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Workflow Action - Facebook Interactive Messenger

The Facebook Interactive Messenger action in workflows enables automatic replies through Facebook Messenger. TABLE OF CONTENTS What is Facebook…

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  1. What is Facebook Interactive Messenger?
  2. Where To Find Facebook Interactive Messenger
  3. Components
  4. Components - Buttons & Quick Replies

The Facebook Interactive Messenger action in workflows enables automatic replies through Facebook Messenger.

TABLE OF CONTENTS

What is Facebook Interactive Messenger?

The workflow action Facebook Interactive Messenger allows you to automate Messenger conversations and also include interactive elements like buttons and quick replies. Use this in combination with Facebook comment and/or message triggers.

Note: The Facebook Interactive Messenger workflow action follows Meta’s 24-hour messaging policy. Outbound messages can only be delivered within 24 hours of a contact’s last interaction with your Facebook Page. If the contact does not interact again within that timeframe, the workflow message may not be delivered due to Facebook’s platform restrictions.

Where To Find Facebook Interactive Messenger

Navigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger.

Where To Find Facebook Interactive Messenger (image 1 of 5) What this shows Navigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger. What this shows Illustrates the "Where To Find Facebook Interactive Messenger" section of "Workflow Action - Facebook Interactive Messenger". This screenshot appears in the "Where To Find Facebook Interactive Messenger" section of "Workflow Action - Facebook Interactive Messenger". The text alongside this image reads: Navigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger. The navigation path used here is Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger. Immediately after, the guide continues: There are several Facebook Interactive Messenger components. Path: Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive MessengerImage 1 of 5 Where to goNavigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger. Next stepThere are several Facebook Interactive Messenger components:
Where To Find Facebook Interactive Messenger (image 2 of 5) What this shows Navigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger. What this shows Illustrates the "Where To Find Facebook Interactive Messenger" section of "Workflow Action - Facebook Interactive Messenger". This screenshot appears in the "Where To Find Facebook Interactive Messenger" section of "Workflow Action - Facebook Interactive Messenger". The text alongside this image reads: Navigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger. The navigation path used here is Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger. Immediately after, the guide continues: There are several Facebook Interactive Messenger components. Path: Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive MessengerImage 2 of 5 Where to goNavigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger. Next stepThere are several Facebook Interactive Messenger components:

Components

There are several Facebook Interactive Messenger components:

  1. Reply Type: 
    1. Reply to Comment via DM: use this option when the trigger was a new comment and you want to create a DM conversation.
    2. Reply to DM: use this option when you are responding to a DM.
  2. Templates: these are Snippets from Marketing > Snippets.
  3. Message: 
    1. Body: the message builder.
    2. Custom Values: this allows you to insert the Custom Values created in Settings > Custom Values.
    3. Trigger Links: this allows you to insert the Trigger Links created in Marketing > Trigger Links.
  4. Add Attachment: upload a file from your computer to attach it to the message.
  5. Add file through URL: insert the URL to a file to attach it to the message.
  6. Add New Button: add an interactive button to guide the conversation.
  7. Add Quick Reply: add an interactive Quick Reply to guide the conversation.
  8. Wait Step: set the time between sending the Message-Button-File-Quick-Reply combo and moving on to the default branch.
Components (image 3 of 5) What this shows Reply Type: Templates: these are Snippets from Marketing > Snippets. What this shows Illustrates the "Components" section of "Workflow Action - Facebook Interactive Messenger". This screenshot appears in the "Components" section of "Workflow Action - Facebook Interactive Messenger". The text alongside this image reads: Reply Type: Templates: these are Snippets from Marketing > Snippets. Message: Add Attachment: upload a file from your computer to attach it to the message. Add file through URL: insert the URL to a file to attach it to the message. Add New Button: add an interactive button to guide the…. The navigation path used here is Marketing > Snippets. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: The Buttons and Quick Replies are a big part of what makes this action "interactive". You can guide the conversation down pre-defined paths.Buttons and quick replies both create the same branches in a workflow. However, they serve…. Path: Marketing > SnippetsImage 3 of 5 What to fill inReply Type: Templates: these are Snippets from Marketing > Snippets. Message: Add Attachment: upload a file from your computer to attach it to the message. Add file through URL: insert the URL to a file to attach it to the message. Add New Button: add an interactive button to guide the conversation. Add Quick Reply: add an interactive Quick Reply to guide the conversation. Wait Step: set the time between sending the Message-Button-File-Quick-Reply combo and moving on to the default branch.
Fields in this part of the guide Reply Type:Message:
Next stepThe Buttons and Quick Replies are a big part of what makes this action "interactive". You can guide the conversation down pre-defined paths.Buttons and quick replies both create the same branches in a workflow. However, they serve slightly different purposes.
All 8 steps in this procedure
  1. Reply Type:
  2. Templates: these are Snippets from Marketing > Snippets.
  3. Message:
  4. Add Attachment: upload a file from your computer to attach it to the message.
  5. Add file through URL: insert the URL to a file to attach it to the message.
  6. Add New Button: add an interactive button to guide the conversation.
  7. Add Quick Reply: add an interactive Quick Reply to guide the conversation.
  8. Wait Step: set the time between sending the Message-Button-File-Quick-Reply combo and moving on to the default branch.
Components (image 4 of 5) What this shows Reply Type: Templates: these are Snippets from Marketing > Snippets. What this shows Illustrates the "Components" section of "Workflow Action - Facebook Interactive Messenger". This screenshot appears in the "Components" section of "Workflow Action - Facebook Interactive Messenger". The text alongside this image reads: Reply Type: Templates: these are Snippets from Marketing > Snippets. Message: Add Attachment: upload a file from your computer to attach it to the message. Add file through URL: insert the URL to a file to attach it to the message. Add New Button: add an interactive button to guide the…. The navigation path used here is Marketing > Snippets. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: The Buttons and Quick Replies are a big part of what makes this action "interactive". You can guide the conversation down pre-defined paths.Buttons and quick replies both create the same branches in a workflow. However, they serve…. Path: Marketing > SnippetsImage 4 of 5 What to fill inReply Type: Templates: these are Snippets from Marketing > Snippets. Message: Add Attachment: upload a file from your computer to attach it to the message. Add file through URL: insert the URL to a file to attach it to the message. Add New Button: add an interactive button to guide the conversation. Add Quick Reply: add an interactive Quick Reply to guide the conversation. Wait Step: set the time between sending the Message-Button-File-Quick-Reply combo and moving on to the default branch.
Fields in this part of the guide Reply Type:Message:
Next stepThe Buttons and Quick Replies are a big part of what makes this action "interactive". You can guide the conversation down pre-defined paths.Buttons and quick replies both create the same branches in a workflow. However, they serve slightly different purposes.
All 8 steps in this procedure
  1. Reply Type:
  2. Templates: these are Snippets from Marketing > Snippets.
  3. Message:
  4. Add Attachment: upload a file from your computer to attach it to the message.
  5. Add file through URL: insert the URL to a file to attach it to the message.
  6. Add New Button: add an interactive button to guide the conversation.
  7. Add Quick Reply: add an interactive Quick Reply to guide the conversation.
  8. Wait Step: set the time between sending the Message-Button-File-Quick-Reply combo and moving on to the default branch.

Components - Buttons & Quick Replies

 The Buttons and Quick Replies are a big part of what makes this action "interactive". You can guide the conversation down pre-defined paths.Buttons and quick replies both create the same branches in a workflow. However, they serve slightly different purposes. 

Buttons are typically used for persistent actions and can perform tasks like redirecting to a link, opening a dialer, or triggering specific workflow branches. They remain visible even after the user interacts with them. You can add 3 buttons.

Quick replies, on the other hand, are designed to guide conversations by offering one-tap response options. They disappear after the user selects one, keeping the conversation focused and streamlined. You can add up to 13 quick replies.

In this Facebook Interactive Messenger action you can add Buttons, Quick Replies, and Files alongside each other in one action. In the Instagram Interactive Messenger you can either add buttons or Quick Replies in a message. Quick Replies can only be added when no attachments are included in the same message.

Components:

  1. Button: text displayed in the conversation and the label in the workflow.
  2. Button: action.
    1. Open Website: add a url and when the user clicks it will open the url for them in a new tab, leaving the conversation unaffected, and the buttons stays active if they scroll back to it.
    2. Call Number: add a phone number and when the user clicks it will open their dialer for them, leaving the conversation unaffected, and the button stays active if they scroll back to it.
    3. Perform Action: no specific event, it just creates a workflow branch and goes to the next workflow action in that branch.
  3. Quick Reply: label in the workflow.
  4. Quick Reply: text displayed in the conversation.
  5. Example Button branch.
  6. Example Button branch with another Interactive Messenger action to deliver the checklist.
  7. Another Interactive Messenger action to deliver the checklist.
Components - Buttons & Quick Replies (image 5 of 5) What this shows Button: text displayed in the conversation and the label in the workflow. What this shows Illustrates the "Components - Buttons & Quick Replies" section of "Workflow Action - Facebook Interactive Messenger". This screenshot appears in the "Components - Buttons & Quick Replies" section of "Workflow Action - Facebook Interactive Messenger". The text alongside this image reads: Button: text displayed in the conversation and the label in the workflow. Button: action. Quick Reply: label in the workflow. Quick Reply: text displayed in the conversation. Example Button branch. Example Button branch with another Interactive Messenger action to deliver the checklist. Another…. Image 5 of 5 What this coversButton: text displayed in the conversation and the label in the workflow. Button: action. Quick Reply: label in the workflow. Quick Reply: text displayed in the conversation. Example Button branch. Example Button branch with another Interactive Messenger action to deliver the checklist. Another Interactive Messenger action to deliver the checklist.
Buttons and menus referenced ButtonspersistentThey remain visibleQuick repliesguidedisappear
All 7 steps in this procedure
  1. Button: text displayed in the conversation and the label in the workflow.
  2. Button: action.
  3. Quick Reply: label in the workflow.
  4. Quick Reply: text displayed in the conversation.
  5. Example Button branch.
  6. Example Button branch with another Interactive Messenger action to deliver the checklist.
  7. Another Interactive Messenger action to deliver the checklist.

Frequently asked questions

What is Facebook Interactive Messenger?
The workflow action Facebook Interactive Messenger allows you to automate Messenger conversations and also include interactive elements like buttons and quick replies. Use this in combination with Facebook comment and/or message triggers. Note : The Facebook Interactive Messenger workflow action follows Meta’s 24-hour messaging policy. Outbound messages can only be delivered within 24 hours of a contact’s last interaction with your Facebook Page. If the contact does not interact again within that timeframe, the workflow message may not be delivered due to Facebook’s platform restrictions.

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