Name field to keep your workflow organized Example: SummerSaleCouponExpired.Image 2 of 5What to chooseFrom the list of available triggers, scroll to the Payments section and select Coupon Code Expired
Buttons and menus referencedPaymentsCoupon Code Expired
Next stepProvide a descriptive name in the Workflow Trigger Name field to keep your workflow organized Example: SummerSaleCouponExpired
Step 3: Name Your Trigger
Provide a descriptive name in the Workflow Trigger Name field to keep your workflow organized
Example: SummerSaleCouponExpired
Step 3: Name Your Trigger (image 3 of 5)What this shows Provide a descriptive name in the Workflow Trigger Name field to keep your workflow organized Example: SummerSaleCouponExpiredWhat this showsIllustrates the "Step 3: Name Your Trigger" section of "Workflow Trigger - Coupon Code Expired".This screenshot appears in the "Step 3: Name Your Trigger" section of "Workflow Trigger - Coupon Code Expired". The text alongside this image reads: Provide a descriptive name in the Workflow Trigger Name field to keep your workflow organized Example: SummerSaleCouponExpired. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: After naming the trigger, you can apply filters to narrow down exactly when this workflow should fire To add filters, click + Add Filters Each filter comes with specific operators to precisely target the conditions you care about. Click….Image 3 of 5What to fill inProvide a descriptive name in the Workflow Trigger Name field to keep your workflow organized Example: SummerSaleCouponExpired
Fields in this part of the guideExample: SummerSaleCouponExpired
Buttons and menus referencedWorkflow Trigger Name
Next stepAfter naming the trigger, you can apply filters to narrow down exactly when this workflow should fire To add filters, click + Add Filters Each filter comes with specific operators to precisely target the conditions you care about. Click Here to See List of Available FiltersAll 2 steps in this procedure
Provide a descriptive name in the Workflow Trigger Name field to keep your workflow organized
Example: SummerSaleCouponExpired
Step 4: Apply Filters to Target Specific Scenarios
After naming the trigger, you can apply filters to narrow down exactly when this workflow should fire
Step 4: Apply Filters to Target Specific Scenarios (image 4 of 5)What this shows After naming the trigger, you can apply filters to narrow down exactly when this workflow should fire To add filters, click + Add Filters…What this showsIllustrates the "Step 4: Apply Filters to Target Specific Scenarios" section of "Workflow Trigger - Coupon Code Expired".This screenshot appears in the "Step 4: Apply Filters to Target Specific Scenarios" section of "Workflow Trigger - Coupon Code Expired". The text alongside this image reads: After naming the trigger, you can apply filters to narrow down exactly when this workflow should fire To add filters, click + Add Filters Each filter comes with specific operators to precisely target the conditions you care about. Click Here to See List of Available Filters. Immediately after, the guide continues: Once your trigger and filters are configured, click Save Trigger and start adding your desired actions to the workflow When finished, use Test Workflow to confirm everything’s working as expected, then Publish the workflow to activate it.Image 4 of 5What to clickAfter naming the trigger, you can apply filters to narrow down exactly when this workflow should fire To add filters, click + Add Filters Each filter comes with specific operators to precisely target the conditions you care about. Click Here to See List of Available FiltersNext stepOnce your trigger and filters are configured, click Save Trigger and start adding your desired actions to the workflow When finished, use Test Workflow to confirm everything’s working as expected, then Publish the workflow to activate it
Step 5: Save and Build the Workflow
Once your trigger and filters are configured, click Save Trigger and start adding your desired actions to the workflow
When finished, use Test Workflow to confirm everything’s working as expected, then Publish the workflow to activate it
Step 5: Save and Build the Workflow (image 5 of 5)What this shows Once your trigger and filters are configured, click Save Trigger and start adding your desired actions to the workflow When finished, use…What this showsIllustrates the "Step 5: Save and Build the Workflow" section of "Workflow Trigger - Coupon Code Expired".This screenshot appears in the "Step 5: Save and Build the Workflow" section of "Workflow Trigger - Coupon Code Expired". The text alongside this image reads: Once your trigger and filters are configured, click Save Trigger and start adding your desired actions to the workflow When finished, use Test Workflow to confirm everything’s working as expected, then Publish the workflow to activate it. Immediately after, the guide continues: Filter Operator(s) Input Type Coupon Code Is Any Of / Is Empty / Is None Of / Is Not Empty Multi-Select Dropdown of Active Coupon Codes Coupon Name Is Any Of / Is Empty / Is None Of / Is Not Empty Multi-Select Dropdown of Active Coupon….Image 5 of 5How to confirmOnce your trigger and filters are configured, click Save Trigger and start adding your desired actions to the workflow When finished, use Test Workflow to confirm everything’s working as expected, then Publish the workflow to activate it
Buttons and menus referencedSave TriggerTest WorkflowPublish
Next stepFilter Operator(s) Input Type Coupon Code Is Any Of / Is Empty / Is None Of / Is Not Empty Multi-Select Dropdown of Active Coupon Codes Coupon Name Is Any Of / Is Empty / Is None Of / Is Not Empty Multi-Select Dropdown of Active Coupon Names Coupon Type Is / Is Not / Is Empty / Is Not Empty Single-Select Dropdown (Amount vs Percentage)All 2 steps in this procedure
Once your trigger and filters are configured, click Save Trigger and start adding your desired actions to the workflow
When finished, use Test Workflow to confirm everything’s working as expected, then Publish the workflow to activate it
Available Filters
Filter
Operator(s)
Input Type
Coupon Code
Is Any Of / Is Empty / Is None Of / Is Not Empty
Multi-Select Dropdown of Active Coupon Codes
Coupon Name
Is Any Of / Is Empty / Is None Of / Is Not Empty
Multi-Select Dropdown of Active Coupon Names
Coupon Type
Is / Is Not / Is Empty / Is Not Empty
Single-Select Dropdown (Amount vs Percentage)
Recommended Workflow Actions for Expired Coupons
Once your Coupon Code Expired trigger is active, consider adding actions like:
Send Email: Notify customers that their coupon expired and offer a new promotion
Internal Notification: Alert your sales or marketing team when key coupons expire
Add Tag: Apply a tag to the contact for follow-ups or segmentation (e.g., MissedPromo)
Create/Update Opportunity: Route contacts who missed redemptions into a nurture sequence
Send SMS: Deliver a quick follow-up offer or coupon extension for select customers
Frequently Asked Questions
Q: When exactly does this trigger fire? It fires when a coupon’s scheduled expiration date is reached and the coupon automatically becomes inactive.
Q: Can I target specific types of coupons? Yes, use the Coupon Type filter to target Percentage or Fixed Amount coupons.
Q: What happens if I don’t apply any filters? The workflow will trigger for any coupon that expires. To narrow it down, apply filters like Coupon Code Is or Coupon Name Contains.
Q: Can I send different actions for different coupons? Yes, by setting up separate workflows with different Coupon Code or Coupon Type filters, you can run unique actions for each.
Q: Will this trigger fire if a customer tries to redeem an already‑expired coupon? No. The trigger only fires when the coupon moves from active to expired status, not on failed redemption attempts.
