# Workflow Trigger - LinkedIn Lead Form Submitted

> Learn how to capture LinkedIn Lead Gen submissions in GHL Customer Care workflows, add Page/custom field filters, and set up testing, routing, and follow-ups.

- Source: https://docs.ghlcustomercare.com/docs/workflows/linkedin/workflow-trigger-linkedin-lead-form-submitted
- Section: Workflows / LinkedIn
- Reading time: 5 min
- Images: 6, each explained below

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Capture new leads from LinkedIn Lead Gen forms the moment they’re submitted and route them into GHL Customer Care workflows. This guide explains what the **LinkedIn Lead Form Submitted** trigger does, when it fires, and how to configure filters like **Page** or custom fields for precise routing. You’ll also find setup steps, testing tips, and troubleshooting so your team responds to every LinkedIn lead fast.

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# **What is the LinkedIn Lead Form Submitted trigger?**

The **LinkedIn Lead Form Submitted** trigger enrolls a Contact into a workflow immediately after they submit a LinkedIn Lead Gen form connected to your GHL Customer Care account. Use it to launch instant follow-ups, assign leads to reps, create opportunities, and kick off nurture automations based on where the lead came from and the data they provided.

**Trigger Details**

<table style="width: 100%"><tbody><tr><td style="width: 33.3333%; vertical-align: middle; text-align: center"><p class="p1"><strong dir="ltr">Field Name</strong></p></td><td style="width: 33.3333%; vertical-align: middle; text-align: center"><p class="p1"><strong dir="ltr">Description</strong></p></td><td style="width: 33.3333%; vertical-align: middle; text-align: center"><p class="p1"><strong dir="ltr">Mandatory</strong></p></td></tr><tr><td style="width: 33.3333%; vertical-align: middle; text-align: center"><p class="p1"><strong dir="ltr">Page</strong></p></td><td style="width: 33.3333%; vertical-align: middle; text-align: center"><p class="p1" dir="ltr">The LinkedIn Page that owns the Lead Gen form. Select a specific Page to scope which submissions enter the workflow.</p></td><td style="width: 33.3333%; vertical-align: middle; text-align: center"><p class="p1"><strong dir="ltr">No</strong></p></td></tr></tbody></table>

### **Operators available in filters**

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**Operator**

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**Description**

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| --- | --- |
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**Is (Exact Match)**

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Triggers when the field exactly matches the selected value.

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**Contains Phrase**

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Triggers when the field contains the phrase you enter.

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**Does Not Contain Phrase**

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Triggers when the field does not contain the phrase you enter.

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**Is Empty**

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Triggers when the field has no value.

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**Is Not Empty**

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Triggers when the field has any value.

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## **Key Benefits of LinkedIn Lead Form Submitted**

Understanding the benefits helps you design faster, cleaner workflows and improve conversion. Use these advantages to guide how you filter, route, and follow up with LinkedIn leads.

-   **Speed-to-lead:** triggers instantly on submission so you can text, email, or call right away.

-   **Precise routing:** filter by **Page** or mapped custom fields to assign the right owner or pipeline.

-   **Cleaner data:** pair with field mapping and deduplication to keep a single, accurate contact record.

-   **Automated follow-up:** start nurture sequences, tasks, and opportunity creation without manual work.

-   **Reporting clarity:** consistent source tracking helps you measure campaign performance.

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## **Prerequisites**

Completing these prerequisites prevents “no leads entering” issues and makes testing straightforward.

-   LinkedIn Lead Ads integration connected in **Settings → Integrations** with access to the correct **LinkedIn Page** and **Ad Account**.

-   At least one **LinkedIn Lead Gen Form** published for the Page.

-   Field mapping planned (e.g., map Email, Phone, Company, Job Title; map niche/qualifiers to matching custom fields in GHL Customer Care).

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## **Filter Logic & Best Practices**

Combining filters correctly ensures only qualified submissions enter your automation and prevents accidental enrollments.

-   Multiple filters in the trigger are evaluated together (AND logic).

-   Start broad (e.g., **Page → Is → Your Page**) and then add qualifiers.

-   Avoid over-filtering during initial launch; add qualifiers after confirming leads are flowing.

-   Keep Page-specific workflows simple—one workflow per Page is easier to maintain than many complex conditions.

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## **Recommended Workflow Settings**

A few workflow settings make testing easier and prevent duplicate outreach.

-   **Allow Re-entry:** enable during testing or when a lead might submit more than once; disable if only the first submission should trigger.

-   **Stop on Response (optional):** use to pause nurture when a lead replies.

-   **Enrollment Logs:** use Execution Logs to verify each lead’s path after submission.

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## **How To Setup LinkedIn Lead Form Submitted**

Follow these steps to configure the trigger, add filters, and save. Accurate setup ensures only the leads you want enter the workflow and receive the right actions.

### **Open Workflows**

From the left navigation, go to **Automation → Workflows** and click **Create Workflow** in the top-right. Choose **Start from Scratch** (or **Select a Recipe**) to open a new builder canvas.

![Open Workflows (image 1 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057970620/original/bjb7_ZM6As5IQnHDubVlwOgeHmbZ6pRfkQ.png)

**Open Workflows (image 1 of 6)**

This screenshot appears in the "Open Workflows" section of "Workflow Trigger - LinkedIn Lead Form Submitted". The text alongside this image reads: From the left navigation, go to Automation → Workflows and click Create Workflow in the top-right. Choose Start from Scratch (or Select a Recipe) to open a new builder canvas. Immediately after, the guide continues: In the workflow builder, hover over + Add and select Add Trigger. This opens the trigger configuration panel on the right side of the screen.
- What to choose: From the left navigation, go to Automation → Workflows and click Create Workflow in the top-right. Choose Start from Scratch (or Select a Recipe) to open a new builder canvas.
- Controls: Automation → Workflows, Create Workflow, Start from Scratch, Select a Recipe
- Next: In the workflow builder, hover over + Add and select Add Trigger. This opens the trigger configuration panel on the right side of the screen.

### **Add Trigger**

In the workflow builder, hover over **+** **Add** and select  **Add Trigger**. This opens the trigger configuration panel on the right side of the screen.

![Add Trigger (image 2 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057970757/original/ZO4Sp2ScsO5zON3zyKR7MraIqsAcKr8MJg.png)

**Add Trigger (image 2 of 6)**

This screenshot appears in the "Add Trigger" section of "Workflow Trigger - LinkedIn Lead Form Submitted". The text alongside this image reads: In the workflow builder, hover over + Add and select Add Trigger. This opens the trigger configuration panel on the right side of the screen. Immediately after, the guide continues: Use the search bar or scroll to find LinkedIn Lead Form Submitted and select it. This chooses the LinkedIn lead-gen event as the enrollment source for the workflow.
- What to choose: In the workflow builder, hover over + Add and select Add Trigger. This opens the trigger configuration panel on the right side of the screen.
- Controls: +, Add, Add Trigger
- Next: Use the search bar or scroll to find LinkedIn Lead Form Submitted and select it. This chooses the LinkedIn lead-gen event as the enrollment source for the workflow.

### **Select Trigger**

Use the search bar or scroll to find **LinkedIn Lead Form Submitted** and select it. This chooses the LinkedIn lead-gen event as the enrollment source for the workflow.

![Select Trigger (image 3 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057970856/original/4Fl_2CeEkWff4CgxQwLUphkhtPfSb5ku3w.png)

**Select Trigger (image 3 of 6)**

This screenshot appears in the "Select Trigger" section of "Workflow Trigger - LinkedIn Lead Form Submitted". The text alongside this image reads: Use the search bar or scroll to find LinkedIn Lead Form Submitted and select it. This chooses the LinkedIn lead-gen event as the enrollment source for the workflow. Immediately after, the guide continues: Enter a clear Workflow Trigger Name so teammates can recognize the source at a glance. Names like LinkedIn Lead Form Submitted or LinkedIn Leads — Page Scoped work well.
- What to choose: Use the search bar or scroll to find LinkedIn Lead Form Submitted and select it. This chooses the LinkedIn lead-gen event as the enrollment source for the workflow.
- Controls: LinkedIn Lead Form Submitted
- Next: Enter a clear Workflow Trigger Name so teammates can recognize the source at a glance. Names like LinkedIn Lead Form Submitted or LinkedIn Leads — Page Scoped work well.

### **Name Trigger**

Enter a clear **Workflow Trigger Name** so teammates can recognize the source at a glance. Names like _LinkedIn Lead Form Submitted_ or _LinkedIn Leads — Page Scoped_ work well.

![Name Trigger (image 4 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057970933/original/G0Z4VMoMxIPaFl0XE8Pgvvjic7pmB05xpQ.png)

**Name Trigger (image 4 of 6)**

This screenshot appears in the "Name Trigger" section of "Workflow Trigger - LinkedIn Lead Form Submitted". The text alongside this image reads: Enter a clear Workflow Trigger Name so teammates can recognize the source at a glance. Names like LinkedIn Lead Form Submitted or LinkedIn Leads — Page Scoped work well. Immediately after, the guide continues: Click Add filters to open the field picker, which lists Standard Fields (e.g., Page) and your Custom Fields. Use the search box to quickly locate mapped fields such as Business Niche or Industry.
- What to fill in: Enter a clear Workflow Trigger Name so teammates can recognize the source at a glance. Names like LinkedIn Lead Form Submitted or LinkedIn Leads — Page Scoped work well.
- Controls: Workflow Trigger Name
- Next: Click Add filters to open the field picker, which lists Standard Fields (e.g., Page) and your Custom Fields. Use the search box to quickly locate mapped fields such as Business Niche or Industry.

### **Add Filters**

Click **Add filters** to open the field picker, which lists **Standard Fields** (e.g., **Page**) and your **Custom Fields**. Use the search box to quickly locate mapped fields such as Business Niche or Industry.

![Add Filters (image 5 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057971005/original/MDjTNpj9duZeivOY4JbYQxmsUJQWWyE9EQ.png)

**Add Filters (image 5 of 6)**

This screenshot appears in the "Add Filters" section of "Workflow Trigger - LinkedIn Lead Form Submitted". The text alongside this image reads: Click Add filters to open the field picker, which lists Standard Fields (e.g., Page) and your Custom Fields. Use the search box to quickly locate mapped fields such as Business Niche or Industry. Immediately after, the guide continues: Set Page → Is, then pick the specific LinkedIn Page from the dropdown. This limits workflow enrollments to submissions coming from that Page only.
- What to click: Click Add filters to open the field picker, which lists Standard Fields (e.g., Page) and your Custom Fields. Use the search box to quickly locate mapped fields such as Business Niche or Industry.
- Controls: Add filters, Standard Fields, Page, Custom Fields
- Next: Set Page → Is, then pick the specific LinkedIn Page from the dropdown. This limits workflow enrollments to submissions coming from that Page only.

### **Page Filter**

Set **Page → Is**, then pick the specific LinkedIn Page from the dropdown. This limits workflow enrollments to submissions coming from that Page only.

![Page Filter (image 6 of 6)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155057971148/original/RVvdtHDRlnX8gLr49tXNNye2EvMaZODjQg.png)

**Page Filter (image 6 of 6)**

This screenshot appears in the "Page Filter" section of "Workflow Trigger - LinkedIn Lead Form Submitted". The text alongside this image reads: Set Page → Is, then pick the specific LinkedIn Page from the dropdown. This limits workflow enrollments to submissions coming from that Page only. Immediately after, the guide continues: Testing confirms the integration, mapping, and filters are working before you go live.
- What to choose: Set Page → Is, then pick the specific LinkedIn Page from the dropdown. This limits workflow enrollments to submissions coming from that Page only.
- Controls: Page → Is
- Next: Testing confirms the integration, mapping, and filters are working before you go live.

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## **Testing the Trigger**

Testing confirms the integration, mapping, and filters are working before you go live.

-   In LinkedIn Campaign Manager, submit a test lead for the connected Page and form.

-   In GHL Customer Care, open **Contacts** and confirm the Contact was created/updated with mapped fields.

-   Open the workflow’s **Enrollment History / Execution Logs** to verify the trigger fired and actions ran.

-   Review any filters that prevented enrollment; adjust as needed.

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## **Frequently Asked Questions**

**Q: Do I have to set the Page filter?**

No. Filters are optional, but using **Page** keeps enrollments scoped to a specific LinkedIn Page.

**Q: Can I filter by the exact LinkedIn Lead Gen form?**

If your mapping exposes a form identifier or you use a custom field indicating form name, you can filter on that value. Otherwise, use Page scoping and post-trigger conditions.

**Q: How are duplicates handled?**

GHL Customer Care attempts to match on identifiers like email/phone. If a match exists, the Contact updates; otherwise, a new Contact is created. Keep dedup preferences tuned and merge when necessary.

**Q: Will resubmissions trigger the workflow again?**

That depends on **Allow Re-entry**. Enable it for testing or campaigns where a lead might submit multiple times.

**Q: What if mapped fields are empty?**

Use **Is Empty / Is Not Empty** operators to include or exclude those leads, or adjust the LinkedIn form to require those answers.

**Q: How fast will leads appear in GHL Customer Care?**

Leads typically sync shortly after submission. Allow a brief delay during testing and check Execution Logs.

**Q: Can I run separate workflows for different Pages?**

Yes. Create one workflow per Page or use the **Page → Is** filter with branching actions.

**Q: Where can I verify that the trigger fired?**

Open the workflow’s **Enrollment History** and **Execution Logs** to see entries and action paths.

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com