# Workflow Trigger - Product Completed > This article provides an in-depth overview of the "Product Completed" workflow trigger, a powerful tool designed to automate actions after a customer… - Source: https://docs.ghlcustomercare.com/docs/workflows/communities-workflow-triggers/workflow-trigger-product-completed - Section: Workflows / Communities Workflow Triggers - Reading time: 4 min - Images: 4, each explained below --- This article provides an in-depth overview of the **"Product Completed"** workflow trigger, a powerful tool designed to automate actions after a customer completes a product. You will learn what this trigger does, its key benefits, how to configure it step-by-step, and real-world use cases. Finally, we’ll address common questions to help you optimize its use in your workflows. --- **TABLE OF CONTENTS** - [What is Product Completed Workflow Trigger](#what-is-product-completed-workflow-trigger) - [Key Benefits of Product Completed Workflow Trigger](#key-benefits-of-product-completed-workflow-trigger) - [Configuring the Product Completed Workflow Trigger](#configuring-the-product-completed-workflow-trigger) - [Use Cases](#use-cases) - [Frequently Asked Questions](#frequently-asked-questions) --- # **What is Product Completed Workflow Trigger** The Product Completed workflow trigger activates when a customer successfully completes a product, such as an online course, subscription, or service. By automating actions like sending follow-up communications, gathering feedback, and offering new opportunities, this trigger ensures continued engagement and enhances the customer experience. --- ## **Key Benefits of Product Completed Workflow Trigger** - **Improved Customer Engagement:** Automatically send congratulatory messages, feedback surveys, or recommendations for next steps to keep customers engaged. - **Streamlined Follow-Up Processes:** Automates repetitive tasks such as updating CRM records or triggering targeted campaigns, saving time and effort. - **Enhanced Customer Satisfaction:** Ensures timely communication and acknowledges customer achievements, fostering loyalty. - **Data-Driven Insights:** Leverages customer feedback and completion data for better product improvements and marketing strategies. - **Upselling Opportunities:** Provides personalized offers or recommendations to encourage customers to purchase additional products or services. --- ## **Configuring the Product Completed Workflow Trigger** Follow these steps to set up the trigger: **Access Workflow Settings** Navigate to the **"Automation"** section. Create a new workflow from scratch or select the existing workflow where you want to implement the **"Product Completed"** trigger. **Add a New Trigger** Click **“Add New Trigger”** and select **"Product Completed"** from the dropdown menu. ![Configuring the Product Completed Workflow Trigger (image 1 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155039471290/original/gLQHCFyAYkDiLsDZ78TiNo_44OyifwkDjA.jpeg) **Configuring the Product Completed Workflow Trigger (image 1 of 4)** This screenshot appears in the "Configuring the Product Completed Workflow Trigger" section of "Workflow Trigger - Product Completed". The text alongside this image reads: Add a New Trigger Click “Add New Trigger” and select "Product Completed" from the dropdown menu. Immediately after, the guide continues: Provide a descriptive name, such as “Advanced Course Completion Follow-Up.”. - What to choose: Add a New Trigger Click “Add New Trigger” and select "Product Completed" from the dropdown menu. - Controls: Access Workflow Settings, "Automation", "Product Completed", Add a New Trigger, “Add New Trigger”, Name Your Trigger, Set Filters, Product, Operator, Save the Trigger, Test and Publish - Next: Provide a descriptive name, such as “Advanced Course Completion Follow-Up.” **Name Your Trigger** Provide a descriptive name, such as “Advanced Course Completion Follow-Up.” ![Configuring the Product Completed Workflow Trigger (image 2 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155039471384/original/zajc7aZPmp41Ns09vAsUTVypWCKTWCBDvA.jpeg) **Configuring the Product Completed Workflow Trigger (image 2 of 4)** This screenshot appears in the "Configuring the Product Completed Workflow Trigger" section of "Workflow Trigger - Product Completed". The text alongside this image reads: Provide a descriptive name, such as “Advanced Course Completion Follow-Up.”. Immediately after, the guide continues: Customize your trigger by configuring filters. - What to fill in: Provide a descriptive name, such as “Advanced Course Completion Follow-Up.” - Controls: Access Workflow Settings, "Automation", "Product Completed", Add a New Trigger, “Add New Trigger”, Name Your Trigger, Set Filters, Product, Operator, Save the Trigger, Test and Publish - Next: Customize your trigger by configuring filters: **Set Filters** Customize your trigger by configuring filters: **Product** Specify the product(s) that will activate the workflow upon completion. ![Configuring the Product Completed Workflow Trigger (image 3 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155039471593/original/1IM9WEWlCEXNW5RLhNbQCvKr65E2oLO1lA.jpeg) **Configuring the Product Completed Workflow Trigger (image 3 of 4)** This screenshot appears in the "Configuring the Product Completed Workflow Trigger" section of "Workflow Trigger - Product Completed". The text alongside this image reads: Specify the product(s) that will activate the workflow upon completion. Immediately after, the guide continues: Use operators like “Is any of” to include specific products or “Is none of” to exclude certain products. - What this covers: Specify the product(s) that will activate the workflow upon completion. - Controls: Access Workflow Settings, "Automation", "Product Completed", Add a New Trigger, “Add New Trigger”, Name Your Trigger, Set Filters, Product, Operator, Save the Trigger, Test and Publish - Next: Use operators like “Is any of” to include specific products or “Is none of” to exclude certain products. **Operator** Use operators like “Is any of” to include specific products or “Is none of” to exclude certain products. ![Configuring the Product Completed Workflow Trigger (image 4 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155039471509/original/b7qcQ8-OIIArB9U0TP5bDSZeCK69k5EN_Q.jpeg) **Configuring the Product Completed Workflow Trigger (image 4 of 4)** This screenshot appears in the "Configuring the Product Completed Workflow Trigger" section of "Workflow Trigger - Product Completed". The text alongside this image reads: Use operators like “Is any of” to include specific products or “Is none of” to exclude certain products. Immediately after, the guide continues: C lick the save button to confirm your setup. - What this covers: Use operators like “Is any of” to include specific products or “Is none of” to exclude certain products. - Controls: Access Workflow Settings, "Automation", "Product Completed", Add a New Trigger, “Add New Trigger”, Name Your Trigger, Set Filters, Product, Operator, Save the Trigger, Test and Publish - Next: C lick the save button to confirm your setup. --- **Save the Trigger** Click the save button to confirm your setup. **Test and Publish** Validate the workflow using sample data to ensure accuracy. Once verified, enable the Publish toggle to activate the workflow. --- ## **Use Cases** Let's look at some examples where you can use this trigger: ### **Post-Course Survey and Upsell** **Scenario:** A learning platform wants to gather feedback from users who complete a course and encourage them to enroll in related courses. **Trigger Setup:** - **Trigger:** Product Completed. - **Filter:** Product is “Advanced Marketing Strategies.” **Outcome:** The workflow sends a congratulatory email with a feedback survey and offers a discount code for a related course, such as “Social Media Marketing Mastery.” --- ### **Subscription Renewal Reminder** **Scenario:** A subscription service wants to notify customers about renewal options after they complete their subscription term. **Trigger Setup:** - **Trigger:** Product Completed. - **Filter:** Product is “6-Month Premium Membership.” **Outcome:** The workflow sends a reminder email with renewal options and incentives like loyalty discounts or exclusive offers. --- ### **CRM Updates and Team Notifications** **Scenario:** A sales team needs to be notified when a customer completes a product to discuss follow-up opportunities. **Trigger Setup:** - **Trigger:** Product Completed. - **Filter:** Product is “Enterprise Training Module.” **Outcome:** The workflow updates the customer’s CRM profile to reflect the completion and sends a notification to the sales team. --- ### **Event Participation Acknowledgment** **Scenario:** An event organizer wants to send certificates to attendees who complete a virtual event. **Trigger Setup:** - **Trigger:** Product Completed. - **Filter:** Product is “Virtual Summit Access.” **Outcome:** The workflow sends a thank-you email along with a digital certificate of participation. --- ### **Customer Retention Campaign** **Scenario:** A fitness app wants to retain users who complete a program by recommending new challenges. **Trigger Setup:** - **Trigger:** Product Completed. - **Filter:** Product is “30-Day Fitness Challenge.” **Outcome:** The workflow sends a message congratulating the user and suggests advanced challenges with exclusive discounts. --- ## **Frequently Asked Questions** **Q. Can this trigger handle multiple products in one workflow?** Yes, you can configure the workflow to activate for multiple products by adding more filters or using broader criteria like “Is any of.” **Q. What happens if the same customer completes multiple products?** The trigger will activate each time a product is completed. Use conditions or cooldown periods to avoid redundant actions. **Q. How can I ensure personalized follow-ups for different products?** You can set up separate workflows for each product or use filters and conditions to tailor actions based on the completed product. **Q. Can this trigger integrate with other workflow actions?** Absolutely. The Product Completed trigger can be combined with actions like “Send Email” or “Add Tag” to create comprehensive workflows. **Q. How do I handle incomplete customer information in workflows?** Add validation conditions within the workflow to check for missing data and trigger alerts for manual updates if necessary. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com